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* This article was originally published here
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Thursday, November 28, 2024
How to manage multiple Instagram accounts stress-free
Key takeaways
- Reasons for creating multiple Instagram accounts for one brand include promoting specific product lines, targeting regional audiences, enhancing employer branding, or balancing personal and business identities.
- To manage multiple accounts without a headache, define clear goals for each account and establish a distinct voice and visual identity (using “we are ___ but not ___” statements). Batching content creation and scheduling is essential for efficiency, and tools like Hootsuite can help streamline content planning, analytics, and engagement management across multiple accounts.
- Seasoned SMMs recommend using a burner account to test posts, keeping FAQs and tags handy, and ensuring all your accounts are secured with two-factor authentication. Battery packs and well-organized drafts also make the day-to-day management of multiple IG accounts less stressful.
Why do brands set up multiple Instagram accounts?
From dedicated product lines to niche audience segments, there are several reasons why brands create multiple Instagram accounts.
Promote specific product lines
Like oil and water, sometimes it makes sense to keep things separate.
In other words: Giving product lines dedicated Instagram pages lets you create Instagram content specific to each niche audience.
Take Adidas, for example. Different sports, like soccer and golf, have their own feeds where the brand spotlights products, athletes, and pop culture references relevant to the sport.
Reach regional audiences
Think: brands marketing to countries with different languages, cultural interests, or in Netflix’s case — content in general.
Aside from their main IUS account, the global Netflix team manages Instagram profiles like Netflix India and Netflix France, where they tap into shows, content preferences, and languages that best cater to the specific region.
Employer branding
Employee recruitment (and retention) is a stressor for any growing business.
By creating an account specific to hiring, you can show top talent what it’s like to work for your company and keep the applications rolling in.
Draw inspiration from Microsoft:
Their employer branding Instagram account, Microsoft Life, highlights employee experience, career opportunities, and company values multiple times a week.
Business vs personal
In the case of today’s founders and influencers-turned-entrepreneurs who are the face of their company, many choose to build their businesses’ and personal brand simultaneously.
And we’re fans! A personal account filled with casual chats and lifestyle content lets you humanize your brand, while keeping things strictly business over on your Instagram business account.
Like Trixie Mattel’s main feed versus pages for her cosmetics brand and luxury motel:
Source: @trixiemattel, @trixiecosmetics, and @trixiemotel on Instagram
Basically, it’s the mullet of Instagram presence.
Start a podcast
An account promoting a dedicated piece of media, like your company’s podcast, sometimes deserves its own Instagram account.
Girlboss Radio — Girlboss’ weekly career podcast for women — is a great example.
Bonus points for cross-posting on their main account to boost engagement!
How to create multiple Instagram accounts
Good news: It’s easy to create a second Instagram account on your phone, right from the Instagram app.
To create a new Instagram account, follow these steps:
- From your Instagram profile page on the mobile app, tap the hamburger icon to open Settings and activity.
- Scroll to the bottom of the page and hit Add account. Then, Create new account.
- Choose a new username for your account (use our Instagram name generator for ideas).
- Then, choose a password.
- Click Complete sign up.
And voila — a new Instagram account is born!
Source: Instagram
Once you’ve created your new account, Instagram will prompt you to complete your profile.
Here are a some things you can do to optimize your account for Instagram’s algorithm and get the right people following you fast:
- Be clear about the account’s purpose: Why did you make another Instagram account? Your name field, industry, and bio should make that crystal clear.
- Include relevant keywords: Brainstorm keywords your target audience may search for and pop them into your name field. This’ll help your account show up for relevant searches.
- Include a call-to-action: Whether it’s participating in a survey or checking out your latest launch, use your Instagram bio to drive your followers to perform an action. You can even make use of Instagram’s Action Buttons like: Contact (phone number), Order food, Book now, Get quote, Reserve, View shop, or Learn more.
- Use a link in bio tool: Hootbio lets you display your most important links on a single landing page — perfect for keeping things organized and connecting users to your homes across the web.
- Update your bio regularly: An outdated bio can be misleading and potentially lose you (what could’ve been) potential followers. Keeping it up-to-date gives viewers the most current information about the account and its happenings!
How to switch between Instagram accounts
Now that you know how to create a new Instagram account, you’re probably wondering how to switch between them.
You can switch between multiple Instagram accounts in one of two ways.
Option 1:
- Go to your profile page and tap your username on the top of the screen. This will open a drop-down menu showing all accounts you’re logged into.
- Choose which account you want to use. The selected account will open.
- Post, comment, like, and engage as much as you like on this account. When you’re ready to switch to a different account, tap your username again to select a different account.
Source: Instagram
Option 2:
Simply double-tap your profile picture in the bottom right corner of the screen to quickly flip between your current and last used existing account. If you’re managing more than two, we recommend option 1!
Note: You will stay logged in to the last account you used on Instagram. Before posting or engaging with new content, always check to make sure you’re using the right account.
How to manage multiple Instagram accounts with Hootsuite
Not interested in physically switching between accounts every time you need to work on a specific profile?
With a social media management platform like Hootsuite, you can easily manage every one of your precious Instagram accounts (and other social platforms) from one easy-to-use dashboard.
Plus, with Hootsuite, you can add up to 50 social media accounts. This is a huge bonus for agency workers and freelance social media managers.
Here’s are just some of the cream of the crop features you can take advantage of:
- Bulk scheduling: Hootsuite’s drag-and-drop calendar simplifies the process of planning your content — even across multiple Instagram accounts.
- Customizable analytics dashboards: Get in-depth, customizable analytics to help track the performance of your posts and make data-driven decisions.
- Unified inbox: Access all of your social media messages, including Instagram DMs, in one inbox. This makes it easier to manage communication and respond promptly to inquiries or feedback.
- Engagement streams: Monitor and interact with comments, mentions, and messages across your Instagram posts in one unified dashboard. This streamlines your response process and ensures timely engagement across audiences.
- Tagging and notifications: Get notified when you’re tagged in an Instagram post or comment, ensuring you never miss an opportunity to engage with your community. You can also tag team members to collaborate on responses or escalate important issues.
Once you’ve signed up, follow these steps to connect your Instagram accounts to Hootsuite and officially dig in.
For desktop:
- In a separate browser tab or window, log out of Instagram and Facebook.
- In Hootsuite, go to Account, and then select Social accounts and teams.
- Select Instagram Business. For full access to the Instagram features available in Hootsuite, including engagement, direct publishing, and analytics, you need to connect a Business profile.
- Select Log in to Facebook.
- Enter your Facebook page credentials, and then select Log in.
- Select Add beside the Instagram Business profiles you want to connect to Hootsuite, and then select Done.
Schedule posts, Reels, and Stories. Answer comments and DMs, and build beautiful reports. It’s so easy.
Start free 30-day trialFor mobile (available for iOs and Android):
- Tap your profile picture, and then select Social accounts.
- Select the plus icon +, and then Instagram.
- Tap Connect Instagram business.
- The Hootsuite app displays onboarding information for next steps. Swipe right to move through the instructions and then select Connect with Facebook.
- Enter your Facebook login information and hit Log In.
- Select Add beside the Instagram Business profiles you want to connect to Hootsuite, and then select Done.
And just like that, you’re set to manage every single Instagram account — all in one place!
Best practices for managing multiple Instagram accounts stress-free (according to experts)
Take a load off, you talented social media manager, you.
We have exclusive expert advice (and data) to help you stay cool, calm, and especially collected while managing multiple Instagram accounts.
Set clear goals
Before you make adjustments to any component of your Instagram strategy, it’s essential to define your SMART goals and metrics.
Are you looking to expand your scope of brand awareness? Drive clicks to a specific product line? Generate more leads?
Our advice: Get to know your industry benchmarks.
For example, Hootsuite found the average weekly Instagram engagement rate for Dining, Hospitality & Tourism brands in 2024 is 3.8%.
However, accounts that posted 10 times per week experienced an engagement rate of 7% on average.
Bonus: You can discover each account’s best time to post (and see how you’re tracking towards your goals) with Hootsuite Analytics. So long, guesswork!
Define each account’s voice and visual identity
Each Instagram account is intentionally different. After all, that’s why you’re managing multiple.
Jon-Stephen — Social Media Consultant, Strategist Speaker, and Founder of Saturn 9 Media — has a stellar plan of attack: Defining each account’s voice and visual identity by “creating a series of ‘we are _____ but not _____’ statements.”
Jon-Stephen shares a handful of examples:
- We are funny but not silly.
- We are sophisticated but not stuck up.
- We are sarcastic but not mean.
- We are plain-spoken but not folksy.
- We are intelligent but not condescending.
In 2024 alone, the award-winning professional managed Instagram accounts for Amazon Prime Video’s Invincible, Hazbin Hotel, Sausage Party: Foodtopia, and Shogun — and several projects for production company AGBO.
So, it’s fair to say Jon-Stephen knows a thing or two about success across more than one profile.
The purpose of ‘we are _____ but not _____’ statements, Jon-Stephen says, is both “establishing what your voice is while setting limits to how far that voice goes.”
“It’s not only important to establish who you are as a brand. It’s equally important to establish who you are not,” Jon-Stephen adds.
Mic drop.
Batch content creation
When you’re working on building engaged communities across multiple Instagram accounts, it’s unrealistic to create fresh content everyday.
That’s where batch content creation comes in.
With a bank of ready-to-go videos and photos, social media managers can prioritize their mental health and spend more time building relationships with followers. Win-win.
Where to keep them? “Make use of your drafts folder. If you’re unable to pre-schedule content, this is a great way to have your posts cued up and ready to go,” Jon-Stephen says.
We’ll do you one better: Draft all of your posts across multiple accounts in one spot with Hootsuite.
And when you’re ready to cue them up, simply drag-and-drop them into your calendar. Easy-peasy.
Use battery packs
For any social media manager or content creator, a fully-charged phone battery has half the staying power as the next person.
Jon-Stephen’s must-have? A little extra juice.
“[Battery packs] are a lifesaver,” Jon-Stephen says.
“During busy times away from your desk, an extra battery pack can be your best friend.”
Schedule ahead
If you’re a multi-account social media marketing manager and aren’t scheduling your content, we’re amazed by (and fear) your bravery.
Because when Instagram recommends you post at least 3-5 times a week — doing that on the fly, day after day, while still seeing high-performing results, is just not realistic.
The motto is work smarter, not on the verge of tears.
With Hootsuite, you can easily plan your content calendar days, weeks, or even months in advance according to your account’s optimal posting time.
Aka, no eyeing the clock for Reels engagement to spike by 8 AM:
Or, as early as 4 AM overall:
And by posting in advance, you’ll make sure your Instagram feed is always active — keeping your audience engaged even when you’re busy with other tasks.
A win on all fronts.
Keep a cheat sheet
ICYMI: Your time is precious.
Jon-Stephen’s advice? Create a precious list of your most important notes for each account.
1: “Keep answers to FAQs written out so you can copy and paste as needed. This is especially useful when working from your phone.”
2: “Keep a checklist of accounts that you commonly need to tag, collaborate with, or hashtags you need to use — and look it over before you post.”
Pro tip: Use Hootsuite Inbox to manage all your messages stress-free with easy routing, saved replies, and friendly chatbots.
More accounts = more opportunities to test new things
This tip is simple: With multiple playgrounds comes more room to play.
Jon-Stephen’s top-of-the-line tip? “Create a burner account to test out how posts will appear on your grid.”
It’s a foolproof way to lessen the chances of embarrassing mishaps (we’ve all been there).
Secure your accounts
A seemingly obvious but overlooked tip? Jon-Stephen says it’s to set up two factor authentication for every account.
“Yes, it might be a pain when you have multiple people who need access to the account,” Jon-Stephen says.
“But, it’s a lot less trouble than getting hacked.”
Amen.
And there you have it. With these expert tips and tricks, and the leading social media management tool by your side, you’re equipped to manage multiple Instagram accounts with ease.
Now get out there and do the damn thing (grow and connect with your communities)!
Manage your entire social marketing strategy from one place — and grow your Instagram presence faster with Hootsuite. Schedule posts and Stories ahead of time, and monitor your efforts using our comprehensive suite of social media analytics tools. Try it free today.
The post How to manage multiple Instagram accounts stress-free appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
Wednesday, November 27, 2024
21 Instagram best practices for ads and organic content [2025]
Go beyond the obvious Instagram best practices (like posting consistently, engaging your audience, and prioritizing video) with these deep cuts to get the most out of Instagram.
These Instagram best practices are actionable for all types of creators and organizations wanting to make the most of Instagram’s new features.
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
17 general Instagram best practices for 2025
1. Post 1-2 Stories per day
Our Instagram Stories experiment found posting 1-2 Stories per day received better engagement than posting five or more per day.
Focus on making engaging content, for Stories and elsewhere. Be authentic and growth will follow.
Source: @homesalivepets on Instagram
Not sure what to share? 62% of social marketers are already using social listening to align content with their audience’s interests.
As Natalie Barber, Social Media Specialist at Grand Canyon University, says, “Insights from listening help us look at our scheduled content with a new perspective.”
Check out how Hootsuite’s easy-to-use social listening scans over two billion sources—including websites, podcasts, and more—to power your social growth:
Who this is for: Everyone.
Try this strategy
- Add stickers: Promote engagement by using interactive elements, like links, notification reminders, or the new Reveal and Cutout stickers.
- Use hashtags: Having a few hashtags in your Story increases reach.
2. Use Instagram Story Notes
Source: @wearejrg on Instagram
Story Notes is a new feature where you can post a text note up to 60 characters long to your Stories. This shows up at the top of inbox feeds and on top of your Instagram profile picture. Like Stories, Notes disappear after 24 hours.
Anyone can reply to your Note, which will open a private message conversation and increase engagement. Users can also share your Note in a new post or Reel.
Who this is for: Organizations who want to improve their engagement rate.
Try this strategy
- Ask a question. Reply to everyone for authentic, relationship-building engagement.
3. Make the first 3 seconds count
“Hooking” people in the first few seconds of a Reel increases the likelihood they’ll watch the whole thing.
The Instagram algorithm is driven by watch time. Instagram shows your Reel to a small group it thinks will like it. If it performs well—meaning: watch time, likes, or shares—it’s shown to a wider group. If it continues to perform well, its prominence in the Reels algorithm and Explore page increases for widespread reach.
High-quality content with a solid 3 second “hook” is your best tool for Instagram Reels growth in 2025.
Who this is for: Everyone.
Try this strategy
- Before filming a Reel, know what your hook will be and build the rest of your script around it.
4. Post at the best time
Instead of guessing when your audience is online, rely on hard data with Hootsuite’s best time to publish. Hootsuite identifies when your audience is likely to see your content based on your Instagram analytics (and data from other social networks). Then, auto-schedule content at those prime times with one click.
While your personalized results may be different, our research shows the best time to post on Instagram is 5 AM – 7 AM on Wednesdays.
The best time to post is different by industry. For example, Wednesdays at 4am and Thursdays from 2 AM – 3 AM are the best times for retail brands..
And Wednesdays between 8 AM – 10 AM for the financial services industry, with a bonus hotspot on Fridays at 10 AM.
For a complete overview, read our full research of the best times to post on Instagram by format and industry.
Who this is for: Organizations wanting to maximize reach and engagement.
Try this strategy
- Experiment with posting days and times (or let Hootsuite handle it).
5. Engage, engage, engage
Want the secret hack to doubling your engagement rate? Reply to every comment and message = instant 100% engagement rate boost.
New for this year: Story Notes, as discussed earlier, and broadcast channel comments—reply to those, too.
Meta is working on new ways to make engaging with your audience easier and faster, including conversational AIs in the new Meta AI Studio. (Currently only available to U.S. Instagram accounts.)
Source: Meta
Who this is for: Organizations prioritizing engagement.
Try this strategy
- Juggling multiple inboxes across social platforms? Use Hootsuite Inbox to answer comments and messages across all your profiles together.
6. Collab posts with influencers
Partnering with influencers expands your reach and brand awareness. With Instagram’s new collaborative posts, you can add up to two other partners to a post or Reel. It shows up on the feeds and profiles of all collaborators, boosting the post’s reach for everyone.
Source: Vans on Instagram
Who this is for: Brands of all sizes can find success working with influencers.
Try this strategy
- Ask influencer partners to add you as a collaborator on their Reels.
- New to working with creators? Read our influencer marketing guide, plus find out what you should expect to pay.
7. Tag your location
If you’re a local business, or promoting a local event, tag your location. A location can be a street address or a city. It’s the Instagram equivalent of local SEO.
When people search for or explore a location, your post will show up in the results. As well as your profile, if you have an active Instagram Story tagging a nearby location.
Who this is for: While all users can boost their reach with location tags, brick-and-mortar businesses have the most to gain.
Try this strategy
- Plan regular Instagram Stories and posts tagging your physical location. Grab our free content calendar template to stay organized.
8. Carousels with audio
You can add music to carousels now. Why bother? Because they appear in the Reels tab for more reach. Woo!
Source: @adventurehoundsnc on Instagram
Who this is for: Everyone, but especially brands not currently creating Reels who want to benefit from the Reels algorithm.
Try this strategy
- Add trending audio to your next carousel post.
9. Layer audio in Reels
You can now add up to 20 audio tracks in a Reel. Feature small clips of each audio track to create your own unique “mashup.”
Source: @creators on Instagram
Before now, you could have a voiceover and one music track. Many Instagram creators follow a strategy that sometimes works for TikTok creators: adding a trending audio track and lowering the volume to 5-10%. The voiceover remains the focus but the Reel also gets enhanced reach from the trending audio’s feed.
While this has yet to be formally tested with Instagram Reels, experiment with layering multiple audio tracks in Reels and see if it increases your reach.
Who this is for: Brands comfortable with creating Instagram content around trending audio memes.
Try this strategy
- Trending audio is great, and layering multiple tracks seems even cooler, but make sure it fits your brand. Authentic content always wins.
10. Start a broadcast channel
Now that your audience can comment within them, broadcast channels have grown into a community-building tool. Ensure you’re replying to comments and encouraging participation to build engagement.
Source: @f1 on Instagram
Who this is for: Brands wanting to create a community.
Try this strategy
- Ask questions and use Instagram Polls to gather insightful feedback from your most V.I.P. audience.
11. Comment on creator posts
Brands commenting on popular creators’ Instagram posts is one of the big trends unearthed in our Social Trends 2025 report. Brands who comment on others’ posts receive 60% higher engagement when the creator replies.
Our research found 41% of brands are already experimenting with proactive engagement strategies. The key is commenting on the right type of posts to attract your ideal audience.
For example, online banking app EQ targets Canadians. Commenting on Canadian-themed memes like this make sense for the brand (and earned them a lot of engagement).
Source: @oh.canaduh on Instagram
Who this is for: Brands whose main goal is audience growth.
Try this strategy
- Use social listening tools to find posts to comment on. Spend 20 minutes per day leaving 5-10 (strategic!) comments and check metrics after 30 days to see how it’s impacting growth.
12. Use the Notify sticker in Stories
Launching something time-sensitive or want to boost traffic for an upcoming sale? Tease it in Instagram Stories with the Notify sticker. Followers who tap it will receive an in-app notification at the event time.
Who this is for: Promote any time-limited event.
Try this strategy
- In a Reel or Instagram post caption, direct users to sign up for the notification in your Stories.
13. Lean into video trends
Who this is for: Brands with a humorous or cheeky side.
Try this strategy
- Part of knowing what’s trending is to spend time watching Reels (or TikToks). Tell your boss we said it’s okay, it’s for work!
14. Use Instagram pinned posts
Pinning a post or Reel to the top of your feed means people see it first when they visit your Instagram page. You can pin up to three top posts. Use it for a FAQ or guidelines post or as a space to learn more about you.
Source: @threeshipsbeauty on Instagram
Who this is for: All organizations can use pinned Instagram posts to further their social media goals.
Try this strategy
- Use a pinned post as a suggestion box and encourage comments and feedback.
15. Get Meta verified
While getting Instagram verified won’t make or break your reach in the algorithm by itself, it does have two key benefits for brands:
- It protects your name and lets Instagram users know you’re the real deal.
- It can kinda sorta increase your reach…
As photographer Eric Thurber points out, comments from verified accounts appear at the top, making it more likely users will click to view your profile.
Source: r/InstagramMarketing on Reddit
Who this is for: Brands wishing to protect their identity and inspire trust.
Try this strategy
- Pair this strategy with commenting on popular creators’ posts for maximum effect.
16. Save time repurposing with AI
Sure, you can manually repurpose your top posts, but AI can do it in one click.
OwlyWriter AI, built into Hootsuite, saves time by grabbing your top posts. Click one and bam, a new version is ready for you to edit or schedule—all right inside your Hootsuite dashboard.
Who this is for: People who like saving time.
Try this strategy
- See everything OwlyWriter AI can automate for you, then try it out yourself with a free trial of Hootsuite.
17. Put hashtags in the first comment
We experimented and found having hashtags in the first comment increased engagement by 60%.
Better news? You can now schedule that first comment in advance with Hootsuite.
Who this is for: Everyone.
Try this strategy
- Keep it to 3 to 5 hashtags.
4 Instagram advertising best practices for 2025
Many of the Instagram best practices above also apply to ads, but here are a few specific strategies for ads.
1. Reminder ads
Like the Notify Stories sticker, Reminder ads let viewers opt-in to receiving in-app notifications at a specific time.
Source: @peakdesign on Instagram
Who this is for: Brands launching a promotion or other upcoming event.
Try this strategy
- Run a Reminder ad with Meta’s automated Advantage+ targeting.
- Support your Instagram marketing campaign with Reminders in organic posts.
2. Autoboost ads with Hootsuite
Not only can you manage all your organic and paid social content together in one place with Hootsuite, but you can also set up autoboosting for Instagram ads.
Set automatic triggers to boost a post when it hits a certain number of engagements or views, contains a keyword, and more. Choose to autoboost only Reels, Stories, or Instagram feed posts — or all three.
Who this is for: Brands wanting to intelligently automate their Instagram ads strategy.
Try this strategy
- Try a campaign to autoboost all posts with the keyword “sale,” or those with over 1,000 views, or a specific hashtag to promote user-generated content ads.
3. Use Checkout on Instagram
Instagram users can shop your products and pay right inside the app. Currently, Checkout on Instagram is only available to U.S. businesses.
Source: Instagram
Who this is for: U.S.-based ecommerce businesses.
Try this strategy
- If you’re eligible, compare conversion results of in-app checkout vs. your website.
4. Experiment often!
Last tip? Throw out all advice and run your own experiments. Let your analytics tools and social listening data uncover ways to test your current social media marketing strategy.
But Trish Riswick, Social Team Lead at Hootsuite, advises keeping your content strategy in mind, even when experimenting with new formats, ads, or topics:
“When creating, it helps to remember which [content] pillar the piece of content you’re making belongs to. This ensures that everything from the first draft to the final post aligns with the goals of that pillar.”
– Trish Riswick, Social Team Lead at Hootsuite
Source: How to create a social media calendar: Our team’s POV
Who this is for: Experimentation is a vital part of every Instagram marketing strategy.
Try this strategy
- Use social listening to discover a question your target audience has. Answer it in multiple formats (e.g. carousel, Reel, etc). Test the performance of each.
Wanna save 11 hours per month? Hootsuite offers best-in-class scheduling, social listening, and AI tools combined with a universal inbox and smart engagement features—for all your social media platforms. Try Hootsuite free today.
The post 21 Instagram best practices for ads and organic content [2025] appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
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