Monday, January 31, 2022

5 Ways to Boost Content and Promote Your Blog in 2022

5 Ways to Boost Content and Promote Your Blog in 2022
A compelling blog-promotion strategy can be transformative for your brand and your bottom line.

* This article was originally published here

Why So Many Entrepreneurs Don't Know Their Digital Marketing ROI

Why So Many Entrepreneurs Don't Know Their Digital Marketing ROI
Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess.

* This article was originally published here

18 Instagram Tools to Improve Your Marketing

Want to do more with Instagram? Wondering if there are any tools to make it easier? In this article, you’ll discover 18 tools that will help you optimize your efforts on Instagram, from creating content to running engaging contests. Instagram Content Creation Tools Instagram’s filters and editing tools can help you produce great-looking content but […]

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* This article was originally published here

Entrepreneur And Influencer Grant Cardone Explains The Real Benefit Of Social Media - Forbes

Entrepreneur And Influencer Grant Cardone Explains The Real Benefit Of Social Media  Forbes

* This article was originally published here

Expect Google and Facebook to tell very different stories this week - Mediatel News

Expect Google and Facebook to tell very different stories this week  Mediatel News

* This article was originally published here

Sunday, January 30, 2022

4 Steps to Grow to 1 Million Followers on TikTok

4 Steps to Grow to 1 Million Followers on TikTok
With daily work and consistency, you can build an audience in less than 24 months.

* This article was originally published here

Hollywood agencies are betting big on TikTok talent as they seek to woo Gen Z audiences - CNBC

Hollywood agencies are betting big on TikTok talent as they seek to woo Gen Z audiences  CNBC

* This article was originally published here

The perils of using staff as online influencers - Financial Times

The perils of using staff as online influencers  Financial Times

* This article was originally published here

Social Advertising & Social Media Market SWOT Analysis,Key Indicators,Forecast 2027 : Facebook, LinkedIn, Google Edition, Twitter – The Oxford Spokesman - The Oxford Spokesman

Social Advertising & Social Media Market SWOT Analysis,Key Indicators,Forecast 2027 : Facebook, LinkedIn, Google Edition, Twitter – The Oxford Spokesman  The Oxford Spokesman

* This article was originally published here

Chicago launches guerrilla marketing campaign to bolster its pandemic-battered image - Chicago Tribune

Chicago launches guerrilla marketing campaign to bolster its pandemic-battered image  Chicago Tribune

* This article was originally published here

Senior Social Media Coordinator - Pedestrian TV

Senior Social Media Coordinator  Pedestrian TV

* This article was originally published here

Friday, January 28, 2022

Brendan Tinnelly to Guide Sportradar’s Paid Social Advertising Efforts - GamblingNews.com

Brendan Tinnelly to Guide Sportradar’s Paid Social Advertising Efforts  GamblingNews.com

* This article was originally published here

Social media campaign kicks off for football--and avocado--fans - FreshPlaza.com

Social media campaign kicks off for football--and avocado--fans  FreshPlaza.com

* This article was originally published here

Social Media Marketing Platform Market Size Report 2022: Industry by Marketing Channel, Products Sales, Revenue, Price and Gross Margin – The Oxford Spokesman - The Oxford Spokesman

Social Media Marketing Platform Market Size Report 2022: Industry by Marketing Channel, Products Sales, Revenue, Price and Gross Margin – The Oxford Spokesman  The Oxford Spokesman

* This article was originally published here

Consumers lost $770 million to social media scams in 2021 - AdAge.com

Consumers lost $770 million to social media scams in 2021  AdAge.com

* This article was originally published here

Pharma and Healthcare Social Media Market Demand Statistics, Global Forecast to 2026 – WeMedUp, Doximity, Physician's Practice, Student Doctors Network, Sermo, Nurse Zone, etc – Construction News Portal - Construction News Portal

Pharma and Healthcare Social Media Market Demand Statistics, Global Forecast to 2026 – WeMedUp, Doximity, Physician's Practice, Student Doctors Network, Sermo, Nurse Zone, etc – Construction News Portal  Construction News Portal

* This article was originally published here

Thursday, January 27, 2022

Tagger Media Launches ‘Signals’: A Creator Listening Engine - Martechcube

Tagger Media Launches ‘Signals’: A Creator Listening Engine  Martechcube

* This article was originally published here

Connections Matter: Cleanfix North America's Enthusiastic Approach to Social Media is Paying Off - Association of Equipment Manufacturers (AEM)

Connections Matter: Cleanfix North America's Enthusiastic Approach to Social Media is Paying Off  Association of Equipment Manufacturers (AEM)

* This article was originally published here

Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means 01/27/2022 - MediaPost Communications

Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means 01/27/2022  MediaPost Communications

* This article was originally published here

How to grow your business online: A definitive guide to social media campaign planning - The Guardian

How to grow your business online: A definitive guide to social media campaign planning  The Guardian

* This article was originally published here

Crypto and the Future of Business: A Primer

Curious about how Web 3.0 will affect businesses? Wondering why your business should pay attention? In this article, we’ll dig deeper into the impact of non-fungible tokens (NFTs), social tokens, decentralized autonomous organizations (DAOs), and the metaverse on creators, entrepreneurs, and marketers. Businesses Should Pay Attention to Crypto and Web 3.0 Let’s start by talking […]

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* This article was originally published here

Wednesday, January 26, 2022

Mission Produce launches 'It's Your Game Too' social media campaign – Produce Blue Book - Produce Blue Book

Mission Produce launches 'It's Your Game Too' social media campaign – Produce Blue Book  Produce Blue Book

* This article was originally published here

Baker Mayfield says he’s getting off social media for the foreseeable future - NBC Sports

Baker Mayfield says he’s getting off social media for the foreseeable future  NBC Sports

* This article was originally published here

5 Critical Things to Do Before Creating Social Media Accounts for Your Company - Inc.

5 Critical Things to Do Before Creating Social Media Accounts for Your Company  Inc.

* This article was originally published here

ListenFirst Releases 2022 Social Media Marketing Trends Survey - PRNewswire

ListenFirst Releases 2022 Social Media Marketing Trends Survey  PRNewswire

* This article was originally published here

How to Get More LinkedIn Leads and Conversions

Want more quality leads on LinkedIn? Wondering what to do to convert more followers? In this article, you’ll discover nine tips for building and implementing a LinkedIn marketing strategy that drives leads across both your organic and paid efforts. #1: Add a Customized Call-to-Action Button to Your LinkedIn Company Page LinkedIn offers a long list […]

The post How to Get More LinkedIn Leads and Conversions appeared first on Social Media Examiner | Social Media Marketing.



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Monday, January 24, 2022

Social Advertising And Social Media Market 2022: Industry Size & Share, Business Strategies, Growth Analysis, Regional Demand By 2029 – The Oxford Spokesman - The Oxford Spokesman

Social Advertising And Social Media Market 2022: Industry Size & Share, Business Strategies, Growth Analysis, Regional Demand By 2029 – The Oxford Spokesman  The Oxford Spokesman

* This article was originally published here

How B2B Businesses Can Get Omnichannel Sales Right - Harvard Business Review

How B2B Businesses Can Get Omnichannel Sales Right  Harvard Business Review

* This article was originally published here

Social Media Monitoring Software Market 2021 – Worldwide Industry Overview, Key Players, and Revenue Insights to 2027 – The Oxford Spokesman - The Oxford Spokesman

Social Media Monitoring Software Market 2021 – Worldwide Industry Overview, Key Players, and Revenue Insights to 2027 – The Oxford Spokesman  The Oxford Spokesman

* This article was originally published here

8Bars - Social Media & Community Manager (UK) - Music Business Worldwide

8Bars - Social Media & Community Manager (UK)  Music Business Worldwide

* This article was originally published here

How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights] - marketscreener.com

How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights]  marketscreener.com

* This article was originally published here

Sunday, January 23, 2022

Fanhouse, co-founded by a Wharton grad, is helping social media personalities make money - Pittsburgh Post-Gazette

Fanhouse, co-founded by a Wharton grad, is helping social media personalities make money  Pittsburgh Post-Gazette

* This article was originally published here

Giggle App Uses AI to Exclude Trans Women, CEO Says - Business Insider

Giggle App Uses AI to Exclude Trans Women, CEO Says  Business Insider

* This article was originally published here

Commentary: How targeted advertising on social media drives people to extremes - pressherald.com

Commentary: How targeted advertising on social media drives people to extremes  pressherald.com

* This article was originally published here

Fact check: Video claiming to show Walmart shopping experience in the metaverse is from 2017 - USA TODAY

Fact check: Video claiming to show Walmart shopping experience in the metaverse is from 2017  USA TODAY

* This article was originally published here

U.N. adopts resolution condemning Holocaust denial and asking social media and governments to fight antisemitism - MarketWatch

U.N. adopts resolution condemning Holocaust denial and asking social media and governments to fight antisemitism  MarketWatch

* This article was originally published here

The Success Story of Neusul Digital by Waqar Ahmed and Divesh Gupta - Deccan Chronicle

The Success Story of Neusul Digital by Waqar Ahmed and Divesh Gupta  Deccan Chronicle

* This article was originally published here

Top Tools Social Media Marketers use for Hashtags in 2022 - iLounge

Top Tools Social Media Marketers use for Hashtags in 2022  iLounge

* This article was originally published here

Saturday, January 22, 2022

SA's first black female brewer takes local beer to the world following international exposure on social media - SABC News

SA's first black female brewer takes local beer to the world following international exposure on social media  SABC News

* This article was originally published here

US social media star Brittany Xavier shows off Arab accessories label - Arab News

US social media star Brittany Xavier shows off Arab accessories label  Arab News

* This article was originally published here

Yeti’s Billion-Dollar Strategy: No Celebrities, No Pandering - The Wall Street Journal

Yeti’s Billion-Dollar Strategy: No Celebrities, No Pandering  The Wall Street Journal

* This article was originally published here

UN adopts resolution condemning Holocaust denial and asking social media and governments to fight antisemitism - MarketWatch

UN adopts resolution condemning Holocaust denial and asking social media and governments to fight antisemitism  MarketWatch

* This article was originally published here

US social media star Brittany Xavier shows off Arab accessories label - Arab News

US social media star Brittany Xavier shows off Arab accessories label  Arab News

* This article was originally published here

Techniques to acquire new customers in 2022 | News | newsandtribune.com - Evening News and Tribune

Techniques to acquire new customers in 2022 | News | newsandtribune.com  Evening News and Tribune

* This article was originally published here

Friday, January 21, 2022

What Makes Quitting So Contagious? - The New York Times

What Makes Quitting So Contagious?  The New York Times

* This article was originally published here

Peloton CEO rebuffs leaks in public memo, M&M'S candy mascots get an inclusive makeover and how PR increasingly measures social media impact - PR Daily

Peloton CEO rebuffs leaks in public memo, M&M'S candy mascots get an inclusive makeover and how PR increasingly measures social media impact  PR Daily

* This article was originally published here

Ask Me Anything: Outsourced Legal Marketing Services | Legal Internet Solutions Inc. - JDSupra - JD Supra

Ask Me Anything: Outsourced Legal Marketing Services | Legal Internet Solutions Inc. - JDSupra  JD Supra

* This article was originally published here

Data shows brands don't need social media accounts in China | Digital - Campaign Asia

Data shows brands don't need social media accounts in China | Digital  Campaign Asia

* This article was originally published here

Superdry warns prices to rise as it axes shop discounts - BBC News

Superdry warns prices to rise as it axes shop discounts  BBC News

* This article was originally published here

Digital Marketing Manager - Pedestrian TV

Digital Marketing Manager  Pedestrian TV

* This article was originally published here

Thursday, January 20, 2022

Social media boosts U.S. red meat profile in Hong Kong - National Hog Farmer

Social media boosts U.S. red meat profile in Hong Kong  National Hog Farmer

* This article was originally published here

The mobile marketing guru connecting brands with the gen-zed audience - The Independent

The mobile marketing guru connecting brands with the gen-zed audience  The Independent

* This article was originally published here

The mobile marketing guru connecting brands with the gen-zed audience - The Independent

The mobile marketing guru connecting brands with the gen-zed audience  The Independent

* This article was originally published here

Golden Grail Hires Social Media Agency - PRNewswire

Golden Grail Hires Social Media Agency  PRNewswire

* This article was originally published here

Facebook Organic Marketing: What Works in 2022

Seeing a decline in your organic Facebook metrics? Looking for new ways to improve your non-paid Facebook marketing? In this article, discover nine organic techniques that work on the world’s biggest social platform. Why Facebook Organic Marketing Still Matters A lot of marketers and brands seem to be disenfranchised by the shrinking organic reach Facebook […]

The post Facebook Organic Marketing: What Works in 2022 appeared first on Social Media Examiner | Social Media Marketing.



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Wednesday, January 19, 2022

Star Social Media App MeetEdgar Acquired by SureSwift Capital - Business Wire

Star Social Media App MeetEdgar Acquired by SureSwift Capital  Business Wire

* This article was originally published here

AI in Social Media Market Swot Analysis By Key Players Google, Facebook, Microsoft - Digital Journal

AI in Social Media Market Swot Analysis By Key Players Google, Facebook, Microsoft  Digital Journal

* This article was originally published here

Britain to curb marketing of crypto investments - Reuters UK

Britain to curb marketing of crypto investments  Reuters UK

* This article was originally published here

Social media marketing and its six benefits that you should be aware of - South West Londoner

Social media marketing and its six benefits that you should be aware of  South West Londoner

* This article was originally published here

Ahmed Khan shares the simple secret for Social Media Marketing Success - Daily Pakistan Global

Ahmed Khan shares the simple secret for Social Media Marketing Success  Daily Pakistan Global

* This article was originally published here

7 Steps to Building a LinkedIn Content Strategy That Works

Want to use LinkedIn more efficiently to grow your business? Not sure what to post for the most impact? In this article, you’ll learn how to create a LinkedIn content strategy for your business using seven simple steps. #1: Establish Current Marketing Goals Give your LinkedIn content strategy structure by outlining goals. What does your […]

The post 7 Steps to Building a LinkedIn Content Strategy That Works appeared first on Social Media Examiner | Social Media Marketing.



* This article was originally published here

Tuesday, January 18, 2022

The Business of Harnessing the Power of Social Media

The Business of Harnessing the Power of Social Media
As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will need to have an excellent grasp of social media fundamentals and keep up with evolving social media trends.

* This article was originally published here

What Is Bitcoin’s Value? Its Fair Value Is a Lot Less Than the Market Thinks. - Barron's

What Is Bitcoin’s Value? Its Fair Value Is a Lot Less Than the Market Thinks.  Barron's

* This article was originally published here

Your Content, Your Babble: OurBabble Introduces an Innovative Social Media Platform to Provide Users More Control Over Their Online Content and Experience - PRNewswire

Your Content, Your Babble: OurBabble Introduces an Innovative Social Media Platform to Provide Users More Control Over Their Online Content and Experience  PRNewswire

* This article was originally published here

Meltwater N : Best Social Media Management Tools 2022 - marketscreener.com

Meltwater N : Best Social Media Management Tools 2022  marketscreener.com

* This article was originally published here

Punjab polls: Political parties battle it out on social media as public rallies get banned - ETBrandEquity.com

Punjab polls: Political parties battle it out on social media as public rallies get banned  ETBrandEquity.com

* This article was originally published here

Monday, January 17, 2022

The Night League - Social Media Strategist (ES) - Music Business Worldwide

The Night League - Social Media Strategist (ES)  Music Business Worldwide

* This article was originally published here

5 Reasons to Outsource All, or Some, of Your Legal Marketing - JD Supra

5 Reasons to Outsource All, or Some, of Your Legal Marketing  JD Supra

* This article was originally published here

OOOOO Entertainment Commerce Launches AGORACOM Platform - MarTech Series

OOOOO Entertainment Commerce Launches AGORACOM Platform  MarTech Series

* This article was originally published here

Why Nobody is Reading Your Company Blog

Why Nobody is Reading Your Company Blog
Why is this the case? And what can you do about it?

* This article was originally published here

7 Ways to Optimize Your Facebook Strategy for Leads and Conversions

Want to use your company’s Facebook page for more than just building awareness? Wondering how to turn your followers into actual customers? In this article, you’ll discover seven tricks to optimize your Facebook strategy to drive revenue across both organic and paid campaigns. #1: Restrict Each Organic and Paid Post to 1 Goal and 1 […]

The post 7 Ways to Optimize Your Facebook Strategy for Leads and Conversions appeared first on Social Media Examiner | Social Media Marketing.



* This article was originally published here

South African influencers reveal how unemployed youth can cash in on social media - IOL

South African influencers reveal how unemployed youth can cash in on social media  IOL

* This article was originally published here

Sunday, January 16, 2022

Robredo leads, Marcos snubs advertising on Facebook - Rappler

Robredo leads, Marcos snubs advertising on Facebook  Rappler

* This article was originally published here

An Instagram Model Launched a DAO to Build Web3 Social Media - Crypto Briefing

An Instagram Model Launched a DAO to Build Web3 Social Media  Crypto Briefing

* This article was originally published here

An Instagram Model Launched a DAO to Build Web3 Social Media - Crypto Briefing

An Instagram Model Launched a DAO to Build Web3 Social Media  Crypto Briefing

* This article was originally published here

Radicalization pipelines: How targeted advertising on social media drives people to extremes - The Conversation AU

Radicalization pipelines: How targeted advertising on social media drives people to extremes  The Conversation AU

* This article was originally published here

Radicalization pipelines: How targeted advertising on social media drives people to extremes - The Conversation AU

Radicalization pipelines: How targeted advertising on social media drives people to extremes  The Conversation AU

* This article was originally published here

Saturday, January 15, 2022

Is Interning for an Influencer Worth It? - The New York Times

Is Interning for an Influencer Worth It?  The New York Times

* This article was originally published here

AI Influencers: Promoting Key AI Applications through Social Media Platforms - Analytics Insight

AI Influencers: Promoting Key AI Applications through Social Media Platforms  Analytics Insight

* This article was originally published here

Shams vs. the 'Woj bomb': Sports reporters are duking it out for scoops on Twitter, and their value is soaring - CNBC

Shams vs. the 'Woj bomb': Sports reporters are duking it out for scoops on Twitter, and their value is soaring  CNBC

* This article was originally published here

The Anatomy of Content Marketing: 12 Types of Content to Add to Your Arsenal [Infographic] - Social Media Today

The Anatomy of Content Marketing: 12 Types of Content to Add to Your Arsenal [Infographic]  Social Media Today

* This article was originally published here

Instagram Is the Platform of Focus for Marketers in 2022, According to New Research - Social Media Today

Instagram Is the Platform of Focus for Marketers in 2022, According to New Research  Social Media Today

* This article was originally published here

Google Analytics Blocking and What It Means for Marketers

Have you noticed that your data doesn’t add up lately? Wondering how Google Analytics Blocking is affecting your marketing? In this analysis, you’ll discover what is being blocked, why, and how it can affect your organic and paid marketing efforts going forward. Does Your Google Analytics Data Seem Off? Have you noticed declines in your […]

The post Google Analytics Blocking and What It Means for Marketers appeared first on Social Media Examiner | Social Media Marketing.



* This article was originally published here

Friday, January 14, 2022

Clubhouse Media Group, Inc. Announces Deals with Big Name Celebrities - Martechcube

Clubhouse Media Group, Inc. Announces Deals with Big Name Celebrities  Martechcube

* This article was originally published here

Search Engine Marketing vs. Social Media Marketing: Understand the Difference - News & Features

Search Engine Marketing vs. Social Media Marketing: Understand the Difference  News & Features

* This article was originally published here

Four tips for creating the best social content in 2022 - Media Update

Four tips for creating the best social content in 2022  Media Update

* This article was originally published here

The Boss Brand Launches the Ultimate Guide to Social Media - GlobeNewswire

The Boss Brand Launches the Ultimate Guide to Social Media  GlobeNewswire

* This article was originally published here

The Boss Brand Launches the Ultimate Guide to Social Media - GlobeNewswire

The Boss Brand Launches the Ultimate Guide to Social Media  GlobeNewswire

* This article was originally published here

Thursday, January 13, 2022

Radicalization pipelines: How targeted advertising on social media drives people to extremes - Phys.org

Radicalization pipelines: How targeted advertising on social media drives people to extremes  Phys.org

* This article was originally published here

Snap Snags 2 New Hires From Competing Social Networks 01/13/2022 - MediaPost Communications

Snap Snags 2 New Hires From Competing Social Networks 01/13/2022  MediaPost Communications

* This article was originally published here

Marketing 360® Social Media Management Strategy Drives Engagement for Art Gallery - PRNewswire

Marketing 360® Social Media Management Strategy Drives Engagement for Art Gallery  PRNewswire

* This article was originally published here

[Brand Analysis] Social Media Lessons You Can Learn by Studying Pinterest's Marketing Strategy

[Brand Analysis] Social Media Lessons You Can Learn by Studying Pinterest's Marketing Strategy

Having a strong visual effect, Pinterest is the go-to source of inspiration for a range of things, from decoration projects to outfit ideas. Everyone on the internet knows and loves Pinterest, that’s quite sure.

Being a social media platform on its own, Pinterest turned into one of the most powerful brands over the years.

Seizing the opportunity of becoming the world’s largest source of inspiration for all sorts of industries, Pinterest has understood how to bring marketing into the game.

For example, did you know that half of the U.S. users actually buy from Pinterest?

But all in all, how did Pinterest become so popular?

We decided to make an inquiry and dive into Pinterest’s social media strategy and marketing tactics the brand used to become the giant it is today.

Let’s start our journey!

Discover the secrets behind Pinterest's social media strategy

  1. Learn more about the brand’s identity through some Pinterest statistics

  2. Pinterest’s content strategy for social media

  • Pinterest on LinkedIn
  • Pinterest on Twitter
  • Pinterest on Facebook
  1. Pinterests' marketing campaigns
  • Inspiration Nation
  • You Might Just Suprise Yourself
  • Creators Festival
  1. Pinterest data performance stats

  2. Bonus: tips to create a marketing strategy for Pinterest

1. Learn more about the brand’s identity through some Pinterest statistics

With more than a decade since its initial launch, Pinterest has grown into the largest visual discovery engine, while becoming, altogether a great e-commerce platform.

Actually, according to Oberlo, 28% of marketers use the platform to promote various products.

But in order to deeply understand the brand’s expansion and usage of the platform, let’s quickly go over some Pinterest statistics that will reveal the brand’s position in the marketing world, and among all the important players of the world.

Here are some handy Pinterest stats to understand the brand better:

2. Pinterest's content strategy for social media

As Lizzie McGregor, content marketing manager at Pinterest has told un in an episode from our podcast - Insider Insights - compared to all the other social media platforms out there, Pinterest is more of a personal media platform, instead of a social one.

How is that so, you may wonder?

Well, the principal differentiation is that people have a different mindset when visiting Pinterest compared to all the other social media platforms, like TikTok, Instagram, or Facebook.

People stay on Pinterest for more than liking other’s people pictures.

When visiting the “home of inspiration” - as the internal team likes to call themselves people are looking for ideas that could integrate into their daily lifestyle. They are, nevertheless, picturing their lives.

If you’d ask me, this is quite a unique selling proposition!

However, just because Pinterest is a giant media platform on its own, it doesn’t mean they are not present on the other social media platforms as well.

But they’re the competition - you may think!

That’s true! But some of these social platforms also offer the potential of reaching a huge part of the brand’s audience.

Pinterest on LinkedIn

LinkedIn, alongside Twitter, are the two leading social media platforms that Pinterest uses to promote its brand name.

LinkedIn is, without any doubt, the best platform for B2B marketing.

And with many e-commerce brands having great benefits as the result of creating a Pinterest marketing strategy and investing considerably into Pinterest ads, LinkedIn seems like the perfect platform to start looking for potential customers.

The brand’s LinkedIn content strategy focuses on trends and insights.

[Brand Analysis] Social Media Lessons You Can Learn by Studying Pinterest's Marketing Strategy

Since its LinkedIn audience is made out of decision-makers prospects, like other brands or agencies, Pinterest has a data-centered strategy.

On LinkedIn, Pinterest usually creates posts that highlight consumer trends to educate businesses about search behaviours on their key audiences.

Beyond the concept, Pinterest wraps its messages through either colorful, creative, and eye-catching videos or more informational pieces like re-shared blog articles.

Pinterest on Twitter


With a fanbase of more than two million followers, Pinterest is rocking on Twitter, that’s 100% sure.

Just by taking a peak, it’s easy to see that Pinterests’ Twitter account stands out from the crowd from a mile away through a very well branded identity.

[Brand Analysis] Social Media Lessons You Can Learn by Studying Pinterest's Marketing Strategy

Pinterest has created a Twitter content strategy that’s very well aligned with its audience, having short and catchy captions for all of its tweets.

The brand uses a mix of short videos and images that are easy to recognize and associate with, thanks to its friendly, fresh, minimalistic, edgy vibe for its Twitter posts.

Pinterest on Facebook


Although Facebook is not a high-priority for Pinterest, the brand could not miss having a presence on the the world’s biggest social media platform.

On Facebook, once again Pinterest has shown its deep understanding of the audience’s preferences.

Pinterests’ Facebook account is mainly populated with short-form videos, as video content has proven to be the most engaging one on Facebook, just like our Facebook videos study has also confirmed.

[Brand Analysis] Social Media Lessons You Can Learn by Studying Pinterest's Marketing Strategy

3. Pinterest's marketing campaigns

As shown, Pinterest likes to dive deep into the audience’s needs, preferences and habits, not only to create really targeted messages for its social media accounts.

The best example of the brand’s analytical skills when it comes to understanding the market, it’s a local campaign Pinterest launched in the UK in 2021.

  • Inspiration Nation

Inspiration Nation is a marketing campaign the brand has come up with to gain insights into Pinterest’s UK users and their consumer behaviours to help marketers better shape their messages when doing Pinterest advertising.

As Lizzie has told us, the launch of this campaign has started with a partnership with a local magazine from the UK.

The collaboration included hosting a webinar together, where Pinterests’ audience study insights were to be revealed.

However, the campaign gained its most exposure through the creation of a dedicated hub on Pinterests’s website.


  • You Might Just Suprise Yourself

One of Pinterest’s marketing campaigns that gained massive exposure in 2021 was “You might just surprise yourself,”.

It was designed to promote the expanded product discovery opportunities available in the platform, which also overlapped with the brand’s expansion on the Japanese market.

This integrated campaign ran across the U.K. and the U.S. and was developed by partnering with Creative agency Droga5, while global media agency Mediahub was behind its media strategy.

The T.V. and digital advertising campaign kicked off with a T.V. ad released in the U.K., having many digital activations, incorporating audio, out-of-home, podcast, and social ads.

[Brand Analysis] Social Media Lessons You Can Learn by Studying Pinterest's Marketing Strategy

The campaign's centerpiece was a clip named "Discovery," and it was directed by Yann Demange, in both Mexico City and Los Angeles.

According to Pinterest the video it's meant to take the audience on "a fast-paced journey of exploration focusing on one woman's discovery before branching out into an unbroken, energetic thread of other characters' experiences".

And that's not all. A series of 15 films took this premise further, exploring the surprising leaps and ways people can expand their interests, thanks to the platform's increasingly smart interest matching.


As noted by MobileMarketing high-impact mural out-of-home installations were commissioned in London, New York, Chicago, and LA.

Driven by a desire to spark inspiration in new ways, Pinterest expanded the campaign across all media channels, along with high-impact media placements and unique brand partnerships.

  • Creators' Festival

When it comes to marketing campaigns meant to unveil new features and launches, Pinterests’ skills are pretty hard to be outrun.

Talking about influencer marketing done right, have you heard about Pinterest’s Creators’ Festival - a global virtual event that featured top emerging creators?

Starting with the COVID19 pandemic, people switched their lifestyle 360 degrees and populated the digital space more than ever.

And as a results, live webinars have become the brand’s newest way to remain connected with their worldwide audiences.

Which was exactly what Pinterest intended to do through this international marketing campaign.

[Brand Analysis] Social Media Lessons You Can Learn by Studying Pinterest's Marketing Strategy

Meant to showcase the platform’s latest features’ updates without being overly promotional, Pinterest has interviewed many recognized talented creators on various topics like:

  • how to grow an inspired audience;
  • how to create high-quality content that fosters more meaningful engagement
  • how to monetize content;
  • how to tackle challenges such as creator burnout.

By highlighting the latest creative products, features, and worldwide known creator’s experiences, Pinterest also aimed to pave the way for the next generation of creators, and help them create meaningful engagement with their communities.

Aya Kanai: Head of content and creator partnerships at Pinterest

👉 "Pinterest is building a future for creators focused on inspiration over entertainment and reaching audiences in an engaging, positive and actionable space.

What makes the Festival so special is, we're handing creators the microphone to share our new products as well as offer guidance and help other creators be successful on the platform."

[Brand Analysis] Social Media Lessons You Can Learn by Studying Pinterest's Marketing Strategy

To promote this initiative, Pinterest has created a dedicated landing page, where future attendees could register to watch the webinars, and not only.

Pinterest’s social media accounts were also used to promote this marketing endeavor, with posts mainly on the brand’s Twitter and Facebook accounts.

After analyzing how Pinterest has approached marketing over the years, and especially in 2021, if we were to sum up, Pinterests’ social media strategy briefly, we’d say that:

  • Pinterest uses the latest trends when creating its social media strategy
  • The brand’s social strategy heavily relies on storytelling and data analysis
  • Pinterest is a fan of repurposing content

As Lizzie herself told us, other social media lessons you can learn by analyzing Pinterest's marketing strategy would be fostering cross-functional collaborations and creating fresh content weekly.

4. Pinterest's data performance stats

Its solid visual appeal made Instagram Pinterest's number one competitor among all the other social media platforms. Which made us wonder, how are the two of them positioned in other social networks?

Just a thought  - to see how different brands representing two different social media platforms perform on other networks as well, it's a much curious thing.

And since Twitter and LinkedIn are the platforms that interest Pinterest the most, we'll apply a brand comparison on the performance of this two.

Starting with a platform's performance analysis for Pinterest, why the brand has chosen these specific networks to orient its social media efforts becomes quite clear.

While Pinterest has a more extensive following on Twitter, LinkedIn has proven a much better platform in terms of engagement. Which is kind of obvious - given LinkedIn's more business-oriented positioning.

[Brand Analysis] Social Media Lessons You Can Learn by Studying Pinterest's Marketing Strategy

Pinterest and Instagram were both launched around the same timeframe.

But despite that, on Twitter, Instagram seems to have gained a more significant following and a more engaging community.

However, Pinterest's more niched audience can be a good explanation for this.

[Brand Analysis] Social Media Lessons You Can Learn by Studying Pinterest's Marketing Strategy

What comes as a surprise is that Instagram does not have an active presence on LinkedIn.

Besides posting occasional job openings, Instagram does not seem to be interested in managing its LinkedIn account.

5. Bonus: tips to create a marketing strategy for Pinterest

The reason marketers in particular, like Pinterest, is very much related to its ability to create a positive sentiment that drives people throughout the purchase funnel.

One of the main reasons - if not for most brands - for e-commerce brands in particular of why they should have a Pinterest marketing strategy is because Pinterest users are specifically looking for what a brand has to sell.

Therefore, with smaller efforts compared to other social platforms, you can increase your click-through rate and eventually your company’s profits in a quicker way by having a Pinterest marketing strategy.

When doing Pinterest marketing, just like on any other social media platform, every brand must have a solid strategy based on research and data.

To help you build up your Pinterest strategy and build a community around your brand, here are a couple of tactics you should experiment with:

  • pin engaging, fresh, creative, and captivating content;
  • test different Pin formats;
  • join Group Boards (also known as collaborative boards)
  • optimize your Pins for SEO
  • try out different Pin ads (which by the way, are similar with the rest of the pins to not interrupt the user experience)
  • embed Pins on your blog
  • share your pins and boards on other social media channels

More general tips for your Pinterest marketing strategy would also be two essential elements of every marketing endeavor: tell a visual story and humanize your brand!

Remember that authenticity as well as getting creative never go out of style!

Final thoughts

There you have it! The most important Pinterest marketing strategies that have turned this brand’s name into a reckoning one.

Suppose you’re thinking about adding marketing on Pinterest to your overall social media strategy. In that case, you can start integrating some of the tactics the brand itself uses for promotion and mixing them with the Pinterest marketing tips that we shared.

Get started with Pinterest marketing to boost conversions, increase sales, and grow your business to match Pinterest's own brand performance!

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* This article was originally published here

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Social Tokens: What Businesses Need to Know

Are you wondering what creator coins are? Are you thinking of starting your own token? In this article, you’ll discover what social tokens are, how they work, and why they’re important to the future of business. What Are Social Tokens? One question we’re starting to hear a lot when it comes to social tokens is […]

The post Social Tokens: What Businesses Need to Know appeared first on Social Media Examiner | Social Media Marketing.



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Wednesday, January 12, 2022

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How to Improve Your Lead Quality With LinkedIn Ads

Want to generate better leads with LinkedIn? Wondering how to improve your existing strategy? In this article, you’ll discover audience, objective, and ad tips for an effective lead generation campaign on LinkedIn. #1: Start With Organic Content on Your LinkedIn Company Page When you’re focusing on paid tactics, it’s easy to assume that your company’s […]

The post How to Improve Your Lead Quality With LinkedIn Ads appeared first on Social Media Examiner | Social Media Marketing.



* This article was originally published here

Tuesday, January 11, 2022

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YouTube Metrics: Use Data to Grow Your Channel Faster

YouTube Metrics: Use Data to Grow Your Channel Faster

If you're using YouTube to promote your business, you need to understand YouTube Analytics and track the right metrics.
Why?

Because tracking YouTube analytics is an essential element in your YouTube marketing strategy.

This data will help you understand what your audience wants from you and create a better content strategy.

In this article, you will discover what YouTube metrics you should track and how to use data to grow your channel faster.

Youtube metrics every marketer should track

  1. How to see analytics on YouTube
  2. Youtube metrics every marketer should track
  3. YouTube analytics tool

1. How to see analytics on YouTube

Here's where to get all the numbers you need.
Step1: Login to your YouTube account.
Step2: Click your profile icon in the upper right corner.
Step3: Select YouTube Studio.
Step4: Select Analytics from the left-hand menu.

YouTube Metrics: Use Data to Grow Your Channel Faster

Now you can play between Overview, Reach, Engagement, Audience, and Revenue (if suitable) depending on the information you're looking for.

2. Youtube metrics every marketer should track

If you want to create the perfect YouTube strategy for your brand, you have to turn your attention to YouTube analytics and see if you keep doing the same strategy or optimize accordingly.

  • Watch Time

This is a crucial metric and represents the total amount of minutes viewers have spent watching your videos.

As you probably know, YouTube promotes videos and channels with higher watch times in their search results and recommendations section, so you better keep this metric up.

You can rank each of your videos by this metric, group your videos by themes, styles, and lengths to determine your most engaging types of videos.

YouTube Metrics: Use Data to Grow Your Channel Faster

Knowing this information, you can better plan your future video content.

  • Average percentage viewed

This metric measures your video's ability to hold viewers' attention for its entirety time.
Like the above metric, if YouTube discovers that your videos can hold people's attention, they will promote them to more people.

YouTube Metrics: Use Data to Grow Your Channel Faster

  • Re-watches

As the name says, this metric represents the number of times viewers re-watch certain parts of your video.

If you notice that many people are re-watching a specific part of your video, you have to create more content related to that topic.

  • Average view duration

This metric measures your video's ability to entertain viewers.
Represents the total watch time of your video divided by the total number of video plays, including replays.

YouTube Metrics: Use Data to Grow Your Channel Faster

If your videos are good enough to engage viewers, your average view duration and total watch time will increase, meaning YouTube will show your videos in the search results and recommendations section.

  • Engagement

The engagement metric is fundamental on any social media platform. This metric will show you the number of comments, shares, likes, and dislikes your videos are getting.

Don't worry if you see likes and dislikes on your videos. These metrics will help you decide what video topics work best with your audience.

  • Unique viewers

Unique viewers are the estimated number of individuals who watch your videos over a certain period.

If the number of unique viewers is lower than your subscriber count, then your subscribers aren't watching your videos.

You can change this by adding a call-to-action at the end of each video, inviting them to click the bell, so they get notified each time you publish a new video.

  • Playlist engagement

You want to talk in your videos about LinkedIn strategies, but maybe you want to tell your opinion about Instagram Reels as well.

Having playlists will help you organize your videos and help your viewers watch only their favorite topics.

YouTube Metrics: Use Data to Grow Your Channel Faster

  • Demographics

Discover who's watching your videos. You can segment them by age, gender, and geography. This data is helpful because it tells you who your most engaged audience is and who your target audience should be.

These insights can help you to better shape your YouTube strategy.

YouTube Metrics: Use Data to Grow Your Channel Faster

  • Traffic sources

The Traffic sources report shows how viewers found your videos and what sources stretch up the most views and watch time.

This metric can help you to optimize your video promotion strategy better.

YouTube Metrics: Use Data to Grow Your Channel Faster

3. YouTube analytics tool

Here's the data you can get using the native app:

  • Best and worst performing video - discover your best and worst-performing videos in terms of viewership.
  • Subscriber views - YouTube's subscriber's report shows you the videos with the highest subscriber views.
  • What platforms your videos are viewed on - this metric helps you know what platforms your YouTube videos are viewed on.
  • The number of subscribers gained and lost - YouTube's subscriber's report lets you know when you gained and lost subscribers.
  • How many comments, share, likes, and dislikes you received for your videos - this metric helps you know how many comments, likes, share, and dislikes your videos are getting.

Socialinsider YouTube analytics

You can get insights using the native app or use a YouTube analytics tool like Socialinsider.

Using this analytics dashboard, you can track your YouTube videos or look at how your competitors' videos are performing.

YouTube Metrics: Use Data to Grow Your Channel Faster

Discover the complete list of metrics you'll see once you start analyzing a YouTube channel with Socialinsider.

Final thought

If you’re using YouTube to promote your business message, you need to understand YouTube Analytics. Tracking YouTube analytics is an essential part of any YouTube marketing strategy.

Start a 14-Days free trial with Socialinsider and analyze your YouTube channel.

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Social media monitoring tools are the best way to find out what people are saying about your brand — and your product, your competitors, you...