L.A. Metro’s risqué marketing campaign lights up social media KTLA
* This article was originally published here
Saturday, February 28, 2026
Friday, February 27, 2026
What are the latest Hootsuite product features? [Jan 2026]
Looking for the latest Hootsuite product updates? January’s updates focus on faster content creation, more accurate publishing previews, expanded social listening intelligence, and stronger review management.
These updates are designed to help teams strengthen their social presence and refine their strategy for the year ahead.
As an all-in-one social media management tool, Hootsuite helps teams manage multiple social media accounts, monitor conversations across social media networks, and measure social media performance using built-in analytics tools and Hootsuite analytics — all from a single, user-friendly workspace.
Here’s everything we rolled out this month.
Quick summary of January updates:
- Design and publish visuals faster with an improved Canva integration in Create
- Preview X posts more accurately before publishing
- Monitor Truth Social data in Listening powered by Talkwalker
- Track global conversations with Multilingual Conversation Clusters
- Manage and export Google My Business reviews more easily in Inbox
- Optimize posts in real-time with OwlyGPT in Create
- See how AI assistants talk about your brand with LLM Insights
- Filter X comments by organic or paid post type
What are the Hootsuite product updates for January 2026?
Create: Canva integration in Hootsuite
Canva tools in Hootsuite are now easier to find and use in Create, helping teams streamline design and publishing inside their existing workflow. The updated Design with Canva experience lets you create and publish visuals in one seamless flow, connecting directly to your content library and simplifying post scheduling.
This update helps teams:
- Move from design to publishing without switching tools or breaking their social media scheduling process
- Create on-brand visuals using reusable templates
- Speed up campaign execution and strengthen team collaboration
Takeaway: The improved Canva integration makes it easier to design, publish, and streamline creative workflows inside Hootsuite.
Create: Get more accurate X previews
Review your social posts with confidence using enhanced previews that reflect exactly how your X posts will look live. You can now verify captions, images, link previews, and hashtags as you draft — helping you optimize content before you schedule posts.
Why it matters:
- Reduce publishing errors before content goes live
- Support smoother approval workflows across teams
- Improve overall post performance across social channels
Takeaway: Enhanced X previews help you publish with confidence and improve post accuracy before launch.
Listening: Truth Social data in Hootsuite Listening
You can now monitor Truth Social public posts and engagement metrics alongside your other social media networks for a unified view of the conversation inside Hootsuite Listening powered by Talkwalker.
This integration expands your social listening coverage and supports real-time monitoring of emerging narratives shaping public discourse.
This update helps teams:
- Expand listening coverage across more platforms
- Track engagement metrics inside a single dashboard
- React faster to emerging trending topics
Takeaway: Truth Social data strengthens your listening coverage and gives teams a more complete view of online conversations.
Listening: View global trends with Multilingual Conversation Clusters
Conversation Clusters now support multiple languages within a single cluster, helping businesses track discussions at a global level with more in-depth insight.
With multilingual grouping and flexible cluster titles, teams can improve benchmarking, surface brand mentions, and refine global social media marketing efforts more efficiently.
Why it matters:
- Consolidate conversations across languages into unified views
- Strengthen global sentiment analysis
- Save time analyzing international demographics
Takeaway: Multilingual Conversation Clusters make global conversation analysis more scalable and strategic.
Inbox: Never miss a review on Google My Business
Managing and responding to Google My Business reviews just got easier inside the Hootsuite dashboard. Two new enhancements help teams streamline review management and support stronger customer support workflows.
You can now filter unanswered reviews with a single toggle and export reviews for deeper analysis, helping teams maintain faster response times and improve their overall social media performance.
This update helps teams:
- Quickly identify unanswered reviews and trigger timely notifications
- Export feedback for analytics reports or custom reports
- Strengthen customer experience across social and review channels
Takeaway: New review filters and exports make it easier to manage feedback and support customers efficiently.
Create: Optimize your posts with OwlyGPT
OwlyGPT now lives directly in Create as a side panel, helping teams draft, refine, and optimize content without leaving their workflow.
OwlyGPT can detect selected accounts — including LinkedIn, TikTok, and other social media networks — and provide real-time recommendations to improve clarity, tone, and performance before publishing.
Why it matters:
- Improve content before it goes live
- Align posts to platform-specific best practices and the best time to publish
- Strengthen overall social media performance
Takeaway: OwlyGPT helps teams optimize posts in real-time and publish stronger content with confidence.
Listening: Find out how AI tools talk about your brand with LLM Insights
Talkwalker’s LLM Insights give you visibility into how your brand — and your competitors — appear across ChatGPT, Gemini, Claude, and Perplexity.
By analyzing prompt patterns, you can strengthen benchmarking, detect misinformation, and support smarter social media strategy decisions based on how AI tools represent your brand.
This update helps teams:
- Understand how AI assistants shape brand perception
- Identify new opportunities for influencer or brand alignment
- Inform long-term planning using insights that support advanced analytics
Takeaway: LLM Insights help you monitor and refine how your brand appears across AI-driven discovery environments.
Hootsuite: Filter X comments by post type
You can now filter X comments by organic or paid post type in Hootsuite, giving teams clearer visibility into engagement across both organic and social ads.
Thanks to API improvements, comments are correctly associated with their originating post type — helping teams improve reporting accuracy and align results with broader social advertising efforts.
Why it matters:
- Separate paid and organic engagement more clearly
- Support cleaner reporting inside Hootsuite analytics
- Improve campaign analysis across social media accounts
Takeaway: Filtering X comments by post type provides a more accurate view of engagement across paid and organic campaigns.
FAQ
Does Hootsuite integrate with Canva?
Yes. The updated Canva integration in Create makes it easier to design and publish visuals inside your existing social media scheduling workflow.
Can I monitor Truth Social in Hootsuite Listening?
Yes. Truth Social public posts and engagement metrics are available in Listening powered by Talkwalker, expanding your social listening coverage.
What is LLM Insights?
LLM Insights is part of the broader Hootsuite product ecosystem, helping teams monitor AI-driven narratives and refine their social media strategy using AI-informed insights.
Want a closer look at these new Hootsuite features? Explore them in your dashboard today — or start a 30-day trial to see how Hootsuite supports smarter social media marketing, deeper insights, and stronger results.
The post What are the latest Hootsuite product features? [Jan 2026] appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
Thursday, February 26, 2026
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The best TV shows of 2025, according to social media
Editor’s note: If you’re just here for our research, click here to skip the intro and dive straight into the rankings.
2025 delivered another headline year for television.
From long-awaited franchise returns (looking at you, Stranger Things) to breakout hits, television didn’t just dominate screens. It took over social feeds too, fueling some of the year’s biggest all-caps moments.
So who won social this year?
Below is a look at the TV premieres and events that defined the social conversation in 2025.
Key Takeaways
- Streaming platforms drove much of the social conversation in 2025, led by major Netflix titles like Squid Game, Wednesday, and Stranger Things.
- Premium cable delivered prestige storytelling that kept viewers hooked, including hits like The Last of Us, The White Lotus, and Yellowjackets.
- Broadcast and ad-supported cable leaned into what social loves most: live moments, competition series, and reality TV.
- Live events created the year’s biggest social spikes, proving the power of real-time TV.
What were the top series premieres of 2025?
The top series premieres of 2025 were dominated by returning favorites.
Netflix titles like Stranger Things, Squid Game, Wednesday, Ginny & Georgia, and XO, Kitty took over the top spots, alongside broadcast mainstays like Saturday Night Live (NBC) and Dancing With the Stars (ABC).
Reality show favorites like Love Island USA (Peacock) also had their moment.
In fact, every top series premiere in 2025 was a returning program, proving that loyal fan bases are the spark that ignites social conversations.
What were the top new series premieres of 2025?
The top new series premieres of 2025 were dominated by streaming originals, with Heated Rivalry (HBO Max) and The Ba**ds of Bollywood (Netflix) leading the pack.
Across the board, audiences showed up for high-drama storytelling, while competition formats like Love Island: Beyond the Villa proved that unscripted spin-offs can also make some (social) noise.
What were the top ad-supported cable premieres of 2025?
The top ad-supported cable series premieres of 2025 were driven by familiar franchises, including South Park (Comedy Central), WWE Friday Night SmackDown (USA), and RuPaul’s Drag Race (MTV).
Across the category, crime, competition, comedy, and lifestyle programming fueled the most social engagement, with multiple networks landing more than one hit.
What were the top premium cable series premieres of 2025?
The top premium cable series premieres of 2025 were prestige, scripted originals — with HBO claiming five of the top 10 spots.
Character-driven dramas and limited series like The Last of Us, The White Lotus, and Yellowjackets came out on top, as audiences tuned in each week to follow every twist and turn.
For premium cable, the formula is clear: sharp writing, strong characters, high production value, and stories that outlast premiere night.
What were the top Spanish-language series premieres of 2025?
The top Spanish-language series premieres of 2025 leaned into drama, crime, and classic telenovela storytelling.
Titles like La casa de los famosos: All-stars and Top Chef VIP rose to the top, sparking lots of conversation during their first week.
What were the top streaming movie premieres of 2025?
The top streaming movie premieres of 2025 were big, genre-driven releases.
Action, thrillers, and franchise titles led the way, with Netflix hits like Frankenstein and Happy Gilmore 2 gripping audiences, while Amazon carved out its own moment with Culpa Nuestra and My Fault: London.
What were the top TV specials (non-political) of 2025?
The biggest non-political TV specials of 2025 were live events, led by awards shows like the 67th Annual Grammy Awards and the The Oscars.
Live entertainment and nostalgia-driven specials rounded out the category, pulling viewers together to watch the live magic.
As always, social media becomes a big group chat for these events, with viewers reacting in real-time to every funny moment, awkward hiccup, and unexpected surprise.
What were the top sports events of 2025?
The top sports events of 2025 were driven by nationally televised matchups and championship-level games.
Football and other major league sports took over the biggest moments. When the stakes were highest and the action was live, audiences showed up.
*Super Bowl LVIII also aired on Telemundo
Methodology
- Due to data error, measurement for K-Pop Demon Hunters was not available for its first 30 days and therefore not available for rankings.
- Interactions data is for programs with premiere episodes/airings occurring Jan 1 – Dec 31, 2025. Interactions reflect SCR’s “Extended Measurement” window for content from premiere day + 6 following days (P7).
- Top Sports Events Interactions reflect SCR’s “Linear” measurement (+/- 3 hours around the telecast).
FAQ: Best of social TV
What were the best TV shows of 2025 and where could audiences watch them?
The best TV shows of 2025 include titles like The Last of Us, The White Lotus, Yellowjackets, and major Netflix original shows (including Stranger Things and Wednesday). Across HBO, Netflix, and Peacock, these TV shows sparked the biggest premiere-day chatter.
What were the best new TV shows that debuted in 2025?
The best new TV shows that debuted in 2025 include Heated Rivalry, The Ba***ds of Bollywood, and Newtopia. These premieres stood out for driving strong social engagement as episodes rolled out.
What were the best TV shows of 2025 by genre?
The best TV shows of 2025 by genre included The Last of Us and The White Lotus for drama, Yellowjackets for thriller, and South Park for comedy. Reality and competition programming like RuPaul’s Drag Race and Love Island USA continue to dominate unscripted categories.
What were the most popular TV shows of 2025 with audiences?
The most popular TV shows of 2025 with audiences were franchise-driven, including Stranger Things, The Last of Us, and WWE Friday Night SmackDown. These titles consistently sparked real-time reactions, memes, and week-over-week engagement across social platforms.
What TV shows from 2025 received the most award recognition?
The TV shows from 2025 that received the most award recognition were prestige scripted originals, led by The White Lotus and The Last of Us. HBO accounted for half of the top-ranked premium cable premieres, reinforcing its dominance in awards-season conversations.
Hootsuite makes it easy to monitor keywords and conversations on social media so you can focus on taking action on the insights available. Try it free today.
The post The best TV shows of 2025, according to social media appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here
Monday, February 9, 2026
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Social media image sizes for all networks [February 2026]
Social media image sizes seem to change… a lot. And using the wrong dimensions can hurt reach, engagement, and brand consistency.
This guide covers the current image size requirements for every major social platform in 2026.
Key takeaways
- Most social platforms still work best with images that are 1080 pixels wide, especially for feed and full-screen formats.
- Vertical, mobile-first aspect ratios like 4:5 and 9:16 now outperform square images on most networks.
- Tools like Hootsuite support network-specific resizing, making it easier for teams to stay consistent as specs change.
Quick social media image sizes
We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often.
Basic Instagram image sizes
- Profile photo: 320 x 320 px
- Landscape: 1080 x 566 px
- Vertical: 1080 x 1350 px
- Square: 1080 x 1080
- Stories and Reels: 1080 x 1920
Basic Facebook image sizes
- Profile photo: 196 x 196 px
- Landscape: 1080 x 566 px
- Vertical: 1080 x 1359 px
- Square: 1080 x 1080 px
- Stories and Reels: 1080 x 1920 px
- Cover photo: 851 x 315 px
Basic X (formerly Twitter) image sizes
- Profile photo: 400 x 400 px
- Landscape: 1280 x 720 px
- Vertical: 720 x 1280 px
- Square: 720 x 720 px
- Cover photo: 1500 x 500 px
Basic LinkedIn image sizes
- Profile photo: 400 x 400 px
- Landscape: 1200 x 627 px
- Vertical: 720 x 900 px
- Square: 1200 x 1200 px
- Cover photo size: 1128 x 191 px
Basic TikTok image sizes
- Profile photo: 20 x 20 px
- Landscape (ad): 1920 x 1080 px
- Vertical: 1080 x 1920 px
- Square (ad): 640 x 640 px
- Stories: 1080 x 1920 px
Instagram image sizes
Instagram supports horizontally and vertically oriented images well as square images. Well, sort of. You can still use all of these photo orientations in your posts, and that’s how they’ll appear in the Instagram feed. But they will all be displayed with a vertical crop on your Instagram grid.
This makes image dimensions a little tricky to get right, especially if you want to control the look of your grid as a cohesive whole. Follow these guidelines to make sure your images end up looking their best.
Instagram profile picture size: 320 x 320 pixels
Instagram profile photos are displayed at 110 x 100 pixels, but the image files are stored at 320 x 320 pixels, so make sure to upload an image that’s at least that big.
Even though the dimensions are in a square format, Instagram profile photos are displayed as a circle. Make sure any elements you want to focus on in the photo are centered so they don’t get cropped out.
Instagram post sizes:
- Landscape image: 1080 x 566 pixels (feed) / 1012 x 1350 (grid)
- Vertical image: 1080 x 1350 pixels (feed) / 1012 x 1350 (grid)
- Square image: 1080 x 1080 pixels (feed) / 1012 x 1350 (grid)
- Carousel images: 1080 x 1350 pixels (feed) / 1012 x 1350 (grid)
- Supported aspect ratios: Anywhere between 1.91:1 and 4:5 (feed) / 3:4 (grid)
- Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels
Tips:
- If you want your images to look their best on Instagram, aim to upload an image that is 1080 pixels wide.
- When you share an Instagram image that’s sized over 1080 pixels, Instagram will size it down to 1080 pixels.
- If you share a photo that has a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.
- If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).”
- If you upload an image using a different ratio, the platform will automatically crop your photo to fit a supported ratio.
- Remember that all photos appear in vertical format on your grid.
Resource: Learn how to edit Instagram photos like a pro.
Instagram Stories image size: 1080 x 1920 pixels
- This is an aspect ratio of 9:16.
- The “safe area” is 1080 x 1610 pixels. Make sure to keep important content within that area of the frame.
Resource: Take your Instagram Stories to the next level with these free templates.
Instagram Reels sizes:
- 1080 x 1920 pixels (feed) / 1080 x 1440 pixels (grid)
- The feed aspect ratio is 9:16, while the grid view is 3:4.
Instagram ads image sizes:
- Landscape: 1080 x 566 pixels
- Vertical: 1080 x 1350 pixels
- Square: 1440 x 1440 pixels
- Minimum width: 500 pixels
- Minimum height: 400 pixels
- Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Image size for Instagram Stories ads: 1440 x 2560 pixels
- This is a 9:16 ratio.
- Instagram recommends leaving roughly “14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text, logos, or other key creative elements” to prevent them from being covered.
Instagram Reels ads size: 1440 x 2560 pixels
- This is a 9:16 ratio.
Instagram recommends leaving roughly “14% of the top, 35% of the bottom, and 6% on each side… free from text, logos, or other key creative elements” to prevent them from being cropped or covered.
X (f.k.a. Twitter) image sizes
With its new video tab, X is clearly embracing a multimedia experience on the platform. Adding images to your X posts can help you stand out from the crowd.
Pssst: This isn’t a video size post, but we will tell you that the recommended aspect ratio for the new X video tab is 9:16 with a minimum resolution of 720 x 1280.
X (Twitter) image sizes for profile photos: 400 x 400 (recommended)
- Maximum file size: 2 MB.
X header photo size: 1500 x 500 pixels (recommended)
- The way header images display changes depending on the monitor and browser being used. Even with the recommended dimensions, 60 pixels can be cropped from the top and bottom.
X images sizes for in-stream photos:
- Landscape image: 1280 x 720 pixels
- Vertical image: 720 x 1280 pixels
- Square image: 1080 x 1080 pixels
- GIF: 1280 x 1080 pixels
Tips
- Recommended aspect ratio: 16:9 or 1:1
- Supported formats: GIF, JPG and PNG
- Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.
X image sizes for ads:
- Image ad with app buttons, website buttons, or polls: 800 x 418 pixels (1.91:1) or 800 x 800 (1:1) pixels. Square images in ads with polls will crop to 1.91:1 in mobile timeline.
- Image ad with conversation buttons: 800 x 418 pixels (1.91:1).
- Standalone image ads: 1200 x 1200 pixels (1:1) or 1200 x 628 pixels (1.91:1).
- Carousel image ads: 800 x 418 pixels (1.91:1) or 800 x 800 (1:1) pixels. All images in the carousel must use the same aspect ratio.
- Collection ads: 800 x 800 pixels (1:1), max 3 MB.
Resource: Find more information here on how to advertise on X (Twitter).
Facebook image sizes
Facebook is a tricky platform, because image sizes differ from desktop to mobile, and Facebook users are inclined to use both. We’ve got you covered on both fronts here.
Facebook profile picture size: 320 x 320 pixels (recommended)
- Display size desktop: 176 x 176 pixels.
- Display size smartphone: 196 x 196 pixels.
Image sizes for Facebook cover photo: 851 x 315 pixels (recommended)
- Display size desktop: 820 x 312 pixels
- Display size smartphone: 640 x 360 pixels
- Minimum size: 400 x 150 pixels
- Ideal file size: Less than 100KB
Tips
- To avoid any compression or distortion, upload a JPG or PNG file.
- Use the recommended pixel sizes for the fastest load times.
- Profile pictures and cover photos with logos or text work best when uploaded as a PNG file.
- Don’t drag to reposition once you’ve uploaded your cover photo.
Resource: Get more tips on creating a great Facebook Page.
Facebook timeline photo and post sizes:
- Landscape image: 1080 x 566 pixels (1.91:1)
- Vertical image: 1080 x 1359 pixels (4:5)
- Square image: 1080 x 1080 pixels (1:1)
Facebook image sizes for Facebook Stories: 1080 x 1920 pixels (recommended)
- Facebook Stories take up the full screen of a phone. That’s an aspect ratio of 9:16.
- Max file size is 30 MB.
Image sizes for Facebook ads:
- Facebook Feed ad: 1440 x 1440 pixels (1:1) or 1440 x 1800 pixels (4:5). Minimum size 600 x 600 pixels. Maximum file size of 30 MB.
- Facebook Search: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
- Facebook Marketplace image ads: Minimum 1080 x 1080 pixels (1:1). Maximum file size of 30 MB.
- Sizes for Facebook Right Column ads (desktop only): At least 1080 x 1080 pixels. Ratio 1:1.
Image size for Facebook Stories ads: 1440 x 2560 pixels
- This is a 9:16 ratio.
- Maximum file size 30 MB.
- Facebook recommends leaving roughly “14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text, logos, or other creative elements” to prevent them from being covered.
Facebook Reels ads size: 1440 x 2560 pixels
- This is a 9:16 ratio.
- Facebook recommends leaving roughly “14% of the top, 35% of the bottom, and 6% on each side … free from text, logos, or other key creative elements” to prevent them from being cropped or covered.
Resource: Here’s more info on how to advertise on Facebook.
LinkedIn image sizes
Just to keep things spicy, LinkedIn switches some image sizes up between personal profiles and company pages. You’ll find them all here.
LinkedIn image sizes for personal profiles:
- LinkedIn profile photo: 400 x 400 pixels or larger (recommended). Maximum 7680 x 4320 pixels or 8MB.
- Cover photo: 1584 x 396 pixels (recommended). Aspect ratio: 4:1. Maximum 8 MB.
Tips
- Cover photos are cropped differently on mobile and desktop. Make sure to view your profile on both kinds of display before finalizing.
LinkedIn image sizes for Company Pages:
- Company logo size: 400 x 400 pixels
- Page cover image size: 1128 x 191 pixels
- Life tab main image size: 1128 x 376 pixels
- Life tab custom modules image size: 502 x 282 pixels
- Life tab company photos image sizes: 900 x 600 pixels
Image size for LinkedIn post with URL: 1200 x 627 pixels (recommended)
- Minimum width: 200 pixels
LinkedIn image sizes for ads:
- Landscape (desktop and mobile): 1200 x 628 pixels (recommended). Minimum 640 x 360 pixels. Maximum 7680 x 4320 pixels. Max file size 5 MB.
- Square (desktop and mobile): 1200 x 1200 pixels (recommended). Minimum 360 x 360 pixels. Maximum 1200 x 1200 pixels. Max file size 5 MB.
- Vertical (mobile only): 720 x 900 pixels (recommended). Minimum 360 x 640 pixels. Maximum 2430 x 4320 pixels. Max file size 5 MB.
- Carousel: 1080 x 1080 pixels. 2 to 10 images. Max file size 10 MB.
Pinterest image sizes
Pinterest profile image size: 280 x 280 pixels (recommended)
- Remember that your profile photo will be displayed as a circle.
Pinterest image size for profile cover photo: 800 x 450 pixels ( minimum)
- This is a 16:9 aspect ratio.
Pinterest image sizes for Pins:
- Recommended size: 1000 x 1500 pixels.
- Recommended aspect ratio: 2:3. Other available ratios are 9:16, 3:4, 4:5, and 1:1.
- Max file size: 20 MB for web, 1 GB recommended for app.
Tips
- Stay within the safe zone to make sure your content is fully visible on any device: top 270 px, left 65 px, right 195 px, bottom 790 px.
Pinterest image sizes for collections Pins:
- Aspect ratio: 1:1 (recommended) or 2:3
- Recommended size: 1000 x 1000 pixels or 1000 x 1500 pixels
- Max file size: 10MB
Tips
- This format appears as one main image, above 3 to 24 smaller images.
- The main image’s ratio can differ from the smaller images, but all the smaller images must have the same aspect ratio.
- Collections appear in feeds on mobile devices.
- 1:1 format is recommended. If you choose a different aspect ratio, know that these Pins are cropped from the middle.
- Collections can also be an ad format on Pinterest.
Pinterest image sizes for ads:
- Image and Shopping ads: 1000 x 1500 pixels (recommended). Aspect ratio 2:3 (recommended). Max file size 20 MB.
- Carousel ads: 1000 x 1500 pixels (2:3) or 1000 x 1000 pixels (1:1) recommended. Up to 5 images.
Resource: Get some advice on how to use Pinterest for business.
Snapchat image sizes
Snapchat profile picture size: 320 x 320 pixels (recommended + minimum)
- Maximum file size is 2 MB.
Snapchat banner image size: 375 x 278 pixels (recommended)
- You can upload an image up to 375 x 569 pixels, but it will crop to 375 x 278
- Maximum file size: 2 MB
Snapchat ads image size: 1080 x 1920 pixels (at minimum)
- Aspect ratio: 9:16
- File type: JPEG or PNG
- Maximum file size: 5 MB
Tips
- Don’t put any important content in the top 150 px or bottom 330 px to make sure it won’t be covered.
Resource: Learn how to use Snapchat for business.
YouTube image sizes
YouTube profile photo size: 800 x 800 pixels (recommended)
Tips
- Make sure the focus of your photo is centered for best results.
- Maximum file size is 15 MB.
- Photos will render at 98 x 98 pixels.
YouTube banner image size: 2560 x 1440 pixels (recommended)
- Aspect ratio: 16:9
- Minimum dimensions 2048 x 1152
- At the minimum dimensions, the safe area for text and logos to avoid being cut off is 1235 x 338 pixels
- Maximum file size: 6 MB
YouTube video thumbnail size: 1280 x 720 pixels (recommended)
- Minimum width is 640 pixels
- Max file size is 2 MB
- Use a 16:9 aspect ratio
YouTube podcast playlist thumbnail size: 1280 x 1280 pixels (recommended)
- Use a 1:1 aspect ratio
- Maximum file size: 10 MB
Tips
- You can’t upload a custom thumbnail for Shorts, but you can select which frame from the video to use as the thumbnail.
Resource: How to create a YouTube channel.
TikTok image sizes
TikTok profile photo size: 200 x 200 (recommended)
- The minimum upload size is 20 × 20 pixels
- We recommend uploading a higher quality photo for future-proofing.
TikTok video size: 1080 x 1920 (recommended)
- The ideal aspect ratio for vertical TikTok videos is 9:16. You can post videos with other dimensions, but the platform will add black bars to the top and bottom of the videos so they are full-screen.
TikTok carousel size: 1080 x 1920 (recommended)
- The ideal aspect ratio for TikTok carousel posts is 9:16. While 1:1 (square) and 4:5 (portrait) also work, they may not fill the screen on mobile.
TikTok ads image sizes:
- Vertical (recommended): 540 x 960 pixels minimum (9:16)
- Landscape: 960 x 540 pixels minimum (16:9)
- Square: 640 x 640 pixels minimum (1:1)
- Carousel: 1080 x 1920 pixels (recommended). Supported sizes include 1200 x 628, 720 x 1280, and 640 x 640 pixels. Up to 35 images. Recommended max file size 100 KB.
- Profile photo for ads: 98 x 98 pixels (1:1). Max file size 50 KB.
Resource: How to get more views on TikTok
Bluesky image sizes
Bluesky profile picture size: 1000 x 1000 pixels
- Upload a 1:1 profile photo with the most important part of the image in the center. It crops to a circle.
Bluesky banner image size: 3000 x 1000 pixels
- Bluesky renders the banner image differently on desktop and mobile, so it’s a good idea to check different formats to make sure it looks right on each one. Keep the important information in the center.
Bluesky image post size: 1000 pixels (height or width)
- There is no set image size for Bluesky, but the platform stores image files with the longest side at 1000 pixels.
- Stick with standard image sizes like 1:1, 9:16, 3:4, or 4:5 for best results.
Tips
- Each post can have up to four images.
- Each image is limited to 1 MB.
Resource: How to use Bluesky for business.
Threads image sizes
Threads profile image size: 640 x 640 pixels
- Like most other social platforms, the profile image is cropped to a circle.
Threads post image size: 1440 x 1920 (recommended)
- Minimum width: 320 pixels
- Maximum width: 1440 pixels
- Acceptable aspect ratio: 0.01:1 to 10:1. Native aspect ratio is 3:4
- Maximum file size: 8 MB
Tips
- Carousel posts can include up to 20 images.
Resource: How to use Threads effectively in 2025
Why is it important to get social media image sizes right?
Social media marketers need to get many things right when creating visual content for social media.
You’ve got to make sure the images you use comply with copyright laws. If you don’t have original imagery, you’ve got to find high-quality stock photos. And you’ve got to figure out how to create images that connect with your audience and inspire them to take action.
On top of that, you’ve got to get your social media image sizes right. That’s really important because:
- It avoids pixelation and awkward image stretching to keep your images looking professional.
- Photos optimized for each social channel’s feed can help increase engagement.
- Incorrect sizing could cut off some of your brand’s messaging.
- It can future-proof your content. Using the right social media image sizes now could mean less work for your brand in the future, when networks change up how images display yet again.
When building posts in Hootsuite, you never have to worry about getting the image size wrong. You can upload and refine your images using Canva’s editing tools right inside the Hootsuite dashboard. The very first step of the process is selecting a network-optimized size for your image from a drop-down menu.
Here’s how it works:
- Log in to your Hootsuite account and head to Composer.
- Click on the purple Canva icon in the bottom right corner of the content editor.
- Select the type of visual you want to create. You can pick a network-optimized size from the drop-down list or start a new custom design.
- When you make your selection, a login pop-up window will open. Sign in using your Canva credentials or follow the prompts to start a new Canva account. (In case you were wondering — yes, this feature does work with free Canva accounts!)
- Design your image in the Canva editor.
When you’re done editing, click Add to post in the top right corner. The image will automatically be uploaded to the social post you’re building in Composer.
FAQ: Social media image sizes
What are the correct social media image sizes for each platform in 2026?
The correct social media image sizes in 2026 depend on the platform and where the image appears. However, a width of 1080 pixels is still the most common standard, with 4:5 and 9:16 aspect ratios working best on mobile-first platforms.
What image sizes should brands use on Instagram, Facebook, LinkedIn, and X?
Brands should use 1080 x 1350 pixels for vertical feed posts, 1080 x 1080 pixels for square images, and 1080 x 1920 pixels for full-screen formats across Instagram and Facebook.
On LinkedIn, 1200 x 1200 pixels works well for feed images and 1200 x 627 pixels for link previews. On X, square and landscape images perform best, with 1:1 and 16:9 formats being the safest options.
How often do social media image sizes change, and how should teams keep up?
Social media image sizes change gradually, but small updates happen every year as platforms adjust layouts and feeds. Teams can keep up by following platform updates and using publishing tools like Hootsuite that stay current with size recommendations.
How do enterprises standardize image sizes across multiple platforms?
Enterprises standardize image sizes across multiple platforms by designing templates, setting approved aspect ratios, and using shared tools to resize images for each platform. This approach keeps content consistent and optimized across social media platforms.
What happens if you use the wrong image size on social media?
Using the wrong image size can lead to cropping, compression, or empty space around your visuals. Important text or logos may get cut off, and engagement can drop as a result.
Don’t feel like memorizing all this info? Easily resize your social media images for publication through Hootsuite Composer, which includes up-to-date image dimensions for every social media network.
The post Social media image sizes for all networks [February 2026] appeared first on Social Media Marketing & Management Dashboard.
* This article was originally published here