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Experiment: Do Traditional SEO Tactics Work on Social Media?
Social SEO is like the new kid that just transferred to your high school. Who are they? What can they do to make me more popular? What can I say to get them to pay attention to me? Do they have a crush on me?
Luckily, our latest experiment can answer most of these questions. (Except whether or not social SEO has a crush on you. That’s between you and the internet.)
In all seriousness, social SEO is newer than traditional search engine optimization, so there are still a lot of unknowns. In this experiment, we tested some popular social SEO tips to see if they worked on TikTok and Instagram.
What tips? Well, like the ones we talk about in this Instagram SEO video:
This post will answer whether or not targeting content to specific high-volume keywords can help boost your video’s performance on TikTok or Instagram.
Hypothesis: Traditional SEO tactics can help posts gain more reach on social media
Social SEO, or optimizing your social posts to appear higher in platform search results, is a brand-new game.
For this experiment, we’re starting with the assumption that the search optimization strategies that work for one type of platform might apply to another.
In traditional SEO, marketers optimize their web content to improve its ranking on Google. You target specific keywords and create content that matches the search intent (aka what someone’s actually looking for). It’s all about giving the algorithms that control search results as much context as possible so the robots know your content is valuable and put it closer to the top of the list.
In social SEO, you’re trying to do the same thing. Instagram and TikTok may not be Google, but they also use algorithms to determine which content is served to your audience.
We’ve done experiments on how social media impacts traditional SEO, but this is the first to look at social media SEO specifically.
Methodology
Here’s a breakdown of the steps we took for this experiment:
Step 1: Keyword research on TikTok
We took our own advice and followed the keyword research process outlined in step 2 of this TikTok SEO blog post.
We conducted keyword research by typing our main keyword into TikTok’s search bar and letting autocomplete fill in the rest.
We used those suggested search terms to create a pool of potential keywords that made sense for Hootsuite and our audience.
Step 2: Review the SERP
Once we had a keyword list, we looked at TikTok’s SERP (search engine results page) for each term. If the results for a particular search felt like they matched our target audience and content expertise, we added it to our shortlist.
For example, a term like “social media AI” sounded like a strong contender at first. But with the SERP showing videos like “how to deep fake yourself using AI,” we figured our content probably wouldn’t satisfy that audience.
Because social SEO is new, there’s not a lot of information on search volume (aka how many people are typing “social media AI” into TikTok or Instagram every month). So instead, we used video views to gauge interest.
When choosing keywords, we prioritized terms that returned videos with a minimum of 5K views. It’s not an exact science, but we figured higher average view counts might roughly correspond to more interest in the topic.
Step 3: Video creation
Once our research was done, we settled on five target keywords and created videos for Instagram and TikTok.
For each video, we focused on creating content that the audience wanted — not necessarily what they asked for. That is to say, we made content that matched the searcher’s intent for their term, not the search term itself.
For example, the top videos for a search term like “Instagram caption ideas” may have influencers offering sample captions like “might delete later” or “thought I looked cute.”
If that’s what the audience is looking for, we wouldn’t waste time creating a video on “5 tips on how to write a compelling CTA.” It wouldn’t be technically wrong, but it doesn’t match what the algorithm thinks people want. (And let’s be honest with ourselves: the algorithm is designed to give the people exactly what they want.)
Now comes another popular SEO tip: sprinkling the target keyword throughout the video. We included the target keyword in 3 places:
- In the script at least once,
- In the caption, and
- As on-screen text.
@hootsuite Ranking the captions our new AI instagram caption generator wrote to announce its own launch #copywriting #aiwritingassistant #instagramcaption #aiinstagramcaption
This TikTok targeted the keyword “AI Instagram captions,” so the phrase pops up in the caption and the script.
Step 4: Video publication and control groups
Once we had our videos, we posted them on both TikTok and Instagram, using Hootsuite’s Best Time to Post feature to make sure they went out at the right time. Then, we leaned back and watched the results roll in.
As social media scientists, we knew we needed a control group to compare our results to. But posting the same video without SEO optimization would be repetitive for our audience. This would, obviously, skew the results and negatively affect our social KPIs. No, thank you!
To avoid duplicate content, we decided to pull a random selection of standard content from each channel to use as a control group.
Step 5: Key metrics
So, how would we know if our experiment was successful? We used TikTok and Instagram’s native analytics to review performance and measure success.
First, we gave each video 4 weeks to collect views. Yes, that’s a very long time for a trending TikTok video, but SEO is an evergreen game, so we wanted to give enough time for our videos to gather views from searchers.
For TikTok, we decided that the key metric would be views from the For You page, as opposed to views coming from followers or our profile. We figured that a successfully optimized video would be more likely to appeal to a wider audience and appear on the FYP.
For Instagram, we looked at views from non-followers for the same reason. After all, the goal of SEO is to get our content served to people who don’t already know us but are interested in our niche.
We also looked at total engagements, unique views, and engagement rate (and for TikTok, we were also able to view “watched full video”).
We also spot-checked the search results manually to see if our videos popped up into the top spots.
Results
The TL;DR of the results is that social SEO can improve both reach and engagement rates. Let’s get into it.
TikTok results
On TikTok, our five optimized videos earned 33% more views from people new to our account (aka the FYP). They also had a slightly higher average engagement rate: up from 4.59% to 4.75%.
Our SEO-optimized videos also earned 39% more unique views when compared to our control videos.
Still, when we spot-checked the TikTok SERPs for our keywords, we didn’t see our videos surfacing in TikTok’s search results.
| Average Video Views by Section | Average Total Engagements | |||
|---|---|---|---|---|
| TikTok | SEO Content | Control | SEO Content | Control |
| 22% FYP, 11.4% following, 8.6% personal profile | 16.6% FYP, 15.4% following, 15.2% personal profile | 475 | 208 | |
Here’s an example showing TikTok’s native analytics for a video from our control group. For this non-optimized video, most of the views came from people who came straight to our profile or were already following us. Only 2% of views came from the FYP.
And here’s what the analytics looked like for one of our SEO-optimized TikToks. Check out those video views by section — 31% of our views came from the FYP!
Instagram results
Due to a tragic error, our experiment’s best-performing Instagram videos were accidentally boosted.* Alas, we can no longer access the organic results. However, is it a brag if we acknowledge that these posts were boosted because of how well they were doing??
*Pro tip: Hootsuite will boost your top posts automatically too; just let it know what the trigger should be. 500 likes? 10,000 views? Grab your free trial and try it out!
But, the experiment wasn’t a failure. Strangely enough, our SEO-optimized videos still saw higher total and average engagements.
| Average Views by Source | Average Total Engagements | |||
|---|---|---|---|---|
| Instagram* | SEO Content | Control | SEO Content | Control |
| 5288 from followers vs. 909 from non-followers* | 5300 from followers vs. 1126 from non-followers | Skewed: 578.8 Non-skewed: 250.7 | 200 | |
(*Data with the accidentally boosted posts is labeled as skewed for transparency)
Once we removed the paid views from the calculated averages, we noticed fewer non-followers than the control saw our SEO-optimized content.
But we saw 25% more total engagements and a higher average engagement rate (4.0%, up from 3.1%).
So, go figure. The SEO optimization worked, just not in the way we predicted.
Like TikTok, we didn’t see our videos in the search results here, either.
Here’s how one of non-optimized Reels performed, according to Instagram’s native analytics. Here, 22% of views came from non-followers.
And here’s how one of our SEO-optimized Reels performed. For this one, only about 17% of the views came from non-followers.
Bonus: Google results
Guess what? Google includes TikToks in its search results, so if you’re looking to rank on this all-knowing monolith’s SERPs, then get your TikTok strategy on point.
Knowing this, we took a look at Google’s SERP for our target keywords to see if any of our SEO-optimized TikTok videos would rank.
While none of them made it to the first spot (or Page 1), we did have this video come in at the 12th position for the term “steal our post Instagram.” Funnily enough, this showed us that the order of words in our captions matter.
@hootsuite Steal these Instagram post ideas but only if you wanna double your followers
#igtips #instagraminspo #instagrampostideas
We meant to target the keyword “Instagram post ideas,” but the caption started with “Steal these Instagram post ideas,” which must have confused the poor Google robots.
These results weren’t exactly what we expected, but hey, we did learn something — start with the important info!
Next time, we’d say something more like, “Instagram post ideas you should steal if you wanna double your followers.” Or perhaps you’ll steal this caption idea.
What do the results mean?
So, what do these results mean for you and your social strategy?
The biggest TikTok takeaway is: Optimizing for keywords can get you ~40% more views, including 33% more views coming from the FYP.
While it may not help your video rank on Google or TikTok’s SERP, that doesn’t mean it’s not helping. You don’t have to see it to believe it, folks.
The biggest Instagram takeaway is: By optimizing for keywords, you may find yourself with a ~33% bump in engagement rates.
Due to our boosted post mishap, we can’t say with 100% certainty that Instagram reacts as positively as TikTok. But, in our heart of hearts, we know it’s (probably) true. We’ll definitely rerun this experiment in the future to continue to validate results.
Find out more on Instagram SEO.
The way you can sell this to your boss (or yourself) is this: Optimizing for keywords is easier than creating a viral hit. Integrating social SEO into your content strategy could pay dividends over the long run.
Tips, tricks and insights into social SEO
Now that you know how effective SEO can be for TikTok and Instagram, here are nine tips to get you started:
Do your keyword research
Add keyword research to your routine. SEO pros will often perform traditional keyword research once every quarter, but social moves fast. There’s no firm rule as to how often you should be doing social keyword research, but we would recommend pairing it with your content planning.
Keyword research can actually act as a source of inspiration for your content strategy. You’ll discover the terms people are searching for, which indicates a trend or subject your audience is interested in. Then, you can create content that speaks to that interest and hits those keywords.
Supplement, don’t replace
SEO is a methodical approach to getting your content seen, while trends and viral content capitalize on a brief, intense interest from your target audience.
SEO shouldn’t replace your trends and viral content strategy. It should supplement it.
Optimize your educational content, especially
If you’re only going to optimize one piece of content, make it your educational content. On YouTube, the world’s second-largest search engine, educational how-to videos get most of their views from search.
While other types of videos get most of their clicks by using exciting thumbnails and being “up next”, educational content is something people actively search for using … yes, keywords.
It makes sense to optimize educational content for search because people are already searching for it.
We’re big on YouTube SEO, too.
Embed your content on your blog or website
If you’ve got a blog, website, or somewhere to house media, you need to embed your SEO content in relevant articles.
Embedding your keyword-optimized content in another piece of optimized content sends an even stronger relevance signal to Google and makes your video much more likely to rank.
Plus, if your blog or website ranks well and pulls in decent traffic, your embedded videos have a longer half-life and can keep getting views in the long-term.
Pay attention to your script
YouTube, TikTok, and (we suspect) most social platforms that host videos can process the “text of words spoken.” They crawl your transcript, looking for keywords.
So, be sure to pepper your keywords and variations throughout your script. And try to hit your target keyword in the first few seconds.
Put your keywords first
Keyword order seems to matter for some search engines. Be sure to organize your captions intentionally, with the target keyword first.
Add text natively within the platform
In addition to the spoken audio, social platforms will crawl the text on your videos. If you want to make it easier for the platform’s robots to “read” your content, adding your text natively within the platform may have better results.
It’s tough to make blanket statements about all social platforms as we simply don’t have that kind of insight. But, this theory would be a good one to A/B test with your content.
Include alt text
Not only does alt text help visually impaired folks enjoy your content, but it also can help your publishing platform recognize what your content’s about.
The jury’s still out on whether or not alt text has significant benefits for SEO; we did an Instagram alt text experiment with inconclusive results. However, that experiment did not contain keyword research or a significant focus on keywords.
Don’t sleep on your title and hashtags
Title and hashtags are the most obvious tip on this list, but we couldn’t live with ourselves if we didn’t add them here.
Put your keywords in your title and hashtags to help inform the social platform’s algorithm and your audience on what your video is all about.
Save time managing your social media and get your content seen using Hootsuite. From a single dashboard, you can schedule and publish content, engage your audience, and measure the performance of all your accounts, across networks. Try it free today.
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
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* This article was originally published here
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23 Game-Changing Twitter Hacks (or X Hacks) You Need To Know
In the fast-paced Twittersphere (or is it the X-sphere now?), knowing the right Twitter hacks can be a huge advantage.
Only 43% of marketers promote their business on Twitter, meaning there’s market share to grab. Having a few tricks up your sleeve can help you save time and maximize every opportunity. It doesn’t hurt that they make you look like a wizard around the office, too.
Check out these 23 X (formerly known as Twitter) tricks and tips you should know about.
10 Twitter hacks for better tweets
Add emojis from your desktop
Using emoji in your tweets is a proven way to increase engagement, but they’re not easy to find on desktop. Try this workaround to summon the emoji menu on Macs.
How to do it:
- Place your cursor in any text field
- Hold Control + Command + Space bar keys
- Choose your emoji from the pop-up
And while you’re at it, consider adding emoji to your Twitter bio, too
Beat the 280-character limit with an image
If you can’t fit your message into Twitter’s 280-character limit and don’t want to subscribe to Twitter Blue, you can use an image instead. This is, of course, where the saying, “a picture’s worth a thousand words” comes from. But we wouldn’t recommend tweeting a novella.
You could take a screenshot of a note on your phone, but this can look pretty budget if your company releases an important statement. Take the time to create a graphic, and use the opportunity to add branding.
This way, if the image is shared separately from the tweet, it will still have attribution.
I wanted to share some of my thoughts on today's Supreme Court decision on affirmative action: pic.twitter.com/Wa6TGafzHV
— Michelle Obama (@MichelleObama) June 29, 2023
Or make your message more dynamic with a custom GIF:
oh and ken is there too pic.twitter.com/7mvu9AGvKp
— tumblr dot com the website and app (@tumblr) July 18, 2023
If you use the Twitter image hack, make sure to include an image description (aka alt text). Doing this makes the image text accessible for people with visual impairments and those using assistive technology. The alt text limit on Twitter is 1,000 characters.
How to do it:
- Click tweet.
- Upload an image.
- Click Add description.
- Fill out the description field.
- Click Save.
For pointers on writing alt text, read our guide to inclusive design for social media.
String tweets together with a thread
Another way to share a message that exceeds 280 characters is with a thread. And no, we’re not talking about Zuckerberg’s new Threads app.
Twitter threads are a series of tweets linked together so they don’t get lost or taken out of context.
How to do it:
- Draft a new tweet.
- Click the blue plus icon. (The icon will highlight once you have entered in text).
- When you have finished adding all the tweets you’d like included in your thread, click the Post all button to post.
The finished result will look something like this:
men carrying george:
a short but necessary thread
pic.twitter.com/bISQti3Yuk
— danny ☻︎
SAPNAP ART (@gnfsmanager) July 25, 2023
Edit your tweet
With Twitter Blue, you can now edit your tweets. Once you hit Post, you have up to 1 hour to slap the undo button and re-write your tweet.
Just remember, your edited tweets and revision histories are still visible. If you’re making a substantial change (or doing a total 180 on an opinion), you may want to just delete and repost.
now that Edit is rolling out in Twitter Blue Labs, here’s what you can expect
see that little icon? it’s there to let you know that the Tweet has been edited pic.twitter.com/Av6vZYuVeO
— Blue Subscription (@XBlue) October 3, 2022
Schedule tweets to save time
The best social media strategies rely on well-planned content calendars. And if you’ve already got your content lined up, scheduling your tweets can save time and keep you organized.
When it comes to social media scheduling tools, we’re a little biased. Here are some instructions for how to do it with Hootsuite:
How to do it:
- In your Hootsuite dashboard, click Compose Message.
- Type your message and include relevant links and photos if you have them.
- Click to select a profile from the profile picker.
- Click the calendar icon.
- From the calendar, select the date for the message to be sent.
- Select the time for the message to be sent.
- Click Schedule.
Pin a tweet to your profile
Pinning a tweet to your profile is the grown-up equivalent of putting stickers on your locker. The pinned tweet lives at the top of your profile, giving everyone a look at the 280 characters you’ve placed on a pedestal.
How to do it:
- From your profile, find the tweet you’d like to pin
- Hit the More icon (three dots) located at the top left corner
- Select Pin to your profile
- Confirm
Source: cchristisonn on Twitter
Highlight a tweet on your profile (Twitter Blue exclusive)
Instead of pinning tweets to the top of your profile, you can add them to your Highlights. This is exclusive to Twitter Blue, so you’ll have to grab a Twitter Blue subscription to use it.
The highlights tab sits on the top of your profile and can be a place to keep your best tweets. It’s a little like Instagram Story highlights.
Source: Elon Musk on Twitter
Unroll a thread
Here’s a tip for those who find it difficult to read a Twitter thread, use a screen reader, or would just like to extract the text of a thread.
Simply reply to a thread with “@threadreaderapp unroll”, and a bot will respond with a link to the unrolled text.
I'm @ThreadReaderApp a Twitter bot here to help you read threads more easily. To trigger me, you just have to reply to (or quote) any tweet of the thread you want to unroll and mention me with the "unroll" keyword and I'll send you a link back on Twitter
— Thread Reader App (@threadreaderapp) November 25, 2017
Embed a tweet
Embedding tweets on your website or blog is often a better alternative to screen captures, which aren’t as responsive and can’t be read by screen readers. Plus, they just look slicker.
Here’s how to do it:
- Click the More icon (the three dots) in the top right of the tweet.
- Select Embed tweet.
- You’ll be automatically taken to Twitter Publish, where you can customize how the tweet appears.
Source: Twitter Publish - Copy and paste the code provided into your blog or website and Ta Da! You now have a much slicker, mobile-friendly version of the tweet in question. (Like the one we’ve embedded below
)
Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023
Use Twitter keyboard shortcuts on desktop
Want to save time and impress your colleagues with Twitter shortcut wizardry?
Type any of the following while using Twitter on desktop and prepare to wow the crowds:
- New Message: M
- Scroll Home feed (previous tweet): J
- Scroll Home feed (next tweet): K
- Refresh Home feed to see new tweets: . (period!)
- Like a tweet: L
- Write a new tweet: N
- Post tweet: Control + Enter on PC / Command + Return on Mac
- Favorite current tweet: F
- Retweet selected tweet: T
- Open the topic page of the current tweet: Enter (Return on Mac)
You can also navigate Twitter by pressing the following keyboard shortcuts at the same time:
- Home Feed: G + H
- Mentions: G + R
- Notifications: G + N
- DMs: G + M
- Your profile: G + P
- Search for a profile in the search bar: G + U
- Likes: G + L
- Settings: G + S
For more time-saving keyboard wizardry, check out our complete guide to keyboard shortcuts for social media managers.
7 Twitter interaction and engagement hacks
Tweet at the best time
If you tweet and no one reads it, did it even happen?
To make sure your tweet reaches as many people as possible, aim to tweet when your audience is most likely to be online.
Hootsuite research shows that the best time to tweet is 7:00 AM PST on Mondays and 10:00 AM PST on Wednesdays. Try tweeting consistently around this time, and use Twitter Analytics to adjust your schedule accordingly.
One of the best hacks for Twitter can be found on Hootsuite. Please, hold your applause until the end, people.
When you schedule content, the platform automatically recommends the best time to post for your audience. It also uses AI to predict the right hashtags. We’re just doing our part to make the Twitterverse a better place.
Try Hootsuite for free. You can cancel anytime.
Retweets (both yours and others)
Extend the lifespan of your best tweets by retweeting them. But don’t abuse this tactic. Make sure the content you’re retweeting is evergreen, and do it long after everyone forgets your original tweet.
Retweeting other people’s content — especially from your followers — can also build audience loyalty. As long as they’re relevant to your brand, retweets are an easy way to publish content without the effort of writing it.
As the world reflects on Nelson Mandela and his inspiring legacy, this #MandelaDay we are also inspired by our #ObamaLeaders in Africa who are helping shape their communities and bring change home.
Learn more about our Leaders Africa cohort: https://t.co/aThEdJB2di pic.twitter.com/iVmXJIXAem
— The Obama Foundation (@ObamaFoundation) July 18, 2023
Save tweets for later with Bookmarks
Have you ever been doom-scrolling at 3 AM and come across a tweet you want to repost at a less ungodly hour? Only for it to disappear into the Twitterverse once your alarm clock goes off? Us, too.
It doesn’t have to be like this.
Just tap the bookmark icon at the bottom of the post and save it for later.
Source: Mike Tyson on Twitter
And don’t worry; bookmarks are private, so even if you save an embarrassing amount of Mike Tyson-musing tweets during the witching hour, no one will know.
Organize your feed with Lists
Whether you run a personal or business account on Twitter, you likely follow people for different reasons. Grouping followers into specific categories via Lists makes it easier to stay on top of trends, customer opinions, and more.
Just remember: Twitter notifies someone when you add them to a public List. So, unless you’re okay with that, make sure your List is set to private.
How to do it:
- Head to the navigation bar on the left.
- Select Lists.
- Click the New List icon in the top right beside the search bar.
- Create a name for the list and add a description. Make it private by clicking the box on the right, or leave this box unchecked if you prefer to have a public list.
- Add Twitter users to your list.
Here’s a hack for this hack (hack-ception, if you will): Just press G and I to open your Lists tabs.
Pro tip: Use the Discover new Lists box to search for lists relevant to your interests!
Track competitors without following them
A cool feature with Lists: you don’t need to follow an account to add them to your List. To track your competitors, simply create a private List and add as you see fit.
You can also use Brandwatch by Hootsuite to keep track of keywords, brand mentions, or competitor names mentioned on the vast internet.
Request a free demo of Brandwatch by Hootsuite
Subscribe to public Lists
No need to reinvent the List. If another account has curated a stellar lineup of Twitter users you’d like to track, all you have to do is hit subscribe.
To see someone’s Lists, simply go to their profile, hit the More icon in the upper right corner (three dots), and select View Lists.
Source: Justin Trudeau on Twitter
Find out whose Lists you’re on
Check what Lists you’re on so you can better understand how people perceive your brand. Obviously, you’ll only be able to see public Lists.
How to do it:
- Head to your Lists (hold G and I simultaneously).
- Hit the More icon (three dots) in the top right corner.
- Click Lists you’re on.
6 Twitter data and settings hacks
Download your Twitter data
Create a backup of your account’s tweets by requesting your full archive from Twitter. Social media data archiving may be necessary for compliance reasons, especially if you’re a government organization or part of another heavily regulated industry.
How to do it:
- Head to Account settings; this will be under the More icon (three dots) in the navigation bar.
- Select Settings and support from the menu; under the dropdown, click Settings and privacy.
- Click on Your Account.
- Navigate to Download an archive of your data.
- Enter your password and verify your account through TFA.
- Under Twitter data, click Request archive.
Your Twitter data will automatically begin processing. It can take up to 24 hours to complete, so give yourself time if you know you’ll need the data. Once it’s ready to download, you’ll receive an in-app notification.
Give your eyes a rest with Twitter’s dark mode
Also known as “night mode,” Twitter’s dark mode setting is designed to be easier on the eyes in low-light environments.
How to use it:
- Tap the More icon (three dots) on the left navigation bar.
- Tap Settings and Support.
- Tap Display.
- Choose Dim or Lights out.
- Click Done.
Change your Twitter colors
Feeling Barbiecore pink today? Let your Twitter color scheme reflect your mood.
How to do it:
- Tap the More icon (three dots) on the left navigation bar.
- Tap Settings and Support.
- Tap Display.
- Choose from one of the six color options.
- Click Done.
Enable data saver mode
You know when your wifi goes out, but you’ve still got to get your tweets on? If you’re operating on a tight data budget, try data saver mode.
You can reduce Twitter’s data usage by following these steps. Note that when enabled, videos and photos will be presented as a preview until you load them. To load images in high quality, tap and hold the image.
How to do it on mobile:
- Head to the navigation bar, then tap Settings and privacy.
- Under General, tap Data usage. You can also search for Data usage within Settings.
- Tap the toggle next to Data saver to turn on.
How to do it on desktop:
- Head to the navigation bar.
- Tap Settings and Support.
- Tap Settings and privacy.
- Tap Accessibility, display, and languages.
- Tap Data saver and click the box.
Use advanced settings to refine your search
Take advantage of Twitter’s advanced search settings to narrow down your results.
How to do it:
- Enter a search query.
- On the right-hand side, under Search filters, click Advanced search.
- Fill out your search parameters and click Search.
Try search operators to filter results
Twitter’s search capabilities are similar to those you’ll find on engines like Google. You can type in commands to search for specific keyword pairings.
| Use this search operator… | to find tweets that: |
|---|---|
| social marketing | contain both "social" and "marketing" |
| "social marketing" | contain the exact phrase "social marketing" |
| social OR marketing | contain "social" or "marketing" or both |
| social-marketing | contain "social" but not "marketing" |
| #social | contain the hashtag "social" |
| from:Hootsuite | are sent from @Hootsuite's Twitter account |
| to:Hootsuite | replies to the @Hootsuite Twitter account |
| @Hootsuite | mention @Hootsuite's Twitter handle |
| social filter:safe | contain "social" with potentially sensitive results removed |
| social filter:media | contain "social" and an image or video |
| social filter:native_video | contain "social" and an uploaded (not linked) video |
| social-filter:retweets | contain "social" with retweets removed |
| social filter:links | contain "social" and a URL link |
| social URL:Hootsuite | contain "social" and a URL with the word "Hootsuite" in it |
| social since:2023-01-01 | contain "social" and were sent after "2023-01-01" |
| social until: 2023-01-01 | contain "social" and were sent before "2023-01-01" |
| social? | contain "social" and asks a question |
| social :) | contain "social" and :) |
| social:( | contain "social" and :( |
Looking for more hacks and tricks? These tips will help you get more Twitter followers, this will help your overall Twitter marketing strategy, and these Hootsuite hacks will save you time and effort.
FAQs about the top Twitter hacks
How do you win the Twitter algorithm?
You can follow best practices for the Twitter algorithm to help your content rank. Make sure you’re posting at the right time for your audience, using hashtags to expand your reach, and keeping your Twitter account active.
How do you get 0 to 1000 followers on Twitter?
Black hat techniques like buying followers may show a quick rise in your follower count but are ultimately not a good idea. Keep creating consistent content for your audience, follow this Twitter guide, and watch your follower count rise from 0 to 1000.
How do I turn off DM limit on Twitter?
You can’t, sorry. DM limits on Twitter are put in place to alleviate pressure on the platform’s backend. You’re limited to 500 DMs per day.
The ultimate hack? Saving time by managing your X presence using Hootsuite. Share video, schedule posts, and monitor your efforts—all from a single dashboard. Try it free today.
With files from Katie Sehl.
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
Free 30-Day TrialThe post 23 Game-Changing Twitter Hacks (or X Hacks) You Need To Know appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
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