Try These Multifamily Holiday Social Media Campaigns Multi-Housing News
* This article was originally published here
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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign
Ah, Black Friday.
It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United States alone in 2021. But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses.
Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. That’s why the small businesses that stand out during the holiday season are the ones that connect with the unique wants and needs of their customers, get bold with their marketing strategies, and create thumb-stopping content that’s sure to get people talking.
Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. We interviewed Pantee’s founders, sisters Amanda and Katie McCourt, to learn how they did it, what the results were, and what they’ve learned for future campaigns.
What is Pantee?
Pantee is an underwear brand making a difference: their products are made using “deadstock” fabrics, or unsold inventory that would otherwise end up in landfills. Designed by women, for women and the planet, Pantee’s products are created with comfort and style in mind, while helping prevent unused garments from going to waste.
@pantee_uk We launched a business in lockdown! Here’s how we did it #smallbusinesslaunch #howtostartabusiness #smallbusinesscheck #whatididduringlockdown ♬ Bubble – Official Sound Studio
For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. The idea came to life in a thrift store in 2019, when Amanda was browsing second-hand clothing stores in London and was blown away by the number of brand-new t-shirts lining the shelves, tags still on them.
“It was crazy to me how many people had given away clothes before even wearing them once,” says Amanda. “It got me thinking: If this is how many discarded clothes we can see, how much is there that we can’t see? Once I started researching, I knew that we could make a difference. It’s very difficult to get buying right in the fashion industry with trends and shopping cycles changing so frequently, and as a result, many companies overproduce. I became fixated on the idea of what we could do with deadstock clothing.”
The short answer to Amanda’s question on how much waste we can’t see: a lot. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.
With a bold passion to make a difference for our planet—and after realizing that the soft cotton t-shirt fabric everyone loves would lend itself well to underwear and wireless bras—Amanda and Katie named the business Pantee (an abridged version of “pants made from deadstock tees”) and got to work bringing the concept to life.
@pantee_uk Upcycling never felt so good link in bio to learn more about how we make sustainable underwear! #sustainablefashion #smallbusinesslove #fyp #comfort #recycledfashion ♬ luxurious – milo
Since initially launching their Kickstarter in November 2020 (where they raised £11,000) and Shopify site in February 2021, Pantee has grown into a successful sustainable startup—upcycling more than 1,500 kgs of deadstock fabric in its first 1.5 years alone. Pantee also plants one tree for every order placed (resulting in over 1,500 trees planted!) and is a proud member of 1% For the Planet.
Flipping the script with a ‘Blackout Friday’ campaign
Leading up to the Black Friday pandemonium in 2021, Amanda and Katie had one thing on their minds: overconsumption. Already an issue in the fashion industry during the regular season, Black Friday was sure to encourage consumers to make unnecessary purchases—many of which would go unused and end up back on shelves or, worse, in landfills.
So, while many small businesses grappled with whether or not to run sales and promotions, Pantee asked a different question: how could they create a successful campaign while staying true to their mission?
- The solution: Reclaim Black Friday by rebranding it “Blackout Friday,” an initiative encouraging consumers to rethink their purchases and avoid impulse buying.
- The message: Stop and think before you buy. Is it something you love? Is it something you need? If so, go ahead— buy and enjoy your new purchase. But if you weren’t already going to make that purchase, consider going without.
“Black Friday is the biggest impulse buying day of the year, and people get easily sucked into sales,” says Katie. “But the mentality should be: Is it really a bargain if you weren’t going to spend the money originally? Our campaign stance was not to encourage impulse buying, and we saw a lot of engagement because of the shared values and common ground it established with our audience.”
“There is so much overconsumption on Black Friday,” adds Amanda. “Our stance wasn’t necessarily don’t make a purchase, but if you’re going to, buy something you’ve wanted for a really long time.”
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Pantee didn’t stop there. To bring the campaign to life and put their words into action, the retailer turned off their website to all but their engaged customers, who were only able to access the website through a code they sent to their existing mailing list.
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The results
The campaign was an overwhelming success, leading to a significant increase in sales, social engagement and reach, brand awareness and new customer acquisition.
- Engagement on social media doubled throughout the campaign (from 4 to 8%), and organic social impressions reached over 4x the total followers at the time.
- The campaign organically increased web traffic by 122% month-over-month in November 2021 without any supported paid spend.
- Pantee’s mailing list grew by 33% in the week leading up to Black Friday.
- The success of the social campaign extended far beyond Pantee’s Instagram, with the initiative featured in top-tier press including The Observer, Drapers, Reuters, The Daily Mail, and more.
“While we didn’t run a sale or any promotions last year, Black Friday was the biggest sales day of the year,” says Katie. “By simply taking a stand and leveraging social to get our message out, we drove a month’s worth of web traffic in a matter of hours and had loads of people signing up for our email list. We saw a ton of new, first-time customers just because they valued what we were doing.”
“Brands often think that you can have values, but they won’t convert to sales,” adds Amanda. “But we think that’s changing—and this campaign is a great example of that.”
Pantee is now launching the campaign for the second year and looking forward to even more impressive results.
4 lessons learned from one unconventional campaign
Whether you’re brainstorming future creative campaigns, building out next quarter’s social marketing strategy or already getting started on planning for next year’s holiday season, Pantee’s Blackout Friday campaign holds great lessons that every marketer should keep top of mind. We asked Amanda and Katie for their top four recommendations—here’s what they said.
1. Hone in on your purpose
“We talk a lot about our values as a brand,” says Katie. “And time and time again, we’ve seen that if we talk about an issue, our values, or something with substance behind it, our engagement is so much higher. That’s what people want to see: something that gets them thinking.”
Amanda adds: “I think at one point, we lost our way a bit and became more product and sales heavy on our social channels, and we noticed that we weren’t getting the same reach. Pushing product works through email marketing and other areas of the business, but with social, we’ve seen a bigger opportunity to educate our audience and share useful information that they can walk away with.”
2. An engaged community is everything
“There’s a huge difference between growing a following and growing a following that also has engagement,” explains Katie.” When it comes to social, what we’ve found is that people who engaged with us early on have become advocates for our brand. We see so much value in community and engaging with our customers beyond getting the sale. Many brands see social as a platform to get their message out, but for us, it’s a two-way street.”
3. Don’t be afraid to be bold
“We learned quite early on with our social that the highest peaks of engagement happened when we took a stand for something,” says Katie. “We’ve always been quite mission driven, but we like to have fun with it and not be too preachy. When we’ve launched campaigns with our sustainability mission at the forefront, the engagement has been through the roof.”
4. Remember that there’s more to social than what you’re posting
“Social media isn’t just about what you post, it’s about how you engage with other accounts and make people feel,” explains Amanda. “Spending time on your social platforms connecting with others, building relationships and establishing an engaged community is invaluable. We use our social channels for two-way conversations with both customers and our community – there is so much you can learn when you talk with them instead of at them.”
If there’s one takeaway that rises above all the others, it’s that social is one of the most powerful tools that brands can use to ignite their business, turning bystanders into loyal brand advocates, awareness into sales, and your mission into positive, tangible change. Just ask Pantee.
Find out about the biggest trends shaping social media so you can stay ahead of the game—and make sure your next social campaign is a winner.
Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.
Get the guide now!The post How This Underwear Brand Won with an Anti-Black-Friday Social Campaign appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
Wednesday, November 23, 2022
How To Find and Use Business-Friendly TikTok Sounds
TikTok is many things to many, many people — a daily vlog, a place to get news and an incredibly popular search engine. Still, it’s important to remember that TikTok started as a place for sounds.
Yes, before it was the all-consuming social media beast it is today, TikTok was mostly known for music. In fact, it merged with a lip-synching service called Musical.ly in 2018 to become the app we know and love today.
Whether it’s a song, a movie clip, a lip-synch or something else, sounds make TikTok special. In fact, 88% of users say sound is vital to the TikTok experience.
Whether you’re promoting your personal page or your business profile, mastering TikTok sounds is always in your best interest.
Read our handy guide to learn how to find sounds on TikTok that work for your business.
How to find trending sounds on TikTok
In a way, TikTok sounds work like hashtags do on other social media apps. Add a trending TikTok sound to your video, and you’ll enter into a larger conversation happening around that sound.
If you choose the right sound and do something special with it, you could make a lot of waves. Here’s how to find TikTok sounds that will click with your audience.
Your own FYP
The beauty of trending content on TikTok is that it’s easily presented to you right on your For You Page. Unless you’ve royally messed up your algorithm with weird browsing habits, chances are you’ll have viral content on your FYP when you open the app.
And if you notice a sound that’s been used more than once on a cursory scroll, you might have a trending sound on your hands. Tap on the song (at the bottom right) and take a look at what else is happening.
The song’s landing page allows you to add the song to your favorites, share with friends, or use the audio right away.
But this is also a great place to see if an audio trend has really gone mainstream. Check out how many other videos on TikTok use that sound and you’ll have a pretty good sense of whether a song is truly viral.
Meghan Trainor’s “Made You Look” has been used in 1.5 million TikToks, so it’s safe to say that it’s a pretty popular audio.
TikTok’s search bar
In addition to its timeline, TikTok has a powerful search function. You can find plenty of great trending content just by hitting the search bar. Even something as obvious as “viral sounds” will bring up, well, plenty of viral sounds.
You can hit the Hashtags tab of the search results for another set of popular options. Users often hijack trending songs with content unrelated to the trend, but you should strike gold without too much effort.
TikTok’s sound library
It’s obvious, for sure, but still worth noting that the best place to find trending TikTok sounds is, well, the TikTok sound library.
The sound tab makes it easy to find a list of recommended playlists with trending sounds. Be sure to look at the “Featured” and “TikTok Viral” playlists for more inspiration.
TikTok’s Creative Center
TikTok has made it even easier than searching for sounds yourself, however, thanks to their Creative Center.
This resource lets you see real-time stats about specific songs and sounds on the app. You can see how well a sound is doing based on specific regions too. This is super helpful if you’re targeting a part of the world that you’re not currently in.
@tiktokforbusinesssea Visit TikTok Creative Center at our bio for all the inspo you need to bring your #creative A-game. #tiktokforbusiness #tiktoktips ♬ original sound – TikTok for Business SEA
You can view limited info on the Creative Center without logging in, but you’ll need to create a free TikTok Business Account if you want to dive deeper.
External TikTok trackers
You don’t have to stay within TikTok to find the best trending sounds.
In fact, a small cottage industry of third-party trackers has emerged, and sites like TokChart and TokBoard have become super helpful.
You can use these sites to view stats like which TikTok songs are charting and where. You can even see which hashtags are associated with the song.
Music industry resources
If a song is trending on TikTok, it’s likely trending worldwide too. TikTok is inherently tied to the modern music industry, so it’s wise to keep an eye on trends at large. If a song is incredibly popular on Spotify or YouTube, it will likely do well on TikTok too.
You can even put on your music industry hat and start watching the Billboard Hot 100 chart to see which songs might be future trends. You could even follow Billboard on TikTok.
@billboard Here’s a breakdown of @Taylor Swift’s big week on the Billboard #Hot100. #taylorswift #billboard #swifties #midnights #theerastour #antihero #taylornation #billboardcharts #tsmidnights #tsmidnightsts #tsmidnightsalbum ♬ smiles & sunsets – ultmt.
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How to use TikTok sounds as a brand
You’ve learned how to find trending songs, so now all you have to do is add a new Taylor Swift song to your latest video, right? That’s technically the case for influencers, but it’s not so straightforward for business accounts.
Business accounts do not have access to major pop songs — or really, songs by any well-known artists. That’s because potential copyright issues could arise if they use them in an ad.
If your business account tries to use a copyrighted sound, you’ll see the following disclaimer:
Fortunately, there are still plenty of options for using TikTok sounds as a brand.
Here are some options for what you can do.
Use royalty-free audio
TikTok feels your pain and knows you wish you could put Blink-182 on your ad. But they’ve done the next best thing and created a Commercial Music Library full of royalty-free audio.
There are over 150,000 pre-cleared tracks from just about any genre. You won’t have any shortage of options that are suitable for your content.
You can search for songs by genre, hashtag, mood or song title, and there are even playlists you can browse for inspo. It’s an easy solution for branded content.
@nfl that fake out tho @49ers #rayraymccloud #sanfrancisco ♬ Beat Automotivo Tan Tan Tan Viral – WZ Beat
The track “Beat Automotivo Tan Tan Tan Vira” by WZ Beat is an example of a royalty-free sound that has gone superviral on the app.
Work with Sound Partners
If your marketing budget has room for audio production, consider using TikTok’s in-house sound marketing partners. Last year, TikTok expanded its Marketing Partner Program to include Sound Partners.
The program now boasts offerings from international music companies like Butter, 411 Music Group, Sonhouse, AEYL MUSIC and many, many more.
The cost will vary depending on the scope of your campaign. Some of the production houses also offer subscription services in addition to per-project fees. You could even work with them to strategize the sounds of your entire brand TikTok page.
Make your own sounds
If you’d rather not use some stock music as your audio track, there are plenty of other options available to you if you opt to make your own sounds. Depending on how ambitious you feel, they can be as complicated or simple as you want.
For one thing, you could make or hire someone to make original music for your TikTok page. That could look like messing around in Garageband or collaborating with an audio composer and musician.
This option isn’t necessarily ideal if you have no musical knowledge whatsoever, but it could pay off in major ways. After all, a branded audio sting or TikTok-ready jingle could travel far if other users want to use it in their videos.
That last point is also why you could do just as well to create an official sound that is just, well, you talking. If you say something memorable enough that others will want to quote, you might find your sound being reused in other videos.
If you’ve named the sound and included mention of your brand somewhere, that could pay off for your project in the long run.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
Download now@elfyeah Poof! Poreless putty can make anything disappear! Show us your #elfvanishingact
@rominagafur #porelessputty #elfyeah #elfcosmetics ♬ Vanishing Act e.l.f. Poreless Putty Primer – elfyeah
The cosmetic brand e.l.f. works with agencies to create original songs that go viral and launch TikTok trends.
Ask for user-generated audio
If you’ve had some luck with Duets or noticed you’ve developed a bit of a following on TikTok, you could straight up request user-generated content from your fanbase. Framed correctly, a user-generated campaign could pay off very well.
Think of ways your specific demographic would want to participate in your campaign. You can try asking for a testimonial or tutorial about your product or even something more creative like a joke or a jingle. If it applies to you, you could encourage fans to react to your work or have them come up with a comedy sketch. You could even incorporate the user-generated content into a contest of some kind.
Another great way to inspire user-generated content is to encourage Duets. If your branded video is the kind of thing that users will want to collaborate with, it will likely make some waves throughout TikTok. Think about what kind of Duet someone might want to create with your content and go from there.
@yoleendadong #duet with @vessi wow no more wet socks pretty cool kinda freaky deaky
The shoe company Vessi encourages Duets with contests, call-outs and, well, extremely weird videos that are begging for live reactions.
If you post anything made by someone else, you should always credit them in the caption. This will keep you safe from any issues should the users choose to copyright their audio later on.
You should also avoid reposting audio that includes copyrighted music, even if it’s in the background.
Obtain a licence
Okay, we get it: you absolutely need to use a Carly Rae Jepsen song in your TikTok brand campaign. There’s simply no replacement for her uniquely crafted, emotive pop music.
In that case, you could license a song to use in your video. This might get expensive, but it is technically possible. Start by seeking legal advice from a copyright or music licensing lawyer — and let us know how it goes!
Frequently asked questions about TikTok Sounds
Still confused? Here’s a breakdown of some frequently asked questions about TikTok Sounds.
Can businesses use TikTok sounds?
Yes. Businesses can use TikTok sounds in their videos so long as they are cleared for commercial use. The best ways to incorporate sounds into business posts are to use TikTok’s pre-cleared commercial audio, make your own original sounds or use user-generated content (and credit the creators).
What does “This sound isn’t licensed for commercial use” mean?
If you receive this error, it most likely means that you are trying to access a “mainstream” song while using a business account on TikTok.
TikTok users with personal accounts can use any sound they like — including the world’s most popular pop songs — but TikTok does not allow businesses to use mainstream music in their videos.
They implemented this policy in 2020, at which point they introduced the royalty-free music available in their Commercial Music Library.
@timmycobbsfitness #moda #problemsolved #fyp #business ♬ Meet Me At Our Spot – THE ANXIETY & WILLOW & Tyler Cole
How do you access TikTok’s commercial music library?
TikTok’s commercial sound library is available on both the app and your desktop browser.
If you’re using the app:
- Open the camera and tap Add sound
- Then tap Sounds and search Commercial sounds.
This will bring you to the Commercial Music Library, where you can browse your options.
How do you download TikTok sounds?
There’s no direct way to download a sound from TikTok onto your device.
If you want to save your favorite sound on TikTok, tap the bookmark icon to add a sound to your favorites. This will save it within the app, so you can easily use it later.
If you really want a TikTok sound for use outside of the app, you could consider screen recording or downloading a TikTok video with a third-party app or website.
How do you find saved sounds on TikTok?
Once you’ve added a TikTok sound to your favorites, it’s as easy as tapping the Favorites tab when you’re making a post.
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When you add sound to a new TikTok, just tap the Favorites tab. All of your previously saved sounds will show up under that banner.
Can you add more than one sound to a TikTok?
You can’t add multiple sounds to the same TikTok within the app. If you’re looking to stitch together more than one sound, you’ll have to use a third-party video editor to create your video, then upload it to the app.
If you do this, however, you will likely miss out on having your video associated with that particular sound in TikTok’s database.
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* This article was originally published here
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12 Exciting Things to Try on Instagram in 2023
So you’re in a bit of an Instagram rut. Your content isn’t sparking joy in the way it used to. It’s not about accumulating more followers or getting more likes: you’re just kind of bored. The honeymoon stage is over.
Hey, don’t quit. This is normal. You and Instagram can still have a long-term, loving, fulfilling relationship. You’ve just gotta put some effort in. It’s time to spice things up.
From simple photo editing hacks to easy Reels inspo, this is the place to go if you’re looking for new things to try on Instagram. Read on for the freshest trends, new features and examples from the pros.
Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.
12 things to try on Instagram in 2023
1. Turn photos or Stories into Reels
While Instagram used to be a photo sharing app only, video is the new queen. Videos on Instagram have an average engagement rate of 1.5% (it doesn’t sound like a lot, but it is!) and generally perform better than photos—which isn’t great news if photos are kind of your thing.
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But with a little creativity, you can transform your photos into a Reel—like the example above. You don’t have to be an expert videographer to make Reels: a little music and a carefully clipped slideshow goes a long way.
You can also make Reels out of existing Stories (Instagram will even suggest it to you, see the screenshot above) or story highlights.
2. Test a viral editing hack
Sometimes, all you want is a traditional, perfect-looking insta-worthy photo. But we’re not all Photoshop experts, and while there’s a ton of free and easy apps you can use to edit photos from Instagram, there’s also photo editing software built into your smartphone.
Lately, photo-savvy folks have been sharing exactly how they make their Instagram photos look so good, and some of them have gone viral (not necessarily on Instagram—instead, they’re spilling secrets on TikTok).
@humayra.farzanaiPhone edit to make your pictures Instagramable♬ Count My Blessings – Enisa
Spoilers: this won’t work every time, but it’s still a cool thing to test out.
3. Customize your Story links
The easiest way to point your Instagram followers to a specific page on a different platform (for example, your personal blog e-commerce website) is to add a link to your Instagram story.
And, if the link sticker doesn’t suit your brand’s vibe, you can even customize it completely in six easy steps.
That customization option aside, you can also edit the link within the IG app to change the sticker text. When you copy and paste a link into the URL field, the sticker text will automatically be the name of the website (for example, WIKIPEDIA.ORG). But if you type into the “sticker text” field, you can change that (to, for example, LEARN MORE ABOUT SHREK).
4. Post a detailed photo dump
Photo dumps, invented and perfected by Gen Z (but, in a way, truly discovered by your aunt on Facebook who doesn’t know the meaning of the word “curation”) are one of Instagram’s newest—and dare we say, most charming—trends.
The beauty of a photo dump is that it doesn’t have to be beautiful. Case in point: Emma Chamberlain’s photo dump from a trip to Bath, England, includes both a snapshot of her crying and a literal dumpster.
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But photo dumps can also be a way to show your followers what you’ve been up to, and maybe even show off your content a little. This photo dump from a photographer really showcases her work, and the caption details both career-related things (“Shot and scanned a lot of film this month!”) and bits and pieces from her personal life (“Got the whole family up early and spent the morning at the museum”).
So, if you’ve already tried the strictly silly-only photo dump, try posting one that acts more like a highlight reel or life update—they can be just as engaging, and there’s no pressure to be funny.
Growth = hacked.
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Free 30-Day Trial (risk-free!)5. Make a Reel that jumps on a trend
If you’re struggling for inspo for an Instagram Reel, we humbly suggest just scrolling through everyone else’s (this doesn’t feel like work, but believe us, it is). You’ll notice that many creators and brands are using the same audio in similar ways, each putting their own spin on the trend.
Once you’ve found a trend you like—and one that can showcase your regular content in a new way—hit the audio name at the bottom of the screen, which will take you to all of the Reels that use that sound. Watch a bunch of them to make sure you really understand the trend (it’s important to be in on the joke) and then try it for yourself.
This ceramicist hopped on a trend, and used the opportunity to make a really cool transition video where she starts with a block of clay and finishes with completed, handmade mugs. She didn’t just copy what other users were doing, she altered the trend to suit her own style of content.
View this post on Instagram
Pssst: the caption on this Reel points to another source of inspo: TikTok. Trends often hit TikTok a few weeks (or even months) before IG Reels, so you can also peek at that platform for more ideas.
6. Use the updated poll sticker on Instagram Stories
Instagram first introduced the poll sticker to Stories in 2019. The sticker is an awesome way to encourage engagement on your Stories (who doesn’t love to give their opinion) but the poll only allowed for two answer options, which was quite restrictive.
But in January 2022 the platform introduced more poll options—so now, you can offer up to four answers to your poll. You can ask your followers about their favourite products, their opinions on your new launches, their favourite season, etc.
7. Make behind-the-scenes content
As beautiful as polished photos and videos are, sometimes seeing what’s behind the scenes is even more compelling.
Showing your process—whether it’s how you make your soy candles, how to set up lighting for a tricky scene in an indie film, or how you get that perfect snapshot of your Insta-famous poodle—helps your followers see more of who you are. It’s also an opportunity to easily double the amount of content you’re making.
Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.
Get the full report now!The owner of this skincare company did a product photoshoot, but also made a reel showing off what all those photos looked like in her camera roll. This is an effective way to show another side of your brand to your audience (and it doesn’t require too much time or resources, either).
View this post on Instagram
8. Host a contest or giveaway
Hosting an Instagram contest or giveaway is a great way to thank your followers for their support—and to gain some new followers in the process.
Just be warned: there are specific rules and guidelines that your contest must abide by, otherwise you risk it getting taken down (or worse, your whole page getting flagged).
View this post on Instagram
You can host a giveaway for any reason—maybe a holiday-focused event, like the example above, or to celebrate a meaningful brand anniversary. Or for no reason at all: no excuse necessary, everyone loves free stuff.
9. Pin important posts to the top of your profile
In spring 2022, Instagram introduced a new feature: you can now pin up to three posts to the top of your profile grid. Instead of the grid being ordered from newest to oldest post, pinning ensures that your followers see your most important posts, first.
To pin a post to the top of your profile, simply pick the post you want to pin, tap the three dots, and select “Pin to your profile.” A little pin icon will appear in the top right corner of the photo on your grid.
Source: Instagram
You can pin posts that contain important logistical info (for example, when and where you’re having a sale), posts introduce your followers to yourself or your brand or even or pin a Reel that has gone viral to capitalize on that clout.
10. Make a simple transition Reel
Transition videos are generally a low investment, high reward type of content (you can go super hard if you want, but you don’t have to). They make a great type of Reel because they’re really satisfying to watch, regardless of what the content is.
For example, the Reel below is fun, simple and pretty—and it’s hard to watch just once, regardless of whether or not floristry is interesting to you.
View this post on Instagram
Once your Reel is ready, you can go ahead and schedule it for the best possible time (a.k.a. the time when most of your audience is online) using Hootsuite.
For more details, check out our guide to scheduling Reels.
11. Convince your family to get involved
There’s been a super positive move towards authenticity on social media in the last few years—audiences aren’t looking for heavily-filtered perfection, they’re more about authenticity (especially Gen Z audiences).
One creative way to make your brand’s social media presence more genuine is to show a more personal side of it: for example, what your family thinks.
View this post on Instagram
Of course, this strategy isn’t for everyone (and not everyone’s dad is thrilled to be on-camera) but if your loved ones are game, it’s a fun—and funny—way to share more of who you are.
12. Learn about Instagram SEO
Ok, we’ll admit this isn’t the sexiest strategy on this list… but unlike a temporary trend or feature that’s subject to change, SEO (Search Engine Optimization) is enduring. It’s useful not only on Instagram, but basically any internet-based platform.
To put it simply, optimizing your Instagram for search means making it easy for people to find you. Proper Instagram SEO involves using the right keywords, hashtags, and alt text to ensure that anyone searching for content in a specific niche comes across your account—Instagram’s software needs to be able to identify you well enough to suggest you.
For example, if you’re a plant-based chef who specializes in desserts, you’d want any sweet-toothed vegans to be able to easily find you. Putting “Vegan chef” in your IG handle or bio, hashtagging #plantbasedrecipes or #vegandonuts on your Reels, and using alt text to describe your content is a good place to start (learn more about this via our blog post on social media SEO, where we’ve included tips for every major network).
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Free 30-Day TrialThe post 12 Exciting Things to Try on Instagram in 2023 appeared first on Social Media Marketing & Management Dashboard.
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