Social Media Marketing: April 2024

Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives. Teachers and administrators have realized the potential of using social media in education.

Today, the best educators are embracing social media’s role in the classroom. But if you feel overwhelmed by the possibilities, you’re in the right place.

There are many advantages of using social media in education. Keep reading for our top tips, including lesson ideas you can steal and tools that can make your life easier.

Free tools and templates

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The benefits of social media in education

How does social media influence education?

The biggest advantage is engagement. And, as any teacher knows, engagement is key to student success. When students get involved in their learning, they learn better.

Plus, most social networking sites and resources are free! This is especially great if you’re an educator with a tight budget for materials.

Let’s go over a few more benefits of using social media in education.

Increase engagement

Normally, when we discuss “engagement,” we’re referring to likes, comments, and shares on a social media post. However, “engagement” can have a double meaning when using social media in education.

Student engagement is key to a successful classroom. When students are engaged, curious, and social in class, it shows that you are succeeding as an educator.

Social media resources can help facilitate and encourage engagement with your students.

Why? Well, when most teens are active on social media (particularly YouTube and TikTok, according to the Pew Research Center), using social media in the classroom helps you meet them where they are.

Connect students with resources from experts around the world

One of the best things to come out of social media is the ability to connect with anyone around the world. This has a benefit in the classroom, too — especially for higher education programs.

You can connect students with global resources and experts to help broaden their perspectives. Host an Instagram Live with an expert or have students connect with professionals on LinkedIn to enhance their learning experience.

Facilitate communication and collaboration between classmates

Most students are comfortable using social media to communicate. It only makes sense to bring that communication method into the classroom.

Social media can be a great way to facilitate conversations around lessons or collaborations for group projects. Think private Facebook Groups or Slack channels. Students can also build their collaborative skills with document-sharing tools like Google Docs. Groups of students can share notes and collaborate during lessons in real time.

It’s not just great for students, either. Social media can help build relationships between teachers and students, making it easier to communicate with students about classroom updates or other discussions.

Provide a platform for sharing information and ideas

Inviting, rather than resisting, social media into your classroom can have huge benefits. Use it to promote collaboration, share resources and ideas, and provide real-time feedback.

And for educators, social media can be a valuable professional development tool. You can connect with other teachers or educator communities on social media to learn new strategies or engagement methods.

#1 Social Media Tool for Education

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10 ways teachers can use social media in the classroom

Social media has endless opportunities for educators and students. As a tool, it can help students improve digital literacy and critical thinking skills. It can also help promote your class, your institution, and yourself.

Here are 10 essential ways to use social media in education:

1. Attract new students with a campaign

A great way to use social media for education is to attract new students to your school or course. For example, if you want to increase enrollment, create a social media campaign that highlights the benefits students would gain from your program.

Consider running a campaign to raise awareness of your program a few weeks before it starts. In your campaign, you could:

Use scarcity and urgency techniques (“50% sold out already!”)
Offer a discounted rate for early bird sign-ups
Tease the benefits students will get from the course

MasterClass does a great job promoting its classes by teasing content through Reels. These short videos offer a preview of what students can expect from the full course.

MasterClass and Misty on Pointe ballet collaboration

Source: mistyonpointe on Instagram

This TikTok video from the University of Idaho is another example of how to use social media to attract new students. The video highlights different reasons to attend the school from the perspective of current students, making it relatable to the audience they’re trying to reach.

TikTok reasons to attend University of Idaho

Source: University of Idaho on TikTok

2. Build a community

If you lead virtual classes or have alumni around the world, an online community is essential.

Communities can take many forms, too. Private Facebook Pages may be great for class discussion, while public hashtags can amplify important content.

A Facebook Group or Page is a natural fit if you’re focusing on student engagement. Here, folks can discuss the course, post questions and comments, and connect over shared experiences.

This private Facebook Group for incoming freshmen at The University of Texas at Austin is a great example of a private community.

Class of 2028 University of Texas Facebook group

Source: Class of 2028, The University of Texas on Facebook

A catchy hashtag can go a long way if you’re building brand awareness. Take Cornell University, for example; they’ve included #Cornell in their bio on Twitter (X) to encourage conversations.

Cornell University Twitter X bio learning discovery engagement

Source: Cornell University on X

You can also turn community-building into a lesson. Have your students create a strategy to build a community-based Facebook group based on their shared interests.

To be successful, they’ll need to figure out a niche or specific problem they can solve. This forces your students to develop their problem-solving skills.

3. Broadcast updates and alerts

Many educational institutions have internal communication software used to share alerts with students. But they’re often notorious for their clunky technology and slow load times. That’s why it’s often much easier for students to check Twitter, now X, for real-time updates.

If you post class updates on social media, your students can check in from their devices anytime. Social media is a great way for clubs and instructors to keep their communities informed.

Calgary Linguistics update to time for talk from University of Alberta

Source: Calgary Linguistics on X

You can also use social to broadcast to a crowd if you have relevant information for an entire student body or your broader community. Sharing major announcements on social media helps distribute the news to a wider network faster.

Texas State University pinned Twitter X post

Source: Texas State University on X

4. Livestream your lectures

Trying to reach a broader audience or just make your content more accessible? Consider livestreaming your lectures via platforms like Facebook, Instagram, or YouTube.

Online lectures allow students to access content independently and at their own pace. Some students may have difficulty attending classes. In those cases, online lectures can be a lifesaver. Students can review your lecture as often as needed to fully understand the material.

Livestreaming your lecture also allows you to reach a wider audience. Students from other institutions or countries can watch and learn. This open access will expand the reach of your expertise.

The University of Pennsylvania’s College of Liberal and Professional Studies (Penn LPS) frequently posts virtual information sessions on its YouTube channel.

If you’re able to moderate the chat, it’s also an easy way to engage students. Introverted students may find it easier to type a question instead of speaking in front of a crowd. Plus, you can add captions to your lecture, making it more accessible.

5. Focus on increasing digital literacy

Social media is a powerhouse. You can use it to find a job, build your skills, connect with potential employers, and much more.

But on the flip side, social media doesn’t forget. Once you post something on the internet, people can almost always find it again.

That means digital literacy is more important than ever. Students of all ages must learn how to be responsible and effective while using these tools.

As an educator, you can help your students develop the skills they need to succeed by creating digital literacy workshops and programs. Take this digital literacy program hosted by UT Extension of Henderson County. The organization promotes its digital literacy program for seniors on its Facebook Page.

UT Extension of Henderson County digital literacy program for seniors Facebook photos

Source: UT Extension Henderson County on Facebook

6. Generate UGC

User-generated content (UGC) is any content created by regular people, not brands. Your students are likely already generating content. Why not encourage them to post on the topics you’re teaching? You could incentivize participation with a bump in grades or as bonus work.

FYI: You’ll have better results if you give your students parameters. Don’t just say, “Post about class, and you get one get-out-of-homework free card!” Instead, create a relevant hashtag for them to use. Or, say, for bonus points on an assignment, they can post a photo of themselves working on the assignment.

For instance, the Parsons School of Design regularly reposts student work on Instagram. Getting featured in front of Parsons’ audience of over 150K is a great incentive for students to share their work and tag the school.

Parsons School of Design sketch artwork post on Instagram

Source: Parsons School of Design on Instagram

As always, ask permission before you repost their content, and be sure that the content is compliant with any internal policies at your organization. If you’re new to UGC, here are some best practices.

Social Trends Report for Higher Education

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7. Create opportunities for active and passive learning

As an educator, you probably use a mix of active and passive learning.

Active learning requires students to actively engage with the lesson. This may be through discussions, challenges, or debates. You can even task your students with creating a photo or video essay hosted on a social media platform. Instagram is great for photo essays, while YouTube or TikTok work for video essays.

Passive learning requires learners to listen to lessons and absorb the information. Then, they must consider or translate the information. In classrooms, this might look like lectures and note-taking.

Social media poses an opportunity for both active and passive learning. For example, you could lecture your students on the dangers of misinformation on X. Then, task them to find a misinformed tweet and present their fact-checking process. Students will learn to examine data and provide evidence supporting their findings.

The combination of active and passive learning allows students to absorb information and then engage with what they’ve learned.

8. Teach networking and thought leadership skills

The working world is becoming more globalized and competitive every day. So, teaching students to develop networking and thought-leadership skills is essential.

By creating a LinkedIn profile and connecting with other professionals, students can:

Learn how to build and nurture relationships
Identify potential mentors
Develop a personal brand

One way to do this is by sharing workshops on social media. Workshops offer a valuable opportunity for students to network, learn new skills, and form an opinion on a subject.

Dougherty Arts Center Facebook post professional development workshop Speak Truth to Power Creativity Advocacy and Our Collective Future

Source: Dougherty Arts Center on Facebook

Schools and educators can also use LinkedIn to show thought leadership in action. Your students, teachers, and departments can share resources, request feedback, and post relevant articles and videos.

University of Southern California ChatGPT Law Students advisory

Source: University of Southern California on LinkedIn

As students become more comfortable using LinkedIn, they can start exploring. Encourage them to follow other thought leaders and join conversations.

9. Develop discussion and critical thinking skills

Is your lesson goal to promote critical thinking? Then you might have students tweet their responses to weekly discussion prompts.

The limited character count will force students to be concise. They’ll have to identify their argument and communicate it without wasting words.

10. Celebrate student and alumni achievements

If you work in higher education, alumni relations are key to your social media strategy.

One way to engage both current and former students is to keep up with their achievements and post-graduate lives. You can do this by showcasing student news on your social media channels.

Not only does this reengage alumni and spark pride in current students, but it highlights your school’s impressive feats to the greater community.

Texas State University criminal justice PhD student spotlight LinkedIn

Source: Texas State University on LinkedIn

A tool to help you use social media in education

Hootsuite can help make life a little easier. And with Hootsuite’s Student Program, qualified educators even get a deal!

Educators and administrators, here are four features that deserve your attention.

Scheduling capabilities

Scheduling all of your social posts in advance can help you save major time. If you’ve got a lot on your plate — as most educators do — this can be a huge help.

Take Planner for a test-drive

Hootsuite Planner’s calendar view makes it easy to see each post you’ve scheduled across every platform.

You can filter posts by account, drag and drop upcoming posts to new times or days, or easily duplicate recurring content — all from one simple dashboard.

Social listening

Hootsuite’s social listening tools help you analyze millions of online, real-time conversations.

You can use Streams to track topics that are relevant to your lessons or set alerts for your institution’s name. You’ll see what people are thinking and feeling, and you can use that data to influence your practices.

Hootsuite also integrates with more advanced social listening tools, like Talkwalker.

Talkwalker offers analytics related to social conversations beyond your owned social properties, including:

Mentions
Brand sentiment
Important influencers
Conversation clusters

Talkwalker is especially useful to spot activity peaks in conversations about your accounts. This can help you determine the best times for you to post on social media.

Psst: Hootsuite is set to acquire Talkwaker VERY SOON. This means that you will get access to Talkwalker social listening and analytics directly in your Hootsuite dashboard!

Analytics

If you’re serious about using social, you’ll want to make time to review your work and make adjustments based on your findings.

Hootsuite’s Analytics can help you dig deep into the numbers and show you what’s working and what’s not with your social strategy.

Instagram analytics overview in the Hootsuite dashboard

But analytics can also be a valuable teaching tool.

Understanding data analytics is a huge advantage, especially in our tech-forward age. Learning how to translate insight into action is a huge win. Students who understand how to interpret data are more employable, period.

Learn more about Hootsuite Analytics

Access to online courses

Want to take your social marketing to the next level? Hootsuite Academy offers on-demand video training to help you build your skills and engage with your audience. If you’re planning to teach with social media, these courses are a must-have.

Learn all the ways Hootsuite can help educational institutions improve their social efforts.

Using social media in education has never been easier. With Hootsuite, you can manage all of your social profiles, schedule and publish posts, engage your followers, monitor relevant conversations, analyze results, manage your ads, and much more — all from one simple dashboard. Try it free today.

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The post Using Social Media in Education: 10 Can’t-Miss Tips appeared first on Social Media Marketing & Management Dashboard.

* This article was originally published here

Monday, April 8, 2024

14 Social Listening Tools for Effortless Brand Monitoring

Social listening tools are some of the most important for any social media marketer to master. Why? Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time.

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Here, we break down 14 of the best social media listening tools, so you can choose the one that makes the most sense for your current needs.

First things first, though. Let’s start by clarifying exactly what we mean when we talk about social listening.

Bonus: Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening.

What is social listening?

Social listening is the practice of using social tools to monitor what people are saying about your brand online. It’s also an important form of competitor research.

Social listening works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Here’s a quick video overview:

Want to dive deeper into this subject? We’ve got a whole blog post on what social listening is and why it matters so much for brands.

What are social listening tools?

Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. For marketers, the subjects of choice are usually their brand, their competitors, and their industry as a whole.

The tools search across multiple social platforms and compile all the relevant social data in one location, so you can get the full picture of what people are saying from just one screen.

Why do marketers need social listening tools?

One of the greatest benefits of social media for marketers is the ability to understand what people are saying and thinking in real time. Social media listening tools collect that data for you so you always have it at your fingertips.

Here are some key reasons to add social listening tools to your social marketing toolbox:

Understand your brand reputation. You already know what customers say in posts where they @mention you. What do they say in the posts where they don’t tag you?
Find opportunities for authentic engagement. Thank people who mention you or jump in with a useful suggestion. Or just keep an eye on the conversation to understand the social communities where people talk about your brand.
Identify pain points and new product opportunities. What are people asking for that they can’t find? Maybe you can provide the solution.
Track social sentiment in real time. If the conversation about your brand starts to skew negative, you can take action before things reach crisis level. If something is going unusually well, you can throw some budget into a dedicated marketing campaign to keep riding that wave.
Identify potential creators to partner with. Social media listening tools help you understand who the big players are in your niche.
Spot competitor campaigns as they launch. This gives you the chance to analyze potential opportunities and threats just as they start to emerge.
Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.

14 best social listening tools for 2024

There are a lot of options out there. Here are our top social listening tools picks for 2024.

1. Hootsuite

Hootsuite actually offers a couple of different social listening features depending on the size of your brand and how much social data you need to analyze. (That’s on top of comprehensive social media management tools, including scheduling to all major social networks, easy performance tracking, and audience engagement tools.)

Streams

Try for free

Streams are included in all Hootsuite plans, so this social media monitoring tool is available to all Hootsuite users. This is a simple-to-use tool, but that doesn’t mean it’s basic.

Streams are a powerful resource that allows you to build your own custom social listening dashboard. You can monitor keywords, mentions, and hashtags across multiple social media channels. With integrations from the Hootsuite App Directory, you can even monitor conversations on Reddit, Google My Business, and multiple online review sites.

You can respond to any post directly from your dashboard, assign it to another team member, or flag it for follow-up.

Here’s a detailed tutorial on how to set up Streams for social listening.

Pricing: Starting at $99/month; 30-day free trial.

Hootsuite Advanced Analytics

Request free demo

Hootsuite Advanced Analytics is primarily a tool for tracking the ROI of your social marketing strategy and the business impact of your social media posts.

But it also contains a competitive analysis component that earns it a spot in our list of social media listening tools.

Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter). Key social data sources include their audience stats, engagement, and hashtag use.

Advanced Analytics is available as an add-on to Hootsuite Enterprise plans. Pricing is available on request.

Psst: Hootsuite is set to acquire leading social listening platform Talkwalker VERY SOON. This means that you’ll be able to dig even deeper into brand mentions and customer intelligence, with Talkwalker’s AI-powered tools right in your Hootsuite dashboard!

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2. Talkwalker

Talkwalker reach engagement and share of competitors over time

Source: Talkwalker

Talkwalker’s social data library includes more than 150 million sources. With more than 50 advanced filters, you can segment your social data and identify the right audience to monitor.

This powerful social listening tool allows you to understand the full impact of your online conversations by measuring engagement volume, reach, sentiment, and more. It incorporates Blue Silk GPT for AI analysis.

When you integrate Talkwalker into Hootsuite, you can tag, assign, and respond to Talkwalker-identified mentions up to two years old directly within the Hootsuite dashboard.

Pricing: Starting at $800/month.

3. Brandwatch

Brandwatch veganism and vegetarianism total mentions and volume over time

Source: Brandwatch

Brandwatch uses a library of 1.6 trillion historical conversations going back to 2010 to help brands track trends online. More than 500 million new conversations are added every day.

Brandwatch provides access to conversations from more than 100 million sites and has the capability to integrate your own customer data. You can track key social listening metrics like brand awareness, social sentiment, and social share of voice.

For even easier tracking of your social listening queries, you can integrate Brandwatch into your Hootsuite dashboard.

Pricing for this enterprise-level social listening tool is available upon request.

4. Brand24

Brand24 AI social sentiment tracking graph

Source: Brand24

Brand24 is an AI-powered social listening tool that covers the major social platforms as well as blogs, news sites, and other online sources. It allows you to track trends in reach and brand awareness, and to set up alerts for critical notifications.

You can also gain valuable insights into social sentiment. Influence score allows you to identify top influencers and creators in your niche.

Pricing: Starting at $99/month; 14-day free trial.

5. Digimind

Digimind graph of mentions and social interactions in French

Source: Digimind

Digimind expands social listening to 850 million sources, including blogs, forums, and offline sources as well as the major social media platforms. It works in more than 200 languages and features automatic translation.

This social listening tool incorporates AI to analyze trends in mentions and sentiment analysis.

Pricing is available on request.

6. Mentionlytics

Mentionlytics share of voice advanced keyword analysis

Source: Mentionlytics

Mentionlytics monitors keywords in multiple languages across both social and web sources. This social listening tool identifies positive and negative mentions with advanced sentiment analysis.

You can filter your social listening results by keyword, source, country, and language. Mentionlytics also identifies the top influencers in your niche. Mentionlytics integrates into Hootsuite so you can assign and reply to mentions directly from the Hootsuite dashboard.

Pricing: Starting at $49/month; 14-day free trial.

7. Meltwater

Meltwater keyword search results for electric vehicles

Source: Meltwater

Meltwater allows unlimited searches over a rolling 15-month archive so you can identify trends and yearly cycles. Beyond social and web sources, Meltwater data includes TV, radio, podcasts, and other media sources.

Within Meltwater, you can build custom dashboards, analyze sentiment, and take advantage of image recognition tools.

Pricing is available on request.

8. Sprout Social

Sprout Social competitive analysis coffee shops

Source: Sprout Social

Sprout Social helps you track conversations about your brand, understand your audience demographics, and identify important influencers in your niche. Hashtag and mention monitoring are baked into the solution, along with sentiment analysis. More detailed social listening is available with an add-on.

See how Sprout Social compares to Hootsuite.

Pricing: Starting at $249/month; 30-day free trial.

9. Mention

Source: Mention

Mention tracks more than a billion data sources across the web, including Twitter, Facebook, and Instagram. You can create and save filters to make it easier to find what you’re looking for.

This social listening tool includes sentiment analysis and visual reporting. You can track mentions of your brand or any topic up to two years in the past and set up alerts for unusual activity.

Pricing: Starting at $41/month; 14-day free trial.

10. Quid

Quid summary metrics using generative AI

Source: Quid

Formerly known as NetBase, this social listening tool uses generative AI to identify customer needs and expectations from the social conversation. It tracks millions of data points in dashboard form so you can view trends and insights.

This tool is specifically focussed on using social listening data to predict and anticipate future needs and trends, rather than responding to the conversation right in the moment.

Pricing is available on request.

11. Ipsos Synthesio

Ipsos Synthesio media type share of voice and timeline

Source: Ipsos Synthesio

This is another AI-powered social listening tool with trend analysis. Synthesio divides data types into social-declarative data and digital-bevavioral data.

The trend detection here is designed to alert you to statistically relevant changes in the social conversation, topic pairings, and trending images.

This is particularly useful to spot new competitors and shifting brand perception.

Integrate Synthesio with Hootsuite to more easily engage with the social content this tool surfaces.

Pricing is available on request.

12. Audiense

Source: Audiense

Audiense takes a different approach to social intelligence. It’s not strictly speaking a social listening tool according to the narrowest definition of the term. But it does use social listening concepts in its offering, so we think it belongs on this list.

Rather than focusing on conversations about your brand, Audiense uses social data and conversations to help you understand who your audience is and what they care about. It’s about who’s driving the conversation more than what’s being said.

Audiense primarily pulls its data from X (formerly Twitter) and Meta (Facebook and Instagram). It also integrates with Hootsuite.

Pricing: Starting at $1,499/month.

13. Keyhole

Keyhole Nike Shoes social listening timeline

Source: Keyhole

Keyhole offers a social listening tool that tracks keywords, mentions, and hashtags across multiple platforms. It graphs trends over time along with social share of voice. It tracks the sentiment in every mention, along with changes over time.

It’s also helpful to identify key influencers in your niche and compare the performance of the various influencers you identify.

Pricing: Starting at $79/month; free trial available.

14. HubSpot

HubSpot Instagram comments social monitoring

Source: HubSpot

HubSpot’s social listening tools allow you to create keyword monitoring streams and set email alerts for specific keyword mentions. Since HubSpot also includes a CRM, it links social conversations with customer data.

HubSpot works well for social listening on X (formerly Twitter) but has limited functionality on other platforms. You can add the Hootsuite integration to HubSpot for additional features.

Pricing: From $800/month; free trial available.

Hootsuite makes it easy to monitor social media conversations and keywords, so you can focus on taking action on the insights available. Try it free today.

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The post 14 Social Listening Tools for Effortless Brand Monitoring appeared first on Social Media Marketing & Management Dashboard.

* This article was originally published here

Sunday, April 7, 2024

Social Media Week Preview: Duolingo's Masterminded Social Listening Tactics - Adweek

Social Media Week Preview: Duolingo's Masterminded Social Listening Tactics Adweek

* This article was originally published here

Saturday, April 6, 2024

Small Business Development Center to host no-cost digital marketing bootcamp in Statesboro - Grice Connect

Small Business Development Center to host no-cost digital marketing bootcamp in Statesboro Grice Connect

* This article was originally published here

Friday, April 5, 2024

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 - JD Supra

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 JD Supra

* This article was originally published here

Thursday, April 4, 2024

27 Inspiring YouTube Stats to Know in 2024

YouTube has continued to dominate the world of video sharing. These days, it’s a one stop shop for everything from entertainment to how-to videos.

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts.

Read on for the YouTube user, usage, and business stats that you need to know to hit the ground running (and get that camera rolling).

Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Get real results after one month.

General YouTube stats

Harness the power of YouTube’s global network with these stats.

1. YouTube is the 2nd most visited website in the world

With over 106 billion annual visits, YouTube is the second most visited website globally. What takes first place? It’s parent company, Google, of course.

2. YouTube is the most popular social media platform in the U.S.

Among U.S. users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok.

line graph showing youtube as most popular social media platform in USA, followed by facebook and then instagram

Source: Pew Research Center

3. YouTube has 100 million paid subscribers

Premium services are one of the easiest ways for social media platforms to make money, and YouTube is no exception. The platform currently boasts 100 million subscribers across Music and Premium services.

4. YouTube is the third most popular mobile video app worldwide

YouTube clocks in the number three spot in the list of most popular mobile video apps worldwide, according to Statista. While this might sound impressive, a closer look at the numbers gives some fairly surprising insights.

TikTok, unsurprisingly, takes the number one spot with over 1 billion downloads worldwide. Netflix is in the number two spot, with a meager 182.8 million downloads, comparatively. And YouTube trails closely behind with 182.1 million downloads.

This leaves a gap of over 800 million downloaded between TikTok and YouTube.

YouTube, time to catch up?

5. Baby Shark is the most viewed YouTube video of all time

Be honest, you started singing Baby Shark in your head when you read that, right?

It’s no wonder, considering this video has been viewed more than 14 billion times, making it the most popular YouTube video ever.

In the second place spot sits Despacito by Daddy Yankee (8.54 billion views), and in third place Johny Johny Yes Papa by LooLoo Kids (6.86 billion views).

6. YouTube is the most watched online streaming service in the U.S.

While you might think of platforms like Netflix and Hulu as the kings of American streaming, it’s actually YouTube that has earned the crown. YouTube currently accounts for 8.6% of streaming usage in the U.S., according to Nielsen, followed closely behind by Netflix at 7.9%.

pie chart showing youtube as most popular streaming platform followed by netflix and prime video

Source: Nielsen

YouTube user statistics

Wondering what YouTube’s user base looks like? These YouTube user statistics will help you understand the people behind the platform.

7. 83% of U.S. adults use YouTube

YouTube currently ranks as the most popular platform among U.S. adults, beating out platforms like Facebook and Instagram. 83% of U.S. adults report using YouTube.

8. 54.4% of YouTube users are male

YouTube’s male users continue to make up a small majority of the platform, with 54.4% of users identifying as male, and 45.6 identifying as female. It’s not clear what percentage of the audience identifies outside of the gender binary.

9. The majority of YouTube’s U.S. users are aged 18 to 49

Unlike competing platforms like TikTok, who’s user base skews heavily Gen Z, YouTube remains a popular platform for users across generations. The largest distribution of YouTube’s user base falls between the ages of 18 and 49, followed closely behind by those aged 50-64.

chart showing age breakdowns of popular social media platforms in the USA

Source: Pew Research Center

10. YouTube U.S. users tend to be well-educated

While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated.

89% of YouTube’s user base identifies as being a college graduate or higher.

11. YouTube boasts a diverse user base in the U.S.

In the United States, YouTube’s user base tends to be pretty diverse. According to Pew Research Center, YouTube usage is split more or less evenly among White, Black, Hispanic, and Asian populations.

12. The UAE has the highest YouTube penetration rate

When it comes to global penetration of the YouTube app, the United Arab Emirates (UAE) is leading the pack with 98.7% penetration. Israel comes in second with a 93% reach, followed by the Netherlands at 91%.

Canada’s YouTube penetration rate sits at 88.3%, and the United States falls further down the list at 77.4%.

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YouTube usage stats

Wondering how people use and enjoy YouTube? Use these YouTube usage stats as your guide.

13. Users watch 1 billion hours of YouTube content every day

According to Google, users spend more than 1 billion hours of time watching YouTube videos every day. Now that’s a lot of eyeballs!

14. Users spend 28 hours per month on YouTube mobile

When was the last time you checked your screen time and thought, “eugh.” Hey, we’ve all been there.

Chances are, YouTube is one of the apps taking up your viewing time. In 2023, users around the world spent an average of 28 hours on the YouTube mobile app each month.

Keep in mind, this usage isn’t even around the world. Users in South Korea spent around 45 hours each month using the app, while users in Switzerland spent less than 10. In the U.S, sers spent around 26.20 hours on YouTube each month.

15. YouTube Kids saw 131 million downloads in 2023

YouTube Kids had its best year to date in 2023, seeing 131 million downloads—up from 103 million in 2022.

Overall, downloads for YouTube Kids have continued to increase since its launch in 2016.

16. 81% of internet users have used YouTube

So… basically everyone. Even if you’re not creating regular video content on the site, it’s worth having a presence here on one of the world’s most popular digital hubs in some capacity.

17. 26% of U.S. adults get news on YouTube

Getting news on social media is more or less the norm now (what this means for society is still up for debate).

Facebook remains the most popular news site for U.S. adults, with 30% of the market, while YouTube follows close behind at 26%.

circle graphs showing news consumption by social media site, with facebook and youtube being the largest

Source: Pew Research Center

YouTube business statistics

Ready to build your brand on YouTube? Here’s how to increase your YouTube subscribers and promote your YouTube channel. Plus, use these YouTube for business stats to guide your strategy.

18. YouTube is the #1 platform for researching products and brands

YouTube continues to be a behemoth in the world of product advertising and brand awareness. According to Google, YouTube is the number one platform for researching products and brands, or making purchase decisions.

text stat from think with google explaining that youtube is the number one platform for research brands and products

Source: Think With Google

19. Viral YouTube content can reach 100 million views is less than a day

Virality still reigns supreme on social media, as any burnt-out social media manager can tell you.

For those looking to go viral, the best you can expect to do is 100 million views in less than one day. The YouTube video for Butter, by Korean pop sensations BTS, holds the record as the fastest video to reach 100 million views, followed up by their video Dynamite.

YouTube ad statistics

Make the most out of your YouTube advertising strategy with these YouTube ad statistics.

20. YouTube made over $31 billion in ad revenue in 2023

Beyond paid subscribers, YouTube’s main revenue driver is advertising. Cue a one minute second ad you can’t close that interrupts your DIY patio furniture video…

Now that that’s over, YouTube made $31 billion in advertising revenue in 2023. This broke down to approximately $7 billion in Q1, $7.6 in Q2, $8 billion in Q3, and $9 billion in Q4.

21. Multi-format video campaigns perform better in ad recall and brand awareness

Wondering whether your next ad should be a long-form video, a YouTube Short, a live stream, or a podcast? Why not choose all of the above?

According to YouTube, campaigns that use two or more video formats see better ad recall and brand awareness lifts than those using only one.

22. YouTube ads boats 57% more view time than other platforms

Want your ads to be seen? Really seen? Then YouTube might be the place. According to the platform, ad views on YouTube are more than 57% higher than on other competing platforms, under similar testing conditions.

23. Half of brands feel confident advertising on YouTube

While platforms like LinkedIn and Instagram rank high for brand advertising confidence, YouTube is sitting in the middle ground.

About 52% of brands report feeling confident advertising on YouTube, while the remaining 48% say they are skeptical about the platform’s trustworthiness.

chart showing the most trusted social media platforms by advertisers, with youtube ranking in the middle

YouTube Shorts statistics

Shorts are one of the fastest growing features on YouTube’s platform. Learn how to use them to your advantage with these stats.

24. YouTube Shorts sees 2 billion monthly logged-in users

Launched in 2020, YouTube Shorts has quickly taken the world of short-form video by storm. As of July 2023, YouTube Shorts see an average of 2 billion monthly logged-in users, and growing.

The most popular YouTube short to date came from travel vlogger Shangerdanger, whose “Diver cracks egg at 45 ft deep” Short has seen 14 million views.

25. YouTube Shorts see 50 billion daily views

YouTube Shorts are quickly becoming one of the platform’s best-known features, especially among younger, gen Z audiences.

Currently, YouTube Shorts sees around 50 billion daily views, according to YouTube internal data.

26. YouTube Shorts see 10-20% more conversions per dollar

YouTube Shorts might just be the next great thing in advertising. According to Google, campaigns that leverage YouTube Shorts bring in 10-20% more conversions per dollar than campaigns that rely on landscape assets alone.

YouTube music stats

Music remains a big driver of YouTube’s user traffic. Learn how the YouTube music statistics break down here.

27. The most popular channels on YouTube are music and children’s content

As of March 2024, the top five most popular channels on YouTube are:

Wiz Khalifa Music (6 billion channel views)
Wow Kidz (5 billion channel views)
T-Series (2.72 billion channel views)
Cocomelon – Nursery Rhymes (2.42 billion channel views)
SET India (2.33 billion channel views)

YouTube stats FAQs

What is YouTube Stats for Nerds?

YouTube Stats for Nerds is a feature on YouTube that gives you technical details about your video playback. It shows information like the video’s ID, resolution, and your internet speed. This can help you understand why your video might be buffering or not looking as clear as it should. It’s also useful for YouTube’s tech team to troubleshoot and fix any issues. Just turn on the feature in your video settings to access this helpful data.

How do I see my YouTube stats?

To see YouTube stats on individual videos, sign into your YouTube Studio Content Manager. Once logged in, choose Analytics, and then Top movers in the Overview tab. Here, you’ll be able to see stats on your YouTube videos and channels, plus an overview of how your data has changed over time.

You can also use Hootsuite to view your YouTube stats. Simply open your Hootsuite dashboard, click Analytics, then choose New Report > YouTube. Here, you’ll be able to generate reports for channel views, watch time, subscriber growth, and more.

Learn more about YouTube analytics on the Hootsuite blog.

How much does YouTube pay for 1,000 views?

The company generally pays around $10-30 per 1,00 YouTube views for creators in the U.S. This works out to around $0.01 to $0.03 per view.

Check out this experiment that covers how much YouTube pays for views.

How much does YouTube pay for 1 million views?

YouTube generally pays between $10,000 and $30,000 for 1 million views. This is an average, and a generalization, so keep in mind your personal revenue could look much different.

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The post 27 Inspiring YouTube Stats to Know in 2024 appeared first on Social Media Marketing & Management Dashboard.

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