Canadian scientists give thumbs down to fast food, sugary drink posts aimed at kids CBC News
* This article was originally published here
Thursday, October 31, 2024
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18 social media management tools for better results in 2025 [FREE TOOLS]
Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute).
But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts.
| Tool | Price (Starting) | Standout Feature | Best For | |
|---|---|---|---|---|
| Hootsuite | Starts at $99 | Comprehensive management of all social media accounts in one place | Businesses of all sizes (including small businesses, enterprises, franchises, and agencies) and freelance social media managers | |
| Sprinklr | Starts at $299 per user per month | Analytics and social listening | Organizations needing advanced features and analytics | |
| Later | Starts at $17 | Visual content feed planner | Small businesses | |
| Sprout Social | Starts at $249 | Campaign analysis | Mid-sized businesses and enterprise | |
| Buffer | Starts at $6 | Scheduling and analytics | Small to midsize businesses |
This includes schedulers, reporting tools, and social media management software that ensures you’re engaging with your followers regularly (and that no post, comment or direct message is missed) — and more.
With these tools, including some free social media management tools, you can gather up those kitties in no time. Let’s start right meow.
Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
What is social media management?
Social media management is the process of handling your presence on all the social media platforms your brand uses. It’s not just for big corporations either — small businesses and solo creators need to manage their social media as well.
Managing social media includes planning and scheduling posts, interacting with followers, answering queries, keeping up with current trends, and analyzing your social media performance.
If that sounds like a lot — that’s because it is! Using technology (a.k.a. social media management tools) to manage social media can help you:
- With content creation and scheduling social media posts in advance
- Answer comments and DMs from multiple social media profiles in a single inbox
- Track your social media analytics across accounts and platforms from one place
- Generate and share comprehensive performance reports
- Automate audience and industry research (through social listening and brand monitoring)
- Keep your creative assets organized and available to your whole team and other team members
- Improve your social customer support processes, response times, and customer satisfaction scores
A social media management tool can be anything from a simple photo editing app to a one-stop, do-it-all dashboard (*cough* like Hootsuite).
The big takeaway here? Social media marketing tools help marketers, business owners and content creators spend less time on the operational aspects of managing social media (i.e., clicking through countless tabs to keep up with profiles on different networks) and more time on creative and strategic work.
These tools are also essential for maintaining a healthy work-life balance while handling social media.
17 of the best social media management tools for 2024
Here are the greatest tools out there for managing your social media.
1. Hootsuite
We’re big fans of Hootsuite (shocker). And that’s mostly because it’s basically like having all of the best social media tools rolled into one convenient dashboard.
From an intuitive social media scheduler and planner to in-depth analytics, Hootsuite brings everything to one place so you get more done and save time along the way.
Hootsuite has a social media scheduler and content calendar, but it’s also packed with features that help you perform better on social media. It happens to be one of the best social media management tools for multiple accounts out there.
Hootsuite provides insights on when your audience is the most active so you can post at the times most likely to give you a boost in engagement. It also allows you to view stats on all your social accounts in one place.
Hootsuite will even help you write captions and fill up your content calendar, making it easy to conduct a social media brainstorm. Let the robots brainstorm for you and save time creating posts with OwlyWriter AI, Hootsuite’s built-in social media caption writer and idea generator.
Oh, there are also Canva templates built right into the publishing window, so you don’t have to toggle between tabs.
Our platform’s social inbox is one of the best (totally unbiased, we promise) social media customer service tools out there. It organizes all your social conversations in one place, so you’ll never miss a question, comment or share. It sure beats clicking in and out of apps all day.
Hootsuite plans start at $99 per month.
Try Hootsuite for free. You can cancel anytime.
2. Sprinklr
Although it’s one of the most expensive social media management tools out there, Sprinklr offers some powerful capabilities that may help you stay organized and active on social media.
Like Hootsuite, Sprinklr lets you post to all of your social media networks in one place. It also has a unified social media inbox where you can monitor incoming messages across your channels as well as a robust analytics dashboard for tracking your performance.
Sprinklr offers one of the best social media listening tools (second only to Hootsuite’s, of course). It lets you listen in on millions of conversations every day using AI-powered social listening software. Monitor keywords, phrases, hashtags, and more to gather actionable information about your brand or industry.
You can perform many of the same social listening tasks with Hootsuite Streams and Hootsuite Insights. Plus, Hootsuite costs much less than Sprinklr.
3. Later
Later is a social media management platform similar to Hootsuite (you can compare Later and Hootsuite here). It comes with a variety of features, from analytics to scheduling tools, but it really shines through as a platform for small teams, brands, and creators who like to visualize and preview social media content before they post.
Source: Later
If you want to give your Instagram feed a little razzle-dazzle, Later has some neat extras. They offer an Instagram feed planner that lets you visualize exactly how your Instagram grid will look after you post. It’s a nice way to give your grid a quick rebrand and make it stand out.
Although Later does have some tools for monitoring other channels, its analytics work best on Instagram. See how your grid posts, Reels, and Stories are performing to better strategize how you’re performing across Insta.
4. Sprout Social
Sprout Social is another top contender in the battle of social media management tools, and it may be worth your consideration. Offering scheduling and analytics for all the major social media platforms, Sprout can help you plan and execute your social strategy.
Source: Sprout
Like Hootsuite, Sprout offers a unified social media inbox that allows you to respond to messages across social media channels in one place. Easily prioritize messages, save time with auto-responders, and tag your messages to keep things tidy.
You’ll also appreciate Sprout’s full-featured analytics dashboard, which provides details on both your paid and organic posts and helps you decide when to publish content for the best results. You can also easily white-label and download reports from the Sprout dashboard.
Sprout is quite a bit more expensive than Hootsuite, but Hootsuite offers more features and integrations. Compare Hootsuite and Sprout to see which one works best for you.
5. Canva
You already know Canva is the design-savvy social media manager’s best friend. The easy-to-use graphic design tool has revolutionized the way we create content, which is why we permanently added Canva to the Hootsuite dashboard. (No joke, there are Canva templates built right into Hootsuite Composer).
Source: Canva
But did you know that Canva Pro also includes a social media scheduler and planner? It currently comes with posting capabilities for Facebook, Instagram, Twitter and Linkedin. Within the Canva Pro dashboard, you can also track engagement, likes, clicks, impressions, and more to see how you’re performing.
6. HubSpot
Although it’s perhaps best known as a customer relationship management (CRM) platform, HubSpot also offers its own social media management software that may serve your needs.
Like many of the aforementioned tools, HubSpot’s social media scheduler is designed to help you manage all your social campaigns from one place. It allows you to publish content to LinkedIn, Facebook, Instagram, and Twitter and schedule your content to go live at the best possible time.
Source: Hubspot
HubSpot also comes with some helpful analytics tools to help you dig deeper into your post performance. Determine which platforms, campaigns, and publishing times work best for your brand. You can also monitor what people are saying about your brand or specified keywords with built-in social listening tools.
7. Buffer
Buffer is another social media scheduler that comes with tools to help you build your presence on social media. It allows you to schedule posts to Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, and Mastodon. You can also use it to reply to comments on Facebook Pages and Instagram business accounts.
Source: Buffer
When it comes to all-in-one platforms, Buffer is relatively light on features. It doesn’t offer analytics for all platforms and doesn’t come with any social listening capabilities. However, Buffer’s user-friendly dashboard is simple and straightforward, making it great for social media managers who just want to get in, schedule, and get out.
Be sure to read our guide to Hootsuite vs. Buffer for more on how these platforms compare.
8. RSS Autopublisher
This platform will automatically publish RSS feeds to your social (so, for example, you can set it up to automatically share a blog post to Facebook and LinkedIn the moment it’s published on your blog).
Source: Synaptive
It’s about $7 a month but free with Hootsuite’s Enterprise plan.
9. Panoramiq Watch + Panoramiq Insights
Panoramiq Watch is an Instagram monitoring tool ideal for businesses looking to take their socials to the next level—it’s all about keeping an eye on your competitors.
You can use it to watch specific hashtags, compare analytics and manage posts.
Source: Synaptive
Panoramiq Insights offers an in-depth look at your Instagram analytics, including stats on your followers, activity, posts and stories.
Panoramiq Insights even offers downloadable PDF and CSV reports if you really want to geek out.
Source: Synaptive
Panoramiq Watch has two plans. Under the standard plan, you can monitor up to 10 hashtags and 10 competitors for $8 a month. With the professional plan, you pay $15 a month to monitor 20 hashtags and 20 competitors.
Panoramiq Insights has a standard $8 a month plan that includes insights for two Instagram accounts. Each additional account costs an extra $4 a month.
Both tools are free with Hootsuite’s Enterprise plan.
10. Cloohawk
Cloohawk monitors your Twitter, then suggests “hacks” for better engagement and growth, plus tips on how to get you there.
It’s like a Tweet doctor: diagnosing issues and prescribing fixes. A fix might be using the right hashtags, posting trending stories or reposting your old posts.
Bonus: Cloohawk’s bot will auto-retweet anything deemed relevant to your brand.
Source: Cloohawk
Hootsuite offers a free Cloohawk integration for all users.
11. Nexalogy
This app is a social media monitoring and discovery platform. In other words, it takes data from social media that can help you develop a digital marketing strategy.
Nexalogy can extract summaries with information, including objects, foods, events and people from images, and has an interactive timeline so you can see when folks are most active. It’s useful for identifying crises in both politics and business.
Source: Nexalogy
And it’s got a free plan!
12. Archivesocial
Have you ever had a social post just disappear on you? Archivesocial records all the action on your platforms, so you’ll never lose a post, like or comment.
It’s especially useful for legal reasons—online recordkeeping is notoriously fickle, and apps like these ensure evidence is preserved.
Archivesocial’s most basic plan is $349 a month.
13. Statsocial
Statsocial supports marketing initiatives by providing market data (from a database of 300 million humans) to help inform your strategy.
The platform can identify key influencers in your industry, identify your audience’s interests and target specific individuals with surveys.
Source: Statsocial
Statsocial is free through Hootsuite.
14. Heyday
Heyday is an artificial intelligence chatbot for retailers that integrates with Facebook, Instagram, Messenger, WhatsApp, and many retail-specific tools (like Shopify, Magento and Salesforce).
Heyday’s smart technology can answer customer inquiries instantly and recommend products. If the query is too complicated for a robot, it will automatically go to a human instead.
Source: Heyday
Heyday starts at $49 per month.
15. Copysmith
For writing support, Copysmith is your hero. This platform can get your product pages ranked higher online and your posts a larger audience on social media. (After all, SEO and algorithms are technology, and so is this software: bot game recognizes bot game). This platform is ideal for brands with big marketing departments that need to do a lot of team collaboration.
Copysmith’s Starter plan is $19 a month and comes with 50 credits, 20 plagiarism checks, in-app support, and integrations. Its Professional plan is $59 a month and includes 400 credits and 100 plagiarism checks.
16. Adobe Creative Cloud Express
Adobe Express’s social-friendly templates make designing eye-catching, engaging posts, videos and stories easy.
Awesome visuals are an essential part of any strategy, and this is one of the best apps out there for photo and video editing.
Source: Adobe Express
This social media tool has tons of free stock images, templates and effects.
The basic plan is free. Premium (which includes more images, branding options, millions of stock images and 100GB of storage space) is about $10 monthly.
17. Fastory
Fastory can up your mobile advertising game with templates for short games you can customize for your brand.
Their game catalog includes swipe quizzes, running games, photo contests and polls. This adds an interactive element to your social media and can increase your follower’s engagement with your posts.
Source: Fastory
Fastory’s pricing starts at $499 a month.
18. Brandwatch
Brandwatch is a digital consumer intelligence platform that gives historical and real-time data relevant to you and your brand.
It analyzes images to recognize figures that you might care about and can compare the interests of different groups in your audience.
Source: Brandwatch
Brandwatch starts at $1,000 per month, and it’s ideal for folks who are all about the numbers—it’s very data-heavy, as opposed to visual.
Learn more: See how Brandwatch compares to Hootsuite.
Save time on social media with Hootsuite. Manage all your accounts, engage your audience, measure results, and more — all from a single dashboard. Try it free today.
With files from Britny Kutuchief.
The post 18 social media management tools for better results in 2025 [FREE TOOLS] appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
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The complete list of social media holidays [2025 edition]
Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. When coupled with the right hashtag, these holidays provide businesses with a good opportunity to reach a like-minded crowd.
Where do social media holidays come from? Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations. Others seem to have been manifested by the sheer absurdity of the Internet. Some are strictly social media holidays, while many are holidays off social media, too.
But not every social media holiday is worth celebrating. Keep reading to find the holidays that fit your niche to connect with people around shared values and interests rather than gimmicks.
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
2025 social media holiday calendar
Scroll below to see the list of social media holidays in 2025 — or bookmark this calendar!
You can add this calendar to your Google Calendar by clicking the + icon in the bottom right:
Then, follow the prompts to sign in and add the Calendar to your Google account:
That’s it! You can now change viewing and notification settings in the left-hand side panel.
2024 social media holidays
October social media holidays
Black History Month (UK)
Domestic Violence Awareness Month
Global Diversity Awareness Month
National Bullying Prevention Awareness Month
National Cyber Security Awareness Month
October 1: International Coffee Day #InternationalCoffeeDay
October 5: International Teachers Day #WorldTeachersDay
October 10: World Mental Health Day #WorldMentalHeathDay
October 11: National Coming Out Day
October 14: Thanksgiving (Canada)
October 14: Indigenous Peoples’ Day
Oct 16: World Food Day
October 29: National Cat Day (US)
November social media holidays
Movember: No-Shave November
November 8: STEM Day #STEMDay
November 13: Social Media Kindness Day
November 13: World Kindness Day #WKD
November 20: Transgender Day of Remembrance
November 28: Thanksgiving (US)
Black Friday: Friday following Thanksgiving Day (US)
Small Business Saturday: Saturday following Thanksgiving Day (US)
Cyber Monday: Monday following Thanksgiving Day (US)
Giving Tuesday: Tuesday following Thanksgiving Day (US)
December social media holidays
AIDS Awareness Month
December 3: International Day of Persons with Disabilities
December 4: National Cookie Day
December 24: Christmas Eve
December 25: Christmas Day
December 26: Boxing Day (Canada)
December 31: New Year’s Eve
2025 social media holidays
January social media holidays
Financial Wellness Month
January 1: New Year’s Day
January 4: National Trivia Day #NationalTriviaDay
January 15: National Hat Day #NationalHatDay
January 15: National Bagel Day #NationalBagelDay
January 17: Ditch Your Resolution Day #DitchYourResolutionDay
January 20: Blue Monday (Third Monday of January)
January 27: Community Manager Appreciation Day #CMAD (Fourth Monday of January)
January 25: Opposite Day #OppositeDay
February social media holidays
Black History Month (US)
February 2: Groundhog Day
February 6: Safer Internet Day
February 11: International Day of Women and Girls in Science #WomenInScience
February 12: National Pizza Day #NationalPizzaDay
February 13: Galentine’s Day
February 14: Valentine’s Day
February 17: #RandomActsOfKindnessDay
February 17: Family Day (Canada, except Quebec)
February 28: National Skip the Straw Day (Fourth Friday in February)
March social media holidays
Women’s History Month
Endometriosis Awareness Month
March 1: Zero Discrimination Day
March 3: World Wildlife Day #WorldWildlifeDay
March 7: National Day of Unplugging #DayOfUnplugging (First Friday of March)
March 8: International Women’s Day #InternationalWomensDay #IWD[YEAR]
March 14: Pi Day #PiDay
March 14: World Sleep Day
March 15: Global Recycling Day
March 20: International Day of Happiness #InternationalDayofHappiness
March 22: World Water Day #WorldWaterDay #Water2me
March 29: National Mom and Pop Business Owners Day
March 30: Mother’s Day (UK + Ireland)
March 31: International Transgender Day of Visibility #TransDayofVisibility #TDOV
April social media holidays
Move More Month
National Poetry Month
Celebrate Diversity Month
April 1: April Fool’s Day
April 4: Walk to Work Day
April 6: National Carbonara Day
April 7: National Beer Day (US)
April 7: World Health Day
April 10: Siblings’ Day #NationalSiblingsDay
April 15: Tax Day (US)
April 20: 420
April 20: Easter Sunday
April 22: Earth Day
April 23: World Book Day #WorldBookDay
April 28: National Superhero Day
April 29: International Dance Day #InternationalDanceDay
May social media holidays
Asian Heritage Month
Skin Cancer Awareness Month
National Teen Self Esteem Month (US)
National Clean Air Month (US)
Mental Health Awareness Month
May 4: Star Wars Day #StarWarsDay, #MayThe4thBeWithYou
May 5-9: Teacher Appreciation Week
May 11: Mother’s Day (US + Canada)
May 12: International Nurses Day
May 17: International Day Against Homophobia, Transphobia, and Biphobia
May 18: International Museum Day
June social media holidays
LGBTQ Pride Month
Men’s Health Month (US)
June 3: World Bicycle Day
June 4: National Cheese Day (US)
June 5: Global Running Day
June 6: Higher Education Day #HigherEducationDay
June 6: National Donut Day (US) #NationalDonutDay
June 8: Best Friends Day #BestFriendsDay
June 8: World Oceans Day #WorldOceansDay
June 9: International Children’s Day
June 15: Father’s Day (US, UK + Canada)
June 19: Juneteenth (US)
June 21: World Music Day
June 21: National Selfie Day #NationalSelfieDay
June 30: Social Media Day #SMDay, #SocialMediaDay
July social media holidays
July 1: Canada Day
July 3: International Plastic Bag Free Day
July 4: Independence Day (US)
July 6: International Kissing Day
July 7: World Chocolate Day #WorldChocolateDay
July 15: Social Media Giving Day
July 15: National Clean Beauty Day (US)
July 17: World Emoji Day #WorldEmojiDay
July 18: World Listening Day
July 20: National Ice Cream Day (Third Sunday in July)
July 30: International Friendship Day
August social media holidays
Black Business Month
August 8: International Cat Day #InternationalCatDay
August 8: National CBD Day
August 12: International Youth Day #YouthDay
August 14: National Financial Awareness Day
August 19: World Photo Day #WorldPhotoDay
August 26: National Dog Day (US) #NationalDogDay
September social media holidays
World Alzheimer’s Month
September 7: Father’s Day (Australia)
September 12: National Video Games Day #NationalVideoGamesDay
September 15 – October 15: National Hispanic Heritage Month (US)
September 18: International Equal Pay Day
September 21: World Alzheimer’s Day
September 30: International Podcast Day #InternationalPodcastDay
October social media holidays
Black History Month (UK)
Domestic Violence Awareness Month
Global Diversity Awareness Month
National Bullying Prevention Awareness Month
National Cyber Security Awareness Month
October 1: International Coffee Day #InternationalCoffeeDay
October 5: International Teachers Day #WorldTeachersDay
October 10: World Mental Health Day #WorldMentalHeathDay
October 11: National Coming Out Day
October 13: Thanksgiving (Canada)
October 13: Indigenous Peoples’ Day
Oct 16: World Food Day
October 29: National Cat Day (US)
November social media holidays
Movember: No-Shave November
November 8: STEM Day #STEMDay
November 13: Social Media Kindness Day
November 13: World Kindness Day #WKD
November 20: Transgender Day of Remembrance
November 27: Thanksgiving (US)
Black Friday: Friday following Thanksgiving Day (US)
Small Business Saturday: Saturday following Thanksgiving Day (US)
December social media holidays
AIDS Awareness Month
Cyber Monday: Monday following Thanksgiving Day (US)
Giving Tuesday: Tuesday following Thanksgiving Day (US)
December 3: International Day of Persons with Disabilities
December 4: National Cookie Day
December 24: Christmas Eve
December 25: Christmas Day
December 26: Boxing Day (Canada)
December 31: New Year’s Eve
8 examples of great social media holiday posts
Fenty Beauty: Black History Month
Fenty Beauty inaugurated this year’s Black History Month with a little history lesson of its own, courtesy of its founder, Rihanna.
Way back in 2011, a Twitter user offensively asked why Rihanna’s hair looked “so nappy,” in the music video for her song “Man Down.” In response, the music and business mogul clapped back: “Cuz I’m black bitch!!!!” Seven years later, Fenty Beauty launched a liquid eyeliner with the iconic name: “Cuz I’m black.”
The unapologetic, empowering line speaks both to Fenty Beauty’s brand purpose and audience. We give it a Clapback-lipstick-wearing chef’s kiss.
Knix: International Women’s Day
Knix CEO Joanna Griffiths delivered a supportive message on International Women’s Day… in the midst of delivering twin girls. It really doesn’t get more on-brand than that.
Heartfelt and urgent, the post demonstrates the intimate apparel founder’s priorities, which includes rejecting investors who frown upon fundraising while pregnant.
Food for Soul: Carbonara Day
While we’d all like to celebrate Carbonara Day, it suits some organizations, such as Food for Soul, more than others.
Founded by Italian chef Massimo Bottura and Lara Gilmore, the non-profit organization used its food-salvaging ingenuity with a banana-peel carbonara recipe.
Putting the “care” in #CAREbonara day, followers were encouraged to donate and share with others.
Time’s Up: International Transgender Day of Visibility
As a charity that advocates for victims of sexual harassment, this post from Time’s Up is a meaningful expression of solidarity with the transgender community.
The simple gesture received more than six times the engagement than the post that followed.
National Women’s Law Center: Equal Pay Day
In this TikTok video, the folks behind the National Women’s Law Center break down the significance of Equal Pay Day with cold, hard facts. The explainer drew in more than 47 times more views than the account’s previous post.
Thrive Market: Teacher Appreciation Week
Thrive Market showed its appreciation to teachers with a giveaway.
The contest also served as a reminder that the wholesale online grocery store offers free membership to teachers all year round.
WWF #WorldWithoutNature: World Wildlife Day
Inspired by One Minute Briefs, World Wildlife Fund challenged brands to participate in World Wild Life day by removing nature from their logos. The goal behind the campaign was to create a stark portrait of a world without nature.
— WWF (@WWF) March 3, 2021
Today nature has disappeared from the logos of the world’s biggest brands
pic.twitter.com/cd8lSfLcAJ
As planned, #WorldWithoutNature generated a great deal of social awareness and conversation, including an astute observation from climate activist Greta Thunberg:
B Corp: National Beer Day
B Corp tapped National Beer Day to highlight its community of certified brewers. These posts benefited from strength in numbers, as they were able to signal-boost by tagging relevant accounts.
By touting breweries by region, B Corp’s National Beer Day celebrations shared the tour-de-force scope of its community.
Schedule your posts and never miss a social media holiday
With Hootsuite, you can plan ahead and schedule all your posts in advance. Use Hootsuite Composer and planner to make sure you never miss a social media holiday that aligns with your audience’s interests and values.
Hootsuite Composer lets you schedule:
- Instagram posts, Stories, and Reels
- Facebook posts and Facebook Group posts
- Tweets
- TikToks
- LinkedIn posts
- Pinterest Pins and boards
- YouTube videos
It also comes with a set of powerful tools that will make your content creation process a breeze from start to finish:
- Personalized best time to post recommendations based on your audience analytics
- A Canva integration that gives you immediate access to post templates and advanced editing tools
- A hashtag generator that comes up with hashtags based on your caption and the images included in your posts
Once your posts are scheduled, you can review and edit them from a single calendar view that gives you a bird’s eye view of your content plan across social channels.
Schedule your posts in advance and never miss a social media holiday with Hootsuite. Publish and schedule posts, find relevant conversions, engage the audience, measure results, and more — all from one easy-to-use dashboard. Try it free today.
The post The complete list of social media holidays [2025 edition] appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
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