6 Best Marketing Tools for Law Firms The National Law Review
* This article was originally published here
Tuesday, November 30, 2021
9 Social Media Automation Tools That Will Make Your Job a Breeze
The average internet user now spends nearly 2.5 hours per day on 6.7 social networks. The good news for digital marketers is this provides many opportunities to connect with your potential audience.
The bad news? Creating, posting, and analyzing content across so many touchpoints can take an overwhelming amount of time. Unless, of course, you automate some of the work.
We’re not talking about bots here. Instead, our social media automation definition involves using social media automation tools that benefit marketers and audiences alike. That means reducing the time spent on repetitive tasks, decreasing response time, and giving you the time and data you need to create more engaging content.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
What is social media automation?
Social media automation is using software tools to reduce the amount of time spent on social media tasks that don’t require a human touch. Examples of social media automation include:
- Scheduling posts ahead of time
- Curating content for republishing
- Resolving routine customer queries
- Producing analytics reports
Not all social media tasks can or should be automated. This may sound obvious, but you should avoid any automation tactic that makes your brand look lazy, spammy, or fake.
For instance, paid bots that like, follow and comment are painfully obvious to savvy social media users. However, some #goodbots can provide helpful information to followers.
What's a bot and what's not? We're making it easier to identify #GoodBots and their automated Tweets with new labels.
Starting today, we’re testing these labels to give you more context about who you're interacting with on Twitter. pic.twitter.com/gnN5jVU3pp
— Twitter Support (@TwitterSupport) September 9, 2021
The key is to use smart social media automation in ways that help, rather than hurt, your credibility and online relationships. Let’s take a look at the kinds of automation that work and the kinds that should be left in the grimy corners of digital marketing.
What can be automated on social media?
Here are some day-to-day tasks that are prime candidates for social media marketing automation. We’ll show you some automated social media marketing software tools to help with all these tasks at the end of this post.
Scheduling and publishing
Logging in and out of different social accounts to publish multiple times per day can eat up a lot of time. Especially because the best time to post varies by platform.
This is a case where social media automation saves time and increases efficiency without reducing content quality. Dedicate a block of time to content creation. Then, use automated social media posting to schedule the appropriate post times on each network.
Data collection and reporting
Nearly two-thirds (64%) of marketers automate their marketing measurement and attribution. The remaining one-third are either:
- missing out on key insights from marketing data, or…
- …spending way too much time collecting and analyzing it manually.
Basic customer service
Automating customer interactions is one of the top use cases for marketing artificial intelligence tools in 2021. Yet, the Hootsuite Social Transformation Report found that only 13% of organizations increased their use of customer interaction automation during the COVID-19 pandemic.
You don’t need a human team member to answer common questions like “What are your hours?” and “Do you have any coupons available?” Likewise, you can automate service requests related to package tracking, refund status, and other issues that are tied to your CRM.
Source: La Vie En Rose on Facebook
Social commerce
Well-designed customer interaction AI can also:
- walk potential customers through the buying process
- provide personalized product recommendations
- increase conversions through social channels.
Source: Simons on Facebook
Social monitoring and listening
Social monitoring and listening allow you to understand the social conversation about your brand, your industry, and your competitors. They provide valuable market research and business intelligence you can use to guide your social media strategy.
Manually seeking out relevant content in which you’re not directly tagged can be time-consuming. So, it’s a good idea to put an automated social listening strategy in place.
Social ads management
To get the most from your social ads budget, you need to:
- test ads
- track results
- allocate spending
- determine placements
Automating these time-consuming tasks frees you up to dedicate more time to crafting great copy and other advertising assets.
The DOs and DONTs of social media automation
DON’T use spammy bots
The number one lesson here is to use bots for good, not evil. Embrace bots that help make customers’ lives better as well as your own.
AI chatbots that speed up customer service response times? Great. A consolidated inbox to manage DMs, comments, and tags from multiple networks in one place? Excellent.
But bots that automatically comment on or like social posts? Not such a good idea. They can cause lasting damage to your relationships with your audience. They can also land you in hot water with the social networks themselves.
DO offer customer support 24/7
People shop online at all hours. And they want customer service to be available any time they need help.
This leaves you with three options:
- Pay to have customer service agents working around the clock
- Use automated bots to manage expectations, direct inquiries, and respond to routine requests
- Leave your customers waiting until the next business day (by which time they will have bought from a more responsive competitor)
Expectations for customer service on social are a little different. It’s generally ok—and even expected—to have a chatbot or auto-response in place to handle straightforward inquiries. The bot should be able to appropriately direct more complex customer service requests to a human agent.
Remember: Bots never sleep.
DO collect insights from automated customer interactions
Text-based interactions with customers provide valuable data, even when they’re fully automated. Make sure you use that data to help inform your social media presence going forward. For instance, tweaking customer service chatbots or updating estimated shipping times.
The low-carbon energy company ENGIE uses artificial intelligence to analyze WhatsApp and Facebook chats with customers. They use this info to inform website changes, standard support responses, and campaigns.
Source: Engie Belgium
DON’T post the same message to every network
Cross-posting the same content to multiple social media accounts might seem like the easiest option. But it’s certainly not the most effective.
Some tools (including social media platforms themselves) offer you the option to automatically cross-post to other platforms. Don’t be tempted.
Social platforms have different image display ratios and word count allowances. Audiences on those different platforms have different expectations, demographics, and vocabularies. It’s highly unlikely one post will meet all those various requirements and expectations.
Instead, take the extra time to adjust your message for each platform’s audience. At the bare minimum, you’ll want to check and adjust:
- User handles
- Image specs (file type, size, cropping, etc.)
- Text based on character count
- Hashtags (number and usage)
- Your vocabulary (i.e., retweet vs. regram vs. share)
Instead of cross-posting, use automated social media publishing at set times to use your time most efficiently.
DO post on your audience’s schedule
You may (theoretically) work 9 to 5, but that’s not necessarily when your audience is online—especially if you have followers in different time zones. To get the most traction on your social posts, you need to share when your following is online and ready to engage.
Luckily, social media automation allows you to queue up content to post at ideal times, even if for you that’s the middle of the night.
You can also use social automation tools to help learn when your audience is most likely to be online and active. This helps you schedule your content to go live at the most effective times.
DON’T “set it and forget it”
Bulk scheduling to automate your social media posts is a great way to use social media automation to increase efficiency. However, it’s important to keep an eye on your publishing schedule and make any adjustments required in real-time.
World-changing crises happen all the time on social media, and a poorly timed post can make your brand look out-of-touch or tactless.
So, batch-schedule your posts, but know what’s happening internally and out in the world. Be prepared to pause, reschedule, or cancel upcoming social posts and campaigns as events require.
DO listen to the conversation
There’s a conversation happening about your industry online. Maybe even about you. Social listening tools automatically flag relevant conversations, topics, and mentions. You can stay informed and find relevant ways to expand your network.
Social listening is the most efficient way to:
- Track audience sentiment
- Gather and source user-generated content
- Catch dangerous or malicious content and fake accounts targeting your audience
With the right tools, social listening is one of the best ways to boost engagement.
DON’T babysit your ads
Ads cost money, and poorly optimized ads cost more money. The added pressure of a diminishing budget can make it tough to tear yourself away from your ads dashboards. But ads are so data-driven that automation is often the best strategy.
One of the easiest shortcuts is to use a tool (like, for instance, Hootsuite Boost) to automatically promote top-performing organic content. If you have a home-run post on your hands, throw some dollars at it to give it the best chance of snowballing. Hootsuite Boost automates that trigger so it happens whether you’re at your desk staring at it, or not.
Split-testing (or A/B testing) your social ads is another area where automation can really help you hit your KPIs.
9 social media automation tools to do it right
We’ve divided our favorite social media automation tools into categories to keep it simple. Choose the areas you want to focus on first and have a look at the tools that can help.
Publishing and scheduling
1. Hootsuite Publisher
This is our favorite social media scheduling tool for obvious reasons. It features a “Best Time to Publish” feature that suggests the best time to post for your audience. It allows you to post more, high-quality content in less time.
[insert best time to publish image, already in media library]
You can also customize the content of a single post for multiple platforms. This maximizes efficiency while avoiding the concerns about cross-posting mentioned above.
And, of course, Hootsuite allows you to bulk schedule up to 350 posts at a time. This automated social media posting allows you to focus more on content creation and less on pressing Post.
2. Facebook Business Suite
If you primarily use Facebook (ahem *Meta*) platforms, Facebook Business Suite provides some great tools to help you automate your social media posts, Stories, ads, and analytics.
Data collection and reporting
3. Hootsuite Analyze
When you have solid data about what works for your brand, social media marketing gets a bit less scary. It also becomes more effective and produces better ROI.
Most social platforms offer native analytics tools. But it can be a huge drain on your time to analyze each platform separately and compile manual reports.
Automated, customized social media reporting through Hootsuite Analyze allows you to measure your content performance as often as you like. You’ll get real-time updates and high-level overviews for quarterly or annual review.
Customer interactions for service and social commerce
4. Heyday
Source: Heyday
Heyday can automate routine queries and order tracking. A virtual sales assistant provides product recommendations and increases conversions through social channels.
Proprietary natural-language programming models allow the AI virtual assistant to answer more than 80% of customer queries. For more complex requests, there’s a seamless handoff to human agents.
Heyday allows customers to reach you through:
- online chat
- Facebook Messenger
- Google Business Messages
- Kakao Talk
5. Sparkcentral
Sparkcentral uses an automated messaging distribution platform to manage customer interactions. This aligns your customer care across online chat, social channels, and messaging.
Virtual agents help resolve basic customer queries, and even step in to automate portions of conversations that involve agents.
Sparkcentral syncs with your CRM so you always have a complete view of your customers.
6. Hootsuite Inbox
Hootsuite Inbox allows you to manage conversations and mentions across all of your social platforms from one dashboard. You can also use the Saved Replies feature to quickly and consistently address common interactions.
Social monitoring and listening
7. Hootsuite Insights powered by Brandwatch
This tool helps automate social listening, with instant analysis of social conversations in real time. It provides alerts of spikes in social conversation or sentiment. This automatically informs you of potential crises or viral hits before they happen.
8. Talkwalker
Talkwalker uses artificial intelligence to process online customer signals. The Talkwalker dataset includes 187 languages across text, videos, images, and audio. It also uses internal data to provide a complete picture of your customers.
Ads management
9. Hootsuite Social Advertising
Hootsuite Social Advertising allows you to test hundreds of Facebook and Instagram ads, then automatically reallocate your budget to the best-performing ones. It ensures you’re targeting the right audiences with the right metrics for maximum ROI.
You can automatically boost your budget, or even start a new campaign, based on pre-set triggers. This tool will even provide daily automatic ad performance recommendations.
Finally, Hootsuite Social Advertising syncs your CRM or email list to your Facebook ad account, so you always have up-to-date custom audiences.
Save time on social media by using Hootsuite. From a single dashboard, you can plan and schedule content, respond to comments and @mentions, run ads, and measure performance. Try it for free today.
The post 9 Social Media Automation Tools That Will Make Your Job a Breeze appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
The Complete Guide to TikTok Analytics: How to Measure Your Success
How do you evaluate success on TikTok? There are many metrics to look at: follower count, likes, comments, shares. But TikTok analytics go deeper: they allow you to measure weekly and monthly growth, total video play time, information about who is watching, and more.
With over 1 billion active accounts, every TikTok user has the potential to reach an enormous audience—but not everyone does. That’s why checking your TikTok analytics (and understanding them) is so important. Track the right metrics, and you’ll be able to hone in on the tactics that really work (and tell hype from reality).
If your brand is new to TikTok, analytics can take some of the guesswork out of your TikTok marketing strategy. Insights available to TikTok Business accounts can inform everything from when you post to what you post.
Keep reading to learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage.
Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.
Who can view TikTok analytics?
Anyone can. Or rather, anyone who has a TikTok Business account. According to TikTok, these accounts offer “creative tools that empower businesses to think like marketers but act like creators.” Sneaky! And the price is right (it’s free).
How to switch to a TikTok Business account
- Go to your profile page.
- Open the Settings and privacy tab (the three lines in the top right corner).
- Tap Manage account.
- Under Account control, choose Switch to Business Account.
- Choose the category that best describes your account. Tiktok offers categories from Art & Crafts to Personal Blog to Fitness to Machinery & Equipment. (Is bulldozertok a thing?)
- From there, you can add a business website and email to your profile. And those precious analytics are all yours.
How to check analytics on Tiktok
On mobile:
- Go to your profile.
- Open the Settings and privacy tab in the top right corner.
- Under Account, choose the Creator Tools tab.
- From there, select Analytics.
On desktop:
- Log in to TikTok.
- Hover over your profile picture in the top right.
- Select View Analytics.
If you plan to download your analytics data, you can only do this from the desktop dashboard.
Categories of TikTok analytics
Tiktok divides analytics into four categories: Overview, Content, Followers and LIVE. Let’s dive in.
@mypetdachshund …and poof
UNKNOWN #dachshund #wienerdog #Miniaturedachshund
Overview analytics
In the Overview tab, you can see analytics from the last week, month, or two months—or, you can choose a custom date range. Want to know how your account performed after you posted that super-timely All I Want for Christmas is You lip sync in 2020? This is the place to go.
Content analytics
This tab shows which of your videos have been the most popular within a selected date range. It also provides information about each post, including metrics like views, likes, comments and shares.
Follower analytics
The Follower tab provides information about your followers, including a breakdown of gender as well as what part of the world they’re viewing from. You can also see when your followers are most active on the app.
If you’re looking for advice on how to gain more (real) followers, we’ve got your back.
LIVE analytics
This tab displays insights on live videos you have hosted within the last week or month (7 or 28 days). These analytics include follower count, how much time you’ve spent live, and how many Diamonds you’ve earned.
Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.
Get the free template now!
What do TikTok analytics metrics mean?
Overview tab metrics
The Overview tab offers a summary of the following metrics:
- Video views. The total number of times your account’s videos were viewed over a given period.
- Profile views. The number of times your profile was viewed over the selected period. This TikTok metric is a good indication of brand interest. It measures the number of people who liked your video enough to check out your profile, or people who are curious to see what your brand is up to on the platform.
- Likes. The number of likes your videos received in the selected date range.
- Comments. The number of comments your videos received in the selected date range.
- Shares. The number of shares your videos received in the selected date range.
- Followers. The total tally of TikTok users that follow your account, and how that’s changed within the selected date range.
- Content. The number of videos you have shared in the selected date range.
- LIVE. The number of live videos you have hosted in the selected date range.
Content tab metrics
From the Content tab, you can measure video performance.
- Trending videos. Shows you your top nine videos with the fastest growth in viewership over the past seven days.
- Total video views. The number of times a TikTok video has been viewed.
- Total like count of a post. How many likes a post has received.
- Total number of comments. How many comments a post has received.
- Total shares. The number of times the post has been shared.
- Total play time. A cumulative total of the time people have spent watching your video. An individual post’s play time does not reveal much on its own, but can be compared with other posts’ performance to determine your account’s average total play time.
- Average watch time. The average amount of time people spent watching your video. This will give you a good indication of how successful you were at maintaining attention.
- Watched full video. The number of times the video has been watched in full.
- Reached audience. The total number of users who watched your video.
- Video views by section. Where traffic for your post comes from. Traffic sources include the For You feed, your profile, Following feed, sounds, searches, and hashtags. If you’re using hashtags or sounds to boost exposure, here’s where you’ll see how well that worked.
- Video views by region. This section displays the top locations of viewers for the post. If you created a post or marketing campaign for a specific location, this is how to tell if it reached them.
Followers tab metrics
Visit the Followers tab to learn about your audience. In addition to key audience demographic stats, you can also see your followers’ interests, making this section a good source for content inspiration.
- Gender. Here you will find the distribution of your followers by gender. If you’re happy with your niche, keep playing to your crowd.
- Top territories. Where your followers are from, ranked by country. Keep these places in mind if you’re looking to localize content and promotions. A maximum of five countries are listed here.
- Follower activity. This shows you the times and days that your followers are most active on TikTok. Look for when activity is consistently high, and post regularly in that time slot.
- Videos your followers watched. This section allows you to get a sense of the content that is most popular with your followers. Have a look at this section often to see if it sparks any ideas for content. It’s also a good place to scope out potential collaborators.
- Sounds your followers listened to. TikTok trends are often underscored by audio tracks, so check the top sounds your followers have listened to to see what’s popular. Trends move fast on TikTok, so if you use these results for ideas, plan for a quick turnaround.
If you’re looking to grow your audience (and see more action in the Followers tab), consider creating content with more universal appeal. Or consider influencer marketing and partner with a relevant creator to gain exposure with different communities. For example, a pet toy brand may wish to team up with a four-legged TikTok influencer like Crusoe the dachshund to reach his audience.
@crusoe_dachshund Anyone need any gardening help this wkd? #dogsoftiktok #gardening #dachshunds #fy #gardendog
LIVE tab metrics
The LIVE tab shows the following stats for your live videos in the last 7 or 28 days.
- Total views. The total number of viewers present during your live videos in the selected date range.
- Total time. The total time you have spent hosting live videos in the selected date range.
- New followers. The number of new followers you gained while hosting a live video in the selected date range.
- Top viewer count. The most users who viewed your live video at one time in the selected date range.
- Unique viewers. The number of users who viewed your live video at least once (in this stat, a viewer is only counted once, no matter how many times they replay the video).
- Diamonds. When you host a live video (and you’re 18+), viewers can send you virtual gifts, including “Diamonds.” You can exchange these diamonds for real money through TikTok—more info on that here. This stat shows how many diamonds you have earned in the selected date range.
Other TikTok Analytics
Hashtag views
The number of times posts with a given hashtag have been watched.
To see how many views a hashtag has received, search for the hashtag in the Discover tab. An overview of the search results will appear in the Top tab. From there, you’ll be able to see the number of views, related hashtags, and some of the top videos that use the tag.
Total likes
From your TikTok profile, you can see a grand total of the number of likes you’ve seen on all your content. This TikTok metric could be used for a rough estimate of average engagement.
TikTok engagement rates
There are different ways to calculate social media engagement rates, and TikTok is no different. These are the two primary formulas marketers use:
((Number of likes + Number of comments) / Number of Followers) * 100
or
((Number of likes + Number of comments + Number of shares) / Number of Followers) * 100
Since like and comment metrics are visible on the platform, you can easily see how your TikTok metrics compare with other accounts. Or scope out the engagement rates of influencers before teaming up with them. This is just one way you can make money on TikTok (and there’s three more strategies here).
Average engagement estimate
For a back-of-the-envelope estimate of an accounts’ average engagement, try the following.
- From a profile, click Likes to see the full total.
- Count the number of videos posted.
- Divide likes by the number of videos.
- Divide this number by the account’s total number of followers.
- Multiply by 100.
Keep in mind that most engagement rate formulas include comments in addition to likes, so you shouldn’t compare these results with those calculations. But since it’s time-consuming to count overall comment totals, this formula can be used as a quick way to compare accounts in-house.
The post The Complete Guide to TikTok Analytics: How to Measure Your Success appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
10 LinkedIn Marketing Features to Promote Your Business
Do you want to do more with LinkedIn? Are you taking full advantage of the wide range of no-cost marketing features built into the platform? In this article, you’ll discover new ways to tap into the power of LinkedIn so you can grow your business. #1: Host Long-Form Written Content On-Platform With Articles for LinkedIn […]
The post 10 LinkedIn Marketing Features to Promote Your Business appeared first on Social Media Examiner | Social Media Marketing.
* This article was originally published here
Marketing Podcasts You Should Follow This Year
With so many podcasts to choose from, as a social media person, you should lean into ones that inspire you, make you think, and help you see the industry from different angles.
You can read marketing books, blogs and subscribe to newsletters, but marketing podcasts have something special in today's world.
With a lot of podcasts out there, what are the ones worth listening to?
I've made a list with top marketing podcasts you should follow in 2022.
Best marketing podcasts
- Insider Insights Podcast
- The GaryVee Audio Experience
- Marketing School
- Social Media Marketing Podcast
- Akimbo by Seth Godin
- Marketing Over Coffee
- Online Marketing Made Easy with Amy Porterfield
- The Science of Social Media
- Marketing Scoop
- This Old Marketing
- Social Pros Podcast
- Katai Podcast
- The Growth Show
- Savvy Social Podcast
- The Art of Online Business
- Marketing Smarts from MarketingProfs
1. Insider Insights Podcast
Insider Insights it's a marketing podcast for everyone, powered by Socialinsider.
A monthly marketing podcast, Insider Insights is welcoming social media professionals who work in freelance, in-house for a company, and in an agency environment to discover the good and the bad from all worlds.
"The Insider Insights Podcast by Socialinsider is a must-add to your podcast list!
Host Maria meets up with social media professionals who are in the trenches of social media and digs deep to get their best tricks and actionable tips. Keep a finger on the pulse of the industry by subscribing today." - Dorien Morin van-Dam, organic social media specialist
Favorite episodes
- S1E5 - Become a leader on LinkedIn
- S1E9 - How to become a great community manager
- S2E5 - Social Media Manager @Booking
You can listen Insider Insights podcast on:
2. The GaryVee Audio Experience
On this podcast, you'll find a mix of #AskGaryVee show episodes, keynote speeches on marketing and business, segments from his WeeklyVee video series, interviews, and not only.
If you are a marketing lover, this show is a must.
Favorite episodes
- Your lack of patience is ruining your process
- How to motivate yourself to work harder
- The 4 biggest lessons for anyone who started a social media brand this year
You can listen the podcast on:
3. Marketing School
Marketing School is a digital marketing and online marketing tips podcast hosted by Neil Patel and Eric Siu.
A podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
Favorite episodes
- Why do people still ask if SEO in relevant
- How to set SMART goals and win
- 7 marketing trends for 2022 and beyond
The best part? The podcast is every single day.
If you don't have much time, but you are interested in social media and want marketing advice, this is a podcast you must subscribe to.
You can listen the podcast on:
4. Social Media Marketing Podcast
Social Media Marketing powered by Social Media Examiner is a once-a-week podcast hosted by Michael Stelzner.
Michael interviews real marketing people giving actionable insights, marketing tips, and strategies marketers should follow in each episode.
Favorite episodes
- TikTok strategy: a proven growth plan
- Instagram Live: how to promote and sell
- Creating a podcast that builds trust
You can listen the podcast on:
5. Akimbo by Seth Godin
Author of one of the most popular marketing blogs globally - Seth's Blog and the author of "This is Marketing" and other 18 books, Seth is a speaker, teacher, and entrepreneur that you should follow.
Favorite episodes
The episodes are short, rarely longer than 30 minutes in length, but full of knowledge. Each episode tells the story of a person, a business, a customer, or a particular moment in time.
You can listen the podcast on:
6. Marketing Over Coffee
John J. Wall and Christopher Penn host this successful weekly podcast, and they cover both classic and new marketing tactics. The interesting thing here is that they are recording the episodes in a local coffee shop.
Thirty minutes long, each podcast episode is full of insightful marketing tips and tricks. The best part is that each episode has an actionable takeaway you can start using today.
Favorite episodes
You can listen the podcast on:
7. Online Marketing Made Easy with Amy Porterfield
Want to grow your email list to thousands of subscribers or sell more and grow faster?
If yes, this podcast is made for you.
Featuring insights from A-List online marketing experts, marketing masterclasses, and step-by-step guides, each episode will help you better understand how to create an online strategy for your business.
Favorite episodes
- Live video: acting natural & going off the cuff with E!
- Should you write a book?
- How to re-engage your email list
You can listen the podcast on:
8. The Science of Social Media
The Science of Social Media in a marketing podcast powered by Buffer.
This weekly podcast is the perfect place if you want to discover social media marketing insights, implement new strategies, and make your brand stand out from the crowd!
Favorite episodes
- How to build an audience on Twitter
- Measuring social media success using data
- What's next on Instagram
You can listen the podcast on:
9. Marketing Scoop
The Science of Social Media in a marketing podcast powered by SEMrush.
It's a weekly podcast sharing case-based stories about marketing growth from local to global brands.
Laura Morelli, the show host, is interviewing social media experts and discussing the latest news, tools, strategies, and techniques that'll take your digital marketing strategy to the next level.
Favorite episodes
- How Nestle USA uses emerging technologies to future-proof marketing campaigns
- A go-to-market SEO strategy for turbulent times
- What is your content marketing research process?
You can listen the podcast on:
10. This Old Marketing
Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing, and digital content news.
Rarely more than an hour and, if not educational, undoubtedly entertaining.
Favorite episodes
- Content creation is easier today, not more difficult
- Is Facebook's move to Meta good or evil?
- Clubhouse rises from the dead
You can listen the podcast on:
11. Social Pros Podcast
Social Pros hosted by Jay Baer and Adam Brown is one of the most popular marketing podcasts. Also, it was named the best podcast at Content Marketing Awards.
Each podcast episode will bring inside stories and behind-the-scenes secrets about how different companies operate and measure their social media ROI.
Favorite episodes
- Why you must constantly revisit your social media strategy
- How to unlock the power of influencer marketing
- Advanced Instagram strategies you need to master
You can listen the podcast on:
12. Katai Podcast
Katai Podcast is an online show that discusses marketing and life problems with guests from the marketing, advertising, media, design, start-up, and more industries.
The show's host, Robert Katai, is a product marketer and content strategist, helping content creators, marketers & entrepreneurs build their audience and monetize it.
Favorite episode
Dig into the episodes to accelerate your growth as a marketer and human being. Learn from candid stories, personal experiences, and real-life experiments.
You can listen the podcast on:
13. The Growth Show
The Growth Show is a podcast all about growth. Each episode explores the inspiring stories behind how people grow a business, an idea, or a movement.
The podcast is powered by HubSpot.
You can listen the podcast on:
14. Savvy Social Podcast
The Savvy Social Podcast is for young entrepreneurs who want to understand the “why” of social media marketing.
Andrea Jones, the show host, talks about social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.
Favorite episode
- 4 social media marketing trends to watch in 2022
- Waht is TikTok & how can you use it for your business
- 3 strategic ways to repurpose your content
You can listen the podcast on:
15. The Art of Online Business
The Art of Online Business is the perfect place if you want to discover practical tips and easy-to-implement secrets for increasing your profit and impact in your online business.
Learn how to optimize your sales and marketing and create the rules and processes your business needs to scale beyond your capacity.
Favorite episode
- Are Facebook/Instagram Ads still working?
- 16 ways to repurpose one piece of content
- Why more isn't always better
You can listen the podcast on:
16. Marketing Smarts from MarketingProfs
Marketing Smarts is a 30-minute, weekly podcast that features in-depth interviews with savvy marketers.
Each episode will teach you actionable insights and objective advice to grow your market.
Favorite episode
You can listen the podcast on:
Final thoughts
The main reason to listen to marketing podcasts is to learn.
With each podcast, you can learn valuable information, tips, and insights from experts you would typically need to pay.
Make sure you follow these marketing podcasts to create a better marketing strategy for your brand in 2022.
* This article was originally published here
Pharma and Healthcare Social Media Market Bigger Than Expected | Sermo, Doximity, Orthomind, QuantiaMD – UK Parents Lounge - UK Parents Lounge
Monday, November 29, 2021
Do “For You Page” Hashtags Actually Work on TikTok?
You’ve probably seen your favorite TikTok creators throwing around hashtags like #fyp #foryou, and #fypシ. But here’s the thing: just because everyone’s doing something… doesn’t mean it actually works.
These tags, on the surface, are intended to mark content as worthy of the “For You Page.” But what’s unclear is if the TikTok algorithm actually takes this nudge into account. (After all: who among us likes being told what to do?)
So! We decided to find out, once and for all, if these sort of hashtags actually help you get on the For You Page, or if they’re spammy hashtags similar to #follow4follow on Instagram that, at best, do nothing, and at worst, work against your content.
Let the great experiment begin!
Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.
Hypothesis: “For You Page” hashtags don’t necessarily help you get on the For You Page
It’s a common sight out there in the wild wild west that is TikTok: hashtags begging the algorithm to put a video onto the For You Page.
I get it. After all, the For You page is where stars are born. Who wouldn’t want to have their content featured here?
There are plenty of variations on the blatant grab at views. #FYP, #ForYou, #ForYouPage, and so on. Most creators who are fond of this tactic like to include a handful to boost their chances of being included.
@thetiktokdealxo Bad bunnies at Jericho don’t even care it’s not beach weather anymore. #foryoupage #fyp #fypシ #fypage #fypシ゚viral #foryou
But knowing how the TikTok algorithm works, it seems unlikely that these tags would ever actually result in a boost.
Yes, hashtags are part of TikTok’s secret recommendation recipe, but the platform uses hashtags to find you fresh videos that are “based on content that you tend to seek out.”
So, sure, maybe if there’s someone out there specifically looking for juicy #fyp vids, TikTok would help ‘em out — but it’s more likely that people’s interests skew a little more specific than that.
@thetiktokdealxo
That being said: I’ve been wrong before and I plan on being wrong again! (It builds character.) We’re not going to make any assumptions here. We’re going to test these tags out in real-time.
Methodology
I decided to post a handful of TikTok videos without any hashtags at all and leave them up for a week to see how they did with views and engagement.
Then, my plan was to take them off my account and repost the exact same content as fresh videos with as many for-you-page related hashtags as I could find.
To keep the comparison clean, I didn’t add any other potentially audience-skewing hashtags beyond that. I also wrote captions in a couple of instances, but would always repeat the caption for both tagged and non-tagged versions of the video, just in case that had some sort of impact.
Timing-wise, I posted all of the non-tagged videos in a batch, one after the other, and waited six days to tally the results. I did the same with the tagged videos the following week.
A simple study! An ethical study! And one where I finally got to share a slow-motion clip of sumo wrestlers I shot back in 2017. Isn’t science amazing?!
Results
TLDR: I didn’t gain any views from the #fyp hashtags.
Here’s the full comparison of how my videos performed without hashtags, and with #fyp-related hashtags.
| VIDEO CONTENT | VIEWS: NO HASHTAGS | VIEWS: HASHTAG VERSION |
|---|---|---|
| Cake Fail | 3 | 3 |
| Slo-mo Sumo | Reported for community violation, RUDE | 159 |
| Soothing Water Views | 153 | 148 |
| Guard Dogs | 3 | 2 |
| Bad Bunnies | 135 | 147 |
Just as I suspected, tagging videos with #fyp, #foryoupage, and other similar hashtags didn’t boost my views at all. Sure, there was one case where I got maybe 10 more views on a video with a #fyp hashtag… but there were also cases where I got a handful more views without any hashtags. The difference is so negligible, I don’t think we can draw any conclusions from either.
All in all, using #fyp and related hashtags didn’t earn me more views. These sort of tags likewise didn’t get me any more likes or follows (and I’m honestly a little miffed no one wanted to Duet).
On the positive side, it didn’t seem to necessarily hurt my videos to tag them with #fyp… but I guess if I was worried about squeezing the full potential out of every single character in my limited caption space, I would think twice about using those generic type of hashtags in the future. Each letter I plug in there is eating up precious digital real estate I could’ve used for more specific tags like #sumobutts or #cutedogs that might’ve got me attention from new audiences.
What do the results mean?
As usual: there’s no real magic bullet for becoming a TikTok star other than (gulp) trying to make great content. (We know, we know: where’s the fun in that?) Just like you can’t buy followers or likes, you can’t trick the TikTok algorithm with a superpowered hashtag.
Of course, testing out the #fyp lifestyle was not a total waste of time. The results of this grand experiment have helped hammer home some of the core principles of successful hashtaggery.
Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.
Get the creative prompts now!Use hashtags that actually reflect your content
To get on the For You Page, you’re better off following steps to create great, engaging content that’s labeled with hashtags that are actually relevant to your video. This is how TikTok actually understands what you’re creating, and gets your posts in front of people who will care.
Use hashtags that people might be searching for
The reality is, no one cracks open TikTok’s Discover page and starts typing in “#fyp” to see what they find. If they really want a random grab bag of content, they’ll just go to the For You Page itself.
Instead, the search function is going to be used by people on the hunt for specific words and content. “Psychic witch investors,” for instance. Put on your SEO hat and think about how to best help TikTok users find your amazing vids with search terms real humans would use.
Getting lots of views is likely to signal your video’s popularity to TikTok’s algorithm, making it more likely for you to show up on someone’s For You Page.
Use a mix of hashtags
Putting all your hashtag eggs in one hashtag basket means that, if your strategy isn’t sound, you’re going to flop. (Or… crack? This egg metaphor was busted from the get-go.) Cramming as many #fyp-adjacent hashtags into your caption isn’t going to help if this genre of tag is a failure. Like I said, it’s not going to hurt to include a #foryoupage tag, but you’ll likely have better results if you pair that with a variety of other themes.
And like we recommend in our guide to TikTok hashtags, it’s wise to combine ultra-popular tags with more niche ones to try to capture both highly visible and highly directed audiences.
Think about it: the For You Page is personalized to each user’s interests and preferences. Make sure you use hashtags to tell the algorithm what interests your video addresses. The more info it has, the more likely it will be to serve it to the right people.
Keep these guidelines in mind and you’re sure to see your content headlining on the For You Page in the near future. But while you wait for your adoring audience of new fans to find you, why not read through some of our other daring social media experiments?
Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.
The post Do “For You Page” Hashtags Actually Work on TikTok? appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
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