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If you've been looking for a way to see how much buzz your brand is currently generating, social listening can help.
Brands use listening tools for social media monitoring to get accurate, high-quality insights into clients' thoughts and feelings and help with product development.
Identify trends before your competitors, manage crises before they escalate, and drill down to the topics that matter to your product innovation.
Which social media sites matter the most to social listening experts?
Social media listening tools that tell you all the gossip
4.1. Audisense
4.2. Awario
4.3. Brand24
4.4. BrandMentions
4.5. Brandwatch
4.6. BuzzSumo
4.7. Digimind
4.8. Iconosquare
4.9. Infengy
4.10. Keyhole
4.11. Linkfluence
4.12. Meltwater
4.13. Mention
4.14. Mentionlytics
4.15. Orlo
4.16. Pulsar
4.17. Cloohawk
4.18. Reputology
4.19. Sprinklr
4.20. Synthesio
4.21. Talkwalker
4.22. YouScan
4.23. Zoho Social
A social media listening tool will search the internet for mentions of your brand, competitors, and other keywords you choose.
It will give you a better understanding of how your brand is perceived, help you spot trends, and give you more control over the story.
Over 90% of consumers say online reviews influenced their purchasing decisions.
Social listening software can also be used by social media managers for brand reputation management, competitor analysis, customer sentiment tracking, real-time events monitoring, and the discovery of potential leads.
You'll be able to collect all data into a single dashboard and make well-informed decisions, which will give you a competitive edge in your market.
Not all social media platforms are equally important or relevant to social listening professionals.
According to a 2022 social listening study carried out by The Social Intelligence Lab, Twitter is a major data source, followed by Instagram and Facebook.
The same study revealed Sprinklr, Brandwatch, and Talkwalker as the top tools in a social listening expert’s arsenal.
Social listening can provide you with unbiased and direct information about every aspect of your business.
Examine the options listed below to see which one can help you make wiser decisions to build and maintain your brand's reputation.
Pricing: Contact Audiense to obtain current pricing for enterprise plans.
With Audiense, brands can leverage social data to improve the consumer research process and optimize their social strategy.
Audiense helps marketers develop relevant audience-centric strategies through its unique social consumer segmentation feature and additional insights.
This social listening platform allows users to combine numerous filter options such as profiles, affinities, demographics, or job roles when creating a report.
Pricing: Starting at $24 per month. You can sign up for a 14-day free trial to try out the Starter plan. Up to 30,000 mentions are possible.
Awario is a social media and web monitoring tool.
Like other social listening apps, Awario allows you to track brand mentions and monitor competitors. It also helps you identify sales opportunities, find influencers, and engage with your online audience.
The software offers social media listening services for Instagram, Twitter, Facebook, YouTube, Vimeo, as well as for online news.
Pricing: Brand24 offers an individual plan at $49/mo. Pricing plans for teams and agencies start at $99/mo. You can also opt for a free 14-day trial.
With Brand24, you can monitor your brand’s reputation in real-time through in-depth sentiment analysis and by tracking any changes in discussion volume and influence score. You can then download this data into PDF and Excel versions of summarized reports.
Brand24 supports Facebook, Instagram, Twitter, YouTube, TikTok, and Twitch. Moreover, it can extract data from blogs, forums, newsletters, and podcasts.
Pricing: Starts at $99/mo. You can also see what BrandMentions can do for you within a 7-day free trial.
BrandMentions is a versatile tool that can help you keep track of everything mentioned about your brand or product on all channels that matter to you. It also performs a thorough sentiment analysis to determine the tone of the chats and notifies you in real-time.
The app offers monitoring for Twitter, Facebook, Instagram, LinkedIn, Pinterest, Reddit, and Quora.
Pricing: Starts at $108/mo. You can also opt for a 14-day free trial.
Brandwatch is a world-class social media management tool equipped with lots of professional features that help marketers make strategic decisions for their brands.
For social media listening purposes, the platform provides sentiment analysis, categorizing mentions as good, neutral, or negative.
You can set notifications to alert if there is a spike in specific mentions. You can create automated reports of mentions and trending topics and have them delivered straight to your inbox.
You can also build audience profiles from any social listening project.
Pricing: Starts at $99/mo.
BuzzSumo also has a free option that allows you to conduct 10 searches each month. The free and low-cost programs do not offer Facebook listening.
BuzzSumo makes it easy to monitor your brand’s performance on social media by displaying the number of impressions and shares received by specific posts and allowing you to see what type of content is best received by your audience.
Pricing: Contact Digimind to obtain current pricing.
The Digimind platform is designed for companies and agencies looking to accelerate their digital transformation using an insights-driven methodology.
Monitoring topics of interest, analyzing mentions, distributing information, engaging audiences, creating reports, calculating ROI, and utilizing search data for reputation management are just a few of the social listening services available at Digimind.
Pricing: Starts at 49€/mo. Iconosquare offers a free 30-day trial.
Iconosquare enables you to track your brand mentions across Twitter, LinkedIn, Facebook, and Instagram and instantly engage with your audience through the Conversations feature.
The Tags and Mentions Analytics feature gives you a deeper understanding of your mentions by organizing data like mentions by type (picture, caption, comments), mentions by post type, mentions history, and more.
Pricing: Contact Infegy to obtain current pricing.
Infegy's software helps you understand your consumers better.
Flexible filters such as age segment, categories, channel, geography, and entities can refine your search and get you the exact answers you’re looking for.
Its cloud-based social media intelligence platform delivers real-time insights into any topic discussed online from over 400 million sources.
Pricing: Pricing starts at $ 79 / month for the Standard plan. Contact Keyhole to obtain current pricing on Enterprise plans.
Keyhole is a great solution for social media professionals looking to monitor their brand’s reputation online. Hashtag, account and influencer tracking are available across all plans.
Higher-priced plans offer more advanced features like sentiment analysis, media moderation, and in-depth analytics.
Pricing: Contact Linkfluence to obtain current pricing.
It can take years to develop a reputation but only seconds to destroy it. This is why having a tool like Linkfluence to give you a real-time snapshot of your brand's social media health is crucial.
You can spot shifts in consumer sentiments, odd activities, or find unfavorable content that poses a risk to your reputation or has the potential to go viral.
Pricing: Contact Meltwater to obtain current pricing.
With nearly 20 years of experience analyzing data and 60 offices across six continents, Meltwater examines millions of posts from social media platforms, blogs, and news sites.
Meltwater allows you to identify key influencers and track your online performance. Moreover, the app removes unnecessary remarks and allows you to create personalized dashboards to fit your needs better.
Pricing: Starts at $29/mo. Mention also offers a free plan.
Mention encourages people to listen to and learn from data. In turn, it offers a free plan that allows you to track up to 1000 mentions across Instagram and Twitter.
The app can also create an alert that will show results from the last 24 hours.
You can further customize your alerts by developing custom reports on content performance using Mention's Insights Center.
Custom plans allow you to obtain historical data from Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, Google+, Reddit, news, and blogs.
Pricing: Starts at $40/mo — this plan is ideal for small-size brands that need to search for up to 10K mentions per month.
By providing highly intuitive and user-friendly dashboards, Mentionlytics provides its users with unique and informative data.
You can track brand mentions and competitors across various social media channels such as Twitter, TikTok, Instagram, Facebook, Reddit, Google Reviews, Youtube, and Linkedin.
Mentionlytics also supports data collection across news sites, forums, blogs, and other websites.
Pricing: Contact Orlo to obtain current pricing.
Want to keep an ear to the ground and create fresh content at the same time? Orlo is here to help. This social listening platform can turn listening stream results into new content ideas.
If monitoring all your brand mentions gets to be too much, with Orlo's Social Listening function, you can filter streams regardless of whether customers name your business in their posts or just talk about it in general.
Pricing: Contact Pulsar to obtain current pricing.
Customers can use Pulsar for brand tracking, campaign measurement, audience segmentation, and more strategic intelligence across many social media sites, including Twitter, Instagram, Facebook, Pinterest, and TikTok.
The social listening data collected by Pulsar helps you optimize media planning, see new trends, understand social issues, and generate creative ideas for new campaigns and products.
Pricing: Pricing starts at $19 per month for the Starter plan. Cloohawk also offers a 14-day free trial.
As its name suggests, this social media listening tool enables you to monitor your brand’s performance with the eyes of a hawk.
First, Cloohawk gathers social media data from Twitter.
Then, based on how your audience reacts to your content, this app identifies top-performing content types and makes suggestions based on fresh insights. Once they’re set up, most social media tasks can be automated in Cloohawk.
Pricing: Contact ReviewInc to obtain current pricing.
ReviewInc provides software for managing internet reputation and reviews across Facebook, Google, and other review sites.
You can monitor, collect, and respond to business online reviews from one place using the app’s Comprehensive Reputation and Review Management Software features.
Pricing: Contact Sprinklr to obtain current pricing.
As far as customer experience management tools go, Sprinkler is a real powerhouse. Among its many other functions, Sprinkler also offers social listening services - covering 3 billion consumers from 350 million sources and over 20 social channels.
By using the social listening feature, you can get insights into the context and sentiment of online conversations and make informed decisions based on them.
Pricing: Contact Synthesio to obtain current pricing.
One of the world’s best social listening platforms is Synthesio. This tool allows agencies of all sizes to assess the effect of social and mainstream media conversations.
In the interest of clean data, Synthesio includes the Noise Reducer feature, which eliminates irrelevant mentions from your dataset automatically.
Synthesio supports Facebook, Twitter, Instagram, and YouTube.
Pricing: Contact Talkwalker to obtain current pricing.
Talkwalker assists over 2,500 brands worldwide in maximizing revenues through actionable consumer insight.
It goes beyond being a social listening tool due to its exclusive advanced AI technology.
You can monitor brand mentions and analyze consumer sentiment across 10 different networks, including Twitter, Facebook, and Instagram.
You can also view the most talked-about themes about your brand and how you stack up against your competitors.
Pricing: Contact YouScan to obtain current pricing.
Industry experts recognize YouScan as a leading player in the social media intelligence space.
YouScan's Visual Insights searches through detailed parameters to find pictures showing your specific requirements.
Marketers can use the feature to discover consumer insights, measure sponsorship ROI, and find users who can generate creative content themselves.
Depending on your preferences, you can also use smart alerts to get specific notifications about brand mentions and sentiments.
Pricing: The most affordable plan (for businesses) that includes social listening is the Professional one, which costs €30 /month billed annually. Zoho Social also offers a 15-day free trial to new customers.
Zoho Social is a powerful social media management platform that helps marketers track social media performance, schedule posts, and keep a close eye on brand mentions and consumer sentiment.
You can track and organize mentions, keywords, and reviews relevant to your brand and products using Zoho Social.
People are talking about brands on social now more than ever before. Social listening can help you gain a clear picture of your brand's overall health.
This way, you can learn more about how people feel about your product and make better decisions based on their likes, dislikes, pain areas, and expectations.
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Social media usage is now the standard for higher education institutions. From student relations to recruitment to fundraising to crisis management, it’s a powerful communications tool for post-secondary institutions of all stripes.
That’s why we’ll be digging into the expanding role of social media in higher education in this post. Read on to learn how to use social tools to build your institutional reputation and foster a sense of collegiate community.
Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
It can seriously benefit higher education institutions to understand how social tools work. If you work in the post-secondary world, here are some of the main advantages of learning the tricks of the social media trade.
Social media use in higher education is significant in setting the tone on campus. Promote and represent the kind of culture your school aims to cultivate by making your institution’s mission and values known.
It’s a way to show students (past, present, and future) that you share values with them. This is critical, given that value alignment can inform everything from small purchases to major life decisions.
Tufts shared its commitment to democracy with a video series spotlighting its faculty.
Whether you’re broadcasting commitments to sustainability, investments in the community, or advances in medical research, bragging isn’t just a chance to show off. It lets prospective students, faculty, and partners know they’re welcome and supported. It can communicate the types of behavior that won’t be tolerated, too.
Promoting your achievements also gives your current class and alumni a chance to take a little pride in their alma mater. So go on: show off! Take followers on a tour of your state-of-the-art labs, announce award-winning research, highlight student accomplishments, or rally school spirit by celebrating athletic victories.
The University of British Columbia, for instance, shared its recent collaboration with clothing brand Lululemon, highlighting its innovative research into technical fabrics.
If you work in higher education, you already know that alumni are a major source of fundraising contributions. And if you’re looking to connect with graduates, social media is here to help.
Colleges and universities can use social networks to maintain connections to graduates. In fact, there are plenty of schools that maintain social accounts that are specifically geared to alumni relations—for instance, Facebook accounts to bring together alumni from specific cities.
Social can also be a great publicity tool for fundraising events, like Columbia University’s annual Giving Day campaign.
Social fundraising campaigns are a way to empower alumni, students, staff, and faculty to be active advocates for the school. Integrate these social campaigns with a CRM system. This will allow you to attribute funds, measure ROI, and see the cold-hard proof that your big Instagram push was a success.
Your campus is jam-packed with digital natives. On TikTok, Snapchat, Instagram, and beyond, students are creating content around the clock. In other words: you’ve got a wealth of authentic student posts at your fingertips to help boost your institution’s profile.
Take advantage of all this juicy content with a hashtag like the University of Alabama’s #wherelegendsaremade. And encourage students to use it as they share photos and videos across various social media platforms.
You can even repost the best ones (crediting the authors, of course) on your official channels.
Social media contests encourage students to share content you can use. Simple rewards like university logo clothing work well as motivational prizes. Plus, those promotional clothing items will likely appear in later posts, organically promoting the university.
Social media in higher education presents powerful opportunities for creative thinking and presentation. As important as traditional information sources like books and academic journals are, social media can be a valid research or communication tool. Maybe students could use a course-based hashtag to collect Tweets and discuss their impact or meaning, or dive deep into Facebook for a critical look at misinformation and propaganda in the 21st century.
This Memorial University course used Twitter as a discussion forum: students discussed readings and research for their Human Kinetics and Recreation 1000 course using the hashtag #HKR1000.
#HKR1000
Term Assignment #1 is due today by 3:59pm (NL time)!You need 21 days of mood checks (MC); submit your mood heat map, total # of MC bar graph, and 250-300 word analysis of your moods in 1 docx. Look for patterns!
Submit early to mitigate any technical issues!
— Laura Squires (@MUNles162) October 26, 2021
The A. Holly Patterson Library at Nassau Community College provides resources for instructors to incorporate social media education in assignments. These include guides on information literacy and spotting fake news.
Social media is a prolific and popular communication tool in our modern society: the way most people in the Western world build connections and exchange information. More than 4.6 billion people around the world use some form of social media—that’s more than 75 percent of the eligible global population.
Not every university should feel compelled to run out and start a TikTok account. But to ignore social media overall is to miss an opportunity to quickly and easily share important messages, build community, and expand your institution’s profile.
New York University, for instance, uses Twitter to share news about expanding their campus, exciting academic publications, new scholarships, and more. These posts reach 184,000 followers.
We couldn't resist SPRINKLING a little SWEETNESS around campus as students head into the final stretch of the semester.
Study well, NYU!
pic.twitter.com/susnKNjDPC
— New York University (@nyuniversity) December 13, 2022
Social media is flexible and approachable. It brings people together, and offers a platform for sharing important information.
If your job as a higher education institution is to educate and inform, consider your social media accounts to be digital classrooms. They are spaces where all are welcome to come and learn more about you, your accomplishments, and your values.
Here’s how higher education institutions can make the most of their social media accounts.
A recent study by Niche Partners found 73% of aspiring students use social media to research schools. Make it easy for students to picture their future at your university. Showcase college life with virtual tours (like this one of Wegner Library from Harvard) and student takeovers.
Feature the clubs, communities, and social opportunities attendees can get involved in. Show off the campus, or a super-fun football game (wee see you, U or Idaho Vandals!). Help them understand the benefits your institution offers beyond academic study.
@uidahovandals POV your first home football game
Too many things to love about it. What’s your favorite?
#vandalfootball #kibbiedome #uidaho #vandals
Social media is a powerful broadcasting tool, but it can be a great space for listening, too.
Students are conversing, interacting, calling out their profs, airing complaints, participating in trends, critiquing cafeteria food, and engaging in rousing debate. This chatter can offer some intriguing insights into life on campus or highlight issues that are bubbling under the surface.
All this makes it essential to conduct active social listening, monitoring key accounts, hashtags and keywords to keep yourself in the loop.
Here’s an intro to social listening using Hootsuite streams.
With so many people and accounts involved, it’s important to establish guidelines and policies to keep everyone on track. Solid documentation helps streamline onboarding, promotes best practices, and maintains a unified voice across channels.
Your complete set of higher education social media guidelines should include:
It may seem like a lot of ground to cover. But thorough guidelines provide crucial support to social managers. They also empower students and faculty to participate in an independent and authentic way. As a bonus, they reduce the need for support from the core team.
No one hopes for crises or emergencies. But it’s important for institutions to plan for them. People increasingly look to social media for real-time updates and information, so social should be a key part of your crisis communications plan.
Think ahead about how you might address faculty drama, on-campus criminal activity, or even natural disasters, so that your communications team isn’t caught off-guard when the unthinkable happens. Rumors travel fast on social media, so ensure you take charge of chaotic situations with clear, concise messaging to help quell concerns early.
Even something like a bad snow day—like the one Simon Fraser University faced recently—may require a public announcement. Social is a great place to spread the word about the status on campus, or safety precautions.
All SFU campuses are open today, Dec 1. Remember to exercise caution and give yourself extra time as you make your way to campus. Visit https://t.co/rkT0MxjdGS for transit alerts and check https://t.co/s9I0q6OhCb and the SFU road report for the latest commuting conditions. pic.twitter.com/hkyFiDebba
— Simon Fraser University (@SFU) December 1, 2022
Crisis communication can go beyond an on-campus scandal or weather disruption. It’s expected, in 2023, that institutions and corporations alike respond to social movements as well. Social media can be used to share concrete action plans to address social or institutional issues as they arise.
Higher ed social media operations tend to involve a lot of people… even more channels. Bring everyone and everything together with a central hub. With the support of a tool like Hootsuite, a core team can monitor all channels from a central dashboard.
This makes life easier for often under-resourced social managers. Use the dashboard to assign tasks, approve and schedule posts, coordinate content from contacts across the campus, and mobilize in the event of a crisis.
A key advantage of social media in higher education is that it allows students to connect. That might be from home, different campuses, work study programs, or at a conference.
Not all students live on campus. That doesn’t mean they’re less motivated to engage and participate in student life.
Create a social media group to rally students. Base them on wide-ranging topics, interests, experiences, and activities. For instance, University of Chicago runs a Civic Engagement page to bring together students looking for community service and activism opportunities.
Nearly a third of all internet users report watching at least one video live stream each week.
And can you blame them? Live streaming is authentic, engaging, and—we won’t deny it—a little bit thrilling. Social media makes it incredibly simple to broadcast campus life to the world.
Whether a private livestream just for students of a particular class, or putting a commencement speech up for the world to see, it just takes a few taps to livestream on most social media platforms.
Check out our full guide to livestreaming on social here.
Behind every successful social media channel, there’s a strategy at play. Add more channels to the picture, and the need for strategy increases. But so do the challenges.
It’s an enormous challenge to create a strategy for a multi-channel organization, but it starts with creating an overarching social media marketing strategy for the institution itself. Then, each individual department or account should align its specific strategy back to the university’s core objectives. This creates a clear business case for social media and allows managers to better allocate resources.
Sure, you might be able to gauge student sentiment on campus by measuring the number of sweatshirts sold from the gift shop, or eavesdropping in the cafeteria. But social media analytics offers accurate data to help you understand your audience quantitatively.
Maybe you’re hoping to drive more traffic to your website or reach a specific demographic of potential students. With social media metrics, it’s clear as day how close you’re getting to your goals.
Reviewing your engagement, reach, and audience data can help you understand just how successful your communications have been—and guide you towards obvious areas for improvement in the future.
Hootsuite Analytics can package up intel from your various social platforms with one-off or regularly scheduled reports.
Social media can act as a great hub for feedback or conversation for the community at large. It’s also a natural place for connection for specific classes, clubs, or identity groups.
Instead of spending time and money building a student portal no one is going to use, embrace the platforms that are already known and loved (or at least, tolerated) by the community.
Here are some ideas for digital gathering spaces for the campus community:
Of course, social media’s messaging potential doesn’t have to be limited to social activities: professors can use hashtags to generate and track class discussions, too.
Create hashtags the student body can rally behind online. Develop an accessible intake program so students and faculty can apply to create and manage accounts. Let students and their creativity take over — it pays off.
The University of New Hampshire has an application form so any student can apply to take the reins of their social channels for a limited period of time.
Student takeovers are a powerful view into authentic campus life, whether you’re sharing the work of one dedicated creator or are sharing user-generated content from a various community members.
Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
Get the free guide right now!@livheim A day in the life a second year architecture student at penn state during covid
#pennstate #psu #fyp #covid #zoomuniversity
The point is, the more people who share content, the greater your institution’s reach and social share of voice, so invite in ambassadors to help whenever you can. With Hootsuite Amplify, faculty, staff, and students can share vetted, on-brand content and increase reach.
Did you check out the social media directories we mentioned above? If so, you’ll notice the social platforms used vary across departments, faculties, and other areas of university life.
Does admissions need a LinkedIn page? Does information aimed at parents need to go on TikTok? It’s important to consider which platforms are most likely to reach the right audience.
But remember: You’re not just talking to Gen Z. Your audience includes students and potential students, of course, but they may not all be in their late teens or early twenties. In public four-year schools in the U.S., 90% of students are under 25. But for private for-profit four-year institutions, 66% are 25 or older.
Beyond mature students, you’ve also got to reach plenty of other adult audiences:
Get to know each of your social audiences. Look for trends in age range, gender, location, and, if available, occupation, education level, and interests. With these findings, tailor and personalize messages for each different audience.
For instance, LinkedIn may not be the best platform for recruiting undergraduates. But it could be the ideal place to market continuing education programs or recruit new instructors.
TikTok might be a good channel for admissions content, or recruitment. Just look at how University of Florida entices potential students with this 15-second campus tour.
@uf 15 second campus tour. #gogators #universityofflorida
(It can also be a platform to experiment and simply build community in the inexplicable way that only TikTok can.)
Stay on top of platform and demographic trends to identify where your communities are most active. This allows managers to focus on channels that drive the most results. Management tools like Hootsuite make it easy to compare how channels stack up against each other.
Social media for higher education is not a one-person job. Nor is a job that should be left to interns. (Although it is a great idea to include student interns or work placement positions on your social team.)
Don’t yet have a full team? Create strategic alliances with other departments. You’ll gain access to more information and resources than you could on your own.
You can also maximize the time of a small team with a social media management platform like Hootsuite. Create posts in advance, schedule them for the best posting times, and upload batches of posts in bulk. You also don’t waste time logging in and out of different platforms.
There’s really no denying the benefits of social media for modern higher education institutions, as well as for students, alumni, and faculty of those institutions. But if you need to prove to higher-ups that you require more budget for social media, come prepared with plenty of information about your current return on investment, like a social media report.
Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.
Book a demo to see how Hootsuite helps universities and schools:
→ Drive enrollment
→ Boost student engagement
→ Raise new funds
→ Simplify social media marketing
The post Social Media in Higher Education: 13 Essential Tips appeared first on Social Media Marketing & Management Dashboard.
Social media monitoring tools are the best way to find out what people are saying about your brand — and your product, your competitors, you...
(@tuftsuniversity)