Worldwide Digital Advertising Industry to 2026 - Increasing Social Media Usage is Driving Growth PRNewswire
* This article was originally published here
Monday, February 28, 2022
Social Media Management Market Share Register A Strong Growth Of Acceleration During to 2028 | IBM, Oracle, Salesforce, Adobe, Hootsuite, Sprout Social – ZNews Africa - ZNews Africa
4 Major Instagram Changes in 2022 You Need to Know About
Wondering how to optimize your Instagram strategy for 2022 but overwhelmed by all of the changes? In this article, you’ll discover the four primary Instagram changes happening in 2022 that you need to know about and tips to adjust your strategy accordingly. Key Instagram Changes That Impact Your Marketing Marketers are accustomed to the constant […]
The post 4 Major Instagram Changes in 2022 You Need to Know About appeared first on Social Media Examiner | Social Media Marketing.
* This article was originally published here
Sunday, February 27, 2022
Secondary Market May Indicate Social Media Influencers Are Reselling Star Wars: Galactic Starcruiser Merchandise from Their Free Media Voyage - wdwnt.com
AI in Social Media Market: Structural Growth Drivers Behind Emerging Market by Adobe Systems,AWS,Baidu,Clarabridge,Cluep,Converseon – ZNews Africa - ZNews Africa
Saturday, February 26, 2022
Friday, February 25, 2022
Social Media Suites Solution Market 2021 High Growth Forecast due to Rising Demand and Future Trends | Hootsuite, Zoho, Sprout, AgoraPulse – ZNews Africa - ZNews Africa
Beyond Art: Using NFTs for Access
Are you considering creating non-fungible tokens (NFTs)? Looking for creative business examples that go beyond digital art? In this article, you’ll discover a creative use case for using NFTs for access to events and special offers. Why Your Business Should Consider Creating NFTs for Access NFTs really started gaining attention as they were used for […]
The post Beyond Art: Using NFTs for Access appeared first on Social Media Examiner | Social Media Marketing.
* This article was originally published here
Thursday, February 24, 2022
Relationship Building With Live Video
Want to do more with live video but need a better plan? Do you want to cultivate a more loyal following? In this article, you’ll discover how to build better relationships with live video. Plus, you’ll discover how to increase engagement during your streams. Why Live Video Is an Important Tool for Marketers Today, every […]
The post Relationship Building With Live Video appeared first on Social Media Examiner | Social Media Marketing.
* This article was originally published here
Social Advertising & Social Media Market Scope 2022 Forecast By 2029 | Facebook, Linkedin, Google Edition, Twitter – Materials Handling - Materials Handling
Social Media Subscription Market to See Robust Growth by 2026 | Nature Delivered, PetSmart, Dollar Shave Club – ZNews Africa - ZNews Africa
Wednesday, February 23, 2022
Social Media Monitoring Tools Market Size Analysis Report 2022 Emerging Trends, Leading Countries, Top Competitors Forecast to 2026 – ZNews Africa - ZNews Africa
Tuesday, February 22, 2022
Social Media Marketing Is Essential For Local Businesses. Here's Why. - Search Engine Journal
- Social Media Marketing Is Essential For Local Businesses. Here's Why. Search Engine Journal
- What is your B2B Social Media Marketing Really Lacking? MarTech Series
- Social Media Marketing Strategy: How You Can Succeed in 2022 MarketingProfs.com
- Using Social Media to Build Your Business The National Law Review
- HubSpot : How to Boost a Post on Social Media marketscreener.com
- View Full Coverage on Google News
* This article was originally published here
Monday, February 21, 2022
Global Social Media Analytics Market 2021 Industry Outlook and Sales Analysis 2027: IBM, Brandwatch, Adobe Systems, Oracle – ZNews Africa - ZNews Africa
How to Create Facebook Ad Campaigns With ODAX
Have you noticed a major change in Facebook’s ad campaign setup process? Wondering how to navigate the shorter list of campaign objectives? In this article, you’ll get an introduction to Meta’s Outcome-Driven Ad Experiences (ODAX) and how to use it to create Facebook ad campaigns that align with your marketing goals. What Are Facebook’s Outcome-Driven […]
The post How to Create Facebook Ad Campaigns With ODAX appeared first on Social Media Examiner | Social Media Marketing.
* This article was originally published here
Sunday, February 20, 2022
Saturday, February 19, 2022
After CEO Robert Ming Dies in Plane Crash ThoughtWorld Leadership Plans To Carry On The Social Media and Market Research venture is prepping to enter its Beta Testing phase - PRNewswire
More than half of social media influencers are looking to cash in on the metaverse - and want bitcoin as payment for their work - Business Insider Africa
'Unemployment got us workin’ a lot': Brooklyn gang charged with stealing $4.3 million in COVID-19 relief after flashing their cash in a YouTube music video - MarketWatch
Friday, February 18, 2022
Thursday, February 17, 2022
Instagram Content Strategy: Create Without Burnout
Tired of creating Instagram content day after day? Wondering if there’s an easier way? In this article, you’ll discover how to build an Instagram content strategy that works without leaving you feeling drained, even when you have nothing to promote. Why Instagram Still Matters for Marketers Instagram has been going through quite a few changes […]
The post Instagram Content Strategy: Create Without Burnout appeared first on Social Media Examiner | Social Media Marketing.
* This article was originally published here
Wednesday, February 16, 2022
Facebook Ads Audit Guide: How to Refresh Your Ads
Are your campaigns performing well but you think they could do more? Want to kick things up a notch without paying a ton per click? In this article, you’ll learn six ways to improve your Facebook advertising for better results. #1: Carefully Increase Your Facebook Ad Budget Let’s say you launched a lead generation campaign […]
The post Facebook Ads Audit Guide: How to Refresh Your Ads appeared first on Social Media Examiner | Social Media Marketing.
* This article was originally published here
Tuesday, February 15, 2022
How to Create TikTok Ads And Setup a Campaign That Converts: 5 Tips And Best Practices
TikTok is a social media app for creating and sharing videos with the world. Users can select music snippets from a vast library, add filters to short clips, or engage with other users via a response video.
The app is known for its creative freedom. Coupled with an unrivaled community and a smart algorithm, TikTok has grown from strength to strength.
While brands have garnered impressive TikTok results organically, there is opportunity in using TikTok advertising to expand your reach.
Read on, and we’ll go through why we should all be advertising on TikTok, how to create TikTok ads and set up a campaign that converts in 2022.
TikTok advertising guide for 2022
1. Why use TikTok advertising in 2022?
2. How to advertise on TikTok?
3. Design your ad with TikTok’s video creation kit
4. Refine your ad for advertising on TikTok
5. 5 Best practice tips for TikTok ads that convert
1. Why use TikTok Advertising in 2022?
Why add TikTok advertising to your social strategy? Put simply, users spend over an hour every single day on the app. With 689 million active users, you can do the math.
TikTok is often associated with Gen Z and Millenials.
However, contrary to popular belief, TikTok isn’t just for kids. 53% percent of TikTok users in the US are over the age of 30.
No longer limited to the youth market, TikTok stats show that it is now a platform on which to target consumers of all ages.
Going viral and connecting with your customers is easier than ever with TikTok. Gone are the days of requiring massive content creation budgets. In fact, the more authentic it looks to the platform, the better.
Not only does it offer a wide user base, easy creation of viral content, but it also has improved targeting.
Now, TikTok lets you target just the right audience using age, location, interests and more.
Previously, TikTok’s targeting ability was weak in comparison to its closest competitors. Facebook was the king of data.
However, as targeting on other platforms becomes more difficult due to privacy, TikTok is no longer quite so far behind.
Large brands are already advertising on TikTok. If you’re looking to create consumer advocacy with creative and shareable content, we’d recommend you do the same.
2. How to advertise on TikTok?
Creating ads on TikTok is easy. Creating ads that can blow your organic TikTok data out of the water, that’s a little bit more tricky.
You’ll need to define your goals, set up target audiences, choose a realistic budget and design eye-catching content to get started.
Thereafter, measure, refine, and do it all again to meet your goals.
We’ve broken the process down into a step-by-step guide to ensure you’re prepared to set up a campaign that converts.
A. Create your TikTok ads account
This may seem like an obvious step, but you would be surprised.
To advertise on TikTok, you need a business account. This is easily created via TikTok for Business. You’ll submit a quick form with your business information, and a TikTok representative will be in touch within 48 hours to get you started.
B. Set up your campaign
After setting up your account, you’ll be able to create your first campaign via the ad dashboard. Here, you’ll specify the campaign objectives, campaign name and set your campaign budget.
- Campaign objective
Your objective is what you want viewers to do after seeing your ad.
Similarly to those on Facebook, TikTok objectives can be in one of three categories: awareness, consideration, or conversion.
To choose the best option, ask yourself the following. What are your goals? Are you looking to increase traffic to your website? Drive conversions? Improve your call center analytics? Understand your overarching goal, and you have your objective.
- Campaign budget
You’ll then set a campaign budget. This is the amount that you’re willing to spend on running your ads. Once you hit your budgeted amount, no more ads.
You can choose to run your campaign with no limit, or a specified budget. With no limit, there will be no restrictions on your ad delivery at the campaign level. You can however set a budget on individual ads.
- Campaign name
Give your campaign a name you’ll be able to recognise and differentiate when reporting.
C. Set up your ad groups
Every TikTok campaign can have multiple ad groups. This allows you to optimize ads and measure performance. Use this to test different targeting options, images, videos, and calls to action.
Here’s how to set up an ad group in TikTok Ads Manager:
- Choose your ad placements
Ad placement is where your ad will appear on TikTok. You have the ability to control where your ads are placed. For example, in feed video, or top view ads.
If you have no preference, or you’re not sure which will be the most effective, you can select automatic placement.
The algorithm will then optimize your delivery to maximize your TikTok results and help you achieve your specified objective.
- Fill in your ad details
This section is where you’ll fill out all the details related to the landing page or app you’re promoting.
- Set a target audience
Define the target audience for your ads. This is fairly self explanatory - choose who you want to see your ads.
You can choose from parameters such as location, demographics, interests or devices.
The more specific you are, the smaller your potential audience, but the more likely you are to reach those who will convert.
- Set up a budget and schedule
Here, you’ll determine how much you want to spend on your ad group. You’ll then be able to schedule these.
You can also choose whether you want your budget to be spaced evenly across a timeframe, or an express option. This will spend your budget as quickly as possible, but may be useful for time-sensitive marketing or trend items.
- Choose your optimization goals
To optimize your goal on TikTok, ensure you are clear on the key metrics you want to achieve with your ad campaign. You can choose to optimize your ad group for:
- Conversion
- Click
- Impression
If you want your ad to be seen by users most likely to buy your products, it goes without saying that conversion is the way forward.
Thankfully, long gone are the days of manually analyzing sales call reporting to measure effectiveness.
You’ll be able to install a pixel to track conversions on your site - whether these be add to carts, purchases, or subscriptions to an email list.
Click is better suited to those looking to increase referral traffic - in layman's terms, to get as much traffic as possible.
Your final option is impression, which means that you pay at a cost per thousand impressions.
3. Design your ad with TikTok’s video creation kit
With your campaign and ad groups set up, we can now explore the fun part.
TikTok is known for its creative freedom. TikTok’s Video Creation Kit offers you a database of video templates and images for customisation, and over 300 background music tracks.
You can also create variations of your ad with automated creative optimization. This allows you to upload up to ten images or five videos, five ad texts, and one call to action. It then combines these into a variety of ads to find the best combination for your audience.
4. Refine your ad for advertising on TikTok
As a new platform, getting your ads right will be a process. As with any new means of marketing, go through extensive testing.
Marketers should be revisiting the most important TikTok metrics for their ads periodically. This will allow them to work out what an audience likes, what they respond to and ultimately what will garner conversions.
Use A/B testing and refine your ads according to the results. It’s a process of trial and error, but one that will pay off in dividends.
As more TikTok trends for 2022 emerge, be sure to revisit running ads - you may be able to hop on a viral train that will send your TikTok stats soaring.
5. 5 Best practice tips for TikTok ads that convert
So now you know how to create a TikTok ad, but how do you do it well?
When looking to create videos that garner impressive TikTok numbers, always consider the following:
- Ensure visuals are both engaging and emotive. On TikTok, this means keeping it real and relatable. Great TikTok content often includes an undertone of lightheartedness and positivity. These have proved valuable as customer engagement strategies on the platform.
- Focus on ads that show how the customer could use or benefit from the product in question, but in a funny or creative way. 76% of consumers like to watch funny content, while 61% want to watch something creative.
- Pick music that’s in keeping with your target market. TikTok’ers are not children anymore; make sure you’ve considered the growing age of the users. With Gen Z in the workforce and millennials now well into their 30’s, think of what will appeal to them.
- Be short and snappy. Be brief when using the TikTok platform. While you can create an ad up to 60 seconds long, the most impactful will be around 15 seconds. 63% of ads that show the product within the first 3 seconds get the highest click through rate.
- Keep it authentic to the platform. Most viewers don’t really want their usual viewing experience interrupted by adverts. The more authentic, the more likely your content goes viral. Think of this as automated affiliate marketing, as consumers can become prosumers.
Final thoughts
Due to the rapid growth of the platform, TikTok advertising is right for most ecommerce businesses.
It’s never been easier to get more followers on TikTok than now. The platform offers a chance for brands to bring personality and authenticity to the table, while reaching more users than ever before.
It also isn’t much different from the other social media platforms you’re used to advertising on.
With a plethora of content marketing solutions available on the market and TikTok’s self-service ads manager, you’ll have your TikTok KPIs through the roof in no time.
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* This article was originally published here
Monday, February 14, 2022
AI in Social Media Market Outlook: Post Covid-19 Scenario by 2029 | Google, Facebook, Microsoft – Chilton County News - Chilton County News
Sunday, February 13, 2022
Social Media Governance Market detailed examination of important companies: Brandle, KPMG, Microfocus, PwC, Statusbrew, – Talking Democrat - Talking Democrat
Global Brand Management Systems Market Growth 2022-2028: Asset Bank, Bynder, Third Light, Percolate, Send Social Media, etc… – Talking Democrat - Talking Democrat
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Saturday, February 12, 2022
Social Advertising and Social Media Market Outlook, Opportunity And Demand Analysis | Global Forecast 2028 – Talking Democrat - Talking Democrat
Friday, February 11, 2022
Social Media Marketing (SMM) Company Services Market Positioning By Industry Dynamics, Recent Trends – Big Leap, Thanx Media, Disruptive Advertising, Boostability, WebiMax, etc – Talking Democrat - Talking Democrat
Creating NFTs: How to Get Started
Want to start using NFTs for your business? Not sure how to get started? In this article, you’ll discover how to create and use NFTs for business. You’ll learn about common uses, types, platforms, and more. Why Businesses Should Consider NFTs The first immediate benefit to creating an NFT for your business is that NFTs […]
The post Creating NFTs: How to Get Started appeared first on Social Media Examiner | Social Media Marketing.
* This article was originally published here
Thursday, February 10, 2022
How to Reduce Your Facebook Ad Costs
Are your Facebook campaign costs through the roof? Wondering how to reduce ad spend without sacrificing outcomes? In this article, you’ll discover how to identify holes in your marketing, specific tricks to reduce advertising costs, and key things to test to get more out of your budget. Why Businesses Should Still Consider Facebook Ads Given […]
The post How to Reduce Your Facebook Ad Costs appeared first on Social Media Examiner | Social Media Marketing.
* This article was originally published here
Wednesday, February 9, 2022
Social Media Market Expected to reach at USD 11.07 Billion by 2029 – , Sprout Social, Brand24, Statusbrew, AgoraPulse, Impact, AspireIQ, Influenster, Hootsuite, Zoho Social, Falcon.io, Sprinklr, eClincher, Social Report, Sendible – Talking Democrat - Talking Democrat
Social Media Market Expected to reach at USD 11.07 Billion by 2029 – , Sprout Social, Brand24, Statusbrew, AgoraPulse, Impact, AspireIQ, Influenster, Hootsuite, Zoho Social, Falcon.io, Sprinklr, eClincher, Social Report, Sendible – Talking Democrat Talking Democrat
* This article was originally published here
* This article was originally published here
How to Use Twitter for Professionals
Want to get back into using Twitter for marketing? Not sure if it’s worth applying for a professional account? In this article, you’ll discover the perks of using Twitter for Professionals as a social marketer and several tricks for getting the most out of the platform. What Is Twitter for Professionals? Twitter for Professionals is […]
The post How to Use Twitter for Professionals appeared first on Social Media Examiner | Social Media Marketing.
* This article was originally published here
Tuesday, February 8, 2022
Social Media Marketing Tools Market Size And Competitive Analysis – Monday, HubSpot, Bitrix, AgencyAnalytics – The Grundy Register - The Grundy Register
Twitter Analytics Tools to Boost Your Strategy in 2022
Are your Tweets generating any clicks? What type of content is performing better? Which topics do your followers love the most?
Yes, Twitter is an excellent platform to promote your brand and follow your favorite industry experts, but you have to do more than post tweets every once in a while. It is not enough.
An excellent Twitter strategy requires in-depth Twitter analytics to understand what's working and what isn't.
Analyzing your Twitter performance is essential to measure your social ROI; that's why you should invest in the best Twitter analytics tools to keep track of how your posts are performing.
I've put together five of the best tools to analyze your Twitter efforts in this article.
Let's start!
Top Twitter analytics tools marketers should try
1. Socialinsider
With Socialinsider's Twitter analytics feature, you can discover special insights into optimizing your Twitter presence.
For instance, you'll discover:
- what type of content performs better
- how your followers interact with your tweets
- who mention your brand on Twitter
- who are the people who share your content
You can also look into your competitor's Twitter strategy.
For each competitor's Twitter account, you'll be able to see:
- how many tweets they are posting and what campaigns they are running
- followers' growth
- top 3 tweets, top 3 mentions
- top hashtags - what hashtag your competitors use on Twitter and which brings higher engagement.
You can also generate Twitter analytics reports and share them with your clients and team members.
2. Tweepi
If you want to discover more information about your Twitter audience, Tweepi is the tool you are looking for
You can use this tool to clean up your Twitter account and eliminate irrelevant, undesirable, or inactive users.
Also, Tweepi will help if you want to incorporate influencer marketing or find brands to do co-promotions with.
3. Union Metrics
Union metrics it's an analytics-only service that offers a complete social analytics solution, including Twitter account analysis.
Using this tool, you'll discover the best time to tweet, the best types of content to post, and which hashtags drive the most impressions.
Creating a Twitter marketing strategy won't be a problem anymore.
4. Tweepsmap
Analyze and map followers.
What do you know about your audience? What type of content do they appreciate?
The better you know your audience, the better you'll get at engaging them. Tweepsmap is an excellent Twitter analytics tool that will help you gain a deeper understanding of your Twitter community.
You can use this tool and identify essential demographics, including gender, language, and profession.
Besides analytics, Tweepsmap offers primary publishing features like the Tweet Scheduler for Premium users.
5. Keyhole
Monitor what people say about you in real-time.
Get a better idea of how people on Twitter feel about your brand or your competitors by tracking keywords and hashtags.
With Keyhole, you can analyze your competitors' strategies on Twitter and keep track of their account growth.
Discover the most effective strategies in your niche and which ones you should avoid.
6. Fooler.me
Super easy to use, and if you don't have a budget but need to look into your analytics, this tool is free.
Just add a Twitter username, and you get a bunch of data.
7. SocialPilot
SocialPilot helps you increase engagement on your profile by categorizing your tweets into most popular tweets, favorite tweets, retweeted tweets, and more.
It also helps you find the most trending hashtags, which you can use in your tweets to boost your account engagement.
8. Klear
This tool doesn't just focus on analytics for influencers; it also dives deep into the audience's demographics.
It allows you to monitor influencers and who they are having conversations with - this is excellent information when you plan a Twitter strategy.
9. Group Tweet
GroupTweet is a Twitter analytics tool that helps you analyze Twitter activity and schedule tweets so you can spend more time focusing on your strategy.
You can also integrate it with other social media planning tools.
10. Native Twitter analytics
If you are a social media manager using Twitter daily for your brand, you already know Twitter has its own analytics tool.
It's available to all users and can be a significant first step to understanding how your tweets perform. Plus, it's free.
The native Twitter analytics gives you all the primary analytics data to understand how your tweets perform.
- an overview of how many impressions you gained in a specific period
- number of mentions
- profile visits
These metrics will help you create effective Twitter marketing campaigns that target your audience.
Final thoughts
There are many Twitter analytics tools out there, so hopefully, this list helps you identify the best tools for your needs.
Here’s a quick recap of the ten best Twitter analytic tools from this article:
- Socialinsider
- Tweepi
- Union Metrics
- Tweepsmap
- Keyhole
- Fooler.me
- SocialPilot
- Klear
- Native Twitter analytics
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* This article was originally published here
Monday, February 7, 2022
AR in Social Media Market Is Likely to Experience a Tremendous Growth in Near Future | Google, Facebook, Inc., Snap, Inc., Apple Inc. - Digital Journal
14 Ways to Maximize Your Instagram Video Strategy in 2022
Keeping up with changes to Instagram video? Wondering how to update your strategy? In this article, you’ll discover exactly how Instagram video is changing in 2022 and 14 ways to improve your strategy. How Is Instagram Video Changing in 2022? In late December 2021, Head of Instagram Adam Mosseri tweeted a short video outlining the […]
The post 14 Ways to Maximize Your Instagram Video Strategy in 2022 appeared first on Social Media Examiner | Social Media Marketing.
* This article was originally published here
Sunday, February 6, 2022
Saturday, February 5, 2022
Friday, February 4, 2022
Why NFTs for Business: What You Need to Know
Have you heard people rave about non-fungible tokens (NFTs)? Wondering how they can be used for business? In this article, you’ll discover a deep dive into the world of digital goods and what you need to know to use them in your business. How NFTs Can Help You Build Community NFTs are making a huge […]
The post Why NFTs for Business: What You Need to Know appeared first on Social Media Examiner | Social Media Marketing.
* This article was originally published here
Thursday, February 3, 2022
How to Develop Instagram Superfans
Want more customers from Instagram? Wondering how to get your fans to do the selling for you? In this article, you’ll explore a how-to strategy for capturing, engaging, and converting superfans who’ll tell their friends about you. How Superfans Can Help Your Business Grow on Instagram Superfans go deeper than people who simply like your […]
The post How to Develop Instagram Superfans appeared first on Social Media Examiner | Social Media Marketing.
* This article was originally published here
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7 Social Media Monitoring Tools SMMs Can’t Live Without
Social media monitoring tools are the best way to find out what people are saying about your brand — and your product, your competitors, you...
