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What to post on LinkedIn: 30 ideas plus examples

Not sure what to post on LinkedIn? While it’s a professional network, you can still have some fun and let your personality shine. However, because this can be a difficult combination to master, we’ve put together 30 engaging LinkedIn post ideas (complete with examples) to help.

Read on to get ideas for what to post on LinkedIn, plus four expert tips to get more out of your content.

What to post on LinkedIn: 30 engaging ideas

You’ve opened LinkedIn and clicked into the “Start a post” text box to create your next LinkedIn post. But then you freeze. You have no idea what to start writing about.

We get it. We’ve all been there. To help you start turning the gears, we’ve put together 30 engaging LinkedIn post ideas, plus some real-life examples so you can see how other people and brands use the platform.

1. Share a video

Video content does well on LinkedIn. You can share several different types of videos:

• Horizontal professional-grade videos
• Vertical short-form videos
• Cross-posted videos from other platforms
• Screen recordings
• Webinar clips
• Really, any type of video

Here’s an example of a video post on LinkedIn:

Source: Renée Shaw

2. Share your hot takes

Got a hot take about your industry you want to share? Let it all out — but still stay professional, ya know? Sharing these takes can be a great way to find like-minded colleagues or start a disruption in your industry. (But, in a good way.)

Take a look at how this LinkedIn user shared her thoughts on bad content management:

Source: Lee Densmer

3. Showcase professional milestones

Got a big work anniversary or other major professional milestone? Sing it from the rooftops. This is what LinkedIn was made for!

Examples of things to share that fall under this umbrella include:

• New jobs
• Work anniversaries
• Promotions
• A shift to freelancing
• Starting a new company
• Obtaining a relevant certification
• Completing a huge project

If you’ve done something awesome about your work, you can bet your network of connections want to hear about it.

Take a look at this post to get an idea for how others share milestones like this:

Source: Sarah Li-Cain

4. Ask your audience questions

Get the conversation started by asking your audience questions. These could be basic questions like “What does your morning routine look like before you hop into work?” Or you could write more thought-provoking questions that require your audience to really dig into their answer.

Or, you could take a page out of this LinkedIn user’s book to crowdsource information from her network:

Source: Jenna St John

5. Share original data or industry stats

Teach your audience something by sharing hard data, statistics, and facts. If you or your brand have conducted your own original research, LinkedIn is the perfect place to share your findings.

Here’s a great example of a brand that shared their original data, plus a link back to learn even more:

Source: Typeform

6. Get (professionally) personal

Sure, LinkedIn is a professional network. But it’s still okay to get (professionally) personal and let your network in to get to know the real you a bit better. Or, share a more personal story with your audience.

Take this example below. While many people would keep something like a job that was a bad fit to themselves, Taylor was brave enough to share this learning experience with her audience:

Source: Taylor Ouellette

7. Share industry updates

Find out some important industry information, like a new trend or update? Share it with your audience to become a go-to place for discovering industry news.

Take a look at how this LinkedIn creator shared a major Instagram update with her marketing network:

Source: Yamini Batra

8. Call out bad industry practices

Sick of seeing some bad practices going on in your industry? Call. Them. Out.

One of the main ways to stop poor practices is to highlight the fact that they’re happening and call on your network to start addressing them and leading the way for change.

Here’s a great example of a freelancer calling out a poor practice in her industry:

Source: Emma Stokes

9. Post a micro lesson

Share a lesson with your audience. This could be a quick lesson you want to teach them, or a lesson you yourself learned and want to share with the class.

This creator took the latter route, sharing her own experience to warn others:

Source: Tas Bober

10. Share resources

Share useful resources with your audience. This could be anything from a blog post or ebook to a free guide or checklist. The only prerequisite is that it has to be something that your target audience could actually find valuable.

Here’s a great example of a LinkedIn creator sharing a freebie with her audience:

Source: Jessica Ribbens

11. Talk about an event

LinkedIn is the perfect place to talk about professional events like conferences, networking events, or webinars. Share that you will be attending an event, talk about an event you’ve already gone to, or promote an event that your brand is hosting.

Here’s an example of a post where a LinkedIn creator is sharing details about an event she attended:

Source: Angela Osorio

12. Toot your own horn

Why not give yourself a little shout out every now and then? It’s a great idea to highlight your own professional achievements, especially if you’re job hunting or looking for new clients.

Take a look at how this LinkedIn creator showed herself off on the platform:

Source: Heintze Malack

13. Highlight a customer or client

If you don’t want to just spotlight yourself, spotlight a customer or client. Share a case study or success story that showcases why others should work with you or your business. You could also share a customer review or testimonial with your audience.

This brand did a great job of condensing a case study down into one easy-to-read LinkedIn post:

Source: Kit

14. Talk about a book you’re reading or enjoyed

It doesn’t have to be all work all the time. Why not talk about a recent read you enjoyed? Start a LinkedIn book club or get recommendations for what you might be interested in reading next.

Buffer does a great job of sharing the books their team is reading. This fits in well with the brand’s company culture, as one of their employer perks is free books for all of their team members.

Source: Buffer

15. Poll your audience

Get your audience’s input, but in a more interactive way than simply asking a question and having them type out a response. With polls, you can make gathering feedback more fun for your connections.

Here’s a great example of what your next poll could look like:

Source: dslx Academy

16. Share a document

LinkedIn allows users to upload PDF documents that are scrollable within a LinkedIn post. This provides a unique content format that you can’t recreate on any other social media platform.

Consider the different ways you can use this type of content to share valuable information with your audience.

Here’s a great example of a document post on LinkedIn:

Source: Marketer Tips

17. Link to your website content

Use LinkedIn as a way to generate traffic to your website. While text posts perform well on the platform, you can also include links back to long-form content on your website, like a blog post, ebook, or other piece of content.

Here’s an example of a LinkedIn creator summarizing, then sending readers to a blog post she wrote:

Source: Sharan Phillora

18. Share job openings

Hiring? Your LinkedIn profile or company page is the perfect place to announce it. Share job openings and applications with your audience to increase the number of applicants you see.

Here’s an example of what this could look like:

Source: Natalie Franke

19. Promote new products, services, or features

Showcase feature or product launches as a part of your LinkedIn content strategy. This can be a great way to get your connections interested in making a purchase or signing up.

Here’s an example of how you could share this type of news from your LinkedIn page:

Source: Visme

20. Bust a myth

I’m sure there are some myths in your industry that could use a bit of busting. Next time you see one perpetuated, consider turning it into a piece of thought leadership content that you can share with your audience.

Take a look at how this creator used this type of LinkedIn post:

Source: Sweta Sharma

21. Be topical

Create content around a trending topic or time of year to be topical and relevant. When sharing content, always consider industry trends or even pop culture in order to boost engagement with your posts.

Here’s a great example of a topical pop culture reference. Each summer, the world is taken by storm by the reality TV show, Love Island, and this LinkedIn creator used the perfect meme of an islander from the show to create a relevant piece of content:

Source: Priyanka Naomi John

22. Share an opinion

Opinions. We’ve all got ‘em. Why not share yours with your audience?

This is a great way to position yourself as a thought leader in your industry, sharing your thoughts and opinions relating to your job or industry.

Here’s an example of an opinionated post:

Source: Sabreen Haziq

23. Share memes

Instagram and X/Twitter aren’t the only platforms for memes.

You can also add them to your LinkedIn posts as an eye-catching visual. Memes are a key part of any social media marketing strategy as they help you stand out while also sharing content in a relatable way.

Here’s a great example of a meme being used while still being a professional post:

Source: Connie Searson

24. Create LinkedIn articles

You can write and publish articles right on LinkedIn’s platform. Take advantage of this feature by sharing valuable insights or summarizing articles from your website, then sharing them in your LinkedIn feed.

Here’s a great example of a brand utilizing this feature:

Source: Visme

25. Share user-generated content (UGC)

Do you have customers who mention your brand on LinkedIn? Repost that content to share user-generated content (UGC) with your followers. This can also make your own content creation process even easier.

Here’s an example of a brand sharing a user post with their audience:

Source: Buffer

26. Highlight company accomplishments

Got some big company news? LinkedIn is the perfect platform for letting your customers know about it. Highlight big company achievements so your customers can celebrate with you.

Take a look at this example to see how it can be done:

Source: MailerLite

27. Have some fun

Mix work and play just a bit and let your hair down, especially through your personal brand. LinkedIn content doesn’t have to be stuffy – it can be fun and humorous, too.

Here’s a great example of a LinkedIn creator known for her social media industry updates. To throw her followers off a bit, she put together a fun list of fake social media updates:

Source: Annie-Mai Hodge

28. Use images

Images can also be a great way to grab attention. You can share photos, infographics, graphics, and more.

Take a look at this LinkedIn post to see it in action:

Source: Habito

29. Infuse humor

Be funny! Consider types of posts that can let you show off your funny side — yes, even on LinkedIn.

Take a look at this example to get a good idea of how you can infuse humor into work-related content:

Source: Chris Bakke

30. Spotlight your team

Whether it’s employees or colleagues, highlighting the people you work with showcases your appreciation and is also a nice way to recognize the hard work they do.

Look at this example of an agency owner tagging and highlighting all of the people he works with:

Source: Brooklin Nash

4 pro tips to elevate your LinkedIn posts

Before you’re ready to start, consider these four pro tips to elevate your LinkedIn content.

1. Start with a hook

As Raviraj Hegde with Donorbox says, “On LinkedIn, the first two lines are make-or-break for engagement — so open up with strong opinion, stat, or shocking insight.”

These two lines are key because LinkedIn only shows a few lines before offering the “See more” link. If you don’t start with an attention-grabbing hook, no one is going to want to see more.

Linara Samat, Content Marketing Manager at Dig Insights, shares a few tips for a killer hook that she’s seen success with:

• An intriguing question: “What if AI DID steal our jobs?”
• A shocking stat: “Only 3% of consumers say they trust marketers. That’s less than lawyers, bankers, and even car salespeople.”
• A relatable statement/question: “Let’s be honest, what was the last thing you asked ChatGPT?”
• A hot take — but like, actually hot: “Content is NOT king anymore. Distribution is.”
• A new play on a classic saying/thought: “Community is the new channel.”

2. Post at the right time

Timing can be everything when you optimize your social media posts. Make sure you’re posting at times when people are browsing LinkedIn — like first thing in the morning or on their lunch break.

However, you can also turn to tools like Hootsuite to find optimal posting times, then schedule your content to go live during those windows.

#1 for LinkedIn marketing

Schedule posts, answer messages, and manage ads from one spot. Then, show off your results in beautiful reports. It’s so easy.

Start free 30-day trial

3. Don’t be overly promotional

Out of all 30 of those ideas, only a handful of them were actually promotional in nature. You should be building a network or community on LinkedIn, not using your posts to do nothing but sell.

Tom Jauncey, CEO at Nautilus Marketing, explains, “Lead with value, not ego. People are not on LinkedIn to be pitched to; they’re there to learn, connect, and grow. Posts that really matter ask questions, provide information, or share an experience everyone can relate to.”

4. Always include a CTA

Always end your LinkedIn post with some kind of key takeaway or call to action. This can be as simple as “Tell me your thoughts,” or as high-value as “Sign up for our product to test this new feature.”

Each of your posts should have a goal. Accompany that post with a CTA that relates back to that goal, whether it’s engagement, community building, or clicks.

3 free tools to help you brainstorm LinkedIn content ideas

While we’re huge fans of our OwlyWriter AI that’s built into Hootsuite’s Publisher, we also offer a few free AI tools to help you generate ideas for LinkedIn posts. These tools will change the way you build your LinkedIn content calendar.

Think of them as adding an experienced copywriting assistant to your team. And one who happens to know the algorithm inside out, works at 10x speed, and always delivers.

1. LinkedIn Post Generator

Still stumped for ideas of what to post on LinkedIn? Put AI to work for you and generate new, original content fast with our free LinkedIn post generator.

Powered by OpenAI’s ChatGPT 3.5 technology, our LinkedIn content tool can write in dozens of tones, from frank to friendly and everything in between.

2. Content Ideas Generator

Brainstorming takes more than one brain. But no one said it had to be a human brain!

Brainstorm with this free LinkedIn content idea generator to get an endless supply of ideas. Unlike humans, it never gets brain fog.

3. AI Caption Generator

This free AI Caption Generator works for LinkedIn and six other social networks.

You can even use the tool to rephrase existing captions you’ve already posted. Just paste your existing caption into the tool, and it will spit out three new captions ready to publish!

What to post on LinkedIn FAQs

What is the best content to post on LinkedIn?

There’s no one best type of LinkedIn post to create. Instead, it’s important to create a solid mixture of different content types and ideas.

What is the 4 1 1 rule on LinkedIn?

The 4-1-1 rule says that you should post 4 pieces of content sharing resources from others, 1 piece of your own educational content, and 1 piece of promotional content.

What content performs best on LinkedIn?

Text-based content actually performs really well on LinkedIn. So do short videos and document posts. Link posts don’t perform as well, so keep those to a minimum.

How often should I post on LinkedIn?

Aim to post 3-5 times per week on LinkedIn, sticking with workdays, rather than weekends.

Should LinkedIn posts be personal or professional?

While all of your LinkedIn posts should have a professional or work-related angle, you can still get personal and show off who you actually are.

Can I use AI to create LinkedIn posts?

AI can be a great help with brainstorming content ideas and outlining your LinkedIn posts. However, most of the content creation should be done by you.

What is a recommended post on LinkedIn?

A recommended post on LinkedIn can be anything from sharing a quick anecdote from your work day to highlighting customers and employees on your brand page.

Easily manage your LinkedIn Page and all your other social channels using Hootsuite. From a single dashboard, you can schedule and share content (including video), reply to comments, and engage your network. Try it free today.

Get started

The post What to post on LinkedIn: 30 ideas plus examples appeared first on Social Media Marketing & Management Dashboard.

* This article was originally published here

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36 Instagram Story ideas for more engagement in 2025

If growing engagement is your goal, the right Instagram Story ideas will get you there.

Instagram is the most-used social media platform for Gen Z (ages 16-26) and continues to rapidly rise in popularity among all ages, now ranking third with 50% of U.S. adults.

Plus, Instagram shoppers of all ages spend the most, being twice as likely to spend over $1,000 compared to users on other social media platforms.

Instagram Stories is a unique format that helps build trust, reach new people, and nurture your existing audience. These are the top content ideas to grow right now.

Bonus: Claim your free pack of 30 Instagram Story background templates created by Hootsuite’s professional graphic designers. Easily customize them in Canva, and take your Story game to the next level today.

11 Instagram Story ideas for beginners

1. Share a product photo

Video is great for Instagram Stories, but a simple photo works wonders too. You don’t need a fancy photoshoot. Hold up a product, snap a pic, name it, and share.

Source: @sacheu on Instagram

Swipe this idea:

• Share a recent shot from a photoshoot or product photo and add a link sticker.
• Bonus: Add a link sticker to shop that product on your website.

2. Feature a review

Share customer testimonials to your Instagram Story as part of your Instagram marketing strategy, either directly from a customer’s Instagram feed post or create your own with a photo, the customer’s review, and their name (if applicable).

Source: @getsproutsocial on Instagram

Swipe this idea:

• Pair a review with a link to the product or another call to action.

3. Share new Reels and posts in a Story

Add a touch of mystery to your Instagram Story and direct people to your latest content.

Personally, I notice a substantial increase in likes, comments, and shares when I share one of my Reels or Instagram posts to my Instagram Story.

It’s a basic idea, but highly effective at boosting engagement. Bonus tip: add trending music or a fun sound to make it even more engaging and vibey.

Add a touch of mystery to your Instagram Story and tease your latest post or Reel, kind of like how people tease a full TikTok in Stories.

Source: @vavadesignercakes on Instagram

Swipe this idea:

• Share new Reels, carousels, and posts to your Story and slap a “New Post” sticker over top so viewers have to tap on it to see your full post.

4. Share user-generated content

Similar to the above, repost content where your audience mentions you to your Story — it’s a simple way to highlight community-driven content creation and great social proof!

Source: @lumierecafe_broadway on Instagram

Swipe this idea:

• Regularly encourage your audience to post about you by tagging you or using a specific hashtag.
• Optimize your UGC campaigns with our guide to user-generated content marketing.

5. Poll your audience

No one can resist a one-tap, multiple choice poll sticker. No one!

It only takes someone a moment to answer your poll and each click counts as engagement. Plus, it’s a great opportunity to subtly drop product features to educate your audience.

Source: @thelocalspace on Instagram

Swipe this idea:

• Ask for feedback from your audience about what products they want to see, or other valuable insights.
• Use a poll to educate your audience by posting it alongside “Did you know” style questions with your product features as the answers.

6. Quiz your audience

Quiz stickers are interactive and a fun way to gamify your Instagram Stories.

Ask your audience trivia questions about your brand or products, or have them try and guess what’s coming up at your upcoming launch.

Source: @wiseguytriviayyc on Instagram

Swipe this idea:

• Mega engagement Instagram Story idea: Link to a product page, then use a quiz to ask questions. Enter those who got the correct answers into giveaways.

7. Celebrate milestones

Reached 50,000 Instagram followers? 100,000? Sold your 100th or 10,000th order? Thank your audience with a quick Instagram Story to commemorate the occasion and express your gratitude.

Source: @trexorobotics on Instagram

Swipe this idea:

• Host a celebration double whammy by having a staff party. That way both your employees and audience feel appreciated.

8. Use hashtags

Just like hashtags on posts and Reels, Instagram Story hashtags are searchable and can help boost reach and brand awareness.

Source: @aircanada on Instagram

Swipe this idea:

• If you’re posting about an event, be sure to use that event’s hashtag to be added to the content people are finding for it.
• Encourage your audience to share UGC content using a specific hashtag to make it easy for you to find.

9. Feature a customer

Start a weekly or monthly series to highlight your V.I.P. customers, or as Tourism Kelowna does here, members of their business community. It’s a great way to share your values without being self-promotional.

Source: @tourismkelowna on Instagram

Swipe this idea:

• When starting a series or weekly feature, plan out your subjects in advance for a smooth content workflow to avoid any last minute rushing.
• Schedule these posts in advance to ensure they go out on time and at the best time for your audience to see them with Hootsuite’s automatic best time to publish scheduling.

10. Ask for feedback

Use question stickers, polls, or even ask people to message you to gather opinions. The information you gather could help make merchandising decisions, identify upcoming trends, or crowdsource new product ideas.

Source: @designmehair on Instagram

Swipe this idea:

• Not sure what to ask? Start with asking for product reviews or your audience’s opinion on current trends, then branch out into specific questions designed to get customers involved in your creative process.
• Save the Story as a highlight as a virtual “suggestion box” people can use anytime.

11. Use location tags

Along with your Story’s content, the Instagram algorithm uses location tags to target who it thinks will be interested in your content to expand reach.

People can also search Insta posts and IG Stories by location tag. Tags can be cities, businesses, public areas like parks, and more.

Source: @livestock on Instagram

Swipe this idea:

• Hosting a company dinner? Meeting a client for coffee? Traveling to a new city? Tag the places you go to be added to the Instagram Stories of those locations in the app’s map.
• If you have a physical business location, tag it often in Stories.

18 more creative Instagram Story ideas

12. Use custom font colors

You’re not limited to the default text or brush colors Instagram gives you. When adding text to your Story, tap the eyedropper icon at the bottom left. Drag it around your image to use that color for the text or drawing tools.

Source: @photoallison on Instagram

Font colors help your Stories appear on-brand, but as Instagram expert and travel blogger Helene Sula says, authenticity is much more important:

“To create a truly powerful Instagram I believe in creating an Instagram theme or aesthetic. But sometimes your content doesn’t always fit your theme. That’s why you can use IG Stories to share. You also have the opportunity to share your personality.”

Swipe this idea:

• Stand out with only a few seconds of effort by matching your Story text to your brand color(s), or to colors within the photo.

13. Add a countdown

Generate buzz about an upcoming event with the countdown sticker.

Source: @styll.ca on Instagram

Swipe this idea:

• Countdown to a product launch, sale, or other event.
• Pair it with a sneak peek video for more excitement.

14. Share behind-the-scenes content

No matter what industry you’re in, you have some kind of “behind the scenes” teasers to show your audience. You can show everything from your warehouse and the team members who keep your deliveries going out or the creative processes of the people crucial to your success, such as this feature on the prop master of a TV show.

Source: @cbc on Instagram

Swipe this idea:

• Curiosity gets engagement: yes, even the most boring-seeming behind the scenes content can be interesting to your customers.

15. Host a Q&A

Use the Instagram Stories question sticker to get your audience to submit questions that you can answer in Stories. Answer questions about your products AMA style, or “Ask Me Anything.” Or bring in an expert for a special Q&A, such as Truly’s example below. The skincare brand had a dermatologist answer audience questions.

Source: @trulylifestylebrand on Instagram

Swipe this idea:

• After the Q&A is finished, save it as a highlight so your audience can access the valuable information anytime.
• Share commonly asked questions in a FAQs highlight.

16. Tag other brands

Build bridges and potential collaborative relationships with other brands by tagging them in your IG Stories. This can encourage the other brand to share your Story to their own, and even potentially reach out to collaborate further on campaigns.

Source: @reapercustoms_ on Instagram

Swipe this idea:

• Start with brands you use in your business, such as one of the paint brands you use for your work.
• Share your honest review of the brand’s product or how it contributes to your own success.

17. Offer Stories-only discounts

If you’re specifically looking for creative Instagram Story ideas to grow engagement on Stories, there’s no better way than offering an exclusive discount in Stories.

Source: @experienceflyover on Instagram

Swipe this idea:

• Post about the discount in your Instagram feed but make people watch your Stories for the code.

18. Keep Stories highlights updated

If you use Instagram Stories highlights to communicate information, keep them updated.

Source: @tsa on Instagram

Swipe this idea:

• Start a series on IG Stories you can save as a highlight and keep updating, such as the TSA’s prohibited items one above which is informative and often funny.

19. Use interactive stickers

Punch up your Stories with one of Instagram’s built-in interactive stickers. They are quick and easy for people to engage with. For example, this “emoji slider” sticker only takes one tap and drag for viewers to respond to.

Source: @michelle.lynn.martin on Instagram

Swipe this idea:

• Question stickers are great, but require more effort for someone to fill out. Make life easy for them (and make it more likely they’ll engage with you) by swapping a “long answer” ask to an emoji slider.

20. Offer a sneak peek

Post a sneak peek of something exciting and ask your audience to guess what it is. This is one of the best Instagram Story hacks for saving time because you can publicly share the responses in Stories for great content all day.

Source: @scienceworldca on Instagram

Swipe this idea:

• Use a question sticker to collect guesses, or use other interactive elements like the emoji slider or a poll.

21. Show your process

Give your audience a glimpse into how your product is made with this IG Story idea for product-based organizations of all sizes. People love knowing what goes into making the items they buy, especially when those are hand-crafted or made by small businesses.

Source: @dbldesigns3 on Instagram

Swipe this idea:

• Create a video, GIF, animations, or photo slides showing how your product is made, or the step-by-step process of delivering your services. Infuse your passion for what you do into it.

22. Share a collage

What’s better than one photo? More than one photo. Collages offer you an opportunity to creatively show off your products.

Source: @bikepackingcom on Instagram

Swipe this idea:

• Show your product from different angles, or sandwich a video between two photos for a delicious engagement sandwich.
• Feature multiple customer posts in one Story, or snaps of a recent event as a recap.
• Create a collage of selfies with your product to spotlight your community and boost credibility.

23. Layer an image on top of a photo

Create an eye-catching visual by selecting a photo for your Story’s background as usual, then layering another photo on top using the photo sticker.

Source: @nhlflames on Instagram

Swipe this idea:

• Take a screenshot of customer testimonials and layer that on top of a product photo for an easy Instagram Story idea.
• Mimic this effect by sharing a new feed post and layering it on top of a photo.

24. Use emojis

This Instagram Story idea needs no introduction.

Source: @oddbunchcanada on Instagram

Swipe this idea:

• Using either regular emojis or Instagram’s emoji-style stickers can turn a basic photo into something hilariously memorable.

25. Make your Story shoppable

If you sell online, tagging your products in Instagram Stories is a huge opportunity to convert attention into sales. With one tap, a viewer can checkout without leaving Instagram.

Source: @nataliemariejewellery on Instagram

Swipe this idea:

• If you haven’t already, set up your Instagram Shop to be able to tag products.
• Ask influencers you partner with to tag the product they talk about in their Instagram Stories too.

26. Keep a Story highlight for your rewards program

Your Instagram Stories highlights are a great place to communicate key policies or programs, including your rewards program.

Source: @threeshipsbeauty on Instagram

Swipe this idea:

• Summarize the program, add a link sticker to sign up, and save it as a highlight.

27. Share a tutorial

Show your audience how to use your product or tips for the best experience. Or educate them on something related to your business, such as this hair tutorial from a hairstylist.

Source: @nicolepommehair on Instagram

Swipe this idea:

• If you’re not sure what you could create a tutorial about, ask your audience what they want to learn.

28. Have a careers Story highlight

Finding top quality employees is a challenge for all organizations. Whether you’re hiring for specific positions or always on the lookout for talent, social media is a great place to get the word out. Share careers-related news on your Stories and save those as a highlight on your profile to make it easy for applicants to find.

Source: @cherrypick.vtg on Instagram

Swipe this idea:

• Create Instagram Stories for open positions and save them to a careers highlight.

29. Try creative text

Instagram Stories has countless options for creative text, from color options to drop shadows, outlines, mixing fonts and sizes, add emphasis with stickers, and more.

Source: @theapartmentlife on Instagram

Swipe this idea:

• Start small: Mix two different fonts or colors on your next Insta Story.
• Ramp it up: Combine a text effect with multiple other creative Instagram Story editing tricks for a truly unique Story.

7 experimental Instagram Story ideas for bold marketers

30. Always have active Stories

Always having active Instagram Stories means you’ll keep showing up near the top of your followers’ Instagram feeds when they open the app. That means you’ll have a higher chance every day of reaching your audience.

You don’t need to spend hours per day on Stories either. Our recent experiment found that posting just 1-2 Instagram Stories per day yielded the best engagement results. That said, find what works for you. Don’t be afraid to test out posting more.

Source: @shopgoodboy on Instagram

Swipe this idea:

• No need to reinvent the wheel seven days a week. Mix easy-to-create content with more involved Stories to ensure you don’t run out of Stories to post.
• Also no need to personally post daily: schedule Instagram Stories with Hootsuite for automatic publishing.

31. Use Instagram Stories as a menu

If you’re a coffee shop, restaurant, or other business where your products or services change often, consider using Instagram Stories as a main way to communicate those changes.

Source: @oldtownbakeryladysmith on Instagram

Swipe this idea:

• List your daily menu, class schedule, or appointment availability in a daily Instagram Story.
• Save your Story template in Canva for your favorite Instagram editing app.

32. Try Instagram Story Ads

Instagram Story ads can be very effective and are easy to get started with (especially if you create an Instagram ad campaign in Hootsuite). Story ads appear periodically as users browse organic Stories and blend in very well, distinguishable only by the small “Sponsored” text under the Instagram account name.

Source: @fablehome on Instagram

Swipe this idea:

• New to ads? Get up to speed on the latest trends fast with our guide to social media advertising.
• Grab our free Instagram ad templates for Canva to put what you’ve learned into practice.
• Or check out 72 Beautiful Instagram Story Templates (And How to Use Them).
  

33. Educate your audience

The types of social media content people actually want can be simplified into two categories: educational and entertainment, as we found in our Social Trends 2025 report.

Source: @nikonusa on Instagram

Swipe this idea:

• While educational content is important, it’s equally important to make it entertaining. Consider creating a video to communicate your information (and repurposing it for other channels).
• Save tutorials as Story highlights to extend the life of them past twenty-four hours.

34. Share memes

Meme humor isn’t the best fit for all brands, but if memes resonate with your audience, add them to your Instagram Stories marketing strategy.

Source: @customcatcribs on Instagram

Swipe this idea:

• Sharing memes from other accounts is a great way to build relationships and save time with content curation.

35. Partner with a creator for a Stories takeover

Partnering with a creator is a great way to get exclusive, custom content without having to make it yourself.

Source: @travelandleisure on Instagram

Swipe this idea:

• Have an influencer partner with you for a full day of Stories content centred around their experience with your brand and unique viewpoint.
• Cross-promote the Instagram takeover on both accounts for maximum engagement potential.

36. Get on camera

Don’t be shy! For a personal touch, get in front of the camera for authentically on-brand videos, whether you’re a solo business or large company. Instagram Stories are all about authenticity, and nothing is as powerful for building trust with your audience.

Source: @evolutionstudios on Instagram

Swipe this idea:

• Instead of posting a photo of a new product, film a short video of you talking about the product as you hold it. Or, talk about why you started your business or lessons learned along the way.
• Repurpose video used in IG Stories for Instagram Reels, ads, and more.

Plan and schedule Instagram Stories, Reels, and posts—and all your other social platforms—from a single dashboard. Try Hootsuite free today.

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The post 36 Instagram Story ideas for more engagement in 2025 appeared first on Social Media Marketing & Management Dashboard.

* This article was originally published here