13 Best Hashtag Tools for Analytics, Tracking, and More

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach.

The catch is that you have to use the right hashtags. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content.

So where exactly can you find the hashtag analytics you need to do all of that? You’ve come to the right place to find out.

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results.

What are hashtag analytics?

Hashtag analytics are data that provide information about the performance of hashtags on social media. This can include both branded hashtags and generic hashtags. The idea is to see how the use of hashtags is impacting the discoverability and results of your social posts.

For example, you might find that posts with hashtags perform better than those without on one platform, but not on another. Or you might find that the number of hashtags you use impacts your results. And, of course, which hashtags you use – and how well they correlate to the content you’re actually posting – will affect how your content is discovered.

Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy.

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13 best hashtag tools for 2024

Hashtag analytics tools

1. Hootsuite Analytics

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The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche.

Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You’ll also see a trending hashtag set that you can copy and paste. Or, just click Publish a post with hashtags to go straight to composer, with the hashtag set already in your post.

2. Talkwalker

Source: Talkwalker

Talkwalker provides hashtag tracking tools for Instagram, Facebook, Twitter, and seven other social platforms in addition to websites, blogs, and forums. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. There are loads of graphical reporting options to help you understand which hashtags are driving results for your brands.

Talkwalkers’ hashtag tracking tools also integrate into Hootsuite, so you can access your data in the same tool you use to create your social media content.

3. Synapview

Source: Synaptive

Synapview allows you to monitor posting frequency of hashtags on Instagram, Reddit, Pinterest, YouTube, and blogs. You can combine and exclude multiple hashtags to create complex searches and filter results. Synaptive integrates into Hootsuite to allow you to access your hashtag analytics directly from the Hootsuite dashboard.

4. Fedica

Source: Fedica

Fedica allows you to create a report for any hashtag that shows you who is using it, where it was shared, whether other relevant topics emerged from this hashtag, which influencers target the relevant demographic, and more.

The reporting includes important hashtag demographics like engagement, sentiment, demographics, and reach. Fedica can be integrated into the Hootsuite dashboard.

5. Later

Source: Later

If you’re specifically focused on Instagram, Later offers some good hashtag analytics tools. Using their tools, you can track and analyze your hashtags to see which ones lead to the most likes, comments, saves, and reach.

Keep in mind that this hashtag monitoring tool is only for Instagram. See how Later compares to Hootsuite.

6. Native hashtag analytics tools

Source: Instagram Insights

Some of the social platforms have some very basic built-in hashtag analytics. These are not really intended to be used as hashtag tools, so they’re a bit tedious to use for this purpose. But, if you want to stick to free hashtag trackers, these offer a place to get started. To create meaningful reports with any of the data you find here, you’ll need to copy and paste your findings into a spreadsheet.

• Instagram Insights: Tap View Insights under any post, then scroll down to Reach and look for Impressions from hashtags. You’ll be able to see how many people reached your post from a hashtag, but not which hashtag brought them there. This is most useful if you only use one hashtag per post.
• TikTok Analytics: Just like on Instagram, you can check your native TikTok Analytics to see how many accounts find each of your posts from hashtags. From Creator Tools, tap Analytics, and then tap any post. Scroll down to Traffic sources to see how much of the traffic for that post came from hashtags.
• LinkedIn hashtag pages: Copy-and-paste this URL into your browser and replace [your hashtag] with, well, your hashtag: https://www.linkedin.com/feed/hashtag/[yourhashtag]
  This will take you to a results page for the hashtag that shows how many people follow it. You can also sort the posts using this hashtag by the most popular (top) or most recent.

Hashtag research tools

7. Hootsuite Streams

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Hootsuite Streams is one of the best hashtag tracking and social listening tools out there. You can create streams to monitor recent and trending hashtags so you can keep tabs on the latest and most popular posts for those tags.

This is a valuable way to stay on top of the conversation in your industry. You can also analyze the posts in these streams to look for related hashtags you might want to test in your own content. This ensures you’re always aware of new hashtags associated with your niche.

8. Panoramiq Watch

Source: Synaptive

This dedicated set of hashtag tracking tools for Instagram allows you to create streams with complex searches using up to three hashtags. You can also exclude hashtags from a search and create saved competitor and hashtag searches. From your search stream, you can save content directly to Streamnotes, Evernote, Onenote Pocket, and more for research and future reference.

There’s also an analytics feature to see how often a hashtag is used.

Panoramiq Watch integrates into the Hootsuite dashboard for easy access to your hashtag tracking details.

9. Engage AI

Source: Engage AI

Engage AI offers quite a few LinkedIn automation and personalization features for social selling. But for this post, we’ll focus on their free hashtag tracking tools for LinkedIn.

First, they offer three free LinkedIn hashtag widgets that allow you to embed LinkedIn hashtag data on your website. (You could put the widgets on a hidden blog page if you just want to use them for your own research.) The widgets include the top 50 most followed, top 10 most searched, and top 10 weekly % change hashtags. The widgets also show how these trends change over time.

Second, they offer a hashtag analytics extension for Chrome that allows you to research any LinkedIn hashtag to see follower count, potential likes, and potential comments to be gained by using the hashtag. This hashtag analytics tool can be integrated into the Hootsuite dashboard for easy access to your go-to hashtag data.

Hashtag generators

10. Hootsuite’s free AI hashtag generator

This free tool uses artificial intelligence to generate relevant hashtags for your social posts. All you have to do is choose your platform and language, then enter a description of your photo or video. You can also include keywords to help guide the AI to be even more specific.

This is a web-based tool, so no accounts, payments, or logins are required. Just copy and paste the suggested hashtags into your social posts.

11. Hootsuite Composer

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Hootsuite Composer has a built-in hashtag generator. It can suggest hashtags based on the text and links in your post. But it can also suggest hashtags based on the image, or a combination of the images and text. Just create your social post as usual, then click the AI hashtag suggestions button to get a list of useful hashtags. Click the boxes for the ones you want to use, then click Add hashtags to insert the hashtags into your post.

12. RiteKit

Source: RiteBoost

RiteKit offers two hashtag generator tools that automatically add hashtags to your social content.

RiteBoost automatically converts existing keywords in your social posts to hashtags to increase reach and engagement. The color coding indicates the real-time popularity of each hashtag.

RiteTag, on the other hand, suggests relevant keywords to add to a post based on the text or the image(s) used.

Source: RiteTag

Both of these tools can be used within Hootsuite to add hashtags without switching tabs. RiteBoost integrates directly into the Hootsuite dashboard, while RiteTag can be used within the Hootsuite Composer using a Chrome or Firefox extension.

13. Native hashtag suggestion tools (using the search bar)

We talked above about the native hashtag analytics tools baked into each social platform. The platforms all have a built-in hashtag suggestion tool, too. But it’s not something you’ll find identified as a hashtag tool. Instead, you can use the humble search bar to help generate hashtags for your post or marketing campaign.

All you have to do is go to the social platform you want to use and start typing a hashtag in the search bar. As you do so, you’ll see a list of hashtags that start with the letters you’ve typed. Some platforms even provide a total count of how many times the hashtag has been used.

Important hashtag metrics

• Trending hashtags: This metric identifies hot hashtags that are trending right now. If one is relevant to your business, or presents the opportunity to create relevant content to jump on a trend, you could incorporate it right away. However, keep in mind that brands should not jump on every trend. The key is to look for relevant ways to use these of-the-moment hashtags.
• Post volume: How many posts have been shared that include this hashtag.
• Number of followers: A hashtag that has a lot of followers indicates an interested community keen to see relevant content from accounts they may not yet follow.
• Hashtag frequency: How often is this hashtag used? You’re looking for the sweet spot here. An overused hashtag may be too diluted to be beneficial. At the same time, a very rarely used hashtag won’t have enough reach to boost your discoverability. Experiment with hashtags of different frequencies to find the level that works best for you.
• Hashtag reach: Posts and frequency show you how other accounts are using this hashtag. Reach shows how many people actually see posts using this hashtag.
• Hashtag engagement: Engagement shows you how people respond. Hashtags that inspire more likes, comments, shares, and follows may be more valuable to your brand than those that are simply popular or have higher reach.
• Top posts: The most popular posts that use a particular hashtag. This can help you identify potential influencers and thought leaders in your industry. These posts also provide good research material for understanding what kind of content resonates with your target audience.
• Sentiment analysis: This one is particularly important for branded hashtags. Performing sentiment analysis on posts containing your branded hashtag can help give you a sense of how social media users feel about a particular social media campaign, or your brand in general.
• Hashtag demographics: Analyzing the demographics of people who use or engage with your hashtags can help you better understand your audience.

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How To Write a Winning Social Media Proposal [Free Template]

It doesn’t matter what an incredible Instagrammer you are or how TikTok-savvy you may be. If you want to win business as a social media marketer, you don’t just need the skills. You need a convincing social media proposal, too.

For solo freelance social media managers and marketing agencies alike, social media proposals are essential for growing your business — so you’d better be prepared to knock it out of the park.

Luckily, we’ve got you covered with this step-by-step guide to creating a proposal and a free social media proposal template to help you craft your own in just a few minutes.

Quickly create your own social media proposal with our free and easy-to-use template.

What is a social media proposal?

A social media marketing proposal is a comprehensive document that outlines your strategy, goals, and tactics for managing a client’s social media presence. (FYI, we’ve got a social media proposal example below.)

It serves as a roadmap (beep beep!), helping both you and your client understand the objectives, deliverables, and expected outcomes of your social media efforts.

To kick things off, you’ll need to figure out what those goals are.

Then, you can share a game plan for how you’ll help and what success will look like.

A professional social media proposal should also include the dirty details: timeline, deliverables, and budgets.

Throughout the proposal, you’ll also establish your expertise in the field and demonstrate why you’re the right person (or firm) for the job. After all, a social media proposal isn’t just about what a company should do… it’s about who should do it. (You! It’s always been you!)

Your social media proposal is also your chance to outline expectations, promises, and responsibilities right out of the gate so your working relationship with a new client has no unpleasant surprises.

When do you need a social media proposal?

A social media proposal becomes crucial when you’re aiming to collaborate with clients on developing and executing a strategic social media plan.

Whether you’re a freelance social media manager or part of an agency, having a proposal in place is essential before kicking off any campaign.

Integrating the social media proposal into your workflow is key to a seamless collaboration process.

It should be presented after initial discussions and consultations with the client, clearly outlining what they can expect from your services. This ensures that both parties are aligned before any work begins.

How to create a social media proposal

Identify the client’s needs and problems

What problems are they facing? What needs do they have? Don’t skimp on the detective work here. Go deep and research your client’s industry, target audience, and competitors. Our guide to competitive analysis on social media walks you through this process.

Of course, along with your sleuthing, you’ll want to actually ask your prospects what they think, too. Whether that’s through a discovery call or intake form, get the answers you need straight from the source. (For more details on what questions to ask and where to find the answers, check out our guide to conducting a social media audit.)

That being said, if you’re responding to an RFP (request for proposal) and not dealing directly with your potential client, you might not have the option to grill ’em.

In that case, get familiar with the request doc and use Hootsuite’s social listening features to help you gather valuable insights that will inform your strategy.

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Define their business goals and objectives

Clearly outline the objectives and goals of the social media campaign. Keep it simple and specific—you want to leave little room for ambiguity. Luckily, you’ve got all this great research from step one to help you identify both challenges and opportunities.

Specify the objectives of the individual project, as well as the objective of the organization as a whole. After all, any social media campaign will need to align with the client’s overall business objectives and key performance indicators (KPIs).

If you’re responding to an RFP, use language here that echoes the way the organization has defined what they’re looking for.

Set S.M.A.R.T. social media goals

Those business objectives above? They set the stage for your social media goals, which you’re going to share starting… now!

State three to five S.M.A.R.T social media goals. Remember, S.M.A.R.T. goals are strategic, measurable, attainable, relevant and time-bound. (More on S.M.A.R.T. social media goals here!)

Each objective should specify:

• the platform(s) being used
• the metric(s)
• an end date

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It needs to be clear when to measure the goal, what the success metric is, and how it ties into the overall brand goals. (For example: Increase Facebook followers by 25 percent by the end of Q4.)

Outline your game plan

It’s time to share your brilliant strategy in detail. Make sure to include the platforms you’ll focus on, content types, posting frequency, and engagement tactics.

Remember: everything you pitch should be tied back to those objectives mentioned in the previous section. It’s not just about what you will do, but why. Every action you suggest needs to be connected to a reason.

Your social media strategy and scope of work can cover things like:

• Social media promotions and campaigns
• Content creation
• A strategic publishing schedule
• Social media monitoring
• Social media engagement
• Social selling
• Lead generation

Whatever content is part of your proposal, make it crystal clear what your specific deliverables are.

Are you actually creating and posting TikToks or just providing recommendations for the client team to execute? Make it very clear who does what, and exactly what the client can expect to receive.

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Breakdown the timeline and budget

Now that everyone’s excited about the social media scheme you’ve laid out, it’s time to outline when and how you’re going to make it happen.

A schedule can be super detailed, with dates for content development, testing, or analysis. Or maybe it’s just a list of high-level due dates for each deliverable.

(Psst: Download your own version of this timeline in our handy social media proposal template)

Including milestones and check-ins is a good idea to keep everyone happy and informed… and keep you on track.

At this point, it’s also helpful to share a transparent breakdown of the budget and resources required for the campaign. This includes ad spend, content creation costs, and any additional tools or platforms needed… and your fee. (Whether that’s a flat rate or by the hour is up to you and your client to decide.)

Define success

When your big plan pays off, how will you know? It’s important to agree early on what defines success: what will the key performance indicators be?

Outline how you’ll measure the viability of the campaign. (Hot tip: Hootsuite’s analytics tools are an easy way to show your client the real-time impact of your efforts. In your reports, you can compare social metrics over time and even across networks.)

Pro Tip: Leverage Hootsuite’s social listening tools for a standout proposal. Gain insights into prospective clients, their industry, and competitors, and then reference real data in your proposal to demonstrate a deep understanding of the current social media landscape. This personal touch showcases your expertise and builds trust with your potential client. Win-win.

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Write an executive summary

This is the first section of your social media proposal, but it’s essentially an overview of the proposal, so we highly recommend writing this part last. After you’ve refined all the other details, it can be easier to understand the most important points to include here.

Think of it as the tl;dr for busy executives. Summarize the need(s) for the proposed project in less than a page. Identify the problem, share the anticipated results, and clarify the budget and resource requirements.

Social media proposal template

Need a social media proposal example? Download our handy social media proposal template now…

Quickly create your own social media proposal with our free and easy-to-use template.

…or use the outline below to quickly craft your own professional social media proposal.

Executive summary

• Brief overview of your agency and experience
• Explain the purpose of the proposal
• Summarize the proposed solution
• Share the anticipated results, budget and timeline

Client background info

• Summarize the client’s business goals and campaign goals
• Summary of their current social media presence

Social campaign goals and objectives

• Clearly define objectives and goals for the social campaign

Social media strategy

• Detail your plan for executing the campaign
• Propose content types and posting schedule
• Clarify responsibilities

Timeline, budget and resources

• Create a schedule of milestones and deadlines
• Share a breakdown of costs, including ad spend and additional tools

Measurement and analytics

• Outline KPIs
• Define how and when success will be measured

Terms of agreement

• Explain your fees, working style and billing preferences
• Clarify how to terminate the project if it isn’t going well for either party

But remember: this is just one example of a social media proposal. Each project and client will require something unique from you with your pitch.

Maybe you like to include “next steps” that clarify what happens after the proposal is sent. Maybe it’s helpful to include examples of similar work you’ve done for other clients. Use this social media proposal template as your starting point, and add or subtract as you need to.

Use Hootsuite to manage all your social media in one place and save time. Create and schedule posts on every network, track results, engage your audience, and more. Try it free today.

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* This article was originally published here