9 Skills to Become a Successful Social Media Marketer [Infographic] - Social Media Today

9 Skills to Become a Successful Social Media Marketer [Infographic]  Social Media Today

* This article was originally published here

How to schedule TikTok posts on mobile and desktop

Want to plan your content ahead of time and have it go live when your audience is most active? Sounds like you need to learn how to schedule TikTok posts (yes, you can do it on mobile and desktop).

A TikTok scheduler is perfect for anyone who wants to post content consistently but also has other things going on with their day or maybe even dares to dream about going on vacation occasionally.

Luckily, there are a few tools you can use to get your content out there and seen by the people who matter most, even when you’re sipping a Mai Tai by the pool.

So what are you waiting for? Read on to find out three different ways to schedule TikToks in 2024.

Key Takeaways

1. Scheduling TikTok posts helps you post consistently, especially during peak engagement times, and saves you time by automating the process.
2. You can schedule TikTok posts via TikTok’s video scheduler or Hootsuite, with Hootsuite offering more flexibility, like scheduling further in advance, and advanced features like cross-platform analytics.
3. Best practices include optimizing post timing using analytics and maintaining authenticity with trending TikTok content.

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

How to schedule TikTok posts up to 10 days in advance

…with TikTok’s Video Scheduler

Looking for a free TikTok scheduler? We’ve got you covered.

Step 1: Log in to TikTok on your desktop

Currently, you can’t schedule TikTok posts via the TikTok mobile app. You’ll need to log in to your TikTok account via a web browser to do any scheduling.

Log into your account at TikTok.com, then tap the Upload button by the search bar at the top.

Step 2: Upload your video

Click the Select File button to choose your video. It can be up to 10 minutes long and needs to be less than 10GB and 720-1280 resolution or higher.

(Here’s a cheat sheet to specs for all social media content, in case that’s helpful!)

Step 3: Add a caption and adjust upload details

Once you’ve uploaded your video, you can add a description, hashtags and mentions. You can also change the cover image and privacy settings. (Can everyone watch this video, just your friends, or just you?)

This is also the part of the upload process where you can run a copyright check if necessary. For more options, tap See More to reveal the content disclosure toggle and other advanced settings.

Want to make any edits to the video? Tap the Edit video button to make your tweaks. (Check out our best TikTok hacks article before you get started for optimum results.)

Step 4: Choose your posting time and date

Importantly, you’ll also see the When to Post option. Select Schedule, then tap Allow when the confirmation comes onto the screen.

Change the time and date to your preferred posting. Posts can only be scheduled up to 10 days ahead.

Hit Schedule, and you’re done! Unless, of course, you need to manage your drafts. In that case, navigate to Posts on the left-hand side of the screen.

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How to schedule TikTok posts for any time

…using Hootsuite

Can you schedule TikTok videos further in advance? Yup!

You can use Hootsuite to schedule posts for waaay further into the future, using the desktop dashboard or the mobile app.

If you’re worried that you need to use the native app to use trending sounds or kooky green screen effects… don’t be. It’s actually really easy to use awesome editing tools, even if you’re publishing to Hootsuite.

The trick is just to either:

• Make your video in TikTok, then publish it as private (it will save to your phone’s gallery with the watermark) and download it. (You can’t download drafts, unfortunately!)
• Make your video in a third-party app (or even Instagram Reels) and then save it to your phone’s gallery.

Once you’ve got your great vid content ready to go, here’s how to use Hootsuite to get it out into the world.

Scheduling TikToks with Hootsuite via desktop

Step 1: Log in to Hootsuite on your computer

Make sure your TikTok account is connected to Hootsuite. (Here’s how to set that up!) Then, tap Create or Create a post to get started.

Use the drop-down Publish to menu to select your TikTok account.

Step 2: Upload your video and write your caption

In the Content section, drag and drop your video to upload it to Hootsuite (you’ll see a preview on the right-hand side of the screen). Remember, the ideal dimensions for a TikTok video are 1080×1920.

Then, draft your caption and add any tags or hashtags you want. (Hot tip: tap the sparkles icon to get some writing help from OwlyWriter AI.)

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Below the Content box, you’ve got some options to toggle on or off here: Do you want to allow comments? How about Duets? Are Stitches welcome? Your TikTok, your choice.

Step 3: Schedule your TikTok post

When everything is perfect, tap the Schedule button.

You can choose your preferred posting date or tap See Recommended Times for Hootsuite’s personalized suggestions.

(Yes, there are universal suggestions for the best time to post to TikTok, but your unique audience will impact the best time for you personally.)

Once you’ve selected your time, just tap the Schedule button and it’s good to go!

If you have any changes you want to make before it goes live, just go to the Hootsuite Planner to view or edit your draft.

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Scheduling TikToks with Hootsuite via the mobile app

More attached to your phone than your computer? We get it.

Keep reading to learn how to schedule TikToks on mobile (or watch the video below for a super-fast tutorial).

Step 1: Open the Hootsuite app on your phone

Log into the Hootsuite app. Connect your TikTok account if you haven’t already. Tap Compose from the menu at the bottom of the screen.

Step 2: Upload your video and write your caption

Tap the plus icon next to Select Social Account to choose your TikTok handle.

Write your caption and include any relevant hashtags or usertags. You can also toggle comments, Duets or Stitches on or off here.

At the bottom of the screen, tap the camera or photo icon to film a video or upload one from your camera roll.

Step 3: Autoschedule or custom schedule your TikTok post

Tap Next (top right-hand corner) when you’re ready to schedule, and a menu will pop up with some options:

With Autoschedule, the post will be automatically scheduled for a time that Hootsuite has calculated as the best option.

If you choose Custom Schedule, you can pick the time and date this video will post.

Whatever you pick, tap Planner at the bottom of the screen to view your upcoming posts and edit or change the posting date or time if necessary.

How to optimize your TikTok post schedule

You want to get your videos seen by as many people as possible, right!? (Rhetorical trick question: you wouldn’t be on TikTok otherwise.)

To ensure your scheduled TikTok content has optimum reach, follow these quick tips.

Post when your audience is online

It’s one of those common-sense rules of thumb, but we’re gonna say it anyways: schedule your posts for when your audience is most active.

Just like any social platform, there are good times to post on TikTok, bad times to post on TikTok, and the best times to post on TikTok.

Oour studies show that you should post your TikToks around 2 PM on Thursday for maximum engagement.

Note: Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones.

(That’s just the Cliffs Notes version, of course. Learn more about the best times to post on TikTok in our complete guide.)

The heatmap above shows good days and times to start with. Still, you’ll want to tweak your personal schedule to account for your specific audience’s behavior.

Get familiar with using analytics (Hootsuite’s Analytics tool is robust and user-friendly—win-win) to learn about your followers’ viewing habits and tailor your timing.

Craft a TikTok content calendar

Content calendars are a social media manager’s best friend. They help you plan your posts in advance so you won’t have to scramble to come up with ideas at the last minute.

Crafting your posts in advance can also prevent spelling or tone mistakes and help you time your content to reach the largest possible audience.

To build a content calendar with TikTok ideas, you can use a template like the ones found in this blog or create your own using a spreadsheet or calendar app.

If you’re building your own content calendar, make sure to fill in all the relevant information for each post, including:

• The date and platform you want the post to be published on
• Any relevant KPIs
• Platform-specific criteria like Stories, Reels, or Feed posts
• A brief description of the content

The more detailed your calendar is, the easier it will be to populate it with content.

Once your calendar is complete, you can start actually executing your plan, building your content on TikTok and using the TikTok scheduler or Hootsuite to publish it at the best time for your audience.

Consider time zones

Time zones matter! If your TikTok uploads are scheduled for Tuesday mornings, but the majority of your audience lives halfway across the world, your hilarious videos might be hours old by the time they roll out of bed and check their phones.

It’s time to head back into analytics (either in TikTok or via our ol’ pal Hootsuite Analytics) to understand when your audience is really online… wherever they might be. Either of these tools will provide you with info on the hours of the day when your followers are most active on TikTok.

To access TikTok’s analytics, go to the menu (top right corner) and tap Business Suite or Creator Tools, and then Analytics.

Here, you can learn about your audience’s behavior and see the views and likes your videos received during different hours of the day.

Use past posts to inform your schedule

When in doubt, review your best-performing posts to see when they were published. Chances are, your audience is more active at those times.

You can use TikTok Analytics to see how individual posts are performing. This includes data on views, likes, comments, and posting times.

Go to the menu and select Business Suite or Creator Tools, then Analytics. From the top menu bar, choose Content and click individual posts to see how they performed.

Check out our guide to TikTok analytics to learn how to analyze your TikTok performance.

Post on TikTok 3–5 times per week

We all know consistency is key when it comes to social media. If you want to build a following on TikTok, you need to post content regularly. But what’s the best way to do that?

While TikTok has recommended posting 1-4 times per day (!), that may not be realistic for everyone. If you’re just getting started, try 3-5 times per week.

In fact, our research shows that most businesses only post on TikTok six times per week.

Yes, the TikTok algorithm can be tricky, but the more consistently you post, the more likely you are to get in front of a larger audience… and that’s where you’ll see what works well.

Post several times per week so that you’re regularly in front of your followers, and track engagement, views and retention time for each video to understand just how effective it is.

The great news is that scheduling tools — whether Hootsuite or TikTok’s native scheduling feature — make it easy to post consistently.

But don’t post for the sake of posting

So yeah, can you schedule posts on TikTok? Absolutely! But now that you have a TikTok scheduler, you may be tempted to schedule large swaths of content all at once. But don’t forget that authenticity is key on TikTok.

Businesses succeeding on TikTok create authentic content that closely aligns with the community and the native TikTok experience.

One way to make sure your videos are top-notch is to keep an eye on the trends. Pay attention to what’s popular on TikTok at the moment, and take advantage of platform-specific features like Duets, Stitches, and music.

That way, when new users discover your content, they’ll be more likely to stick around and engage.

Ready to launch your business into the TikTok marketplace? Check out our guide to using TikTok for business here.

Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today.

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With files from Hannah Macready and Paige Cooper.

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The post How to schedule TikTok posts on mobile and desktop appeared first on Social Media Marketing & Management Dashboard.

* This article was originally published here

How to schedule LinkedIn posts: A quick and simple guide

Can you schedule posts on LinkedIn? Yes! It’s actually pretty simple to do — and there’s a couple of ways to go about it.

Keep reading to find out how to schedule LinkedIn posts so that you can plan your LinkedIn marketing strategy in advance, create your LinkedIn posts and company page updates when it suits you, and schedule them to post at the time when your audience is most likely to engage.

Key Takeaways

1. Scheduling LinkedIn posts helps you stay consistent and reach your audience at the right time without daily manual effort.
2. You can schedule posts directly via LinkedIn or use third-party tools like Hootsuite for more advanced features, like bulk scheduling, cross-platform analytics, and managing multiple accounts.
3. Best practices include posting at optimal times for engagement and keeping your scheduled content flexible in case you need to pause or adjust it.

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

How to schedule LinkedIn posts

Don’t feel like reading? Check out our video about the best way to schedule LinkedIn posts to your company page OR your personal profile:

How to schedule posts on LinkedIn

To schedule a post on LinkedIn, follow these steps:

Step 1. Sign in to your LinkedIn account and start creating a post

Type out your broem, add hashtags, include a photo or link… you know the drill. Create a post the same way you normally would.

Step 2. Click the clock icon in the bottom right corner of the post editor

The scheduling icon is right next to the Post button.

3. Select a day and time for your post to go live

Then, click Next.

4. Hit the Schedule button

You will have a chance to review your post before you do.

That’s it!

How to see and edit scheduled posts on LinkedIn

This part is a bit tricky. To view your scheduled posts, you have to go to the post creator and hit that clock icon.

There, below the dropdown menus where you would select the time and day for your post to go live, click View all scheduled posts.

If you want to change your scheduled post, click the three dots on the right-hand side. You can choose to post now, change the scheduled day or time, edit your post, or delete it entirely.

How to schedule LinkedIn posts with Hootsuite

If you’re looking for a more robust tool to handle your LinkedIn marketing, Hootsuite is the way to go.

With Hootsuite, you can schedule all your social posts in one place — that includes LinkedIn, Facebook, Instagram, X (Twitter), TikTok, Threads, Pinterest, and YouTube.

Plus, you get personalized recommendations for the best times to post to maximize reach and engagement, and you can easily track your performance.

Here’s how to schedule LinkedIn posts using Hootsuite:

Step 1. Add your LinkedIn account to your Hootsuite dashboard

First up, you need to connect Hootsuite and LinkedIn. Note that you can add both LinkedIn profiles and LinkedIn pages to your Hootsuite account.

You only need to do this once. Next time you want to schedule LinkedIn posts, you can skip ahead to step 2.

1. Open a new browser window and log out of your LinkedIn account.
2. In the Hootsuite dashboard, click your profile photo in the bottom-left menu, then click Social accounts and teams.

3. Click + Private account. If you have a Team, Business, or Enterprise account, click Manage, then Add a social network. Then, select LinkedIn.

4. In the pop-up window, sign in to your LinkedIn account and click Allow to connect the account to Hootsuite. Choose the pages and/or profile you want to add to Hootsuite and click Done.

Your LinkedIn account is now connected to Hootsuite, and you’re ready to start scheduling.

Step 2. Compose and schedule a LinkedIn post

1. From the Hootsuite dashboard, click Create, then select Post, or click the Create a post button in the top-right corner.

2. Under Publish to, choose your LinkedIn page or profile. Then enter the content of your post: text, links, images, and so on.

3. When you’re happy with the preview, click Schedule for later, then enter the date and time you want your post to be published or choose from recommended best times to post. Click Done and then Schedule to queue up the post.

That’s it! Your LinkedIn post is now scheduled and will go live at the time you selected.

How to see and edit scheduled LinkedIn posts in Hootsuite

Once you’ve scheduled your LinkedIn content using Hootsuite, it’s easy to view your scheduled post or make changes.

Use the Plan tab to see all scheduled LinkedIn posts, including how they fit into your overall social media posting schedule.

1. From the Hootsuite dashboard, click the Plan icon and select the Calendar tab at the top.

2. Select the List, Week or Month view and use the arrows or the date selection box to move through your content calendar.

You will see all of your scheduled content for all of your social media accounts. If you want to see only your LinkedIn posts, click Filters (next to the date menu), select the LinkedIn pages(s) and/or profile you want to view, and then click Apply.

3. Click on any post to edit it, including changing the scheduled time or deleting the post entirely. You can also choose to move the post to drafts if you decide you’re not ready to commit to it yet but you want to save it for later.

Here’s a quick video with more information about how to use Hootsuite to create and plan content:

How to schedule multiple LinkedIn posts at once

With the Hootsuite Bulk Composer, you can schedule up to 350 posts at the same time. These posts can be split between your LinkedIn profile and LinkedIn pages (and your other social accounts).

Step 1. Prepare your bulk post file

1. From the Hootsuite dashboard, go to Plan and then click the Content tab in the top menu. Click Bulk Composer under Content Sources.

2. Scroll to the bottom of the instructions and click Download Sample .csv. This will provide a basic CSV template you can use to input the content of your bulk posts.
3. Open the file in a spreadsheet program, ideally Google Sheets.
4. Enter the scheduled date and time of your post in Column A, the text of your post in Column B, and an optional link in Column C.

Step 2. Upload your bulk post file

1. From the Hootsuite dashboard, go to Publisher and then click the Content tab in the top menu. Click Bulk Composer under Content Sources.
2. Click Select file to upload, choose your file, and click Open. Choose the LinkedIn profile or page you want to post to and click Review posts.
3. Correct any flagged errors and click Schedule all posts.

For more details, check out our full blog post on using the Hootsuite bulk composer.

3 tips for scheduling LinkedIn posts

1. Schedule at the right time to increase engagement

Hootsuite’s research shows that the best times to post on LinkedIn for engagement are before and after working hours on weekdays.

Note: Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones.

But the exact right time to post for your audience will vary based on location, demographics, and other factors.

As we mentioned above, Hootsuite’s Best Time to Post feature can show you the best time to schedule posts on LinkedIn for your specific audience.

You’ll see recommendations right in the scheduling box, but you can also dive into Hootsuite Analytics for more specific scheduling data.

1. From the Hootsuite dashboard, click Analytics, then Best time to publish.
2. Choose the LinkedIn page or profile you want to analyze. You can see recommendations for the best time to schedule your posts based on various goals:

• Increase engagement: Pages and profiles
• Drive traffic: Pages and profiles
• Build awareness: Pages only

You’ll see a heat map showing when your LinkedIn posts have performed best for the selected goal. You can point to any square to see the average response to your posts for that given day and time.

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You can also use LinkedIn Analytics to find out more about your LinkedIn followers, which can give you some insight into when they are most likely to be online.

2. Know when to pause your LinkedIn posts

Scheduling LinkedIn posts ahead of time is a great way to save time while maintaining a consistent LinkedIn presence. However, this is not a situation where you can just set it and forget it.

We live and work in a fast-moving world, and it’s important to be aware of major news events, trends, and potential crises that could impact your scheduled posts or make pre-created content inappropriate. (Tip: Social listening is a good way to stay on top of the zeitgeist.)

We’ve already talked about how you can edit, reschedule, or delete individual scheduled LinkedIn posts, but in some situations, it might be best to pause all scheduled content.

1. From the Hootsuite dashboard, click your profile picture to go to My profile, then click Manage accounts and teams.
2. Choose the organization for which you want to pause content. Enter a reason that will make sense to the relevant teams, then click Suspend.
3. In Publisher, all posts will be marked with a Suspended yellow alert and will not publish at their scheduled time.

3. Promote and target scheduled LinkedIn posts

Everything we’ve talked about so far focuses on scheduling organic LinkedIn posts. But you can use the same steps to create scheduled LinkedIn sponsored posts for your business page. You’ll still get the recommended times to post, so you can make the most of your LinkedIn ad budget.

1. Set up your post following the steps in the first section of this blog post. In Composer, check the box next to Promote this post.

2. Select the LinkedIn Page ad account to promote your post. If you don’t see the ad account,make sure you have advertiser permissions for that account in LinkedIn Campaign Manager.
3. When you’re happy with your post preview, click Schedule for later and choose one of the recommended times or enter a time manually.

For more details on all the targeting and budget options when scheduling a sponsored LinkedIn post, check out our complete tutorial.

Use Hootsuite to schedule LinkedIn posts at the best time, respond to comments, track competitors, and measure performance—all from the same dashboard you use to manage your presence on other social media platforms. Start your free trial today.

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The post How to schedule LinkedIn posts: A quick and simple guide appeared first on Social Media Marketing & Management Dashboard.

* This article was originally published here

Average engagement rates for 12 industries [September 2024]

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop?

Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 12 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome.)

We’ve even included a simple (and free!) engagement rate calculator you can use to quickly double-check your own performance stats.

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Average engagement rates (September 2024)

Below, you’ll find the latest average engagement rates (per post), broken down by industry and social network.

For more benchmarks (including impressions, audience growth rate, posting frequency, and much more) and insights that will help you improve your marketing strategy, start a free 30-day Hootsuite trial and browse stats from your industry — and hand-picked competitors — in Hootsuite Analytics.

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Agencies

• Average Instagram engagement rate: 6.7%
• Average Facebook engagement rate: 3.6%
• Average X (Twitter) engagement rate: 4.6%
• Average LinkedIn engagement rate: 3.8%
• Average TikTok engagement rate: 2.8%

Education

• Average Instagram engagement rate: 4.7%
• Average Facebook engagement rate: 3.6%
• Average X (Twitter) engagement rate: 3.3%
• Average LinkedIn engagement rate: 1.8%

Media and Entertainment

• Average Instagram engagement rate: 4.2%
• Average Facebook engagement rate: 2.1%
• Average X (Twitter) engagement rate: 1.7%
• Average LinkedIn engagement rate: 1.6%
• Average TikTok engagement rate: 4.1%

Financial services

• Average Instagram engagement rate: 5.0%
• Average Facebook engagement rate: 3.6%
• Average X (Twitter) engagement rate: 3.0%
• Average LinkedIn engagement rate: 2.5%
• Average TikTok engagement rate: 1.6%

Dining, Hospitality, and Tourism

• Average Instagram engagement rate: 3.8%
• Average Facebook engagement rate: 2.5%
• Average X (Twitter) engagement rate: 3.3%
• Average LinkedIn engagement rate: 3.2%
• Average TikTok engagement rate: 3.1%

Government

• Average Instagram engagement rate: 4.2%
• Average Facebook engagement rate: 3.2%
• Average X (Twitter) engagement rate: 2.4%
• Average LinkedIn engagement rate: 2.0%

Healthcare, Pharma and Biotech

• Average Instagram engagement rate: 5.0%
• Average Facebook engagement rate: 5.9%
• Average X (Twitter) engagement rate: 3.4%
• Average LinkedIn engagement rate: 2.2%
• Average TikTok engagement rate: 2.0%

Real Estate, Legal and Other Professional

• Average Instagram engagement rate: 5.9%
• Average Facebook engagement rate: 3.7%
• Average X (Twitter) engagement rate: 2.7%
• Average LinkedIn engagement rate: 2.5%
• Average TikTok engagement rate: 3.0%

Consumer Goods & Retail

• Average Instagram engagement rate: 3.7%
• Average Facebook engagement rate: 2.3%
• Average X (Twitter) engagement rate: 3.8%
• Average LinkedIn engagement rate: 2.9%
• Average TikTok engagement rate: 2.6%

Construction, Mining and Manufacturing

• Average Instagram engagement rate: 6.0%
• Average Facebook engagement rate: 3.2%
• Average X (Twitter) engagement rate: 3.8%
• Average LinkedIn engagement rate: 2.8%
• Average TikTok engagement rate: 3.5%

Technology

• Average Instagram engagement rate: 6.4%
• Average Facebook engagement rate: 3.1%
• Average X (Twitter) engagement rate: 2.8%
• Average LinkedIn engagement rate: 2.4%
• Average TikTok engagement rate: 4.2%

Utilities and Energy

• Average Instagram engagement rate: 6.8%
• Average Facebook engagement rate: 4.0%
• Average X (Twitter) engagement rate: 3.4%
• Average LinkedIn engagement rate: 2.4%

NonProfit

• Average Instagram engagement rate: 5.6%
• Average Facebook engagement rate: 3.8%
• Average X (Twitter) engagement rate: 3.7%
• Average LinkedIn engagement rate: 2.1%
• Average TikTok engagement rate: 7.5%

Other

• Average Instagram engagement rate: 4.6%
• Average Facebook engagement rate: 2.9%
• Average X (Twitter) engagement rate: 2.6%
• Average LinkedIn engagement rate: 2.7%
• Average TikTok engagement rate: 4.2%

Overall

• Average Instagram engagement rate: 5.0%
• Average Facebook engagement rate: 3.0%
• Average X (Twitter) engagement rate: 2.3%
• Average LinkedIn engagement rate: 2.4%
• Average TikTok engagement rate: 3.5%

Average engagement rates: September insights

1. Instagram was the best platform for engagement

Instagram continues to be the best social network for businesses looking to build an engaged social following — in September, it consistently recorded the highest average engagement rates across all industries.

Brands and organizations just getting started with social media marketing can count on Instagram’s visual appeal, many interactive features, and smart algorithm for a bit of a boost.

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2. Nonprofits and agencies performed well

Nonprofits and agencies stand out as top performers in terms of average engagement across all major social networks. This may be due to their ability to create content that is both personal and highly engaging, resonating strongly with audiences across multiple platforms.

3. Nonprofits were big on TikTok

In September, the nonprofit sector led on TikTok, with an impressive average engagement rate of 7.5%. This success is likely due to the platform’s ability to amplify personal, cause-driven content that resonates with a wide audience.

4. Agencies saw high performance across networks

The Agency sector shows consistently high engagement rates across most major social platforms. This may be because of their ability to craft compelling, client-focused content which resonates well with diverse audiences across platforms.

Free engagement rate calculator

Ready to compare your performance to industry benchmarks? Use this free tool to find out your engagement rate by post.

Note: If you’re calculating your account’s total engagement, include information about all your posts (e.g total number of posts published, total number of likes, and so on). If you’re calculating the engagement rate of a specific social media marketing campaign, only include the details of the posts that were part of the campaign.

Number of followers

Number of posts

Comments

Shares

Likes

Saves

Clicks

DMs

Your engagement rate:

If you’re looking for more detailed data or you want to calculate different kinds of engagement (like engagement rate by reach or engagement rate by impressions), download our free spreadsheet calculator that will do the math for you.

Or, better yet, start a free 30-day Hootsuite trial to easily track the performance of all your social channels in one place (so you can replicate what works and get more engagement). Hootsuite’s social media analytics tool collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok.

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With Hootsuite Analytics, you can also:

• Find out when your audience is online
• Get personalized recommendations for your best times to post for each of your accounts
• Easily view industry benchmarks and see how you compare to competitors

Use Hootsuite to track and improve engagement rates across all your social media channels. Try it free today.

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All your social media analytics in one place. Use Hootsuite to see what’s working and where to improve performance.

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The post Average engagement rates for 12 industries [September 2024] appeared first on Social Media Marketing & Management Dashboard.

* This article was originally published here