Effeect Reveals Social Media Trends That Will Dominate in 2025 EIN News
* This article was originally published here
Monday, September 30, 2024
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32 Instagram features marketers need to know in 2024
Instagram features are constantly pushing boundaries, evolving, and changing before our very eyes.
This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but thanks to Instagram’s many native features, you can also:
- edit videos,
- buy your mom’s birthday present,
- start an annoying groupchat,
- see all of the posts you’ve liked (ever),
- video call your coworker, and
- start a flame war via quiz stickers.
Here are the Instagram features that every marketer should know, including new updates and hidden features. Take notes! (Just kidding, bookmarking the page is good enough for us).
Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Easily customize them in Canva, and take your Reels game to the next level today.
New Instagram features
Music on carousels
You know how you can add music to your reels? You can now add tunes to your carousel posts too! Get groovy.
Source: Instagram
Music on your Instagram profile
Want to relive the Myspace days? You can now add a personal soundtrack to your profile. Just tap ‘Edit Profile,’ hit ‘Add Music,’ and search for your favorite song. Pick your 30-second jam, tap ‘Done,’ and you’re good to go!
Comment section polls
Instagram comments have largely been left alone by the scientists who come up with new features… but no longer! Now, you can poll your audience within the comments section on your posts.
Source: checkthetag on Instagram
For now, they’re only available on mobile, but we’ll keep fingers crossed for polls in the desktop version of Instagram.
Will this be a way to solve comment section arguments?
Map search
Instagram’s long had location capabilities, but it’s improved its map search features. Users can explore popular tagged locations around them, making it easier to find businesses, mural photo ops, and other noteworthy public places.
You can filter location results by specific categories like restaurants, cafes, or salons.
Source: Instagram
AI stickers
Can’t find the exact sticker you want? Now you can generate them using AI! When you search through GIPHY stickers, you can simply add in a term, hit “AI stickers,” and have it generated for you. The opportunities are endless.
Source: Instagram
Cutouts
You can create stickers from your own photos using Cutouts, found in the sticker section. You need a photo with a clear subject in it for Instagram to automatically pull out a sticker, or you can manually do it yourself.
Broadcast Channels
With Broadcast Channels, you can send followers who have opted into your channel mass updates. It’s like blasting out a message to all of your subscribers.
Besides following accounts, Broadcast Channels are one of the only Instagram subscription features your followers have to opt in to.
Source: Instagram
Collabs on reels and carousels
The more the merrier, right? With this Instagram collab feature, you can now partner up with three friends on a feed post, carousel, or reel. This means your content will appear in your collaborators’ feeds and vice versa!
You’ll potentially be able to triple the eyes on your content. The engagement for the post will be shared by all of the accounts involved.
Instagram business features
Professional Dashboard
The Professional Dashboard on Instagram is for Business and Creator accounts. Here, you can measure your performance on the app. You’ll also learn about how to improve your metrics—the “Grow Your Business” section has helpful tools for great ‘gramming.
Source: Instagram
Interactive bio
The interactive bio features make it easier for your audience to access information directly from your Instagram profile. Information like your business’s address and phone number are clickable, leading curious potential customers straight to the point.
And don’t forget about the link in bio—you can copy and paste your company website there or craft your own linktree to maximize that space.
(Psst: if you’re looking for new IG bio ideas, we’ve got 10 hot ones).
Source: Ask for Luigi on Instagram
Desktop publishing
In June 2021, Instagram introduced the desktop publishing feature. This feature launched to a resounding applause from content creators everywhere who no longer were tied to their phones.
If you like desktop publishing, you’re going to have a major crush on Hootsuite. Hootsuite’s publishing tools are desktop-friendly and allow you to plan and schedule your content, find the optimal time to post, and more.
Instagram Insights
Instagram’s Insights allow you to track your success on the platform (they’re part of the Professional Dashboard, see above). Keep track of important metrics like your engagement rate, likes, comments, followers and more using this feature.
For a complete rundown of how to use IG analytics for your business account, we suggest taking a looksee at this blog post.
Instagram Live
Make serious connections (in real-time) using Instagram Live. This feature helps you engage your audience and can give you a major step up when it comes to brand authenticity. Using Instagram Live, you can:
- connect with viewers,
- invite them to join your live video,
- collaborate with other creators in a split-screen format,
- present shoppable products and more.
For more on using Instagram Live for business, check out this no-sweat, tear-free guide to IG Live.
Instagram collabs
Collab posts allow two separate accounts to share the same content to both of their feeds. Both of the creator’s handles appear in the post, and the comments and likes are all in one place.
This is a smart feature to use when you’re partnering with an influencer or another business for an advertisement or sponsored content. It makes the partnership transparent and obvious to your audience and increases your visibility.
To learn more about mastering the art of Instagram collab posts, here’s some reading for you.
Instagram messaging features
Direct messages
Direct messages are a private way to interact on Instagram. This is the best place to have a conversation that you don’t want the whole world to see. To get the most out of your Instagram DMs, here’s an essential guide.
Pinned comments
Comments generally show up chronologically, but sometimes they’ll be listed with the most liked ones at the top. You can pin comments at the top of the pile (directly below the caption) so you can control which comments your audience sees first.
Businesses can use pinned comments to amplify positive messages, draw attention to frequently asked questions or simply put a funny comment front and center. (Pinning a comment is easy: here’s how to do it.)
Source: Tanks Good News on Instagram
Polls, quizzes, GIFs, and stickers
Using Instagram Messenger, you can send GIFs or stickers in any direct message. Plus, you can send interactive polls or quizzes to any group chat (any message with three or more accounts involved).
To access these features, go into the chosen chat and tap the sticker icon on the lower right side of the screen. From there, you’ll be able to pick stickers and GIFs and use the poll and quiz options—if what you’re looking for doesn’t pop up right away, use the search bar.
Instagram Notes
Think of the Instagram Notes feature like a bulletin board: you can “pin” short phrases to the top of Messenger, and they’ll stay there for 24 hours. Notes are a great place to remind people about events, promotions, life updates and more.
Want to learn more about Instagram Notes (and what the heck they’re for)? Here’s a blog post for you.
Instagram Story features
Instagram Story captions
Captions are a classic way to up your Instagram Story game — they allow you to layer text, emojis and tags over the photo, Reel or post you’re sharing.
Instagram Story links
You can link to a website in your Instagram Story. You’ll find this feature in stickers.
Source: Good Protein on Instagram
Instagram Story highlights
IG Stories disappear after being posted. That is unless they’re saved in a Story Highlight. Story Highlights allow you to keep notable or informative Stories “pinned” and easily accessible at the top of your profile.
If you’re looking to customize your highlight covers, here’s how to do it.
Source: Hootsuite on Instagram
Interactive Story stickers
Story stickers allow users to interact with your content while staying in the Instagram app. Interactive stickers include pools, links, quizzes and questions. You can use these features to engage with your audience, source opinions, or get ideas.
For more Instagram Story ideas, here’s a blog post with over 30 examples.
Add yours
This is one of Instagram’s newer sticker options, and it has some very cool possibilities when it comes to sharing. The “Add yours” sticker allows anyone on Instagram to participate in a photo-sharing challenge that follows a specific prompt. For example: “You as a teenage dirtbag.”
These sticker prompts can blow up, with hundreds of thousands of people using them as an excuse to share photos.
Instagram Reel features
Remix
The Remix feature gives Instagram users the opportunity to make a Reel that includes a photo or video posted by another user. This is a great way to shoot reaction videos, make an engaging comment on another post or support another user of the app. (Also, sing duets!)
Reel templates
Editing Instagram Reels can be a pain (especially if you’re using IG’s in-app program — here are some free alternative solutions), and Reel templates are a user-friendly strategy for creating excellent videos. Templates will automatically clip your chosen videos into a certain time frame, usually to the beat of a particular song–providing you with a perfectly edited video in just a few seconds.
To use a Reel’s template, just hit Use template, which appears above the account name on the Reel.
Instagram shopping features
Product tags
Product tags are an awesome tool for retailers using the platform (and an even more awesome tool for online shopaholics). This Instagram shopping feature gives businesses the opportunity to showcase their products online and consumers the opportunity to buy those products directly within the app.
Instagram shopping is an art — here are the top tricks of the trade.
Instagram Checkout
Speaking of buying directly within the app: that’s what Instagram Checkout is all about. This in-app feature makes shopping criminally easy.
Hidden Instagram features
See past posts you’ve liked
You know how sometimes you like something and think, I won’t forget what that was! Only to try to revisit the post later, completely forgetting what it was? Well, now you can see the posts you’ve liked.
Click the hamburger menu (three lines stacked on top of each other) on your profile. Navigate to Your Activity, click Interactions, and then click Likes.
Hide, delete, or turn off comments and likes on your posts
You have control over who interacts with your content on Instagram. This is crucial, especially for business accounts. The last thing you want is a runaway comments section full of negativity.
To filter comments by keyword:
- Go to Settings and tap Privacy, then Hidden Words.
- Toggle Hidecomments to filter general offensive words.
- Click Manage custom words and phrases for messages, comments, and posts to add custom filters.
To delete comments:
- Tap the speech bubble icon below the comment you want to delete.
- Swipe to the left over the comment text.
- Select the garbage can icon that appears to delete the comment.
- You can also delete your own comments using the same method.
To disable comments entirely:
- You can’t turn off comments for your entire profile, only for individual posts.
- While posting an image, tap Advanced Settings at the bottom.
- Toggle on Turn Off Commenting to disable comments for that post.
Clear your Instagram search history
You can get rid of all the weird or misspelt searches you’ve made from your search history. Here’s how:
- Go to your profile.
- Tap the hamburger menu (three lines stacked).
- Select Your activity.
- Tap Recent searches.
- Click Clear all.
Add a special font to your bio
You know those fancy fonts all the cool kids are using in their bios? Now, you can have what they have. To add special fonts to your bio:
- Use third-party websites like Picsart to find a fancy font you like.
- Type your desired bio text into the website.
- Choose a font style from the options provided.
- Copy the text with the special font.
- Open your Instagram app and go to your profile.
- Tap Edit Profile and select the Bio section.
- Paste the copied text with the special font into the bio field.
Create a quick reply response to common messages
If you run a business account on Instagram, you might suffer from receiving the same messages over and over again. You can streamline responding to frequently asked questions and comments on Instagram Business accounts with saved replies. Here’s how:
- Go to Business in your Settings, then Quick Replies. Alternatively, click the three-dot chat bubble icon at the bottom of your screen and select New Quick Reply.
- Create a shortcut for a longer response you often send.
- For example, use “returnpolicy” as a shortcut for a longer response about your return policy.
- Enter the longer response associated with the shortcut.
- When you want to use the response, either type the shortcut into the comment box or tap the Quick Replies icon to choose from your saved responses.
If you like that, then you’re going to love community management using Hootsuite Inbox.
With Hootsuite, you have access to messages from all of your social media accounts in one place. You can add notes to customer profiles and handle all of your messages as a team. And Hootsuite Inbox comes with more automation capabilities than Instagram’s native platform:
- Automated message routing
- Auto-responses and saved replies
- Automatically triggered customer satisfaction surveys
- AI-powered chatbot features
Choose your favorite accounts to see more of
You can create a favorite’s list to see more of the Instagram friends, fam, and influencers you love. Their posts will be higher up and shown more often on your Feed, and you can access a favorites-only Feed to check in on your people.
This Favorites Feed comes without ads or suggested posts and is totally anonymous. To select your favorites, tap the Instagram logo at the top left corner and add your preferred accounts to the list.
Create, schedule, and publish Instagram posts and Stories (and all your other social content), interact with your audience, and measure your success from one dashboard using Hootsuite. Start your free 30-day trial today.
Grow on Instagram
Easily create, analyze, and schedule Instagram posts, Stories, Reels, and Threads with Hootsuite. Save time and get results.
Free 30-Day TrialThe post 32 Instagram features marketers need to know in 2024 appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
Thursday, September 26, 2024
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Best time to post on social media: 2024 data for all networks
Mirror mirror on the wall, when is the best time to post on social media, after all?
It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help.
Lucky for you, the Hootsuite team analyzed thousands of social media posts on TikTok, Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and more, to see if certain days and times universally get more social media engagement than others.
Here are the best (and worst) times to post in 2024.
Key Takeaways
- Posting at peak times, like 8:00 AM PST on Wednesdays, can significantly boost your reach. Each platform has its own sweet spot, so tailor your timing accordingly.
- Understand that each social platform has its unique peak engagement periods—like TikTok’s surge at 3 PM on Thursdays or X (Twitter) activity from 10 AM to 1 PM on Mondays and Thursdays.
- Know your audience’s habits, including their time zones and daily routines, to post when they’re most likely to engage.
- Social media is ever-changing. Be flexible and ready to adjust your strategy based on new trends, algorithms, and events.
Overall best times to post on social media in 2024
Generally, the ideal time to post on social media in 2024 overall is 8:00 AM on Wednesdays. But every network has its own sweet spot.
- The best time to post on Facebook is 7 AM on Saturdays.
- The best time to post on Instagram is 5 AM to 7 AM on Wednesdays.
- The best time to post on X (Twitter) is 10 AM to 1 PM on Mondays and Tuesdays.
- The best time to post on LinkedIn is 7 AM – 8 PM on weekdays.
- The best time to post on TikTok is 3 PM on Thursdays.
- The best time to post on Threads is 8:00 AM on Tuesdays.
- The best time to post on Pinterest is 12:00 PM on Fridays.
Note: Time of day was localized across 118 countries where sample data came from, i.e. the stats and graphs featured in this post are accurate across time zones.
Wondering if these times ring true for your audience and brand? Use Hootsuite’s Best Time to Publish tool to find the best times to post on social media based on your data.
Best time to post on Instagram
The best time to post on Instagram is 5 AM – 7 AM on Wednesdays.
When to post on Instagram:
- Monday: 7 AM to 6 PM
- Tuesday: 7 AM to 6 PM
- Wednesday: 5 AM to 7 AM
- Thursday: 7 AM to 6 PM
- Friday: 7 AM to 6 PM
- Saturday: 7 AM to 11 AM
- Sunday: 8 AM to 12 PM
Recency is a key ranking signal in Instagram’s algorithm. This means that audience behavior is an important factor in posting times. Thinking about when your audience scrolls, and planning accordingly, will help you capture the most attention.
While early morning tends to garner the most engagement for brand accounts on Instagram, the Hootsuite social team recommends adjusting your strategy slightly when posting on your personal account.
“If you’re managing a brand account, I think it’s always good to post on Instagram early in the day. However, I find that when it comes to personal accounts, your own Instagram account for example, most people prefer to post at night time — 8 or 9 p.m.” says Eileen Kwok, Social Marketing Specialist at Hootsuite.
The team also notes that certain industries may have better luck on Instagram when people are leisurely scrolling in the evening. For example, people tend to house hunt, shop, and watch videos later in the day.
Real estate, retail, and entertainment accounts might get better results posting on Instagram in the evening.
Key Instagram stats to keep in mind when posting:
- Instagram Business accounts post 1.55 posts on main feed per day, on average
- Carousel posts have the highest engagement rate for business accounts
- Tagging products on Instagram increases sales by 37%
View all the latest Instagram statistics here (and catch up on Instagram demographics while you’re at it.)
Best time to post on Facebook
According to Hootsuite data, the best time to post on Facebook is 7:00 AM on Saturdays.
When to post on Facebook:
- Monday: 4 AM, 9 AM, and 1 PM
- Tuesday: 5 AM – 7 AM
- Wednesday: 5 AM – 8 AM
- Thursday: 6 AM – 9 AM
- Friday: 5 AM – 8 AM
- Saturday: 7 AM
- Sunday: 5 AM – 7 AM
When it comes to getting seen on the Facebook algorithm, past performance and follower activity are both important.
You also want to think about what time your target audience tends to scroll, paying attention to differences in time zones.
Regardless of the platform, you always want to post in the time zone of your target audience.
“Our biggest piece of advice is always to target the time zone where your audience is. For us, North America and the U.K. are our primary targets. If we’re posting things at 3 p.m. PST, that’s 10 p.m. in the U.K. We have to be a bit more morning-focused to make sure we’re reaching our U.K. audience,” says Trish Riswick, Social Marketing Team Lead at Hootsuite.
The good news is that almost half of all users check Facebook multiple times a day, and they spend longer on this social media platform than many others, so you’ve got a few chances throughout the day to post during peak times.
Key Facebook statistics to keep in mind when posting:
- Image posts have the highest Facebook engagement
- Link posts have the lowest Facebook engagement
- More than 80% of Facebook users access the app on their phones
For more facts, check out the latest Facebook statistics and Facebook demographics.
Best time to post on LinkedIn
The best time to post on LinkedIn is 7 AM – 8 PM on weekdays, according to our analysis. The platform’s userbase is consistently engaged throughout the week!
When to post on LinkedIn:
- Monday: 7 AM – 9 PM
- Tuesday: 5 AM – 10 PM
- Wednesday: 5 AM – 1 PM
- Thursday: 5 AM – 11 PM
- Friday: 7 AM – 9 PM
- Saturday: 9 AM – 5 PM
- Sunday: 9 AM – 1 PM
According to Trish, it’s best to post a variety of content types throughout the day on LinkedIn. “We tend to post more written content in the morning and videos in the afternoon,” she says.
That’s because people tend to engage with videos and longer-form content later in the day, while they’re generally seeking readable material early in the morning.
“You would think that early mornings would tend to do better on LinkedIn, but we’ve found that our afternoon posts do sometimes blow up. While it used to be primarily professionals who are up and scrolling at 5 a.m., LinkedIn now has a lot of young professionals who are browsing in their leisurely time, too. We do still see a lot of success before 9 AM on LinkedIn, though,” she adds.
Riswick emphasizes the importance of not making assumptions about your audience on LinkedIn. Today, over 78% of LinkedIn users are from outside the US. Understanding who makes up your market, and what times of day they are most likely to be online, is key to creating a high-performing posting strategy.
Key LinkedIn stats to keep in mind when posting:
- 40% of LinkedIn visitors engage organically with a business page every week
- LinkedIn was recently ranked the #1 most trusted platform by brands
- 82% of B2B marketers see success on LinkedIn
Here’s the full list of LinkedIn statistics and LinkedIn demographics that matter to marketers, to help inform your posting time.
Best time to post on X (Twitter)
According to our research, the best time to post on Twitter is from 10 AM to 1 PM on Mondays and Tuesdays.
When to post on X (Twitter):
- Monday: 8:00 AM – 3 PM
- Tuesday: 10 AM – 1 PM
- Wednesday: 11 AM – 1 PM
- Thursday: 9 AM – 1 PM
- Friday: 10 AM – 1 PM
- Saturday: 11 AM – 1 PM
- Sunday: 10 AM – 1 PM (but keep in mind, Sunday engagement is the lowest!)
Like Instagram, the X (Twitter) algorithm prioritizes recency and puts a premium on trends. Twitter says they determine trending topics based on “topics that are popular now, rather than topics that have been popular for a while or on a daily basis.”
Capitalizing on events — the Super Bowl, awards shows, etc. for example — and posting relevant content around those events can help you get more attention. However, the Hootsuite social team also warns that these events could potentially take eyes off content that isn’t directly related to them.
“It’s smart to keep in mind what’s going on in the world as a basis of when you should be posting. For example, if it’s the Super Bowl and social media will be really busy with content, maybe you don’t want to post on that specific time or even on that day because you will get less engagement,” says Eileen.
When the Hootsuite social team looked at their data, they found the most success posting on weekdays between 7:00 to 10:00 AM PST.
Among the big social media platforms, X is popular for news and current events. That’s why, according to Trish, mornings tend to be the sweet spot for posting on X.
“We recently ran a poll that suggested we should be posting more readable things in the morning when people are just getting ready for work or on their lunch break. People are more likely to want to start their day reading because they’re more awake. I think that plays a role in why morning posts do better on [X].”
Key (X) Twitter stats to keep in mind when deciding the best time to Tweet:
- Approximately 250 million people visit X every day
- 80% of X user sessions include watching video
- 23% of Americans get news from X
Here’s our full list of Twitter statistics (and Twitter demographics, too.)
Best time to post on TikTok
According to our analysis, the best time to post on TikTok is at 3 PM on Thursdays.
When to post on TikTok:
- Monday: 3 PM
- Tuesday: 3 PM – 5 PM
- Wednesday: 3 PM
- Thursday: 3 PM
- Friday: 12 PM
Weekends are not a great time for businesses to post on TikTok, according to our data.
Unsurprisingly, TikTok spend the most time on the app in their leisure hours, which tend to be later in the day.
If you’re in an industry that does well on most channels in the early morning — such as finance or politics — you’ll want to adjust your posting times to later on TikTok.
The TikTok algorithm requires a bit more time than the other platforms to post and display videos to the right feeds. That means you’ve got to think ahead and be a bit more patient than you would on other platforms.
Eileen’s advice is: “Don’t get discouraged if your post doesn’t garner a lot of views in the first couple of hours it’s posted. TikTok videos tend to need 24 hours to be fully pushed out, so we recommend keeping the post out even if it doesn’t receive enough engagements right off the bat.”
Another important thing to note: TikTok doesn’t always publish videos the second you hit “post,” so you’ve got to keep that in mind when strategizing your post times. In other words, post a bit earlier than the time you want your video to start showing up on peoples’ feeds.
“We’ve learned the hard way that on TikTok you should post a bit earlier than when you actually want your video to go up,” says Trish. “Sometimes TikTok can take a little bit to actually get your video out because it’s trying to figure out what your video is, whose algorithm it should fall on, that kind of stuff. That’s why adding the right keywords is so important — because it helps move you into the algorithm quicker.”
Need help with TikTok keywords? We’ve got you in our guide to TikTok SEO.
Key TikTok stats to keep in mind while posting:
- 53% of users come to TikTok looking for “funny” content
- TikTok is the fastest-growing channel for product discovery
- TikTok is the #1 most downloaded app in more than 40 countries
Check out even more TikTok stats on our blog.
Best time to post on Threads
According to our data, the best time to post on Threads is 8:00 AM PST on Tuesdays.
When to post on Threads:
- Monday: 9:00 AM PST
- Tuesday: 8:00 AM PST
- Wednesday: 12:00 PM PST
- Thursday: 9:00 AM PST
- Friday: 2:00 PM PST
- Saturday: 12:00 PM PST
- Sunday: 1:00 PM PST
The Instagram Threads algorithm works similarly to the Instagram in Facebook algorithms (no surprise there) in that it ranks content based on:
- What you’ve liked in the past
- How likely you are to interact with the post
- How much other people like the post
And while the Threads feed is technically created by the algorithm (although there is a chronological view available) there’s still something to be said for getting the right posts in front of the right people, at the right time.
“So far, we’ve found the posting times [on Threads] are consistent with Facebook and Instagram,” says Eileen Kwok of the Hootsuite social media team. “We’ve tested posting from 9 am to 1 pm and have found that this time window has worked well for us and offered a healthy amount of engagement.”
Eileen continues, “For Threads, a lot of the engagement happens in the comment section. We’ve seen tons of creators and brands responding back to our posts and by kickstarting a conversion in the comments, this in turn bumps up our engagement.”
For this reason, creating Threads posts that are built to drive engagement, whether that be questions that prompt answers, or hot topic discussions that light up your comment section, is recommended.
Here are a few things to keep in mind as you start posting on Threads:
- Instagram Threads currently has 15.36 million active users
- India is the country with the most Threads users
- Users spend an average of 6 minutes per day on Threads
Struggling to come up with engaging Threads? Check out these 45 Creative Threads Ideas to help you get started. Plus, learn how to schedule Threads posts to hit your audience at the right time, every time.
Best time to post on Pinterest
The best time to post on Pinterest, according to our data, is 12:00 PM PST on Tuesdays and Fridays.
When to post on Pinterest:
- Monday: 10:00 AM PST
- Tuesday: 12:00 PM PST
- Wednesday: 10:00 AM PST
- Thursday: 6:00 PM PST
- Friday: 12:00 PM PST
- Saturday: 1:00 PM PST
- Sunday: 4:00 PM PST
Pinterest is the place where dreams come to life. From kitchen inspo to style advice, trends, recipes, and makeup tips, there’s something for everyone on the world’s 15th largest platform.
But, unlike other social media platforms, Pinterest isn’t built for algorithmic domination.
It’s a place where you go plan your wedding or backyard renovation project, but not the place you’ll spend 6 hours a day endlessly scrolling video content (*cough* TikTok *cough*)
Because of this, posting times and strategies differ on Pinterest than on competing platforms.
Your audience is less likely to wake up and start scrolling Pinterest, but they might spend a good chunk of time there in the evening, as they plan their next project or hobby. The best times to post on Pinterest reflect these user-insights.
Eileen Kwok reminds users to focus on Pinterest SEO, not just posting times. “In my opinion the platform prioritizes your SEO strategy over the time you post. If you’re inputting the right keywords in your caption and optimizing your profile, your posts will get prioritized by the algorithm.”
Here’s the Pinterest stats you should keep in mind as you start posting:
- 85% of Pinterest users say they use Pinterest to plan new projects
- Top Pinterest US searches in 2024 include nails, dinner ideas, and hairstyles
- People remember happy Pinterest ads better than unhappy ones
Check out our full list of Pinterest stats plus Pinterest demographics to inform your strategy.
7 factors that affect the best time to post on social media
Finding the best time to post to social media isn’t just about picking a random time and hoping for the best. It’s a blend of art and science, influenced by a variety of factors that shape your audience’s online behavior.
Let’s dive into what makes the timing tick.
1. Your unique audience
Your audience isn’t just a statistic; they’re real people with their own quirks and habits. Understanding who they are is the first step to figuring out when they’re most likely to be scrolling through their feeds.
When determining your personal best time of day to post on social media, think about your audience’s demographics (age, gender, location, interests), as well as their social media habits.
Are they night owls or early birds? Do they work 9-to-5 jobs or have flexible schedules? Knowing these details can give you clues about when they’re most active online.
But don’t stop there — use analytics tools provided by social media platforms to dig deeper.
Look for patterns in when your audience is most engaged. Maybe they’re more active on weekdays during lunch breaks or evenings after dinner.
By tapping into these insights, you can tailor your posting schedule to catch their attention when they’re most receptive.
“In this day and age, most users are chronically online and everyone’s fighting for your attention on your feed. So invest in creativity, have a solid social media strategy, and learn how to properly track your ROI so you can prove the value that you’re delivering,” says Eileen.
Pro tip: Need help nailing down your target market? Use our in-depth guide on finding your target market to get started.
2. Your industry
Different industries have different rhythms when it comes to social media activity. What works for a fashion brand might not be the best strategy for a tech startup.
Take a moment to consider the nature of your business and how your audience interacts with similar businesses.
For example, if you’re in the fitness industry, you might find that your followers are most active in the early morning or late afternoon when they’re squeezing in workouts.
On the other hand, if you’re in the entertainment industry, evenings and weekends might be prime time for engagement when people are winding down and looking for something to do.
It’s worth keeping an ear to the ground in your industry, whether you learn tactics worth emulating, or just spot some pitfalls to avoid. (You might even consider adding publishing schedules to your ongoing social listening endeavors.)
3. The competition
Keep an eye on what your competitors are doing, too. While you don’t want to copy them outright, monitoring their posting schedules can give you insights into when your shared audience is most active.
Take a survey of their high-performing posts (or even do a full social competitive analysis) and see what patterns crop up, or perhaps reverse-engineer your competitors’ strategies.
Here at Hootsuite, for instance, we’ve learned to avoid publishing on the hour, because that’s when a lot of brands post.
Instead, we post on the :15 or :45 mark to give our content a little breathing room.
Hootsuite’s industry benchmarking tool within Analytics shows you how you stack up to the competition. It’ll even give you personalized tips for how to gain an edge against the leaders in your industry.
4. Time zones
Understanding your audience’s time zones is crucial for ensuring that your posts reach them when they’re most likely to be online.
If your followers are scattered across the globe, you’ll need to consider the different time zones they live within.
For example, if you’re based in Vancouver but have followers in New York, London, and Tokyo, posting at 9:00 AM local time might mean reaching your East Coast audience bright and early, but missing out on engagement from your international followers who are fast asleep.
At Hootsuite, our channels strive to catch people across North America (PST through EST) by posting in the morning or early afternoon, Pacific Time.
For channels that also want to catch the UK, the earlier in the morning, the better.
Meanwhile, brands with a substantial audience in a specific region might consider creating a separate handle for that audience. (This may have the added benefit of allowing you to post in a target language, too.)
To accommodate everyone, you’ll need to find a balance that maximizes visibility across multiple time zones.
This might involve scheduling posts at different times throughout the day or using social media management tools that allow you to schedule posts in advance and target specific time zones.
Hint, hint. We know just the tool…
5. Platform algorithms
Social media platforms are constantly tweaking their algorithms to deliver the best possible experience for users. While the specifics are often shrouded in mystery, one thing’s for sure: timing matters. Platforms like Facebook, Instagram, and Twitter reward content that generates engagement shortly after it’s posted. That means if you want your post to get maximum visibility, you’ll need to time it just right.
Pay attention to when your audience is most active and aim to publish during those peak periods. But don’t forget about the lifespan of your content either.
While some posts might have immediate impact, others — like evergreen content — can continue to attract engagement over time. Experiment with different posting times and track the results to find what works best for your audience and content strategy.
“While posting times have always been a hot topic, I do think they matter less compared to a couple years ago. In my opinion it’s more important to focus on your content strategy and to get a good understanding of who your target audience is, their online behaviours, and the value your content can potentially serve them.”
- Eileen Kwok, Hootsuite Social Media Strategist
6. Current events and trends
Social media is a dynamic landscape, shaped by current events, holidays, and trends. Paying attention to what’s happening in the world can help you capitalize on timely opportunities to connect with your audience.
Is there a big industry conference happening? A national holiday or observance? A viral meme or trending topic? Incorporating these events into your posting schedule can help your content feel relevant and timely, increasing the likelihood of engagement.
Just be mindful of the context and tone of your posts — what might be appropriate for one event could be off-putting for another. Keep your finger on the pulse of what’s happening and be ready to adapt your strategy accordingly.
Paige Schmidt, Hootsuite’s Social Engagement Coordinator, has noticed that events and trends are big in 2024. “There’s a growing demand for relevant and timely content that aligns with pop culture events such as sports events, award shows, and music/movie releases. Brands that plan content around these events or mark them for scheduling stand to capture audience attention effectively,” she says.
7. Experimentation and analysis
At the end of the day, there’s no one-size-fits-all formula for the perfect posting time. What works for one brand might not work for another. That’s why it’s essential to approach your posting strategy with a spirit of experimentation and a willingness to learn.
Test different posting times, frequencies, and types of content to see what resonates most with your audience.
Use analytics tools to track key metrics like engagement, reach, and click-through rates, and use that data to refine your approach over time.
You should also take a look at your top-performing posts from the past, and see what can be mimicked or improved upon there. Take a close look at posts that did the best in terms of:
- Awareness (i.e., posts that have high impressions)
- Engagement (i.e., posts that earned impressive engagement rates)
- Sales/Traffic (i.e.,posts that attracted a lot of clicks)
Next, take a look at what time of day or week you posted successful content, and see what kind of patterns emerge.
Pro tip: Hootsuite Analytics’ Best Time to Publish feature pulls your unique posting history automatically, without any data-crunching, and suggests times to post in order to maximize your ROI.
Remember, social media is a constantly evolving landscape, so be prepared to adapt and iterate as you go.
“It can be gutting when you’ve worked hard on a post and it doesn’t land. My best piece of advice is to be patient. Sometimes the algorithm needs more time to place your content and sometimes your audience needs more time to warm up to the type of content you’re creating. Consistency is key, so keep trying!”
– Trish Riswick, Social Marketing Team Lead, Hootsuite
How to find your unique best time to post on social media with Hootsuite
Gone are the days of blindly tossing content into the digital ether and hoping for the best. Hootsuite offers two powerful tools – Best Time to Publish and Recommended Times in Composer – to help you schedule your posts at the best times for your audience.
Here’s how to take advantage of both.
Best Time to Publish
Imagine having your own personal social media strategist whispering in your ear, telling you exactly when to hit that “post” button.
That’s exactly what Hootsuite’s Best Time to Publish feature does for you.
Here’s how it works:
- Tailored suggestions: Hootsuite analyzes your social media performance over the last 30 days to provide personalized recommendations for the best times to publish your posts.
- Cross-platform compatibility: Whether you’re managing Facebook Pages, Twitter accounts, Instagram Business profiles, LinkedIn Pages, Pinterest, YouTube, or TikTok, Hootsuite can tell you exactly when your audience is most active on each individual platform.
- Simple Implementation: Once you have your suggested posting times, scheduling your posts is a breeze. Just hop over to the scheduling tool in Hootsuite and plug in your content for those optimal times.
Recommended Times in Composer
Ever find yourself staring at a blank screen, wondering when on earth to schedule your next post? Say goodbye to that uncertainty with Hootsuite’s Recommended Times in Composer.
Here’s how it can simplify your life:
- Smart recommendations: When creating or scheduling a post in Composer, simply select “Schedule for later” and let Hootsuite do the heavy lifting. You’ll be presented with recommended times based on your audience engagement data.
- Continuous improvement: The more you post, the smarter Hootsuite’s recommendations become. As your engagement data grows, so too does the accuracy of your suggested posting times.
Get personalized recommendations for the best time to post on every network and manage your Facebook presence alongside other social channels with Hootsuite. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. Try it free today.
The post Best time to post on social media: 2024 data for all networks appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
Monday, September 23, 2024
How often should a business post on social media? [2024 data]
It’s the question that launched a thousand sleepless nights: “How often should a business post on social media?”
Of course, like anything worth knowing, there’s no simple answer to this question. Social media platforms are constantly updating their algorithms, adding new features, and changing the rules of engagement. What worked last year may not work this year, and what works today might become obsolete tomorrow.
We dug into the research and grilled our social media team, and some outside experts, for insights to discover the ideal number of times a day (or week) to post for each platform.
How often to post on social media in 2024
Wondering how often to post to social media for business in 2024? While every channel has its own specifications, having an always-on presence is generally your ticket to online success.
Here’s a quick summary of what we found:
- Instagram: Post between 3 and 5 times per week.
- Instagram Stories: Post 2 times per day.
- Facebook: Post between 1 to 2 times per day.
- X (Twitter): Post between 2 and 3 times per day.
- LinkedIn: Post between 1 to 2 times per day.
- Threads: Post between 2 to 3 times per day.
- TikTok: Post between 3 and 5 times per week.
- Pinterest: Post at least 1 time per week.
- Google My Business: Post at least 1 time per week.
These findings come from a theoretical approach: We researched best practices, listened to what social platform executives had to say, and chatted with our network of social media managers.
But we also measured how often real businesses actually post on social media.
In Q3 of 2024, here’s how often businesses are posting on social media:
- X (formerly Twitter): 18 times per week
- Facebook: 18 times per week
- Instagram: 12 times per week
- LinkedIn: 8 times per week
- TikTok: 6 times per week
How often to post on Instagram
Post 3-5 times per week on Instagram.
Our experts recommend creating at minimum, three posts per week on Instagram. Ideally, these are mixed media posts (carousels, reels, static posts, etc.) Using different social media content types is especially important if you post more than three times per week.
Instagram Stories can be used more frequently, though Instagram’s own Adam Mosseri recommends 2 Stories per day.
Posting frequently on Instagram increases your chances of showing up in the Explore feed, being featured on another account, or appearing in the top search results for keywords you commonly use. Posting regularly is also a great way to test out what resonates with your audience.
Posting too often will not lose you followers, adds Mosseri. In fact, the more you post, the more chances you have to be discovered. While you don’t need to stress yourself unnecessarily, don’t be afraid to post more often — if you have the capacity.
Hootsuite Social Media Manager Trish Riswick says that smaller social media teams shouldn’t be put off by this relatively high posting demand. Quality should always come before quantity, she says, adding, “If your social team does not have the ability to post once a day on each network, aim for every other day. Three quality posts are worth more than five low-quality posts.”
If you think that an algorithmically controlled timeline means post-timing doesn’t matter, think again. Our experiments have proven that post timing does have an impact on Instagram engagement…
… and so does posting frequency:
Our data confirms Trish’s words: two good posts a week will get you more overall engagement than 20 pieces of mediocre content — and 6 to 7 great posts per week is the sweet spot.
How often to post on TikTok
Post 3-5 times per week. Or, as much as you can.
While TikTok actually recommends posting 1-4 times per day, they also say there is no limit to the amount of organic content small businesses can create.
Obviously, that level of constant posting may not be realistic for everyone. If you’re just getting started, 3-5 times per week is a great place to start. According to social media manager Brayden Cohen, “TikTok is the place to test content and see what sticks or flops.”
@hootsuite @duolingo get this premium content in all of our Hootsuite plans
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The TikTok algorithm is tricky, but the more you post on a regular basis, the more likely you are to get in front of a larger audience and see what works well. Aim to post 3-5 times per week so that you’re consistently staying in front of your followers. With each post, track the video views, engagement, and amount of time a viewer spends watching your video to get a better idea of how effective it is.
How often to post on Facebook
Post 1-2 times per day on Facebook.
Organic reach is down everywhere, but Facebook seems to be the hardest hit. Currently, the average Facebook page post engagement rate sits at less than 1%. These numbers aren’t expected to perk up anytime soon.
Our experts recommend posting 1-2 times per day on Facebook. This should help you stay present in the minds of your audience, but not go so far as to overwhelm their feeds.
But again, remember that quality matters more than quantity. Research shows that two great posts a week can generate solid engagement on your account.
How often to post on X (Twitter)
Post 2-3 times per day on X (Twitter).
Things move fast on Twitter. This news-centric platform means Tweets have a short lifespan. So, you’ll need to post a little more often than you do on other channels.
There are plenty of power users out there. Some accounts are posting 50 or 100 times a day. If you’ve got the time, we’re certainly not going to stop you. But, to keep your brand’s presence active and engaged on Twitter, you really don’t need to drop everything and commit to a full-time gig Tweeting.
In fact, for the general @Hootsuite channel (where the audience is followers, customers, and prospects), the Hootsuite team posts 2-3 times per day.
Life as a SMM: pic.twitter.com/WnMRGnRuWN
— Hootsuite
(@hootsuite) April 11, 2024
Remember that, however frequently you’re posting, the best practice is to follow the rule of thirds:
- ⅓ of Tweets promote your business
- ⅓ share personal stories
- ⅓ are informative insights from experts or influencers
Keep in mind, engaging with your audience or other community partners is a big play with posting frequency too!
How often to post on LinkedIn
Post 1-2 times per day on LinkedIn.
LinkedIn itself says companies that post weekly see a 2x life in content engagement. They also recommend posting at least once a day, even on weekends. Oh, and they say scheduling your posts with [amazing] partners like Hootsuite is the way to go. Hey, that’s not a promo, it’s literally in their documentation. You can’t argue the facts!
Keep in mind, LinkedIn content can live in user feeds for a long, long time. This is because when someone engages with your post, it will begin to show up in their connections’ news feeds. Additionally, users can filter the feed by “top” and “recent” content, which could increase the longevity of your posts if they go viral.
Quality over quantity matters here, so it’s important to craft interesting, engaging content that is timely and relevant. Right now, LinkedIn feed filters are changing and you’ll soon be able to filter your feed for topics like “video-specific content.”
Trish Rishwick also recommends varying your content types when posting on LinkedIn. “I would avoid posting two PDFs [in one day]. Instead I might do 1 PDF and 1 poll.” This will help you see better results from multiple daily posts.
Hootsuite’s LinkedIn account tends to fall on the more-frequent end of the posting spectrum. We generally post 2-3 times per day, and sometimes up to 5 times per day, depending on campaigns and events.
And that’s okay! Don’t worry about overwhelming your LinkedIn audience — they’re some of the most engaged social media users around. As long as your content is relevant, you can post away (up to 18 times per week, according to our data!).
Don’t forget: Hootsuite Analytics can help ensure your posting strategy is aligned with your engagement goals.
How often to post on Threads
Post 2-3 times per day on Threads.
Like it’s closely related (but never imitated, right?) platform X, Threads thrives on fast-moving, short-form content. Immediacy is the name of the game here, so don’t be afraid to post frequently, at least 2-3 times a day.
Paige Schmidt of the Hootsuite social team says, “A good rule of thumb [on Threads] is to post 2 to 3 times per day. While you definitely can post more than that, I wouldn’t recommend less!”
When thinking about what to post, Paige says to keep in mind the conversational and inclusive nature of the Threads platform. “Act like your followers are your best friends and care what they’re talking about or what they reply to your posts with,” she says. Community engagement can be just as important as posting new content, as it signals to your customers that you’re available and listening.
Pro Tip: New to community engagement? See where you stand with this free engagement calculator.
New posts should be uplifting and fun, and showcase the unique personality of your brand. “Don’t be scared to humanize your brand,” says Paige. “We often talk about the struggles in our industry but in a fun and creative way.” Here’s an example of what she means.
Still, Paige says it’s important to focus on post quality, rather than simply quantity. “Brain dumps are one thing,” says Paige, “but make sure it’s still relevant and will resonate with your audience. There’s no sense in posting randomly just because you have a post quota you need to make.”
Key Threads statistics to keep in mind when posting:
- Instagram Threads currently has 15.36 million active users
- India is the country with the most Threads users
- Influencer engagement on Reels is slightly lower than on TikTok
How often to post on Pinterest
Post at least 1 time per week on Pinterest.
According to Pinterest, “Quality and relevance matter more than frequency on Pinterest. So while you can determine the best schedule for you, posting on a weekly basis is a good rule of thumb.”
Unlike platforms like Instagram and TikTok, virality isn’t the goal on Pinterest.
Content on Pinterest has a long shelf life. One post can be viewed and shared for weeks or even months after it’s been posted. That’s why creating content with high engagement and relevance is more important than going viral.
To optimize your posts, make sure to follow the creative best practices such as:
- Use visuals that stand out
- Target keywords in your captions
- Use hashtags where appropriate
- Create content tailored to your audience’s needs
Depending on your goals, you may want to post multiple times each week. How frequently you post will depend on the type of content you’re sharing and the size of your audience. Your Pin stats is a great place to review Pin performance and see how your audience is interacting with certain content types.
Hootsuite Advanced Analytics can also help draw lines between how Pinterest content is affecting web traffic, or how an uptick in followers translates to views on other platforms.
Key Pinterest statistics to keep in mind when posting:
- 80% of Pinners have discovered a new brand or product on Pinterest
- Brands that upload catalogs and tag products on Pinterest see 30% more checkouts
- Women are more likely to use Pinterest than men
Check out the latest Pinterest statistics for business and Pinterest demographics to inform your Pinning strategy.
How often to post on Google My Business
Post at least 1 time per week on Google My Business.
Google My Business posts might not be the first thing that comes to mind when you think about social media for business. But, this platform can be surprisingly effective at helping your local SEO and boosting customer engagement.
Google My Business posts used to expire after 7 days. But, in 2021, Google changed this feature and you’ll now see the last 10 published posts. Google does note that posts are archived after 6 months unless otherwise specified.
Posts on Google My Business need to be incredibly timely. Generally, your audience is looking for something they can do, see, or eat, right now. So, posts should focus on current offers or events.
The ideal posting frequency for Google My Business depends on the type of post, but generally, it’s recommended to post at least once per week. You can also break up your posts into different times of day and days of the week based on when your target audience is online.
Current offers, images of your business location or space, and new product announcements tend to do well on this platform.
Key Google My Business statistics to keep in mind when posting:
- Businesses with completed Google My Business profiles are seen as 2.7x more reputable.
- Customers are 70% more likely to visit, and 50% more likely to consider a purchase if your business has a completed Google My Business profile.
- Businesses with a mix of positive and negative reviews are seen as the most trustworthy.
Learn how to get more customers with Google My Business and how to write great Google My Business posts today.
Social media posting frequency: Q3 2024 data for 12 industries
Construction, mining, and manufacturing
- Facebook: 11 posts per week
- Instagram: 10 posts per week
- LinkedIn: 7 posts per week
- X (Twitter): 6 posts per week
- TikTok: 4 posts per week
Consumer goods and retail
- Facebook: 13 posts per week
- Instagram: 11 posts per week
- X (Twitter): 10 posts per week
- LinkedIn: 8 posts per week
- TikTok: 4 posts per week
Dining, hospitality, and tourism
- Facebook: 13 posts per week
- Instagram: 11 posts per week
- X (Twitter): 5 posts per week
- LinkedIn: 3 posts per week
- TikTok: 3 posts per week
Education
- X (Twitter): 9 posts per week
- Facebook: 9 posts per week
- Instagram: 8 posts per week
- LinkedIn: 6 posts per week
Financial services
- Facebook: 7 posts per week
- Instagram: 6 posts per week
- LinkedIn: 6 posts per week
- X (Twitter): 5 posts per week
- TikTok: 3 posts per week
Government
- X (Twitter): 11 posts per week
- Facebook: 10 posts per week
- Instagram: 8 posts per week
- LinkedIn: 5 posts per week
Healthcare, pharma, and biotech
- Facebook: 20 posts per week
- Instagram: 12 posts per week
- X (Twitter): 9 posts per week
- LinkedIn: 7 posts per week
- TikTok: 2 posts per week
Marketing agencies
- Facebook: 25 posts per week
- Instagram: 23 posts per week
- X (Twitter): 14 posts per week
- LinkedIn: 11 posts per week
- TikTok: 6 posts per week
Nonprofit
- X (Twitter): 9 posts per week
- Facebook: 8 posts per week
- LinkedIn: 6 posts per week
- Instagram: 5 posts per week
- TikTok: 4 posts per week
Real estate, legal, and professional services
- X (Twitter): 11 posts per week
- Facebook: 10 posts per week
- Instagram: 8 posts per week
- LinkedIn: 7 posts per week
- TikTok: 4 posts per week
Technology
- Facebook: 15 posts per week
- Instagram: 12 posts per week
- X (Twitter): 11 posts per week
- LinkedIn: 9 posts per week
- TikTok: 8 posts per week
Utilities and energy
- Facebook: 5 posts per week
- Instagram: 5 posts per week
- X (Twitter): 4 posts per week
- LinkedIn: 4 posts per week
How to know the best posting frequency for social media
Knowing how often should a business post on social media requires some trial and error. What’s good for some brands may not work for others.
Enterprise teams will be able to post more frequently than individual entrepreneurs. As well, individual traits like audience size, community loyalty, geographic location, and content type can dramatically impact the performance of your posts.
Brayden Cohen says, “To see what is best for you, try testing different posts at different times and different quantities to see what drives the best performance for your content and channel. Continue to test, learn, and pivot.”
Always remember: the quality of content matters more than frequency. While posting more content may help to some extent, the more relevant and useful your content is to the audience, the better your social channels will perform.
And, don’t forget to track how your content performs week over week. Trish Rishwick says that brands posting twice in one day should check how their first and second posts perform differently. If one is better than the other, this might be a sign to only post once a day on that network, Or, to focus on a specific content type over another.
How to schedule social media posts
Ready to streamline your social media game across all platforms? Hootsuite’s scheduling feature is here to make your life easier, whether you’re posting on Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, or Pinterest.
Here’s how to schedule social media posts with Hootsuite.
1. Connect your social media accounts to Hootsuite
Before diving into scheduling, ensure your social media accounts are connected to Hootsuite.
Head to your Hootsuite dashboard and navigate to your profile icon in the bottom left corner. From there, select Manage accounts and teams and connect your desired platforms, including Instagram, Facebook, Twitter, and more.
2. Create your posts
Once your accounts are connected, it’s time to draft your post.
To begin, click on the pen icon on the left side of your Hootsuite dashboard, where it says Composer. Then, choose Post from the dropdown menu (or Pin if you’re publishing to Pinterest).
Now, choose the social media account you’d like to publish to. You can also select multiple accounts and optimize your posts for each platform later on.
Here, you can add your copy, images, links, files, and more. If you’re stumped on what to write, use Owly Writer AI to generate brand-ready content in just a few clicks.
Once your post is drafted, include any relevant stakeholders who might need to approve or edit the post before it goes live. You can add them in just below the Content section.
You can also include boosts and promotions on your post, using Hootsuite Boost, in the event you want to put a little money behind it to increase reach.
If you’re scheduling for multiple accounts, be sure to optimize your post by toggling between the accounts in Composer.
3. Choose the best time to post
From here, you’ll want to choose a time to publish your post. This should be a time when your audience is most likely to be online, and when you’ve seen the most engagement in the past.
Hootsuite’s Best Time to Post feature can be found in the Composer. Just click Schedule for later, and you’ll see recommended times suggested to you on-screen.
Or, choose Analytics from the sidebar navigation and then Best time to publish underneath Organic reporting. Here, you’ll see heat maps that show when your unique audience is most online. These are available for all of your connected channels.
You can also check out this blog on the best times to post on every channel for more insights.
4. Schedule your post
Once your post is drafted and you know when you want it to go live, you can schedule your post directly in Hootsuite.
Choose Schedule to send your post live immediately. Or, choose Schedule for later to post it sometime in the future.
Now your post is in the queue!
5. View your content calendar
If you want to review your scheduled posts, make adjustments, or see your content at a glance, head over to the Hootsuite Planner.
Here, you’ll see all of your scheduled posts in a social media calendar view. To edit your posts, simply click on them and make any adjustments in Composer.
Use Hootsuite to schedule and publish all of your social media posts at the best times, engage with your followers, and track the success of your efforts. Sign up for a free trial today.
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
Free 30-Day TrialThe post How often should a business post on social media? [2024 data] appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
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