Social Media Marketing: August 2022

Wednesday, August 31, 2022

14 Best Apps For Instagram Collages in 2022

You’ve enjoyed the sweet, sweet thrill of posting a single photo on Instagram. Now, get ready to double, triple, or quadruple the good times with the power of multi-image photo Instagram collages!

Because sometimes, one hot pic just isn’t enough to capture the magic of your new haircut, or spring menu, or collection of designer parrot caplets. With a digital collage, you can combine multiple images into one bold visual statement.

You can build basic collages for your Instagram Stories directly in Stories Create mode. But to take your collages to the next level (or to craft something for your main feed), you’re going to need to look outside the app.

Read on for our favorite fool-proof graphic design tools to help create professional-looking photo collages for Instagram — no scrapbook scissors required.

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

14 Instagram collage apps

A Design Kit

Photo-editing favorite A Color Story spun off its graphic design tool A Design Kit a few years back, and it’s become an instant classic. (It appears on basically every list we do of best apps for Instagram!)

Design templates let you get craft with texture, shapes, lines, and color, while elements like stickers and font-nerd-approved fonts add the perfect finishing touch.

Unfold

The Squarespace-owned app features hundreds of templates to jazz up your videos, photos and texts, with stylized collage options.

Unfold also has fun effects and fonts to make your post pop. Professional-grade preset filters add a unique vibe to your images.

Over

Over updates their collection of striking modern templates and graphic and text elements daily, so there’s always something new to play with as you’re crafting your perfect Insta collage.

Photo-editing tools are built right into the program, too, so you can layer, mask, and tweak like a Photoshop pro with zero previous experience required.

Mojo

Beyond a huge library of chic collage layout templates for Instagram to choose from, Mojo’s animation features offer the best of both worlds: your fave photos paired with dynamic text or graphic elements.

Tweak the timing and components as you see fit to customize pre-loaded designs.

Tezza

Love a vintage vibe? Tezza might be the app of your dreams. Templates take inspiration from ‘90s magazines, Y2K mood boards, and dreamy vintage cinema.

Textural overlays like dust and paper give your collages a sense of depth and dimension. Craft a video collage with special effects if you’re craving something even more dynamic.

PicCollage

The vibe can lean a little more “Scrapbook mom” with PicCollage, but 200 million-plus users certainly seem to like it. No judgment!

Tons of grid options are available to quickly combine multiple images, but themed templates are on hand to help make it easy to celebrate or commemorate auspicious occasions (Happy Halloweeeeen!).

New stickers and backgrounds are added each week so you’ve got a fresh set of tools to play with regularly.

Pic Jointer

We’re not convinced “jointer” is technically a word, but with dozens of grid combinations (sorted by ‘classic’ and ‘stylish’) at your fingertips, who cares about the English language?

Let the pictures do the talking, you grammar nerd! The patterned and colored backgrounds are a fun option to help brand your collages.

SCRL

For next-level collagery, download SCRL. The app allows you to make a seamless scrolling image for Instagram’s carousel feature (a format that is actually privileged by the Instagram algorithm, FYI!) and it’s prettttty impressive.

Layer on your fave camera-roll pics (or videos!) into one big graphic, and SCRL will chop it up to be ready to go for a multi-image upload.

Collage Maker ◇

There are a lot of apps called ‘Collage Maker’ out there. (Gotta get that sweet, sweet SEO!) But our fave is this one.

There are 20,000-plus combinations for your photo collages — all the grid options you could ever dream of, plus formats shaped like cascading hearts, kissing faces, or flower petals. Include videos in your collage if you’re feeling bold, and even add on music.

Layout from Instagram

The official collage app from Insta itself. Yes, it’s annoying that you have to download a separate app to access this multi-photo design feature, but it is what it is.

Remix your fave pics into various grid combinations and export right into Instagram’s create mode when you’re done.

StoryArt

Stylish filters, animated story templates, stickers and gifs: get creative with the formatting and editing options of StoryArt. Chic typography and influencer-cool design details like faux-Polaroid frames offer a quick and easy way to craft on-trend collages for your main feed, Stories, or Reels.

StoryChic

It’s been downloaded 10 million times and manages to have a 4.4-star rating on the Android app store — so it’s fair to say that StoryChic is a fan favorite.

More than 500 templates and tons of fonts and preset filters offer ample opportunity to get creative.

Storyluxe

Most of Storyluxe’s collage templates (and there are a lot of them) are stylized to look like good old-fashioned film strips and prints. If that’s a look that feels like a fit for your brand, this could be the app for all your future Instagram collages.

Storyluxe also features specialty designer fonts: an opportunity to make your content stand out from the crowd, if adding a few key text phrases feels right.

PicMonkey

PicMonkey is a robust online photo editing tool — helpful if you prefer to do your graphic design from your desktop.

It’s owned by Shutterstock but you can upload your own images (even ones from free stock photo sites!) to avoid premium charges and take advantage of their sleek Instacollage templates.

Their designs are particularly helpful if you want to combine imagery and text.

How to make a collage on Instagram

Tragic news: at this point in time, there’s no way to build a collage for your Instagram main feed directly in the app. (Why are the Insta gods so cruel!?)

You can, however, craft a basic collage for your Stories using Instagram’s Story Create mode. (Check out our Complete Guide to Instagram Stories for Business if you haven’t already!)

1. Open the Instagram app and tap the + icon at the top of the screen. Select Story.

2. This will open your camera roll. Tap on the camera icon here to access Create mode.

3. On the left-hand side of the screen, you’ll see a list of icons. Tap the third from the top: a square with lines in it. This is the Layout icon.

4. Tapping the Layout icon will open up a quadrant of layout on your screen. From here, you can fill each segment either with a fresh photo or something from your camera roll.

a. Option 1: Take a photo! To capture a photo, just tap the photo-capture button: the white circle in the center of the btoom of the screen. Once you take a photo, your pic will fill that top left corner shot. Continue shooting three more photos. To delete something and take a new pic, tap the photo and then tap the delete icon.

b. Option 2: Select from your camera roll. Tap the square camera-roll-preview icon on the bottom left corner of your screen to access your camera roll. Tap the photo you wish to be in the top left corner of the quadrant. Repeat until the screen has four photos. To delete something and take a new pic, tap the photo and then tap the delete icon.

5. If you want to try a different layout, enter Layout mode and tap the rectangular grid icon directly below the Layout mode icon.This will open up a selection menu where you can choose an alternative style of grid. Tap your preferred style, and then fill each segment either with a photo capture or an image from your camera roll, as outlined above.

6. Happy with your new Insta collage? Hit the checkmark to confirm and move on to add stickers, text, or effects.
Tap the arrow in the bottom right corner when you’re ready to publish.

We’re sure you’re eager to start creating the Instagram collages of your dreams, so please, don’t let us keep you — but if you’re on a creative roll, you might want a little refresher on how to schedule Instagram posts in advance. Churn out those amazing collages, pop ‘em in the Hootsuite dashboard to blast out into the world, and then sit back and wait for the accolades to come rolling in.

Start building your Instagram presence using Hootsuite. Schedule and publish posts directly to Instagram, engage your audience, measure performance, and run all your other social media profiles — all from one simple dashboard. Try it free today.

Get Started

Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.

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The post 14 Best Apps For Instagram Collages in 2022 appeared first on Social Media Marketing & Management Dashboard.

* This article was originally published here

Tuesday, August 30, 2022

South Carolina partners with sports marketing agency to become first major college program with in-house NIL firm - ESPN

South Carolina partners with sports marketing agency to become first major college program with in-house NIL firm ESPN

* This article was originally published here

Monday, August 29, 2022

Australian influencers create guides for clarity on paid for social media content - AdNews

Australian influencers create guides for clarity on paid for social media content AdNews

* This article was originally published here

Sunday, August 28, 2022

I post, therefore I am: Social media now determines our worth – and it’s draining - The Independent

I post, therefore I am: Social media now determines our worth – and it’s draining The Independent

* This article was originally published here

Saturday, August 27, 2022

Online Social Media Content Moderation Market Analytical Overview, Growth Factors, Demand and Trends Forecast to 2028 - NewsOrigins

Online Social Media Content Moderation Market Analytical Overview, Growth Factors, Demand and Trends Forecast to 2028 NewsOrigins

* This article was originally published here

Friday, August 26, 2022

Social Media Platform SoMee Secures $50M Investment Commitment - PR Newswire

Social Media Platform SoMee Secures $50M Investment Commitment PR Newswire

* This article was originally published here

Thursday, August 25, 2022

Google Makes Out of Home Inventory Available in Display and Video 360 Campaigns - Social Media Today

Google Makes Out of Home Inventory Available in Display and Video 360 Campaigns Social Media Today

* This article was originally published here

Wednesday, August 24, 2022

Facebook, Twitter and Others Remove Pro-U.S. Influence Campaign - The New York Times

Facebook, Twitter and Others Remove Pro-U.S. Influence Campaign The New York Times

* This article was originally published here

Tuesday, August 23, 2022

How To Use Social Media To Build Trust, Not Break It - B&T

How To Use Social Media To Build Trust, Not Break It B&T

* This article was originally published here

Monday, August 22, 2022

Introducing ContentOgre, a Content Generation Software for Creating Alluring and Effective Social Media Campaigns - Digital Journal

Introducing ContentOgre, a Content Generation Software for Creating Alluring and Effective Social Media Campaigns Digital Journal

* This article was originally published here

Sunday, August 21, 2022

Persuasive Leadership: The Difference Between Proving And Persuading - Forbes

Persuasive Leadership: The Difference Between Proving And Persuading Forbes

* This article was originally published here

Saturday, August 20, 2022

Andrew Tate: money-making scheme for fans of ‘extreme misogynist’ closes - The Guardian

Andrew Tate: money-making scheme for fans of ‘extreme misogynist’ closes The Guardian

* This article was originally published here

Friday, August 19, 2022

Snapchat Launches New Localized Lens Promotion for 'House of the Dragon' - Social Media Today

Snapchat Launches New Localized Lens Promotion for 'House of the Dragon' Social Media Today

* This article was originally published here

Thursday, August 18, 2022

How Dan Price’s Social Media Fame Fueled Abuse Allegations - The New York Times

How Dan Price’s Social Media Fame Fueled Abuse Allegations The New York Times

* This article was originally published here

Wednesday, August 17, 2022

ACCC probes consumer concerns, competition in the social-media market - Inside Retail Australia

ACCC probes consumer concerns, competition in the social-media market Inside Retail Australia

* This article was originally published here

Tuesday, August 16, 2022

32 Instagram Story Ideas for More Views and Engagement

Once you post an Instagram story, it’s only up for 24 hours… but in internet time, that’s plenty. Ask any social media manager who’s posted something by accident: every minute matters.

500 million users access Instagram stories every day. That means that Instagram stories are an excellent opportunity for businesses (58% of users say they’re more interested in a brand after seeing them post a story, and stories generate a quarter of the platform’s total ad revenues) to make some serious cash.

Whether you’re using Instagram for your company or just for fun, stories are a key part of growing your audience. Posting a story is easy enough. But you don’t want viewers to just tap through your stories—you want them to hit that link button, answer your poll, maybe go to your Instagram shop and treat themselves or listen to your new song on Spotify.

Here are 32 Instagram story ideas you can copy to create high-quality, effective content that will get you more views and engagement.

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

32 Instagram story ideas for more views and engagement

Cute Instagram story ideas

1. Share a feed post with a “new post” sticker

You might notice that your stories are getting more views, likes and overall engagement than your Instagram feed posts are. Some users only view Instagram stories and don’t scroll through their feeds at all.

To make sure your content is still reaching those people, you can share new posts (or Instagram Reels) to your story — ideally, adding something like text or a sticker to make it more engaging. There’s plenty of “New Post” stickers that perfectly sum up that action.

Source: @happybudsbrooklyn on Instagram

2. Hide a new post with a sticker

Similar to the above, you can use a sticker to obscure a photo that you’ve posted or shared to your feed. This creates an intriguing image that is tempting to click on and learn more about—like a lift-the-flap book.

Source: @gggraphicdesign on Instagram

3. Share UGC with a sticker

Life hack: you don’t even have to make your own content to post a cute Instagram story.

UGC, or user-generated content, is a rich source of engaging content for brands and creators alike. For example, a fashion blogger that takes photos in a cool pair of shoes and then tags the shoe company has provided UGC for the shoe company. It only takes a second for the business to share the post, and it’s a nice change from the polished brand-generated content that’s usually on a company’s Instagram.

This kind of content doesn’t have to be too pretty, either. After a user shared a photo taken in IKEA Canada’s cafeteria and tagged them, the brand reshared the post with a fun sticker. It’s not the Scandi-cool vibe that IKEA is known for, but it’s fun and genuine. It also acts as social proof, subtly letting followers know that other users love Ikea’s meatballs.

Source: @ikeacanada on Instagram

4. Make a poll

Asking your followers to vote or state their preference using a poll is a great way to engage them, and it’s easy with Instagram’s built-in poll sticker. If your poll references a product, you can link to that product in the same story.

Source: @cocokind on Instagram

5. Make a quiz about your content

Test your diehard followers (and get some valuable engagement) by using a quiz sticker and asking them questions about your brand. It’s a fun way for your audience to interact with you as a creator—and answering a question correctly gives all of us a little boost of serotonin, right?

For example, New York Magazine made a quiz about one of their feature stories: you’d have to read the story in order to get the answers. This is an awesome way to encourage followers to read the feature (and hopefully, other posts on the website, too).

Source: @nymag on Instagram

6. Say thank you to your followers

Without your followers, you’re just shouting into the void (which has its place, for sure, but is not really what we are going for from a social media marketing perspective). Show them some love by saying thank-you via your story.

Source: @muchable.nl on Instagram

7. Share a coupon code and link

Saving money is cute, right? Sharing a coupon code on your Instagram story as well as a link directly to that product gives followers an incredibly easy route to getting a discount (and you, an incredibly easy route to getting some money).

Source: @florianlondonuk on Instagram

8. Share content that inspires you

Whether you’re a business or a creator, chances are that you find inspiration somewhere—from a walk in the park, from an indie song, a cool vase you once saw, etc.

Sharing photos or videos of things that make you, you (and make your brand, your brand) is an effective way to communicate a genuine humanity to your followers. You’re not a bot, prove it.

This fashion brand shared photos from the founder’s trip to the fabric store—it’s interesting to see the behind-the-scenes and not just the final product.

Source: @by.ihuoma on Instagram

Cool Instagram story ideas

9. Share a great product photo with a product link

Text, stickers and emojis have their place, but there’s something to be said for a plain, clean, high-quality photo. If you have a great lifestyle shot of one of your products, consider simply sharing that with a link to the product. Effortlessness screams cool.

Hint: Fill in the “text” field when adding a link in your Instagram story to replace the hyperlink. Instead of your website, the tappable sticker can say something like “READ THIS,” “LEARN MORE” or “SHOP NOW.”

Source: @knix on Instagram

10. Share an aesthetic photo with a tiny tag

Similar to the above, sharing a single photo that’s not so polished can also be super engaging. There’s a lot of visual pollution on Instagram—buttons, notifications, text, etc.—and creating a moment of peace as users tap through.

Adding a tiny link or tag is cool, too. Like a virtual Where’s Waldo.

Source: @savantvision on Instagram

11. Post your out of office message

When you’re going on vacation (you deserve it) you can let your followers know via an Instagram story. It’s an opportunity to share a more personal side of your brand, and to show off a cool vacation photo.

Source: @mongeyceramics on Instagram

12. Share a photo from another Instagram account

It doesn’t always have to be about you. Sharing content from other accounts (with proper credit, of course) helps you to provide your followers with a more holistic experience, and might even foster some good relationships with other creators.

Just make sure you’re posting content that aligns with your own—it should make sense in the context of your personal brand. For example, this sustainable swimwear company shared an educational (and uplifting) video about the Great Barrier Reef. It’s in line with the brand’s values and provides interesting and positive content for their followers.

Source: @ocin on Instagram

13. Use a simple interactive sticker

Different interactive stickers require different amounts of brainpower (and overall effort) to engage with. For example, a question sticker is high-effort — it involves the user thinking of an answer and typing it out. A poll is slightly lower, as the user just has to read the answers and tap one.

A simple emoji reaction sticker like the example below is even easier to interact with. It doesn’t provide a lot of information to you as a creator, but it’s a fun and nearly effortless way for your audience to engage with you.

Source: @sadmagazine on Instagram

14. Make a countdown for an event

Instagram’s countdown stickers are engaging because they’re dynamic—the clock changes every second. The countdown also generates a sense of urgency, encouraging your followers to get excited about the event.

Source: @smashtess on Instagram

15. Call out specific customers

It’s good to ask permission before doing things like this (some folks might not want to be tagged publicly), but calling out specific customers helps you create a connection with your audience.

This ceramicist tagged the person who ordered a specific piece in a progress photo, sharing cool behind-the-scenes look into her practice.

Source: @katpinoceramics on Instagram

Creative Instagram story ideas

16. Give a sneak peek of a sale or special event

Everyone likes feeling like an insider, and providing your followers with a little pre-event content helps to hype them up. This kind of story doesn’t have to be polished: give your audience an authentic look at what kind of preparation goes into your work.

For example, this vintage store owner took a video of themselves making posters for an upcoming sale.

Source: @almahomevintage on Instagram

17. Announce a contest winner

Hosting a contest or giveaway on Instagram is a great way to gain followers—but you can also create effective engagement when you’re announcing the winners.

Posting a contest winner on your stories is good for two reasons. First, it can help notify a contest winner that they’ve won, and second, it helps to prove the legitimacy of your contest to your followers. After all, how many contests have you entered and never heard back from?

Non-winners (or folks who didn’t enter in the first place) will be more likely to enter future contest when they are reminded that there’s actually a winner.

Source: @chamberlaincoffee on Instagram

18. Share a positive review

You can advertise all you want, but nothing hypes your business up quite like a positive review. Share one on your Instagram story to humbly show your followers how terrific you are.

Source: @michellechartrandphotography on Instagram

19. Show off your craft

If you work in a creative industry, you can use the story sticker to flaunt your skills. This works best if you’ve got some time on your hands. (Binging a mindless reality show? This might be the time to get busy.)

For example, this artist devoted some time to doodling their followers’ suggestions, creating a really engaging lineup of Instagram stories.

Source: @vaish.illustrates on Instagram

20. Share progress photos

Rome wasn’t built in a day, they say, and if Romans had Instagram you can bet they would have been showing progress pics. Sharing several photos of the same thing in different stages can be super compelling (like this Porche illustrator’s story).

Source: @b.a.v.z on Instagram

Instagram story question ideas

21. Ask for followers’ suggestions

Take advantage of your follower’s wealth of knowledge and connections by asking them for suggestions. This can be something that’s related to your business or brand (“What scent of candle should I make next?”) or something personal (“Hairdresser recommendations in Chicago?”).

On top of gathering valuable insight, this has the added bonus of making your followers feel like you value their input—which, of course, you do.

Source: @yelpmsp on Instagram

22. Encourage followers to ask questions about your event

If you have an event coming up, in-person or online, you can generate some buzz by asking your followers if they have any questions about it. This is also an effective way to gauge how well you’ve been delivering information (if you get lots of questions about what time it starts, for example, you might want to check that you made that info public in the first place).

Source: @greyscollective on Instagram

23. Create a specific “ask me anything”

“Ask me anything” or “AMA” is often used when creators ask questions on their Instagram stories.

But such a broad request can yield fewer responses. It’s better to be specific in your ask. For example, this artist challenged followers to ask his “Top 4 Anything,” which encourages them to really think about a question. (Top 4 dog breeds? Top 4 pizza toppings? Top 4 seasons?)

Source: @liamdrawsdrag on Instagram

24. Ask for anonymous questions or feedback

Full disclosure: the internet can be a very mean, very angry place, so make sure you’re in a good mental state when embarking on this sort of Instagram story question adventure.

Through the new NGL app, you can add a question sticker that allows anyone to submit a message anonymously. This can be fun for your followers and might result in some surprising (and brutally honest) feedback. It’s also an opportunity for your audience to ask questions without judgement.

Source: @eunicechanphoto on Instagram

Instagram story layout ideas

25. Share an aesthetic collage

Not every story you post has to have an actionable component—in fact, posting too many stories with polls, question stickers and links can get a little exhausting for your followers.

Break it up by posting a beautiful collage (lifestyle photos of your brand, if you like, or even just a few pretty pictures from your camera roll).

Source: @tofinosoapco on Instagram

26. Use a photo editing app to create a cool layout

There are thousands of photo editing apps that are designed specifically for Instagram. The options can be overwhelming (and expensive) but we’ve done a rundown of the best tools for Instagram in a handy dandy blog post.

Source: @articulateproductions on Instagram

27. Gather old posts under a new theme

Think of this like a quick and dirty Instagram Guide — you can share a bunch of your past content under a new theme for a fun, visually compelling story.

For example, Canada’s Drag Race shared past photos of drag queens under the theme of elements (Au for a gold look, etc).

Source: @canadasdragrace on Instagram

Instagram story design ideas

28. Layer one photo on top of another

By using a pretty background photo and then choosing another picture from your phone’s album to layer on top of it (do this by finding the Camera Roll sticker), you can get a two-in-one look.

This is a great way to share tweets via Instagram—it’s much more interesting than the screenshot alone.

Source: @thefilmscritic on Instagram

29. Share an informative graphic

Using Hootsuite’s free Instagram stories templates, you can combine photos and text into beautiful graphics that communicate valuable information to your followers (like what’s for breakfast).

Source: @thebeaulab on Instagram

30. Share multiple stories under one theme

If you have lots of photos to share, consider sharing them as separate stories instead of making a collage. The user experience is sort of like flipping through a book—your followers have to turn the page (tap the screen) to find out what’s next.

This vintage-inspired clothing brand showed off an outfit that can be worn four different ways by posting a separate story for each style. They introduced the quartet of stories with a cover, which is a clean way to ease your followers into the narrative you’re constructing.

Source: @shop.lovefool on Instagram

31. Use an emoji to suggest tapping to the next slide

An emoji or sticker pointing to the right is a helpful hint to users that there’s more in store. This is a good strategy to use if you have a lot of information to communicate in your stories. It’s better to share info in small chunks, so your stories don’t get overwhelming.

Source: @poshmarkcanada on Instagram

32. Share a single photo with some educational text

This is an excellent way to share digestible bits of information with your followers. It’s simple and clean, so it’s pleasing to the eye. Pick a single photo and choose a few sentences to accompany it.

If the message you want to convey is too long, use several photos as separate stories, so the viewer has to tap through to read—that’s what Patagonia does in this story.