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* This article was originally published here
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What Is Patreon? A Creator’s Guide To Making Money in 2022
So your podcast audience has exploded, but the revenue from those fancy sock ads isn’t exactly covering rent yet. Or maybe you’re tired of social media algorithms hiding your content from even your most dedicated followers. Enter Patreon, a platform that makes it easy for content creators to monetize their online following!
With Patreon, users can launch a personalized subscription-based site in just a few easy steps, allowing creators to offer exclusive content to subscribers and generate a consistent monthly income.
Our Patreon deep-dive will help you learn the ins and outs of this platform and determine whether becoming a Patreon creator is the right move for you.
Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.
What is Patreon?
Patreon is a membership platform that allows creators to run a subscription service for their content. Instead of setting up their own website and payment platform, creators can easily launch a personalized Patreon page in a few steps.
On Patreon, paying subscribers are called patrons. Each patron pays a fee for exclusive content from creators.
Patreon launched in 2013 and has over 3 million monthly active patrons and more than 185,000 registered creators. As of spring 2021, Patreon was valued at $4 billion.
Creators can offer subscriptions for a variety of services. Popular content formats include:
- Video (38% of creators)
- Writing (17%)
- Audio (14%)
- Photography (6%)
The Patreon app is also available for iOS or Android.
How does Patreon work?
Patreon allows creators to monetize their content by creating a paywall and charging patrons a subscription fee to access their work. This transparent business model is great for both creators and patrons.
Creators know when their monthly earnings will be paid out and can rely on this income to support their work. In addition, patrons can see exactly how their subscription supports the creator and upgrade or cancel their membership with the click of a button.
So what is Patreon used for? Creators can use the Patreon platform for all types of content:
Writers might share short excerpts of stories with their Twitter followers. Then, to drive readers to their Patreon, they can let them know that the full piece is available by subscribing to one of their membership tiers.
Source: patreon.com/raxkingisdead
Photographers who post examples of their work on Instagram can use Patreon as a vault for their content. They can also entice patrons by offering special perks like physical prints of their favorite images.
Source: patreon.com/adamjwilson
Podcasters can easily engage with their listeners on Patreon. The Community tab functions as a messageboard, where patrons can leave messages and chat with other listeners as well as the podcast hosts. Patrons might get early access to episodes or receive special content like bonus episodes or a look behind the scenes.
Source: patreon.com/lovetosew
Musicians can post new tracks ahead of their release date or share b-sides and demos with fans.
Source: patreon.com/pdaddyfanclub
Performers and streamers can also take advantage of Patreon’s secure, private livestream feature to charge a fee for an online performance.
Source: patreon.com/posts/livestream
In general, Patreon is a great opportunity for new creators to build a community and widen their reach, while high-profile or celebrity creators can use Patreon to interact with fans in a whole new way.
How much can I earn on Patreon?
The platform is flexible enough to accommodate creators of all followings, so average Patreon income varies.
How much of your existing audience will convert to Patreon subscribers depends on many different factors, including:
- The type of content you create
- The perks you offer to patrons
- Your membership tier fees
- The size of your current audience
- Your marketing efforts
Source: blog.patreon.com/figuring-out-how-much-you-might-make-on-patreon
So, how much can you expect to earn? We’ve put together a hypothetical example based on a creator with 10,000 followers on Instagram (their primary social channel).
| Total size of following | 10,000 (Instagram) |
| % of “passionate” followers (who would click through to learn more) | 10% |
| Traffic from Instagram to Patreon page | 1,000 |
| % of traffic that converts into patrons | 1-5% (10-50 patrons) |
| Average value of each patron | $5 |
| Total monthly Patreon income | $50-$250 |
If that doesn’t sound like much, keep reading. We’ve got tips to help you grow your fan base and increase your Patreon earnings.
How do I start a Patreon page?
The process of signing up as a Patreon content creator is simple. Go to patreon.com/create to get started:
1: Select a category that describes your content
You can pick up to two categories:
- Podcasts
- Illustration & Animation
- Music
- Communities
- Local Business (restaurant, yoga studio, venue, etc.)
- Videos
- Writing & Journalism
- Games & Software
- Photography
- Other
2: Does your work contain 18+ themes such as real or illustrated nudity?
This question will require you to answer Yes or No based on the type of content you plan to offer.
3: Pick your currency
Patreon offers 14 currencies to choose from, including USD, CAD, Euro, GBP, AUD, and more. Your memberships will be priced and paid out in the currency you choose.
4. Do you want to offer exclusive merchandise?
For an additional fee, Patreon can handle merchandise production, global shipping and support. This question will require you to answer Yes or No to continue. You can always select No at this stage and add merch to your plan later on. (Don’t worry, we discuss this in more detail later on)
5. Want to reserve a custom URL for your Patreon page?
To do so, you must connect at least one social media account (Facebook, Instagram, Twitter, or YouTube) so that Patreon can verify your identity as a creator. This will allow you to set a custom URL for your Patreon, such as patreon.com/hootsuite.
Your Patreon page is almost ready to launch!
How do I customize my Patreon page?
After you’ve completed the initial set-up, the page editor will take you through a few more steps to customize your page.
Start with the basics
Once you’ve created your Patreon account and verified it via email, you can start building your page.
First, give your Patreon page a name, then create a headline. Your headline should be a short description of your content that tells people what you do, like “creating weekly podcasts” or “writing essays.”
Upload images
Next, you’ll be prompted to upload a profile photo and cover image. Patreon requires every account to have two photos. These are the recommended formats:
- Profile picture: 256px by 256px
- Cover image: at least 1600px wide and 400px tall
Write a compelling About section
Your Patreon About section is the first thing potential patrons will see when they land on your page, so be sure to paint a compelling picture.
A good About page will follow this basic structure:
- Introduce yourself. Who are you and what do you do?
- Explain what your Patreon is for. Why are you using Patreon to support your creative career?
- Explain how the funds will be used. How will you use the money you earn on Patreon to continue creating? Patrons appreciate transparency, so be as clear as you can.
- Thank readers for checking out your Patreon. Share your enthusiasm for the future of your work!
You can also embed an image or add an intro video to this section. Visuals are helpful because they allow patrons to see exactly what they will get when they subscribe.
Select your tiers
Start by choosing a fully customizable tier starter kit based on the type of content you offer (video, music, podcasts, visual art, writing, local business, all creators).
Patreon will then recommend starter tiers based on your selections. These tiers are fully customizable and can be tailored to your preferences.
For example, these are a few of the recommended tiers for Illustrators & Comics. Patreon has a customizable starter kit available for every type of content.
Decide if you want to offer merch
Patreon can also help you offer exclusive merch items to your subscribers.
The platform allows you to customize your items (like stickers, mugs, tote bags, apparel, and more!) and select the tier(s) that will receive exclusive merch. Patreon then handles the production, shipping, tracking, and support.
Connect your socials
Linking social media accounts to your Patreon helps confirm your identity so your patrons can subscribe with confidence. You can link Patreon to Facebook, Instagram, Twitter, and YouTube.
Set up payment
As a creator, this is probably one of the most important steps. Let’s make sure you get paid!
You’ll need to provide the following payment information to receive your Patreon payouts:
- Payment schedule (either monthly or per creation, depending on your plan)
- Your currency
- Payout settings (how you’d like to get paid and tax information)
Select your Page Settings
Almost done! Patreon requires a few more pieces of information to get started.
Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.
Get the template now!You’ll add basic account info at this stage, like your legal name and country of residence. This account information will not appear on your public page. You’ll also set a few visual preferences, like the color you want to use for the links and buttons on your page.
This is also when you’ll determine how transparent you want to be as a creator. You can choose to make your earnings and number of patrons visible to all page visitors. Patreon recommends making this information public, but it’s up to you.
You’ll also be asked whether your work contains any adult content. Patreon does allow adult content on the platform, as long as it conforms to their terms of use. Just be aware that if your page is marked as adult content, it won’t come up in the Patreon search results.
Preview your page, then hit the launch button!
Congratulations! You’ve officially launched your Patreon.
Note: Patreon reviews your content when you launch. Reviews usually take minutes, although some content takes up to 3 days to review. You can continue editing your page after you launch.
What can creators share on Patreon?
You can create the following post types:
| Text | Choose a compelling title, then type away! Text posts allow you to embed one or more images within the text or upload attachment files for your patrons to download. |
| Images | Image posts allow you to upload photos or embed image URLs from other sites. This post type automatically generates a gallery when you upload multiple photos. Patreon supports multiple photo formats, including .jpg, .jpeg, .png, and .gif file types up to 200 MB. |
| Video | To create a video post, you can paste a video URL from another site or connect Patreon directly to your Vimeo Pro account. Patreon supports embedded YouTube or Vimeo links. |
| Livestream | Patreon supports livestreaming via Vimeo, YouTube Live, or Crowdcast. Creators get access to automatic recordings, live chat, analytics, and no time limit. Note that some of these options carry an additional fee. |
| Audio | Audio posts allow you to upload files or embed audio URLs from other sites. You can also upload a thumbnail image for your file, such as album art. Patreon supports .mp3, .mp4, .m4a, and .wav; file size must be 512 MB or less. |
| Link | Insert the link you’d like to share with your patrons. The post will display a preview of your link. Write a description in the text field below to explain why you’re sharing this link with your audience (ex. Sharing your website or Instagram profile). |
| Polls | All Patreon membership tiers can run polls, which is a great way to get feedback from your patrons and learn how you could grow your subscriber base. Select a minimum of 2 poll options, or add up to 20 options for patrons to choose from. You can set an expiration date and check the poll results anytime, and you can also export the results as a CSV file. |
Every post type allows you to add tags to your post so patrons can easily search by category (for example, “monthly update” or “bonus episode”). You can also choose who can see this post (public, all patrons, or select tiers).
You might have special or time-sensitive content to share with your patrons. In that case, you can create an early access post to allow select tiers to see it before anyone else. You can even add special fees to access a particular post if needed.
Advanced post types include:
| Welcome Notes | Send your patrons a personal welcome note & email when they join. This can be customized for each subscription tier. You can add or remove this feature at any time. |
| Goals | These posts give you an opportunity to describe what you’re working on and help patrons understand how their subscription supports your creative work. You can set two types of goals: Earnings-based (“When I reach $300 per month, I will …”) or community-based (“When I reach 300 patrons, I will …”) |
| Special Offers | Create your own personalized offer to draw in patrons and give them access to exclusive content. You can choose from existing benefits, such as custom stickers, early-access tickets, and 1:1 chats, or design an offer that best represents your work. |
How much does Patreon cost?
For Creators
Creating a Patreon account is free for creators, but fees apply after creators start earning money on Patreon. Creators can expect to pay between 5-12% of the monthly income they earn on Patreon, depending on their plan type.
Patreon currently has three plans available: Lite, Pro, and Premium.
Payment processing fees also apply.
For Patrons
Creating a Patreon account is free. However, monthly subscription fees will vary depending on which creator(s) patrons subscribe to and which membership tier they select.
Creators set their own membership tier structure. Some creators charge a flat fee:
Source: patreon.com/katebeaton
Other creators operate a tiered pricing structure that offers more perks to patrons who pay a higher fee:
Source: patreon.com/lovetosew
Patrons can upgrade or downgrade their subscriptions at any time. It’s also pretty easy to cancel if they no longer wish to access the content.
How can I make more money on Patreon?
If your Patreon needs a little help getting off the ground, it’s time to get strategic. Here’s how to grow your Patreon income using a multi-pronged approach.
Expand your total addressable audience
Start by focusing on growing your following on other social media platforms (like Instagram, Twitter, YouTube, etc.).
If you don’t have a presence on multiple platforms, now’s the time to start! Expand your marketing strategy to ensure that you are reaching as many potential subscribers as possible.
Not sure where to get started? Check out our guide to the newest social media apps and platforms for inspiration.
Grow your percentage of “passionate” followers
Create a video or text post to tell your story and build a personal connection with followers. Explain how supporting your Patreon page benefits you as a creator, and describe how your Patreon income allows you to create more content or gives you the flexibility to be more creative.
Drive traffic to your Creator page
Mention your Patreon page everywhere: add a link to your social media bio(s), bring it up in podcasts or interviews, and include a link in your monthly newsletter or e-blast. Repetition will help drive traffic, and increased traffic can result in higher conversion from potential subscriber to patron.
Use free content to convert traffic into patrons
Free content is a great way to entice potential patrons. Give visitors a sneak peek of your Patreon content to let them know what to expect if they become a patron.
Create a few public (free) posts to give potential subscribers an idea of the type of content they can expect. You can also run giveaways or special promotions to generate buzz (ex. “sign up before the end of the month to be entered in the draw”).
Grow the average value of each patron by creating more membership tiers
Having multiple membership tiers can incentivize existing patrons to “level up” and pay more for their monthly subscription. Create special benefits or rewards tailored for your content type and add value for your patrons. Make sure to differentiate between your tiers so patrons can easily see what they’ll get when they upgrade.
Keep learning!
The Patreon polling feature is a great way to get feedback from your patrons and gain insight into why they subscribe to your content so you can figure out how to grow your subscriber base.
The Patreon Blog is a great resource for creators who want to learn more about running and growing a creative business or stay up to date with Patreon’s updates and new features.
Save time managing your social media presence with Hootsuite. Publish and schedule posts, find relevant conversions, engage the audience, measure results, and more — all from one dashboard. Try it free today.
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Free 30-Day Trial (risk-free!)The post What Is Patreon? A Creator’s Guide To Making Money in 2022 appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
Wednesday, July 27, 2022
Changing the law to shield kids from e-cigarette advertising on social media - University News: The University of Western Australia
Changing the law to shield kids from e-cigarette advertising on social media University News: The University of Western Australia
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* This article was originally published here
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2022 Instagram Algorithm Solved: How to Get Your Content Seen
Congratulations! You’ve crafted the perfect Instagram post! But hold up, your work isn’t done quite yet. Because if you want your content to actually get in front of a wide audience, you’re going to need to appease the all-mighty (and ever-changing) Instagram algorithm.
Understanding the 2022 Instagram algorithm and what it deems worthwhile or important is critical to a successful social media marketing strategy. In this guide, we cover the ins and outs of the algorithm’s ranking signals, important recent changes to the Instagram algorithm, and everything else you need to know to boost your content’s visibility on the platform.
Read on to make sure your lovingly handcrafted social content gets the attention it deserves!
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
What is the Instagram algorithm?
The Instagram algorithm is a set of rules that rank content on the platform. It decides what content shows up, and in what order, on all Instagram users’ feeds, the Explore Page, the Reels feed, hashtag pages, etc.
The Instagram algorithm analyzes every piece of content posted to the platform. It takes metadata (including captions and alt text applied to images), hashtags, and engagement metrics into account. Based on this information, it distributes content in a way designed to ensure that users have easy access to what they are most interested in seeing.
In simple terms, the Instagram algorithm cross-references information about content (posts, Stories, Reels) with information about users (interests and behavior on the platform) to serve the right content to the right people.
The main purpose of the Instagram algorithm is to make each user’s experience with the platform as pleasant as possible. “We want to make the most of your time, and we believe that using technology [the Instagram algorithm] to personalize your experience is the best way to do that,” wrote Instagram CEO Adam Mosseri in 2021 in a blog post entitled Shedding More Light on How Instagram Works.
Why does this matter to marketers? Knowing how the Instagram algorithm works and optimizing your content accordingly can lead to Instagram displaying your posts to more users.
How does the Instagram algorithm work?
Each time a user opens the app, the Instagram algorithms instantly comb through all available content and decide what content to serve them (and in what order).
The 3 most important ranking factors of the 2022 Instagram algorithm are:
- Relationship between the author of the content and the viewer. Do you follow each other? Do you message each other, or leave comments? If you have repeatedly interacted with a specific user in the past, you are more likely to see the new content they post. (This is very important for businesses: Active community management (including responding to DMs and comments) can improve a brand’s visibility on Instagram.)
- Interest. Does a user typically interact with this type of content? When the Instagram algorithm recognizes that a user enjoys a specific content type or format, they serve them more of the same.
- Relevancy. Instagram decides how “relevant” every piece of content is. This includes an analysis of where it fits with trending topics as well as the timeliness factor (recent posts are considered more relevant than old ones).
Secondary Instagram algorithm ranking factors include:
- Frequency of using the platform. If a user doesn’t open Instagram very often, they will only see the very most relevant content when they do decide to browse the app. This means that businesses might be crowded out of such a user’s feed by family and friends.
- How many users a person follows. The more accounts a user follows, the more accounts compete for space in their feed.
- Session time. If a user spends very little time in the app, they are likely to only see posts from friends and family they interact with most often on the platform, making it more difficult for businesses to surface in their feed.
Beyond these core signals, here’s how the Instagram algorithm distributes specific content formats.
The 2022 Instagram algorithm for the feed and Stories
For your feed and Stories, the Instagram algorithm sorts through the content of the accounts you follow and predicts how likely you are to interact with a post based on the following criteria:
- Information about the post. How many likes did a post get? When was it posted? Has it been tagged with a location? If it’s a video, how long is it? These signals help the Instagram algorithm determine the relevance and popularity of a post.
- Information about the person who posted, and your history of interaction with them. Instagram tracks how many times you’ve interacted with any given person (with comments, likes, profile views, and so on) to try to get a sense of how interesting a person might be to you.
- Your activity across the platform. The quantity and content of posts you’ve interacted with gives Instagram a clue as to what kind of other posts you might be interested in seeing.
The 2022 Instagram algorithm for the Explore tab
For the Explore tab, the algorithm looks at previous posts that you’ve liked or interacted with, and pulls in a collection of photos and videos from related accounts that you don’t follow (yet!).
These photos and videos are then ranked by what the algorithm thinks you’ll be most interested in, based on how likely you are to like, save or share a post.
- Information about the post. When curating content to share via the Explore tab, Instagram looks at the overall popularity of a post, using signals like how many people are liking, commenting, sharing, and saving, and how quickly these activities happen.
- Your history of interacting with the person who posted. Most of the content on Explore will be from new-to-you accounts, but accounts you have interacted with get a bit of a boost here.
- Your activity. What posts have you liked, commented on, or saved in the past? How have you behaved on the Explore page previously? Your activity history impacts what Instagram assumes you might be interested in seeing more of.
- Information about the person who posted. If an account has lots of interaction with users in the past few weeks, it’s a signal to Instagram that there’s some compelling content going on that others might like, too.
The 2022 Instagram algorithm for Reels
With Reels, the algorithm pulls from both accounts you follow and accounts you don’t follow, trying to entertain you with content it thinks you’ll watch all the way through.
It evaluates this by looking at the following:
- Your activity. Signals like which Reels you’ve liked, which you’ve commented on, and which you’ve engaged with all help Instagram understand what kind of content could be the most relevant to your interests.
- Your history of interacting with the person who posted. With Reels (much like Explore), you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously, Instagram takes that into consideration too. That’s probably why you see lots of content from creators you know of, but haven’t pulled the trigger on following yet.
- Information about the Reel. The Instagram algorithm tries to guess what the video is about based on the audio track and analysis of the pixels and frames, and takes into account the video’s popularity, too.
- Information about the person who posted. Is the original poster someone with an engaged audience, or whose content receives consistent likes and shares? Instagram takes this into account too.
If you’re more of a visual learner, check out our video explaining the Instagram algorithm for beginners.
Now that you’re armed with all this information about what Instagram values from its creators and users, it’s time to use it to your advantage.
2022 changes to the Instagram algorithm
In 2022, Instagram re-introduced the ability to see your feed chronologically, as well as the ability to view a curated list of recent posts from your favorite accounts. Find more details on the latest Instagram feed viewing options here.
While this is an important update, it’s safe to say that the Instagram algorithm as described above still impacts how content is displayed to most users and in most placements on the platform.
Testing Feed Changes
We’re starting to test the ability to switch between three different views on your home screen (two of which would give you the option to see posts in chronological order):
– Home
– Favorites
– FollowingWe hope to launch these soon. More to come.
pic.twitter.com/9zvB85aPSp
— Adam Mosseri (@mosseri) January 5, 2022
7 tips for working with the Instagram algorithm
At a glance, this list of variables may seem extensive or complicated… but ultimately, the algorithm rewards quality, engaging content.
So really, the best way to get a little Insta-boost is to just do the same things you would do to delight, entertain, or inform your audience.
Here’s how to grow your reach and optimize the power of the latest Instagram algorithm(s).
Respect the community guidelines
Whether you’re posting on the Feed, in Reels, or to Stories, Instagram’s algorithms limit the visibility of content that goes against the app’s Community Guidelines. If you’re sharing misinformation, posts that are political in nature, content that’s potentially upsetting or sensitive, or even just low-resolution media, you may find your content less widely distributed.
(Hot tip: if you think you’ve been shadowbanned, this is probably why!)
Get creative with Reels
Embrace the opportunity for visibility by adding Reels to your content calendar. Reels are one of the newest features on Instagram, and the platform still seems to be promoting the format.
(Check out our Reels engagement experiment here!)
View this post on Instagram
(@hootsuite)According to Instagram’s @creators account, Reels currently has live humans sifting through them to feature the best ones. Official tips for posting Instagram Reels that will get noticed include:
- Do not recycle watermarked TikToks
- Shoot in vertical
- Use the bells and whistles: filters, camera effects, music, etc.
Keep videos short and sweet, and above all, fun. The algorithm ranks Reels for their entertainment value.
Schedule your posts at the right time for maximum reach
Audience interaction is an important signal across the board on Instagram, so posting your content at the right day and time is going to make a huge difference to your organic reach.
Luckily, Hootsuite’s dashboard helps crunch the numbers and offers suggested best times to post, based on your audience’s unique behavior.
Start your free trial. You can cancel anytime.
Here’s our guide to how to schedule Instagram posts, and another on how to schedule Instagram Stories.
Amp up the interactivity
Engagement is HUGE for the algorithm.
Not getting the engagement you want though? It’s often as simple as slapping on a sticker. With Instagram Stories, question stickers, emoji sliders, and polls are direct ways to ask your fans and followers to weigh in.
Similarly, on posts, directly asking questions or encouraging commentary with the caption (or within the image or video itself) is a surefire way to get the conversation going.
After all, comments are the best way to signal engagement to the algorithm (though we’re not going to turn our nose up at a like, share, or save), so prompt your audience to speak up whenever you can.
For reference, the general benchmark for “good” engagement on Instagram is somewhere between 1-5%. But the average engagement rate on Instagram for business accounts was 0.83% through 2021.
If you’re looking to improve your own engagement rate, here are a few action items for your list:
- Define your audience so you know what they want from you (a.k.a. research your target market)
- Respond to comments and DMs (if you have a lot, we have a tool for that)
- Create an ongoing Story where you can share posts you’ve been tagged in (yes, we’re talking about UGC)
Here are some more tips for increasing your Instagram engagement.
Or, you can find inspiration for your next Instagram caption, dive into our guide to social media engagement more generally, and brush up on how to write an effective social media call to action.
Embrace the power of hashtags
The Instagram algorithm can’t understand and admire that cute picture of a cat in wire-rimmed glasses the way the human brain can (tragic), but it can understand the #catsofinstagram hashtag.
Employing accurate and descriptive hashtags is a great way to label your content for maximum reach. If the algorithm can compute just what your photo or post is about, it can more easily share it with people who are interested in that particular topic.
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Get the free guide right now!Plus, unlike Instagram ads (the other way to expand reach past your existing audience), hashtags are free.
To use hashtags correctly, don’t just slap #loveandlight and #instagood on everything. Instead, dig around in your niche, do your research, and use hashtags that actually describe what your post is about.
Hone your hashtag skills with our ultimate guide to Instagram hashtags.
Post consistently
This is key whether you’re looking for help with reach, engagement or follower growth. (Because, of course, those three things are related.)
On average, businesses post 1.6 posts to their feed per day. If that sounds like way too much for your mom-and-pop operation, rest assured that just showing up consistently (every weekday, for instance), is enough to keep the ball rolling.
During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri revealed that a posting cadence of 2 feed posts per week and 2 Stories per day is ideal for building a following on the app.
Pro Tip: Consistency requires planning. This is where having a social media content calendar becomes crucial, as well *ahem* as scheduling your posts in advance with Hootsuite.
Look at how nicely planned out your Instagram posts could look in Hootsuite’s planner — for weeks or months in advance!
Start your free trial. You can cancel anytime.
Automate your analytics reports
A good Instagram analytics tool will go beyond vanity metrics and help you zero in on your audience and identify the kind of content that they’ll keep coming back for.
No matter how busy you are, getting automatic analytics reports will help you with almost all of the above tips.
Taking the time once a month, for instance, to look at the numbers and see what’s working in terms of content, posting time, and hashtags, will save you a lot of wasted effort.
Use an Instagram analytics tool to find out:
- when your audience is online (so you can schedule your posts during that window)
- which hashtags are performing well
- what posts are earning real engagement
Meanwhile, a truly great tool (like Hootsuite) will give your brand the low-down on everything from audience sentiment analysis to campaign click-throughs to customer service response times.
Here’s a peek at Hootsuite Analytics, which shows you the most Instagram important metrics to track alongside performance stats from your other social networks for easy comparison.
Start your free trial. You can cancel anytime.
Bonus: Notice any big dips or spikes in your stats recently? Analytics is often the first place a social media manager can tell if something has changed in the Instagram algorithm — and start adjusting their strategy accordingly.
Of course, social media platforms are always evolving, so there are certainly more Instagram algorithm changes to come as the years go on. But whatever specific signals, features, or top-secret-AI-recipes the future may hold for the app, creating engaging Instagram content is always a winning strategy.
Beat the Instagram algorithm and save time managing your social media using Hootsuite. From a single dashboard, you can schedule and publish content, engage your audience, and measure performance. Try it free today.
Easily create, analyze, and schedule Instagram posts and Stories with Hootsuite. Save time and get results.
Free 30-Day TrialThe post 2022 Instagram Algorithm Solved: How to Get Your Content Seen appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
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Comprehensive Report on Social Media Management Market 2022 Trends, Growth Demand, Opportunities & Forecast To 2028 - Digital Journal
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Social Media Advertising Software Market Structure With Top Industry Players, Region Wise Analysis and Complete Forecast Till 2028 | Adobe Systems Incorporated (US), Oracle Corporation (US) – Designer Women - Designer Women
Society Pass (SoPa) Marks First Foray Into Thailand by Acquiring Bangkok-Headquartered Thoughtful Media Group, Southeast Asia's Leading Digital Video Multi-Platform Network and Social Commerce Platform - GlobeNewswire
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7 Social Media Monitoring Tools SMMs Can’t Live Without
Social media monitoring tools are the best way to find out what people are saying about your brand — and your product, your competitors, you...
