YouTube, Facebook and WhatsApp named world’s most popular social media platforms by Viralyft Campaign Brief NZ
* This article was originally published here
Wednesday, September 18, 2024
Tuesday, September 17, 2024
A very easy guide to the new Hootsuite Salesforce integration
In recent years, social platforms have become the go-to places for consumers to interact with brands. Every month, 20 billion (!) messages are exchanged between people and brands on Facebook Messenger alone.
But in most companies, social media and customer service functions are completely separate. They sit on different teams, report on different goals, and use very different tools in their everyday work.
Bringing social media and customer support closer together should be top of mind if you don’t want to miss out on important conversations — and opportunities to keep your customers engaged and happy on their preferred communication channels.
With Hootsuite’s Salesforce integration, you can do just that. Keep reading for a simple guide on how it works, how it can help your team and customers, and how you can get started.
Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.
Why should you connect your social media with Salesforce?
Numbers don’t lie: 62% of customers say switching between service channels is a hassle. (And I wholeheartedly agree with them!)
Instead of instructing customers to submit their questions through a dedicated channel, you can meet them where they are by consolidating support channels on your end.
By bringing your social media messages into Salesforce, you give your customers the freedom to reach you where they’re most comfortable — and your team a single, organized system to handle everything.
But the benefits don’t end there. Below you can dive into ways that a Salesforce social media integration helps your customers and social and customer support teams. It’s a win-win-win.
Benefits for your social team
Your social media team is likely flooded with messages every day. Some of them are comments and DMs that can be filed under audience engagement — and your social marketing team knows exactly what to do with them.
But some are questions or complaints that experienced customer support agents are better equipped to deal with. The Hootsuite Salesforce integration makes handing off such inquiries much easier.
On top of that, social media gets to… stay social. Your customer support agents don’t need to sign in to the company social accounts to handle DMs — all of the relevant inquiries land in Salesforce’s familiar dashboard.
Psst: Read up on why keeping access to social channels as limited as possible is a good security practice.
Benefits for your customer support team
The integration doesn’t just benefit your social team — your customer support team will also see major improvements to their workflow:
- Improved response times. Your team won’t have to dig through multiple communication channels to stay on top of inquiries. With everything routed directly to Salesforce, cases are created automatically based on DMs. This empowers your team to respond — and offer solutions — faster.
- Automated answers to FAQ. The AI chatbot built into the Hootsuite Salesforce integration can answer common questions instantly, 24/7. When things get more complicated, the chatbot hands off the conversation to a live agent, reducing the load on your support team while keeping customers happy.
- Complete customer details. 70% of customers expect your agents to know their entire history when they reach out for help. With the Hootsuite Salesforce integration, your agents can see all relevant details — from past social media interactions to order history — and easily provide more personalized responses.
Benefits for your customers
At the end of the day, what matters most is creating a great experience for your customers. Here’s how connecting your social channels to Salesforce can do that:
- Customers can reach out on their favorite social platforms and get timely responses. 81% of customers now expect quicker service, and this integration makes it easier for your business to meet those expectations.
- With automatic inquiry routing, customers spend less time waiting for a resolution. (And businesses that respond within 15 minutes are much more likely to build trust and create lasting relationships with their customers.)
- With 36% of customers sharing their experiences on social media, a personalized response can make or break your brand’s reputation. By having access to their full customer history, your team can deliver the personalized service that customers love — which means fewer negative experiences and more happy customers.
How does the Hootsuite Salesforce integration work?
Hootsuite’s Salesforce integration is all about streamlining your team’s work, so they can focus on what really matters: delivering great customer service.
Here’s a simple rundown of how it works:
1. The customer reaches out on social media
This first step is simple: a customer or prospect chooses to get in touch with your brand on their preferred social platform, and they send you a DM.
2. The AI chatbot steps in
Hootsuite’s AI chatbot handles the initial inquiry, responding to common questions with pre-approved answers. If the issue doesn’t fall into the FAQ category or otherwise requires a more nuanced approach, it offers to transfer the conversation to a human agent.
3. A Salesforce case is automatically created
When the chatbot escalates the inquiry, a case is automatically created in Salesforce. This way, your customer support team has easy access to every social interaction, and no inquiries fall through the cracks.
4. A support agent takes over
Your customer service agents can pick up the conversation right where the chatbot left off, without leaving Salesforce. They’ll have access to the customer’s full history with your brand, including social interactions and part orders.
5. Resolution (in Salesforce and Hootsuite)
Once the issue is resolved, the case is closed in Salesforce, and the conversation is automatically marked complete in Hootsuite. Everything stays in sync, so your team always has a clear view of what’s happening.
6. Creating a lead (optional)
Although optional, this step can be a powerful tool in your team’s hands.
If a customer support agent notices that the person who submitted the inquiry is a good match for a campaign your business is running, they can seamlessly mark them as a lead. From there, they can add the person to the sales funnel and include them in the potential target group for the campaign.
Talk about cross-departmental benefits!
What other platforms does Hootsuite integrate with?
Hootsuite is not just a social media management dashboard that — as you already know — doubles as a powerful customer service platform.
It also integrates with over 100 tools that businesses of all sizes use every day to… well, do business.
The most popular Hootsuite integrations include:
- Adobe Creative Cloud
- Asana
- Basecamp
- Figma
- Google Business Profile
- Miro
- Monday.com
- Notion
- Slack
- Shopify
- Trello
- Vidyard
- WordPress
… and many more. You can browse them all in our app directory.
Deliver even better customer care with Hootsuite and Salesforce. Manage customer engagements in one place, easily share data between teams, and get a better understanding of your customers across channels. It’s easy.
Manage all your social media in one place, measure ROI, and save time with Hootsuite.
Book a DemoThe post A very easy guide to the new Hootsuite Salesforce integration appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
Monday, September 16, 2024
Using Social Media in Education: 10 Can’t-Miss Tips
Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives. Teachers and administrators have realized the potential of using social media in education.
Today, the best educators are embracing social media’s role in the classroom. But if you feel overwhelmed by the possibilities, you’re in the right place.
There are many advantages of using social media in education. Keep reading for our top tips, including lesson ideas you can steal and tools that can make your life easier.
#1 Social Media Tool for Education
Meet students where they’re at with the tool that makes it easy to engage, recruit, schedule, measure, and win.
Book a DemoThe benefits of social media in education
How does social media influence education?
The biggest advantage is engagement. And, as any teacher knows, engagement is key to student success. When students get involved in their learning, they learn better.
Plus, most social networking sites and resources are free! This is especially great if you’re an educator with a tight budget for materials.
Let’s go over a few more benefits of using social media in education.
Increase engagement
Normally, when we discuss “engagement,” we’re referring to likes, comments, and shares on a social media post. However, “engagement” can have a double meaning when using social media in education.
Student engagement is key to a successful classroom. When students are engaged, curious, and social in class, it shows that you are succeeding as an educator.
Social media resources can help facilitate and encourage engagement with your students.
Why? Well, when most teens are active on social media (particularly YouTube and TikTok, according to the Pew Research Center), using social media in the classroom helps you meet them where they are.
Connect students with resources from experts around the world
One of the best things to come out of social media is the ability to connect with anyone around the world. This has a benefit in the classroom, too — especially for higher education programs.
You can connect students with global resources and experts to help broaden their perspectives. Host an Instagram Live with an expert or have students connect with professionals on LinkedIn to enhance their learning experience.
Facilitate communication and collaboration between classmates
Most students are comfortable using social media to communicate. It only makes sense to bring that communication method into the classroom.
Social media can be a great way to facilitate conversations around lessons or collaborations for group projects. Think private Facebook Groups or Slack channels. Students can also build their collaborative skills with document-sharing tools like Google Docs. Groups of students can share notes and collaborate during lessons in real time.
It’s not just great for students, either. Social media can help build relationships between teachers and students, making it easier to communicate with students about classroom updates or other discussions.
Provide a platform for sharing information and ideas
Inviting, rather than resisting, social media into your classroom can have huge benefits. Use it to promote collaboration, share resources and ideas, and provide real-time feedback.
And for educators, social media can be a valuable professional development tool. You can connect with other teachers or educator communities on social media to learn new strategies or engagement methods.
#1 Social Media Tool for Education
Meet students where they’re at with the tool that makes it easy to engage, recruit, schedule, measure, and win.
Book a Demo10 ways educators can use social media in the classroom
Social media has endless opportunities for educators and students. As a tool, it can help students improve digital literacy and critical thinking skills. It can also help promote your class, your institution, and yourself.
Here are 10 essential ways to use social media in education:
1. Attract new students with a campaign
A great way to use social media for education is to attract new students to your school or course. For example, if you want to increase enrollment, create a social media campaign that highlights the benefits students would gain from your program.
Consider running a campaign to raise awareness of your program a few weeks before it starts. In your campaign, you could:
- Use scarcity and urgency techniques (“50% sold out already!”)
- Offer a discounted rate for early bird sign-ups
- Tease the benefits students will get from the course
MasterClass does a great job promoting its classes by teasing content through Reels. These short videos offer a preview of what students can expect from the full course.
Source: mistyonpointe on Instagram
This TikTok video from the University of Idaho is another example of how to use social media to attract new students. The video highlights different reasons to attend the school from the perspective of current students, making it relatable to the audience they’re trying to reach.
Source: University of Idaho on TikTok
2. Build a community
If you lead virtual classes or have alumni around the world, an online community is essential.
Communities can take many forms, too. Private Facebook Pages may be great for class discussion, while public hashtags can amplify important content.
A Facebook Group or Page is a natural fit if you’re focusing on student engagement. Here, folks can discuss the course, post questions and comments, and connect over shared experiences.
This private Facebook Group for incoming freshmen at The University of Texas at Austin is a great example of a private community.
Source: Class of 2028, The University of Texas on Facebook
A catchy hashtag can go a long way if you’re building brand awareness. Take Cornell University, for example; they’ve included #Cornell in their bio on Twitter (X) to encourage conversations.
Source: Cornell University on X
You can also turn community-building into a lesson. Have your students create a strategy to build a community-based Facebook group based on their shared interests.
To be successful, they’ll need to figure out a niche or specific problem they can solve. This forces your students to develop their problem-solving skills.
3. Broadcast updates and alerts
Many educational institutions have internal communication software used to share alerts with students. But they’re often notorious for their clunky technology and slow load times. That’s why it’s often much easier for students to check Twitter, now X, for real-time updates.
If you post class updates on social media, your students can check in from their devices anytime. Social media is a great way for clubs and instructors to keep their communities informed.
Source: Calgary Linguistics on X
You can also use social to broadcast to a crowd if you have relevant information for an entire student body or your broader community. Sharing major announcements on social media helps distribute the news to a wider network faster.
Source: Texas State University on X
4. Livestream your lectures
Trying to reach a broader audience or just make your content more accessible? Consider livestreaming your lectures via platforms like Facebook, Instagram, or YouTube.
Online lectures allow students to access content independently and at their own pace. Some students may have difficulty attending classes. In those cases, online lectures can be a lifesaver. Students can review your lecture as often as needed to fully understand the material.
Livestreaming your lecture also allows you to reach a wider audience. Students from other institutions or countries can watch and learn. This open access will expand the reach of your expertise.
The University of Pennsylvania’s College of Liberal and Professional Studies (Penn LPS) frequently posts virtual information sessions on its YouTube channel.
If you’re able to moderate the chat, it’s also an easy way to engage students. Introverted students may find it easier to type a question instead of speaking in front of a crowd. Plus, you can add captions to your lecture, making it more accessible.
5. Focus on increasing digital literacy
Social media is a powerhouse. You can use it to find a job, build your skills, connect with potential employers, and much more.
But on the flip side, social media doesn’t forget. Once you post something on the internet, people can almost always find it again.
That means digital literacy is more important than ever. Students of all ages must learn how to be responsible and effective while using these tools.
As an educator, you can help your students develop the skills they need to succeed by creating digital literacy workshops and programs. Take this digital literacy program hosted by UT Extension of Henderson County. The organization promotes its digital literacy program for seniors on its Facebook Page.
Source: UT Extension Henderson County on Facebook
6. Generate UGC
User-generated content (UGC) is any content created by regular people, not brands. Your students are likely already generating content. Why not encourage them to post on the topics you’re teaching? You could incentivize participation with a bump in grades or as bonus work.
FYI: You’ll have better results if you give your students parameters. Don’t just say, “Post about class, and you get one get-out-of-homework free card!” Instead, create a relevant hashtag for them to use. Or, say, for bonus points on an assignment, they can post a photo of themselves working on the assignment.
For instance, the Parsons School of Design regularly reposts student work on Instagram. Getting featured in front of Parsons’ audience of over 150K is a great incentive for students to share their work and tag the school.
Source: Parsons School of Design on Instagram
As always, ask permission before you repost their content, and be sure that the content is compliant with any internal policies at your organization. If you’re new to UGC, here are some best practices.
Social Trends Report for Higher Education
See the latest data and discover the top social media trends specific to education — and craft a strategy that’s too cool for school.
Get the report7. Create opportunities for active and passive learning
As an educator, you probably use a mix of active and passive learning.
Active learning requires students to actively engage with the lesson. This may be through discussions, challenges, or debates. You can even task your students with creating a photo or video essay hosted on a social media platform. Instagram is great for photo essays, while YouTube or TikTok work for video essays.
Passive learning requires learners to listen to lessons and absorb the information. Then, they must consider or translate the information. In classrooms, this might look like lectures and note-taking.
Social media poses an opportunity for both active and passive learning. For example, you could lecture your students on the dangers of misinformation on X. Then, task them to find a misinformed tweet and present their fact-checking process. Students will learn to examine data and provide evidence supporting their findings.
The combination of active and passive learning allows students to absorb information and then engage with what they’ve learned.
8. Teach networking and thought leadership skills
The working world is becoming more globalized and competitive every day. So, teaching students to develop networking and thought-leadership skills is essential.
By creating a LinkedIn profile and connecting with other professionals, students can:
- Learn how to build and nurture relationships
- Identify potential mentors
- Develop a personal brand
One way to do this is by sharing workshops on social media. Workshops offer a valuable opportunity for students to network, learn new skills, and form an opinion on a subject.
Source: Dougherty Arts Center on Facebook
Schools and educators can also use LinkedIn to show thought leadership in action. Your students, teachers, and departments can share resources, request feedback, and post relevant articles and videos.
Source: University of Southern California on LinkedIn
As students become more comfortable using LinkedIn, they can start exploring. Encourage them to follow other thought leaders and join conversations.
9. Develop discussion and critical thinking skills
Is your lesson goal to promote critical thinking? Then you might have students tweet their responses to weekly discussion prompts.
The limited character count will force students to be concise. They’ll have to identify their argument and communicate it without wasting words.
10. Celebrate student and alumni achievements
If you work in higher education, alumni relations are key to your social media strategy.
One way to engage both current and former students is to keep up with their achievements and post-graduate lives. You can do this by showcasing student news on your social media channels.
Not only does this reengage alumni and spark pride in current students, but it highlights your school’s impressive feats to the greater community.
Source: Texas State University on LinkedIn
Social media in education: Q3 2024 benchmarks
How often should you post on social media in education?
Every educational institution’s ideal posting schedule is unique, and you should test different posting frequencies to find out what works best for your audience. That said, these industry-specific stats will help you find a data-informed starting point.
Our research found that educational institutions post on X and Facebook more often than on other social platforms — an average of 9 times a week. LinkedIn sits on the opposite side of the scale with 6 weekly uploads.
Average engagement rates in education
Wondering if your engagement rates are high enough? Here are the industry averages across all major social networks as of September 2024:
- Instagram: 4.7%
- Facebook: 3.6%
- X (Twitter): 3.3%
- LinkedIn: 1.8%
Follower growth rate in the education sector
If your social media strategy revolves around growing your audience, make sure you’re setting realistic goals. Here is how other educational institutions are doing in Q3 2024:
- LinkedIn: 1.58%
- X (Twitter): 0.14%
- Instagram: 0.00%
- Facebook: 0.06%
For more education-specific research, including the best times to post, the most engaging content formats, and network-specific breakdowns of the stats above, check out our dedicated post on social media benchmarks for education.
A tool to help you use social media in education
Hootsuite can help make life a little easier. And with Hootsuite’s Student Program, qualified educators even get a deal!
Educators and administrators, here are four features that deserve your attention.
Scheduling capabilities
Scheduling all of your social posts in advance can help you save major time. If you’ve got a lot on your plate — as most educators do — this can be a huge help.
Hootsuite Planner’s calendar view makes it easy to see each post you’ve scheduled across every platform.
You can filter posts by account, drag and drop upcoming posts to new times or days, or easily duplicate recurring content — all from one simple dashboard.
Social listening
Hootsuite’s social listening tools help you analyze millions of online, real-time conversations.
And luckily, every Hootsuite plan includes everything you need to get started with social listening.
In Listening Basics, use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand.
You can track what people are saying about you, your top competitors, your products — up to two keywords tracking anything at all over the last 7 days.
Plus, you can use Quick Search to analyze things like:
- Results. Ready to get into specifics? The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and more.
- Key metrics. Are more people talking about you this week? What’s the vibe of their posts? Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel.
- Top themes. How are people talking about you? What are the most popular positive and negative posts about? Which other conversations are you showing up in?
If you want to go even further, though, try Hootsuite Listening (powered by Talkwalker).
This enterprise add-on offers analytics related to social conversations beyond your owned social properties, including:
- Mentions
- Brand sentiment
- Important influencers
- Conversation clusters
Hootsuite Listening is especially useful to spot activity peaks in conversations about your accounts. This can help you determine the best times for you to post on social media.
Analytics
If you’re serious about using social, you’ll want to make time to review your work and make adjustments based on your findings.
Hootsuite’s Analytics can help you dig deep into the numbers and show you what’s working and what’s not with your social strategy.
But analytics can also be a valuable teaching tool.
Understanding data analytics is a huge advantage, especially in our tech-forward age. Learning how to translate insight into action is a huge win. Students who understand how to interpret data are more employable, period.
Access to online courses
Want to take your social marketing to the next level? Hootsuite Academy offers on-demand video training to help you build your skills and engage with your audience. If you’re planning to teach with social media, these courses are a must-have.
Learn all the ways Hootsuite can help educational institutions improve their social efforts.
Using social media in education has never been easier. With Hootsuite, you can manage all of your social profiles, schedule and publish posts, engage your followers, monitor relevant conversations, analyze results, manage your ads, and much more — all from one simple dashboard. Try it free today.
Attract, recruit, and retain students with Hootsuite, the #1 social media tool for education.
Book a DemoThe post Using Social Media in Education: 10 Can’t-Miss Tips appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
Sunday, September 15, 2024
How to use LinkedIn analytics in 2024: A marketer’s playbook
Ever wonder who’s looking at your profile on LinkedIn? Or how effective your company’s page is at generating leads? With the power of LinkedIn analytics, you can track, measure, and optimize your LinkedIn data to improve your personal brand or business page.
In this guide, we’ll cover how to access LinkedIn analytics, important LinkedIn metrics to focus on, and how to interpret the data. Plus, we tapped two social media experts for insider tips on how to take your marketing efforts to the next level.
Key Takeaways
- LinkedIn analytics provide detailed data on profile visitors, content performance, and audience demographics. You can use these insights to tailor your content strategy and improve engagement on the platform.
- Use analytics to benchmark against competitors by comparing your performance. That way, you can adjust your strategy and identify opportunities for growth.
- Tools like Hootsuite Analytics can save time and provide deeper insights into your LinkedIn performance across multiple accounts.
What is LinkedIn analytics?
LinkedIn analytics is the data and statistics behind your LinkedIn activity. It provides valuable insight into who your audience is, how they’re interacting with your content, and the overall effectiveness of your social media strategy on the platform.
For example, you can use LinkedIn analytics to see how many people have viewed your profile, how well your organic and sponsored content was received, how many likes your last carousel post got, or the number of clicks your company page received in the past month.
Psstt: You can even get super granular and see where your visitors live, their job titles, and what industries they work in.
Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.
Why do LinkedIn analytics matter?
If your company is active on LinkedIn, here’s why tracking LinkedIn analytics matters for your social marketing strategy:
- Understanding follower demographics: When you know who your audience is, you can tailor your content to them. LinkedIn analytics can tell you where your followers are based, what industry they work in, and their role.
- Audience growth: Once someone engages with one of your LinkedIn posts, they’re more likely to see more of your content in their algorithm. This is why tracking your audience growth is important—so you can understand if your content is reaching people.
- Generate leads: LinkedIn is a lead generation machine if you can reach the right audience. By using analytics, you can see what type of content your audience interacts with and use that insight to generate more leads.
- Compare to the competition: Want to see how your page compares to your competitors? You can use LinkedIn analytics to compare engagement and follower metrics and see what similar businesses are posting.
- Track employee advocacy: Employee advocacy—when employees promote their company on social—is essential if you want to increase brand awareness, improve your reputation, or share thought leadership. If you’ve started an employee advocacy program, tracking your analytics will tell you if it’s effective.
21 key LinkedIn analytics metrics to track
There are countless LinkedIn metrics available to marketers. But does that mean you should be tracking, monitoring, and reporting on them all?
Nope! That’s a lot of data.
Which LinkedIn metrics you should track depends on the social media goals you set.
For example, if your brand is trying to engage new audiences through its published posts, keep an eye on content analytics. If you want to grow brand awareness on the platform, track follower and visitor analytics.
If you’re brand new to monitoring LinkedIn metrics, start simple. Here are some basic metrics you should be tracking:
LinkedIn profile metrics
- Page views: The total number of times your page was visited.
- Post views: The total number of views your posts, documents, or articles have received. You can also dive deeper for a post-by-post breakdown and to see insights like reactions, comments, and share details.
- Search appearances: The number of times your profile appeared in search results during a given period.
LinkedIn content metrics
- Post impressions: This metric lets you know the total number of times your LinkedIn post is visible for at least 300 milliseconds, with at least 50% in view to a user logged into LinkedIn.
- Unique impressions: This is the number of times your post displays to unique signed-in members. Unlike impressions, unique impressions won’t count when a user sees the same post multiple times.
- Reactions: LinkedIn Reactions are used to display different emotional responses to your content. Users can select emojis to show that they like, celebrate, support, love, find insight, or feel curious about the content you share.
- Comments: Comments are the number of user comments left underneath your post.
- Reposts: This metric indicates the number of times a user decides to share your content with their own LinkedIn following, expanding your post’s reach.
LinkedIn follower and demographic metrics
- Total followers: The total number of current followers your business page has.
- Follower metrics: This shows how the number of your brand’s followers has increased (or decreased) over a set amount of time.
- Follower demographics: This metric breaks down who’s following your page by categorizing them into industries, seniority levels, and locations.
- All followers: Use this list to keep tabs on your biggest fans, and don’t forget to reach out with incentives to keep them engaged.
- Visitor highlights: This metric shows the number of total page views, unique visitors, and custom button clicks in the last 30 days
- Visitor demographics: Understanding the job, company size, industry, location, and seniority of your visitors can help inform your content strategy and unlock emerging markets.
LinkedIn engagement metrics
- Engagement rate: LinkedIn calculates engagement rate by adding the number of interactions, clicks, and new followers acquired, divided by the number of impressions the post receives.
- Clicks: Clicks are counted when a signed-in member clicks on your post, company name, or logo. It does not include other interactions like shares, reactions, or comments. A click tells you your call-to-action worked.
- Leads: Allows you to download data about leads collected through your page. You need to have a lead gen form set up to track this metric.
LinkedIn competitor metrics
- Follower metrics: Compares all-time followers and new followers gained within the specified time range. Metrics can be negative if unfollows exceed new followers. The metric is compared next to the competitor Pages you want to track.
- Total post metrics: Compares total post updates in the last 30 days and the percentage change compared to the previous 30 days.
- Total engagement metrics: Compares total engagements (reactions, comments, and shares) in the last 30 days.
- Trending competitor posts: Standout posts from the Pages you want to compare your content with.
How to create a LinkedIn analytics report using LinkedIn
Now that you know which LinkedIn analytics to track, it’s time to start creating reports.
You can create five types of reports for each of the five native LinkedIn analytics types. They are:
- Content reports
- Visitor reports
- Follower reports
- Lead reports
- Competitor reports
To create a LinkedIn analytics report, follow these steps:
1. First, navigate to your LinkedIn page.
2. Next, choose the Analytics tab and navigate to the tab you want to generate a report from (content, visitors, followers, leads, or competitors).
3. On the upper right side of the screen, you’ll see an Export button. Choose the timeframe you’d like the report to cover, and click Export.
How to create a LinkedIn analytics report using Hootsuite
Hootsuite users can use Hootsuite Analytics to generate eight different types of LinkedIn analytics reports.
These include:
- LinkedIn overview reports
- LinkedIn personal post reports
- LinkedIn audience report
- LinkedIn engagement report
- LinkedIn overview: Paid and organic report
- LinkedIn ads awareness
- LinkedIn ads consumption
- LinkedIn ads intent
To generate a LinkedIn analytics report using Hootsuite, start by logging into your Hootsuite dashboard. Next, choose the Analytics button from the left-hand menu.
Then, select Create a report.
Now, select either LinkedIn Pages or LinkedIn profiles to use one of Hootsuite’s reporting templates for those categories.
Choose the type of report you want to generate, then click Create Report. Make sure your LinkedIn page or profile is connected by selecting it from the social account dropdown menu.
If you want to share your report, click on the Share with teammates button in the top right corner. You can also export your report as a PDF, PowerPoint, Excel, or CSV using the Export button in the top right.
4 best LinkedIn analytics tools for 2024
1. Hootsuite Analytics
If your company has accounts on several social media platforms, Hootsuite Analytics can make your job a lot simpler.
Connecting your LinkedIn account to Hootsuite lets you schedule posts in advance and at optimal times, but that’s not all. You can also measure how your LinkedIn analytics compare to your other social metrics.
One of the best aspects of using Hootsuite Analytics for your business is the reporting features. As we outlined earlier, Hootsuite offers more than eight custom reports—for both organic and paid engagement—that make it easy for you and your team to see how your LinkedIn marketing strategy efforts are paying off.
Key features:
- Track, monitor, and compare metrics for your brand’s multiple social accounts from one place.
- Set performance benchmarks, making it easier to work toward your goals.
- Create customizable, clear-to-read reports that are easy to share with your team.
Price: Plans start at $99 per month.
Best for: Social media marketers who manage multiple social media platforms and want to access insights in one place.
#1 for LinkedIn marketing
Schedule posts, answer messages, and manage ads from one spot. Then, show off your results in beautiful reports. It’s so easy.
Start free 30-day trial2. Hootsuite Insights
Looking to get deeper insights about your LinkedIn audience?
Advanced social listening tools like Hootsuite Insights (available to Hootsuite Enterprise plans) help you monitor ongoing conversations about your brand.
This tool tells you a ton about your LinkedIn audience—and how they feel about you. In particular, it helps you “hear” what people say about your brand on social media. You can use Insights to track mentions, highlight trends, and join important conversations.
You can also measure your share of voice, which can help you see where you stand as an expert in your industry. If your brand plans to create more thought leadership content on LinkedIn, this is a critical metric to track.
Key features:
- Advanced social listening and sentiment analysis
- Data visualization to see sentiment
- Competitive metrics to compare your page with competitors
Price: Start your 30-day free trial or request pricing here.
Best for: Large social teams seeking deeper insights into brand sentiment and content analysis.
3. SocialPilot
SocialPilot is an AI-powered social media management tool that’s equipped with built-in content planning, scheduling, and analytics features.
For LinkedIn post analytics, SocialPilot can track and measure engagement, follower demographics, and reach—all of the metrics you’d find in LinkedIn’s native platform, but in one dashboard.
Key features:
- AI-powered scheduling, planning, and publishing for optimized posts
- Campaign tags for easy access and better organization
- Reports that can generate graphs and charts to visually communicate results
Price: Plans start at $25 per month.
Best for: Small businesses or marketing agencies looking for an easy-to-use social media scheduling tool with built-in analytics.
4. Databox
Databox is a dashboard and reporting software that teams can use to collect and analyze key business metrics in one place.
It works by integrating every platform your business uses—including LinkedIn and other social channels—to track and measure metrics that help you understand how your business is performing as a whole.
Key features:
- Can track 42 LinkedIn Company Page metrics
- Includes dashboard and reporting templates
- Easy-to-use dashboard that displays key business metrics in one place
Price: Get started for free. Paid plans start at $47 per month.
Best for: Data-driven marketing teams who want to track other business metrics outside of social channels.
3 LinkedIn analytics tips for best results
Looking to get the most out of your LinkedIn analytics? Follow these tips from two social media marketers for the best results.
1. Set clear goals
Like any social strategy, setting clear and manageable goals is essential.
It can take time to understand who your LinkedIn audience is and the type of organic content they engage with, so set clear but reasonable goals, suggests Jennifer Heimann, AVP, Marketing Strategy & Operations at L&L Collective.
“Realistic expectations are key!” says Heimann. “Slow, authentic growth is better than quick growth with people who aren’t interested in your content.”
2. Monitor employee engagement
According to Ibby Hussain, Vice President of Digital & Creative at Vested—a marketing agency for financial services where Hussain and her team manage over 30 LinkedIn profiles for brands and executives—the real game-changer for LinkedIn analytics is employee engagement.
“Employees are your most powerful advocates on LinkedIn, driving both engagement and reach,” says Hussain. “Even in a professional space like LinkedIn, photos with real people outperform corporate imagery.”
3. Prioritize on-platform engagement
Hussain suggests prioritizing content that keeps followers on your page and the platform.
“Prioritizing content that drives comments and interactions within LinkedIn, rather than linking out, will enhance both follower engagement and performance in LinkedIn’s algorithms,” she says.
One way to do this is by posting carousels. You can also write LinkedIn articles for thought leadership. Or, if you want to share links to your blog or another external site, include the link in the comments.
Easily manage your LinkedIn Page and all your other social channels using Hootsuite. From a single dashboard, you can schedule and share content (including video), reply to comments and engage your network. Try it free today.
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Free 30-Day Trial (risk-free!)The post How to use LinkedIn analytics in 2024: A marketer’s playbook appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
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