Social Media Marketing: [Insider Insights S2E5] Social Media Manager @ Booking.com

Thursday, December 30, 2021

Welcome to a new episode of the Insider Insights Podcast!

Today's session is all about social media with a touch layer of engaging users through content.

My guest for today is Corina Bordeianu - global social media marketing manager at Booking.com

She has over 10 years of experience in communication, especially in digital communication and social media.

Corina believes in the power of teaming up, being flexible, transparent and listening to each other.

Let's learn more about social media!

Listen to this podcast on:

The life of a social media manager

On this episode you'll learn:

What skills do you need to develop as a social media manager?
How can you stay informed about new social media features and the latest trends?
Biggest learning from working in your field

[0:00] Introduction
[1:14] How did you start your career?
[4:40] Day-to-day schedule
[7:36] What skills do you need to develop as a social media manager?
[10:57] How can you stay informed about new social media features and the latest trends?
[13:09] How can we keep the community engaged?
[20:00] The steps behind building a successful social media campaign
[24:31] One of the most important campaigns you did at Booking.com
[29:47] What are the most important lessons you've learned in your career?
[31:30] What's your guilty pleasure when it comes to social media platforms?
[34:10] If you could teach me 3 things about being a social media manager, what would you teach me.